Sir Keir Starmer will outline his “first steps” for government at a launch event to kickstart the next phase of Labour’s campaign for the general election.

The party leader will host the event in the potential battleground of Essex, where he will pledge to build on the five “missions” he set out last year.

Among the first steps “to change Britain” will be Labour’s pledge to deliver economic stability, cut NHS waiting times, launch a new border security command, set up publicly-owned energy firm Great British Energy, crack down on antisocial behaviour and recruit 6,500 new teachers.

Sir Keir told his shadow cabinet that, following a successful set of May local elections that saw the party steal the West Midlands mayor title from the Tories, the “next phase” of the party’s strategy was “crucially important”.

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Alongside the launch will be an advertising campaign – described by a party spokesman as the largest spend since the previous general election – that will see the Labour leader appear on ad vans and billboards alongside the six steps.

However, a spokesman stressed the steps will not be the “sum total” of the party’s election offer.

Sir Keir told members of his frontbench that “each of the first steps would chime with voters’ aspirations, show a clear set of priorities and a powerful direction of travel”.

“Stability is change”, he also told them.

The Tories hit out at what they said was Labour’s “sixteenth relaunch”, adding that it “won’t amount to a hill of beans”.

The “steps” will be provided to voters in physical form, but Labour steered away from directly comparing this to the pledge card given out by Sir Tony Blair ahead of the 1997 general election.

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Separate Scottish and Welsh launches are expected in coming weeks with offers aimed at voters in the devolved nations, the party said.

Richard Holden, the Tory Party chair, said: “Sir Keir Starmer’s been Labour leader for four years but still has no coherent plan.

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“Labour’s asylum amnesty, colossal unfunded spending commitments, and higher taxes would take us back to square one and it’s clear his sixteenth relaunch won’t amount to a hill of beans.”

“Rishi Sunak and the Conservatives are sticking to the plan which is working to strengthen the economy – with inflation down from 11.1% to 3.2% and £900 back in hard-working people’s pockets – and a fair immigration system with boat crossings down.”