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Netflix said on Wednesday it would stream two National Football League games on Christmas Day this year, doubling down on efforts to add more live programming on its streaming service.

It will also stream at least one game on Christmas Day in 2025 and 2026 as part of the exclusive three-season agreement.

The deal marks the first time Netflix has licensed the rights to one of the world’s biggest sports leagues and also the first time it would show live football.

Netflix content chief Bela Bajaria said on Wednesday “there are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts.”

The company did not disclose financial terms of the deal.

Bloomberg News, which first reported on the negotiations, saidNetflixwill pay less than $150 million per game.

The NFL is the most-watched sports league in the US.

This year’s Super Bowl game between Kansas City Chiefs and the San Francisco 49ers drew a record 123.7 million US viewers.

“Netflix is no longer just experimenting with sports, they’re buying in,” said Ross Benes, senior analyst at Emarketer.

The streaming pioneer has turned to live events and sports in recent months to retain users and build out its advertising business as growth saturates in top market US.

Netflix signed a more than $5 billion rights deal in January to be the exclusive home of World Wrestling Entertainment’s RAW and live-streamed a tennis face-off between Rafael Nadal and Carlos Alcaraz in March.

Still, the NFL deal marks a new area for the company that just last year suggested it did not plan to compete for sports rights due to the hefty investments they require.

Its rivals have also pounced on rights to big sports leagues in recent years. Amazon Prime holds rights to Thursday Night Football and Apple TV+ hosts Friday Night Baseball and Major League Soccer.

“2024 will be looked at as the year the sports pendulum began to favor streaming,” Benes said.

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Entertainment

Bruce Springsteen cancels shows over ‘vocal issues’

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Bruce Springsteen cancels shows over 'vocal issues'

Bruce Springsteen has cancelled a series of dates due to “vocal issues”, days after performing in what he described as “hellacious” weather in Sunderland.

The US star, 74, postponed shows in Marseille, Prague and Milan over the next fortnight, with his European tour set to resume in Madrid on 12 June.

In an Instagram post on Sunday, he said he was “recuperating comfortably” and he and the E Street Band “look forward to resuming their hugely successful European stadium tour”.

With “further examination” and “consulting”, the statement also said, doctors determined Bruce “should not perform for the next 10 days”.

Springsteen had played at Sunderland’s Stadium of Light on Wednesday, where he admitted the weather was particularly wet.

As he was honoured at London’s Ivor Novello Awards on Thursday, he said: “We just… came out of the plane in Sunderland last night, (it was) hellacious weather.

Dave Hogan/Hogan Media/Shutterstock

Ivor Novello Awards, Portrait Studio, Grosvenor House, London, UK - 23 May 2024
Bruce Springsteen with his Fellowship of The Ivors Academy and Sir Paul McCartney pose in the Studio at The Ivors with Amazon Music - May 23, 2024 in London United Kingdom. (Photo by Hogan Media/Shutterstock)

23 May 2024
Image:
Sir Paul McCartney presented Bruce Springsteen with the Fellowship of The Ivors Academy. Pic: Dave Hogan/Hogan Media/Shutterstock

“Driving rain storm, the wind blowing, blowing, blowing, and standing… in front of me, in the rain, I realised: these are my people.”

Springsteen also treated the audience to his song Thunder Road, after Sir Paul McCartney presented him with his Ivors Academy fellowship.

New dates for his postponed shows will be announced shortly, according to his Instagram account, and anyone seeking a refund “will be able to obtain it at their original point of purchase”.

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He rescheduled dates in August last year in the US after he was taken ill, and cancelled planned concerts in March 2023 over other issues.

His first major tour in six years saw him play a headline gig in London’s Hyde Park in July 2023.

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Sports

Braves star Acuña out for season with torn ACL

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Braves star Acuña out for season with torn ACL

Atlanta Braves star outfielder Ronald Acuña Jr. will miss the rest of the season after he tore the anterior cruciate ligament in his left knee during Sunday’s 8-1 victory at Pittsburgh.

The reigning NL MVP led off the game with a double to right-center field off Martin Perez. With Marcell Ozuna at the plate, Acuña started toward third on a stolen base attempt and his left knee gave way. Acuña remained down for several minutes while being treated, pointing at his left leg before walking off under his own power.

The Braves’ initial diagnosis was left knee soreness. But the team announced Sunday night that an MRI showed a complete ACL tear that will require season-ending surgery.

Acuña tore his right ACL on July 20, 2021. Wearing a brace in the clubhouse after Sunday’s win, the 26-year-old outfielder said this injury felt less severe.

“(I) don’t feel that painful, any pop or anything. … Don’t think it’s that bad,” Acuña said.

Acuña said he was looking to take third when he anticipated a slow throw back to the mound from catcher Joey Bart. The toss came in harder than expected, leading to an abrupt pivot back to second with his knee twisting.

Acuña is batting .250 with four homers and 15 RBIs in 49 games. The four-time All-Star hit a career-best .337 last season with 41 homers and 106 RBIs.

Atlanta already was missing All-Star right-hander Spencer Strider, whose season ended on April 13 when he had internal brace surgery to repair the ulnar collateral ligament in his pitching elbow. Third baseman Austin Riley is day to day with a left intercostal strain, and catcher Sean Murphy remains on the 10-day injured list with an oblique injury after he got hurt on opening day.

The Associated Press contributed to this report.

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Politics

Could Trump’s win nix SEC crypto suits? Critics say he’s ‘pandering’ for votes

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Could Trump’s win nix SEC crypto suits? Critics say he’s ‘pandering’ for votes

One crypto lawyer thinks a Donald Trump election win would revert some SEC crypto lawsuits, but others note he hasn’t always kept campaign promises.

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