Connect with us

Published

on

By Hugo Francisco de Souza May 16 2024 Reviewed by Susha Cheriyedath, M.Sc.

In a recent study published in the journal Scientific Reports, researchers investigated the neurofunctional determinants of Hypoactive Sexual Desire Disorder (HDSS) in women and men. Colloquially termed ‘distressing low sexual desire,’ the condition has been hitherto studied in women but never before explored in men. In the present study, researchers used functional magnetic resonance imagining (fMRI) in tandem with psychometric questionnaires to evaluate male and female neurofunctional responses to sexual versus non-sexual video presentations.

This study found that women with distressingly low sexual desire follow the ‘top-down’ theory of HDSS wherein hyperactivity in higher-level cognitive brain regions suppresses lower-level sexual brain areas. In contrast, men were not observed to subscribe to this neurofunctional pattern, highlighting sexual dimorphism in the way male and female brains process sexual stimuli. While unable to elucidate the cognitive mechanisms underpinning HDSS in men, this study highlights the need for additional male HDSS research and suggests that clinically low sexual desire interventions used in women may not produce the desired outcomes in their male counterparts.

Women with HSDD have greater limbic activation to sexual videos than men. (A) The female and (B) male HSDD group average results showing the brains activation (red/yellow) and deactivation (blue green) to sexual compared to control (exercise) videos. (C) Brain regions more activated in women (relative to men) to sexual compared to control videos are shown in purple. Brain regions more activated in men (relative to women) to sexual compared to control videos are shown in green. Results are cluster corrected and thresholded to Z = 2.3, P < 0.05, N = 64 (32 women, 32 men). Study: Women with HSDD have greater limbic activation to sexual videos than men. (A) The female and (B) male HSDD group average results showing the brains activation (red/yellow) and deactivation (blue green) to sexual compared to control (exercise) videos. (C) Brain regions more activated in women (relative to men) to sexual compared to control videos are shown in purple. Brain regions more activated in men (relative to women) to sexual compared to control videos are shown in green. Results are cluster corrected and thresholded to Z = 2.3, P < 0.05, N = 64 (32 women, 32 men). Study:  Women and men with distressing low sexual desire exhibit sexually dimorphic brain processing What is HDSS, and what do we know about the condition?

The Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition, Revised (DSM-IV-TR) defines Hypoactive Sexual Desire Disorder (HSDD) as “persistent sexual fantasies and desire for sexual activity that cause marked distress or interpersonal difficulty.” Colloquially termed ‘distressingly low sexual desire,’ ‘hyposexuality,’ or ‘inhibited sexual desire,’ HDSS is a sexual dysfunction whose symptoms include a significant lack of sexual fantasies and arousal even in sexually active men and women. Given the substantial social and interpersonal angst caused by HDSS, the condition is often found co-associated with depression and similar emotional disorders.

First identified in 1980 (DSM-III) and formally defined in 1987 (DSM-III-R), HDSS is a clinically distinct disorder from conditions such as asexuality and erectile dysfunction, with its causes hypothesized to include a history of sexual abuse, altered sex hormone levels, or other diseases such as cancers, diabetes, and multiple sclerosis. Despite its relatively recent description, HDSS is one of the most prevalent sexual disorders in the world today, estimated to affect 10% of all women and 8% of all men. Alarmingly, given the social stigmata associated with the condition, these numbers are assumed to be severe underestimations, highlighting the need for interventions against the quality of life (QoL) impacts of the neurofunctional disease.

Unfortunately, despite limited research on HDSS having hitherto been conducted, available scientific literature on the topic is almost exclusively directed towards women, with only one previous study on men, albeit using debatable methodologies. This disparity in research is reflected in treatment options, with two medically licensed interventions available for American women but none for American men. Notably, a vast majority of male HDSS incidents are misdiagnosed as erectile dysfunction, exacerbating the distress and mental health impacts of the condition. About the study

In the present study, researchers aim to use functional magnetic resonance imaging (fMRI) in tandem with multiple psychometric questionnaires to evaluate the neurofunctional responses of men and women with HDSS to sexual versus non-sexual stimuli (herein, video presentations – visual sexual stimuli). The study cohort was comprised of men and women with clinically confirmed HDSS (ICD-11) recruited through adverts across London (print and online media). Participant screening consisted of a telephone conversation followed by an in-person medical evaluation (blood and questionnaire-based) to distinguish between acquired and generalized HDSS. To avoid confounds from preexisting clinical conditions, individuals with a history of psychiatric illness or those on current medication were excluded from the study.

“…participants were required to be in a stable, communicative, and monogamous relationship for > 6 months. Participants were excluded if they had a history of unresolved sexual trauma, abuse or aggression, use of medications (prescribed or over the counter) or herbal preparations to enhance sexual desire, arousal or performance, or had contraindication to MRI scanning.” Related StoriesThe power of mixed selectivity: Insights into brain function and cognitionBrain-computer interface translates ALS patient's brain activity into spoken wordsModified sugar molecules boost stem cell therapy for brain repair after cardiac arrest

The experimental intervention involved the presentation of 20-second-long silent sexual videos (cases) alternating with neutral non-sexual exercise videos (controls) over a 12-minute standard validated (using the Likert scale) block design. Participants were required to complete a Sexual Desire and Arousal Inventory (SADI) questionnaire immediately before and after the experimental intervention, wherein 54 descriptors across ‘evaluative,’ ‘negative,’ ‘physiological,’ and ‘motivational’ domains were measured. During the experimental intervention, participants were subjected to a simultaneous fMRI and pulse-oximeter evaluation.

Data processing involved the correlations between questionnaire results and fMRI excitation images, overlaps between male and female activation patterns (via Dice Coefficients) across sexual versus non-sexual visual stimuli, and analysis of brain Regions of Interest (ROIs), especially those corresponding to the neural sex network (amygdala, hypothalamus, insula, pre-central gyrus, striatum, and thalamus). Study findings and conclusions

Following the screening process, the study sample group comprised 32 men and 32 women with clinically confirmed HDSS. While the men were, on average, nine years older than their female counterparts, Dice Coefficient results suggest that age did not bias study findings. Additionally, 20 ‘healthy’ men and women were recruited to validate the differences between the sexual and non-sexual stimuli and to establish baselines for neural activation stimuli response patterns.

“The findings are somewhat consistent with previous research in individuals with normal sexual desire, suggesting that women and men exhibit similar general overall patterns of activation to visual sexual stimuli. However, notable differences were observed in the activation of limbic brain regions in women and men with HSDD, particularly the hypothalamus, amygdala, and thalamus, which are key structures associated with emotional processing and sexual motivation.”

The present study highlights that the neural sex network in women with HDSS shows activation during the presentation of sexual stimuli; however, these ‘low-level’ neurofunctional centers (limbic regions) are masked by the simultaneous activation of higher-level cortical regions, supporting the “top-down” inhibition hypothesis proposed by Cacioppo. In contrast, men with HDSS failed to display activation of the neural sex network, suggesting that visual sexual cues are not effectively relayed to sexual response-associated emotional centers. This study is the first scientific work to elucidate the sexual dimorphism between male and female neurofunctional HDSS. It highlights the need for additional research, especially in men, before effective therapeutic interventions against the condition can be formulated. Journal reference: Ertl, N., Mills, E.G., Wall, M.B. et al. Women and men with distressing low sexual desire exhibit sexually dimorphic brain processing. Sci Rep 14, 11051 (2024), DOI – 10.1038/s41598-024-61190-4,  https://www.nature.com/articles/s41598-024-61190-4

Continue Reading

Technology

Judge finalizes remedies in Google antitrust case

Published

on

By

Judge finalizes remedies in Google antitrust case

The logo for Google LLC is seen at the Google Store Chelsea in Manhattan, New York City, U.S., November 17, 2021.

Andrew Kelly | Reuters

A U.S. judge on Friday finalized his decision for the consequences Google will face for its search monopoly ruling, adding new details to the decided remedies.

Last year, Google was found to hold an illegal monopoly in its core market of internet search, and in September, U.S. District Judge Amit Mehta ruled against the most severe consequences that were proposed by the Department of Justice.

That included the proposal of a forced sale of Google’s Chrome browser, which provides data that helps the company’s advertising business deliver targeted ads. Alphabet shares popped 8% in extended trading as investors celebrated what they viewed as minimal consequences from a historic defeat last year in the landmark antitrust case.

Investors largely shrugged off the ruling as non-impactful to Google. However some told CNBC it’s still a bite that could “sting.”

Mehta on Friday issued additional details for his ruling in new filings.

“The age-old saying ‘the devil is in the details’ may not have been devised with the drafting of an antitrust remedies judgment in mind, but it sure does fit,” Mehta wrote in one of the Friday filings.

Google did not immediately respond to a request for comment. The company has previously said it will appeal the remedies.

In August 2024, Mehta ruled that Google violated Section 2 of the Sherman Act and held a monopoly in search and related advertising. The antitrust trial started in September 2023.

In his September decision, Mehta said the company would be able to make payments to preload products, but it could not have exclusive contracts that condition payments or licensing. Google was also ordered to loosen its hold on search data. Mehta in September also ruled that Google would have to make available certain search index data and user interaction data, though “not ads data.”

The DOJ had asked Google to stop the practice of “compelled syndication,” which refers to the practice of making certain deals with companies to ensure its search engine remains the default choice in browsers and smartphones.

The judge’s September ruling didn’t end the practice entirely — Mehta ruled out that Google couldn’t enter into exclusive deals, which was a win for the company. Google pays Apple billions of dollars per year to be the default search engine on iPhones. It’s lucrative for Apple and a valuable way for Google to get more search volume and users.

Mehta’s new details

In the Friday filings, Mehta wrote that Google cannot enter into any deal like the one it’s had with Apple “unless the agreement terminates no more than one year after the date it is entered.”

This includes deals involving generative artificial intelligence products, including any “application, software, service, feature, tool, functionality, or product” that involve or use genAI or large-language models, Mehta wrote.

GenAI “plays a significant role in these remedies,” Mehta wrote.

The judge also reiterated the web index data it will require Google to share with certain competitors. 

Google has to share some of the raw search interaction data it uses to train its ranking and AI systems, but it does not have to share the actual algorithms — just the data that feeds them.” In September, Mehta said those data sets represent a “small fraction” of Google’s overall traffic, but argued the company’s models are trained on data that contributed to Google’s edge over competitors.

The company must make this data available to qualified competitors at least twice, one of the Friday filing states. Google must share that data in a “syndication license” model whose term will be five years from the date the license is signed, the filing states.

Mehta on Friday also included requirements on the makeup of a technical committee that will determine the firms Google must share its data with.

Committee “members shall be experts in some combination of software engineering, information retrieval, artificial intelligence, economics, behavioral science, and data privacy and data security,” the filing states.

The judge went on to say that no committee member can have a conflict of interest, such as having worked for Google or any of its competitors in the six months prior to or one year after serving in the role.

Google is also required to appoint an internal compliance officer that will be responsible “for administering Google’s antitrust compliance program and helping to ensure compliance with this Final Judgment,” per one of the filings. The company must also appoint a senior business executive “whom Google shall make available to update the Court on Google’s compliance at regular status conferences or as otherwise ordered.”

This is breaking news. Check back for updates.

WATCH: Judge Issues final remedies in Google antitrust case

Judge Issues final remedies in Google antitrust case

Continue Reading

Environment

Kia is still offering over $10,000 off its entire EV lineup

Published

on

By

Kia is still offering over ,000 off its entire EV lineup

Kia is extending one of its biggest promotions yet, knocking over $10,000 off every EV in its lineup.

Kia knocks $10,000 off EV models

Who said electric vehicles would get more expensive after the $7,500 federal tax credit ended? Kia must not have gotten the memo.

Last month, Kia launched a new promotion, offering a $10,000 customer cash discount for all EVs, including the EV6, EV9, and Niro EV. The discount knocks nearly 25% off MSRP on Kia’s cheapest model, the Niro EV. On the entry-level EV6, it’s 23% off MSRP, while $10,000 off the EV9 is about an 18% discount.

The discounts ended on December 1, but Kia has extended them for at least another month. During its Season of New Tradition sales event, Kia is now offering even more savings.

Advertisement – scroll for more content

The 2025 Kia EV6 and Niro EV are now eligible for up to $11,000 in customer cash, including a $10,000 cash back offer and a $1,000 retail bonus cash discount.

Kia-EV-$10,000-off
2025 Kia EV6 (Source: Kia)

If you’re looking for something a little bigger, the 2026 EV9, Kia’s three-row electric SUV, is available with up to $10,500 in bonus cash.

If you choose to finance, Kia is offering 0% APR for up to 72 months, plus $3,500 APR Bonus Cash on the EV6 and Niro EV. The larger EV9 is available with 0% APR for up to 60 months with a $3,000 APR Bonus Cash offer.

Kia-another-EV-US
The 2026 Kia EV9 (Source: Kia)

The 2025 Kia Niro EV and EV6 are available to lease, starting at $209 and $309 per month for 24 months. The 2026 EV9 is listed with monthly leases starting at $419.

The new sales event comes after Hyundai extended its EV promotions, keeping the IONIQ 5 as one of the most affordable EV leases in the US, starting at just $189 per month.

Kia’s Seasons of New Traditions sales event runs until January 2, 2026. Some deals may vary by region. You can see offers near you by using the links at the bottom.

Interested in test-driving one for yourself? We can help see what’s available in your area. Check out our links below to find Kia and Hyundai EVs near you.

FTC: We use income earning auto affiliate links. More.

Continue Reading

Environment

New Holland C314 mini track loader gets the full electric treatment

Published

on

By

New Holland C314 mini track loader gets the full electric treatment

New Holland’s already excellent C314 mini track loader is even better for 2026 thanks to the debut of a new, all electric version that offers quiet, low maintenance, and emission-free running for round-the-clock operation.

State and federal governments may still be hashing out emissions laws and ZEV requirements, but it’s the municipal governments that write quiet our laws and noise ordinances, and it’s those laws that construction crews are struggling to work around as they bid for lucrative urban jobs. New Holland understands those construction customers’ needs, and its new C314X Electric mini track loader (announced at last month’s Agritechnica) is designed specifically for them.

“We launched the C314 two years ago, and it has become known for its excellent features,” says Francesca Asteggiano, Europe Construction Brands. “Today, we’re developing an electric version to meet growing demand for quieter, more compact machines — reinforcing our commitment to sustainability and innovation.”

C314X Electric


New Holland’s C314X Electric is designed and built in-house as the zero-emission evolution of the diesel-powered C314, and is powered by a 23.5 kWh li-ion battery that sends power to three electric motors — two drive motors and a single hydraulic motor for the boom.

Advertisement – scroll for more content

The company says the new C314X has a rated operating capacity that matches the diesel unit at 460 kg (~1014 lbs.) and a hinge pin height of 2.2 m (~7.2 ft.).

Though still “just a prototype” at this point, CASE and New Holland products have a history of making it to production. If when it does, company reps say it will be available in two undercarriage configurations, a “narrow track” version 890 mm wide that can fit through garden gates and man doors, and wide track version 1026 mm wide for heavier duty outdoor and agricultural work.

The stand-on machine uses controls that will be familiar to any mini loader operator — especially those with experience behind the controls of the diesel C314 — and all the implements and attachments that work on the diesel version bolt up to the C314X Electric, making it ideal (the company says) for livestock and horticultural farmers, landscape contractors and residential construction operations, thanks to multiple compatible attachments to ensure full versatility to dig, load, drill, and more.

Stay tuned for pricing and availability, likely set to be announced during ConExpo 2026.

SOURCE | IMAGES: New Holland.


If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them. 

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

FTC: We use income earning auto affiliate links. More.

Continue Reading

Trending