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Van Leeuwen Ice Cream usually draws customers with gourmet takes on classics like vanilla and pistachio. But occasionally, the artisanal ice cream maker headquartered in New York slips in what it calls a shock flavor, like Hidden Valley Ranch or pizza.

Surprising flavor combinations think gravy-flavored Jones Soda or Sour Patch Kids Oreos — are showing up more frequently in grocery stores and restaurant chains.

Hershey recently introduced pink lemonade-flavored Kit Kats, while IHOP and Lays brought out Rooty Tooty Fresh n Fruity potato chips, designed to taste like strawberry-topped pancakes with a hint of bacon. In the United Kingdom, Little Moons made fish-and-chips mochi ice cream in 2021, while potato chip brand Walkers is known to celebrate Christmas with a Brussels sprout-flavored edition.

Usually, these are limited-time flavors, although occasionally theyre so popular they wind up on store shelves permanently, as Lays Flamin Hot Dill Pickle chips did in 2019.

While its tempting to pass them off as social media stunts, experts say theres more to the story. Food companies are responding to the changing and expanding tastes of consumers while also trying to keep brands relevant and distinct to win space on crowded store shelves.

Were in a really exciting time of flavor development where consumers are not just one thing. Youre not just a sour lover or a sweet lover. You want a little of this and a little of that, said Kristen Braun, the senior brand manager for Oreo innovation at Chicago-based food and beverage company Mondelez International. Companies are finding the freedom to explore a little bit more and get more creative.

Sour Patch Kids Oreos vanilla cream-filled cookies speckled with colorful bites of the sour candies are one of about a dozen limited-edition Oreo flavors that Mondelez plans to release this year. Braun said it takes the company one or two years to develop such products, which stay on shelves for about nine weeks. Shes already thinking ahead to future flavors that blur the lines between sweet, salty and spicy.

Oddball pairings arent entirely new in the food and beverage industry. Hubba Bubba released a bubble gum-flavored soda in the late 1980s, for example. But manufacturers and their suppliers have gotten more sophisticated and efficient, making it easier to experiment and put out limited-editions more frequently, said Mark Lang, a food marketing expert and associate professor of marketing at the University of Tampa.

Kyle Shadix, who as the corporate executive research chef for PepsiCo, has worked on beverages like Pepsi Maple Syrup and a strawberry shortcake Pepsi sold in Japan, said the members of Generation Z are also fueling innovation. Theyre diverse, adventurous and pick up on food trends quickly through social media, he said.

Theyre every chefs dream to design for, said Shadix, who is currently experimenting a lot with Mexican, Korean and Japanese flavors. Gen Z is going to drive us faster. Were going to start to see even more exploration quicker than in the past because theyre just so open to it.

Toying with flavors can boost brands in several ways. Sometimes they bring new customers to a brand. They might also nudge buyers to pick up the original flavor, Russell Zwanka, director of the food marketing program at Western Michigan University, said.

Sour Patch Oreos sound interesting, but nobody wants to risk buying Oreos that dont taste good, so people buy both, Zwanka said.

When companies combine brands, theyre trying to build an association in consumers minds. Peeps-flavored Pepsi, which came out last year, sends the message that Pepsi is current and fun, Lang said. Mustard-flavored Skittles, which came out last summer, made the 104-year-old Frenchs brand seem playful.

Enter Kraft Heinz, which approached Van Leeuwen Ice Cream a few years ago about macaroni and cheese-flavored ice cream. Ben Van Leeuwen, the companys co-founder and CEO, was doubtful at first but found that Krafts powder blended well with the Brooklyn-based companys ice cream.

Van Leeuwens Kraft Macaroni and Cheese ice cream came out to rave reviews in 2021 and was re-released for a short time last fall.

We will only do a shock flavor if we can make it good and distinct. We will not do a shock flavor where its just shock in name but taste like vanilla, Van Leeuwen said.

But novel flavor combinations dont always work. Van Leeuwen couldnt eat more than a few bites of his companys Hidden Valley Ranch ice cream, which contained onion and garlic powders. And shock flavors typically dont end up on the permanent menu because of their lower eat-ability, he said.

I think you would taste our mac and cheese and youd say, Oh, thats good, but do you want to take a pint of that mac and cheese from your freezer when youre watching whatever show on Netflix and eat the entire thing? Probably not, Van Leeuwen said.

Candy brand Brachs ran into that issue with its Turkey Dinner Candy Corn, a 2021 limited-edition version of the fall staple that tasted like turkey, stuffing, green beans, cranberry sauce, apple pie and coffee. Katie Duffy, vice president and general manager of seasonal at Ferrara Candy Co., which owns Brachs, acknowledged there was a gross-out factor.

We have learned from consumers that we dont want to have something where they eat a few pieces of candy and then they toss it because theres some things that they dont want to repeat, Duffy said. We want it to be a delicious flavor journey.

Brachs recently introduced Easter Brunch-flavored jelly beans, and they hit that mark, she said. The candy beans mimicked the flavors of blueberry maple pancakes, chocolate doughnuts, caramel cold brew, cinnamon rolls, berry smoothies and mimosa cocktails.

Shannon Weiner, senior director of insights and analytics at Ferrara, said the company closely tracks social media to see what flavors are trending. People are increasingly looking for dessert and dairy-flavored candies, she said. Theyre also seeking more international flavors like Tajin, a brand of chile-lime spice from Mexico that recently did a collaboration with Pop Tarts.

Lang thinks the more time people spend in restaurants or trying out new foods, the more they seek out unusual flavors.

We are variety-seeking animals. We constantly are seeking something new and different; its in our wiring, he said. We like to experiment.

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Zoe Ball to leave her BBC Radio 2 breakfast show – and will be replaced by Scott Mills

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Zoe Ball to leave her BBC Radio 2 breakfast show - and will be replaced by Scott Mills

Zoe Ball is leaving her BBC Radio 2 breakfast show after six years.

The 53-year-old, who recently lost her mother to cancer, will present her last show on Friday, 20 December.

BBC Radio 2 presenters Zoe Ball and Scott Mills leaving Wogan House.
Pic: PA
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Ball leaves Wogan House with her replacement, Scott Mills. Pic: PA

She said she was leaving to focus on family, but will remain part of the Radio 2 team and will give further details next year.

Announcing the news on her Tuesday show, she said: “After six years of fun times alongside you all on the breakfast show, I’ve decided it’s time to step away from the early alarm call and start a new chapter.

“You know I think the world of you all, listeners, and it truly has been such a privilege to share the mornings with you, to go through life’s little ups and downs, we got through the lockdown together, didn’t we?

“We’ve shared a hell of a lot, the good times, the tough times, there’s been a lot of laughter. And I am going to miss you cats.”

Scott Mills will replace Ball on the breakfast show following her departure next month.

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“Zoe and I have been such good friends now for over 25 years and have spent much of that time as part of the same radio family here at Radio 2 and also on Radio 1,” he said.

“She’s done an incredible job on this show over the past six years, and I am beyond excited to be handed the baton.”

Hugging outside the BBC building on the day of the announcement, Ball said she was “really chuffed for my mate and really excited about it”.

Ball was the first female host of both the BBC Radio 1 and Radio 2 breakfast shows, starting at the Radio 1 breakfast show in 1998, and taking over her current Radio 2 role from Chris Evans in 2020 after he left the show.

She took a break from hosting her show over the summer, returning in September.

Ahead of her stint in radio, Ball – who is the daughter of children’s presenter Johnny Ball – co-hosted the BBC’s Saturday morning children’s magazine show Live & Kicking alongside Jamie Theakston for three years from 1996.

She has two children, Woody and Nelly, with her ex-husband, DJ and musician Norman Cook, known professionally as Fatboy Slim.

Ball said in her announcement her last show towards the end of December will be “just in time for Christmas with plenty of fun and shenanigans”.

“While I’m stepping away from the Breakfast Show, I’m not disappearing entirely – I’ll still be a part of the Radio 2 family, with more news in the New Year,” she added.

“I’m excited to embrace my next chapter, including being a mum in the mornings, and I can’t wait to tune in on the school run!”

Helen Thomas, head of Radio 2, said: “Zoe has woken up the nation on Radio 2 with incredible warmth, wit and so much joy since January 2019, and I’d like to thank her for approaching each show with as much vim and vigour as if it were her first. I’m thrilled that she’ll remain an important part of the Radio 2 family.”

Mills, 51, got his first presenting role aged just 16 for a local station in Hampshire, and went on to present in Bristol and Manchester, before joining BBC Radio 1 in 1998.

He’s previously worked as a cover presenter on Radio 2, but this is his first permanent role on the station.

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Over 100 politicians from multiple countries condemn China over detention of tycoon Jimmy Lai

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Over 100 politicians from multiple countries condemn China over detention of tycoon Jimmy Lai

More than 100 politicians from 24 different countries, including the UK, the US and the EU, have written a joint letter condemning China over the “arbitrary detention and unfair trial” of Jimmy Lai, a tycoon and pro-democracy campaigner.

The parliamentarians, led by senior British Conservative MP Alicia Kearns, are “urgently” demanding the immediate release of the 77-year-old British citizen, who has been held in solitary confinement at a maximum security prison in Hong Kong for almost four years.

The letter – which will be embarrassing for Beijing – was made public on the eve of Mr Lai’s trial resuming and on the day after British Prime Minister Keir Starmer met Chinese President Xi Jinping on the sidelines of a G20 summit of economic powers in Brazil.

It also comes as Hong Kong jailed 45 pro-democracy activists.

The group of politicians, who also include representatives from Canada, Australia, Spain, Germany, Ukraine and France, said Mr Lai’s treatment was “inhumane”.

“He is being tried on trumped-up charges arising from his peaceful promotion of democracy, his journalism and his human rights advocacy,” they wrote in the letter, which has been seen by Sky News.

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Starmer meets Chinese president

“The world is watching as the rule of law, media freedom and human rights in Hong Kong are eroded and undermined.

“We stand together in our defence of these fundamental freedoms and in our demand that Jimmy Lai be released immediately and unconditionally.”

Sir Keir raised the case of Mr Lai during remarks released at the start of his talks with Mr Xi on Monday – the first meeting between a British prime minister and the Chinese leader in six years.

The prime minister could be heard expressing concerns about reports of Mr Lai’s deteriorating health. However, he did not appear to call for his immediate release.

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From October: ‘This is what Hong Kong is’

Ms Kearns, the MP for Rutland and Stamford in the East Midlands, said the meeting had been an opportunity to be unequivocal that the UK expects Mr Lai to be freed.

“Jimmy Lai is being inhumanely persecuted for standing up for basic human values,” she said in a statement, released alongside the letter.

“He represents the flame of freedom millions seek around the world.

“We have a duty to fight for Jimmy Lai as a British citizen, and to take a stand against the Chinese Community Party’s erosion of rule of law in Hong Kong.

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“This letter represents the strength of international feeling and commitment of parliamentarians globally to securing Jimmy Lai’s immediate release and return to the UK with his family.”

Mr Lai was famously the proprietor of the Chinese-language newspaper Apple Daily in Hong Kong, which wrote scathing reports about the local authorities and the communist government in mainland China after Britain handed back the territory to Beijing in 1997.

The tabloid was a strong supporter of pro-democracy protesters who took to the streets of Hong Kong to demonstrate against the government in 2019.

But the media mogul was arrested the following year – one of the first victims of a draconian new security law imposed by the Chinese Communist Party.

His newspaper was closed after his bank accounts were frozen.

Mr Lai has since been convicted of illegal assembly and fraud. He is now on trial for sedition over articles published in Apple Daily.

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Hong Kong jails 45 pro-democracy activists after accusing them of trying to overthrow the city’s government

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Hong Kong jails 45 pro-democracy activists after accusing them of trying to overthrow the city's government

Forty-five pro-democracy activists have been jailed in Hong Kong’s largest ever national security trial.

The activists sentenced with jail terms ranging from four years to ten years were accused of conspiracy to commit subversion after holding an unofficial primary election in Hong Kong in 2020.

They were arrested in 2021.

Hong Kong authorities say the defendants were trying to overthrow the territory’s government.

Democracy activist Benny Tai received the longest sentence of ten years. He became the face of the movement when thousands of protesters took to the city’s streets during the “Umbrella Movement” demonstrations.

However, Hong Kong officials accused him of being behind the plan to organise elections to select candidates.

Tai had pleaded guilty, his lawyers argued he believed his election plan was allowed under the city’s Basic Law.

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Another prominent activist Joshua Wong received a sentence of more than four years.

Joshua Wong was sentenced to more than four years Pic: AP
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Joshua Wong was sentenced to more than four years Pic: AP

Wong became one of the leading figures in the protests. His activism started as a 15 year old when he spearheaded a huge rally against a government plan to change the school curriculum.

Then in 2019 Hong Kong erupted in protests after the city’s government proposed a bill that would allow extradition to mainland China. It peaked in June 2019 when Amnesty International reported that up to two million people marched on the streets, paralysing parts of Hong Kong’s business district.

The extradition bill was later dropped but it had ignited a movement demanding political change and freedom to elect their own leaders in Hong Kong.

China’s central government called the protests “riots” that could not continue.

Hong Kong introduced a national security law in the aftermath of the protests.

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A woman is taken away by police outside the court Pic: Reuters
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A woman is taken away by police outside the court Pic: Reuters

The US has called the trial “politically motivated”.

Dozens of family and friends of the accused were waiting for the verdict outside the West Kowloon Magistrates Court.

British citizen and media mogul Jimmy Lai is due to testify on Wednesday.

Meeting on the sidelines of the G20 in Brazil, British Prime Minister Keir Starmer told China’s President Xi Jinping he’s concerned about the health of Lai.

He faces charges of fraud and the 2019 protests. He has also been charged with sedition and collusion with foreign forces.

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