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Amazon plans to give Alexa an AI overhaul

Amazon is upgrading its decade-old Alexa voice assistant with generative artificial intelligence and plans to charge a monthly subscription fee to offset the cost of the technology, according to people with knowledge of Amazon’s plans. 

The Seattle-based tech and retail giant will launch a more conversational version of Alexa later this year, potentially positioning it to better compete with new generative AI-powered chatbots from companies including Google and OpenAI, according to two sources familiar with the matter, who asked not to be named because the discussions were private. Amazon’s subscription for Alexa will not be included in the $139-per-year Prime offering, and Amazon has not yet nailed down the price point, one source said.

Amazon declined to comment on its plans for Alexa. 

While Amazon wowed consumers with Alexa’s voice-driven tasks in 2014, its capabilities could seem old-fashioned amid recent leaps in artificial intelligence. Last week, OpenAI announced GPT-4o, with the capability for two-way conversations that can go significantly deeper than Alexa. For example, it can translate conversations into different languages in real time. Google launched a similar generative-AI-powered voice feature for Gemini. 

Some interpreted last week’s announcements as a threat to Alexa and Siri, Apple‘s voice assistant feature for iPhones. NYU professor Scott Galloway called the updates the “Alexa and Siri killers” on his recent podcast. Many people use Alexa and Siri for basic tasks, such as setting timers or alarms and announcing the weather.

The development of new AI chatbots in recent months has increased the pressure internally on a division that was once seen as a darling of Amazon founder Jeff Bezos, according to the sources — but has been subject to strict profit imperatives since his departure. 

Three former employees pointed to Bezos’ early obsession with Alexa, describing it as his passion project. Attention from Bezos resulted in more dollars and less pressure to make a return on those funds immediately. 

That changed when Andy Jassy took over as CEO in 2021, according to three sources. Jassy was charged with rightsizing Amazon’s business during the pandemic, and Alexa became less of a priority internally, they said. Jassy has been privately underwhelmed with what modern-day Alexa is capable of, according to one person. The Alexa team worried they had invented an expensive alarm clock, weather machine and way to play Spotify music, one source said.  

For instance, Jassy, an avid sports fan, asked the voice assistant the live score of a recent game, according to a person in the room, and was openly frustrated that Alexa didn’t know an answer that was so easy to find online. 

When reached for comment, Amazon pointed to the company’s annual shareholder letter released last month. In it, Jassy mentioned that the company was building a “substantial number of GenAI applications across every Amazon consumer business,” adding that that included “an even more intelligent and capable Alexa.”

The team is now tasked with turning Alexa into a relevant device that holds up amid the new AI competition, and one that justifies the resources and headcount Amazon has dedicated to it. It has undergone a massive reorganization, with much of the team shifting to the artificial general intelligence, or AGI, team, according to three sources. Others pointed to bloat within Alexa, a team of thousands of employees.

As of 2023, Amazon said it had sold more than 500 million Alexa-enabled devices, giving the company a foothold with consumers. 

Alexa, were you too early?

Apple, Amazon and Google were early movers with their voice assistants, which did employ AI. But the current wave of advanced generative AI enables much more creative, human-sounding interactions. Apple is expected to unveil a more conversational Siri at its annual developers conference in June, according to The New York Times. 

Those who worked on the Alexa team describe it as a great idea that may have been too early, and that it’s going to be hard to turn the ship around. 

There’s also the challenge of finding AI engineering talent, as OpenAI, Microsoft and Google recruit from the same pool of academics and tech talent. Plus, generative AI workloads are expensive thanks to the hardware and computing power required. One source estimated the cost of using generative AI in Alexa at 2 cents per query, and said a $20 price point was floated internally. Another suggested it would need to be in a single-digit dollar amount, which would undercut other subscription offerings. OpenAI’s ChatGPT charges $20 per month for its advanced models. 

Still, they point to Alexa’s installed user base, with devices in hundreds of millions of homes, as an opportunity. Those who worked on Alexa say the fact that it’s already in people’s living rooms and kitchens makes the stakes higher, and mistakes more costly if Alexa doesn’t understand a command or provides unreliable information. 

Amazon has been battling a perception that it’s behind in artificial intelligence. While it offers multiple AI models on Amazon Web Services, it does not have a leading large language model to unseat OpenAI, Google or Meta. Amazon spent $2.75 billion backing AI startup Anthropic, its largest venture investment in the company’s three-decade history. Google also has an Anthropic investment and partnership.

Amazon will use its own large language model, Titan, in the Alexa upgrade, according to a source.  

Bezos is among those who have voiced concern that Amazon is behind in AI, according to two sources familiar with him. Bezos is still “very involved” in Amazon’s AI efforts, CNBC reported last week, and has been sending Amazon executives emails wondering why certain AI startups are picking other cloud providers over AWS. 

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Amazon to spend up to $50 billion on AI infrastructure for U.S. government

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Amazon to spend up to  billion on AI infrastructure for U.S. government

An aerial view of an Amazon Web Services Data Center known as US East 1 in Ashburn, Virginia, U.S., October 20, 2025.

Jonathan Ernst | Reuters

Amazon said Monday it will invest as much as $50 billion to expand its capacity to provide artificial intelligence and high-performance computing capabilities for its cloud unit’s U.S. government customers.

The project is slated to break ground in 2026 and will add nearly 1.3 gigawatts of capacity through new data centers designed for federal agencies, the company said in a blog.

As part of the investment, agencies will have access to Amazon Web Services’ AI tools, Anthropic‘s Claude family of models and Nvidia chips as well as Amazon’s custom Trainium AI chips.

The move follows similar announcements from Anthropic and Meta to expand AI data centers in the U.S. Oracle, OpenAI and SoftBank announced their Stargate joint venture in January, which aims to invest up to $500 billion in AI infrastructure in the U.S. over the next four years.

AWS said the project will enable agencies to develop custom AI solutions, optimize datasets and “enhance workforce productivity.” AWS serves more than 11,000 government agencies, Amazon said Monday.

“This investment removes the technology barriers that have held government back and further positions America to lead in the AI era,” AWS CEO Matt Garman said in a statement.

Tech companies have earmarked billions of dollars in a race to build out enough capacity to power AI services. Amazon in October boosted its forecast for capital expenditures this year, saying it now expects to spend $125 billion in 2025, up from an earlier estimate of $118 billion.

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Here’s what’s in the RAISE Act, a state-level AI bill opposed by Trump and industry leaders

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Here's what's in the RAISE Act, a state-level AI bill opposed by Trump and industry leaders

NY Assemblyman Alex Bores: The AI super PAC doesn't want there to be any regulation whatsoever

New York is 3,000 miles away from the tech hub of Silicon Valley, but in recent weeks, the state has inserted itself into the center of a fierce debate around artificial intelligence regulation. 

A bipartisan super PAC called “Leading the Future” announced last week that it will target Alex Bores, a Democratic congressional candidate who has openly championed AI safety legislation in New York by promoting the the Responsible AI Safety and Education (RAISE) Act. The bill would require large AI companies to publish safety and risk protocols and disclose serious safety incidents.

“They don’t want there to be any regulation whatsoever,” Bores told CNBC’s “Squawk Box” on Monday. “What they’re saying is the fact that you dared step up and push back on us at all means we need to bury you with millions and millions of dollars.” 

Leading the Future (LTF) launched in August with more than $100 million in funding, and aims to elevate “candidates who support a bold, forward-looking approach to AI,” according to a release. The group largely represents the view of the Trump administration, that federal AI laws should preempt regulations implemented by specific states, an effort mostly meant to undermine big blue states like California and New York.

The super PAC is backed by high-profile names in tech, including OpenAI President Greg Brockman, Palantir co-founder Joe Lonsdale, venture firm Andreessen Horowitz and AI startup Perplexity. 

“LTF and its affiliated organizations will oppose policies that stifle innovation, enable China to gain global AI superiority, or make it harder to bring AI’s benefits into the world, and those who support that agenda,” the group said in the release. 

Bores has served as a New York State Assembly member since 2023, and previously worked at several tech companies, including Palantir. He launched his congressional campaign for New York’s 12th district in October after sitting Democratic Rep. Jerry Nadler announced he would not run for reelection.

As an assemblyman, Bores co-sponsored the RAISE Act.

“I’m very bullish on the power of AI, I take the tech companies seriously for what they think this could do in the future,” Bores said on Monday. “But the same pathways that will allow it to potentially cure diseases [will] allow it to, say, build a bio weapon. And so you just want to be managing the risk of that potential.”

Assembly member Alex Bores speaks during a press conference on the Climate Change Superfund Act at Pier 17 on May 26, 2023 in New York City.

Michael M. Santiago | Getty Images

The RAISE Act passed in New York’s state assembly and senate in June. Democratic Gov. Kathy Hochul has until the start of the 2026 session to decide whether to sign it into law. 

On Nov. 17, LTF’s leaders Zac Moffatt and Josh Vlasto announced they plan to spend millions of dollars to try to sink Bores’ congressional bid. In a statement, they accused Bores of pushing “ideological and politically motivated legislation” that would “handcuff” the U.S. and its ability to lead in AI. 

The bill is “a clear example of the patchwork, uninformed, and bureaucratic state laws that would slow American progress and open the door for China to win the global race for AI leadership,” Moffatt and Vlasto told CNBC in a statement.

Moffatt has more than two decades of experience in digital and political strategy, while Vlasto previously served as press secretary to Sen. Chuck Schumer (D-NY) and chief of staff to former New York Governor Andrew Cuomo.

Politico was first to report LTF’s effort to target Bores.

Bores has capitalized on LTF’s announcement as a fundraising opportunity, urging voters to donate to his campaign if they “don’t want Trump mega-donors writing all tech policy,” he wrote in a post on X. 

“I am someone with a master’s in computer science, two patents, and nearly a decade working in tech,” Bores told CNBC in a statement last week. “If they are scared of people who understand their business regulating their business, they are telling on themselves.”

What is the RAISE Act?

The RAISE Act applies to any large AI company, like Google, Meta or OpenAI, that has spent more than $100 million in computational resources to train advanced models. 

It would require these companies to write, publish and follow safety and security protocols, and to update them as necessary. Violators could be subject to penalties of up to $30 million. 

The companies would also have to take steps to implement safeguards to prevent their models from engaging in “critical harm,” like assisting in the creation of chemical weapons or large-scale, automated criminal activities. “Critical harm” is defined in the bill as the death or serious injury of 100 people or at least $1 billion in damages. 

Under the RAISE Act, large AI companies would not be able to release models that would create “unreasonable risk of critical harm.” Bores said the bill’s opponents have pushed back fiercely on that part of the legislation. 

“That’s designed to basically avoid the problem we had with the tobacco companies, where they knew that cigarettes caused cancer but denied it publicly and continued to release their products,” he said.

The RAISE Act would also require AI companies to disclose notable safety incidents. If a model is stolen by a malicious actor, for instance, its developer would have to disclose that incident within 72 hours of learning about it. 

“We just saw two weeks ago, Anthropic talk about how China used their model to do a cyber attack on U.S. government institutions and our chemical manufacturing plants,” Bores said. “Shockingly, they didn’t have to disclose that. I think that should be law and be required for every major AI developer.”

Anthropic, an AI startup valued at around $350 billion after recent investments, published a blog post earlier this month detailing what it called “the first documented case of a large-scale cyberattack executed without substantial human intervention.” Anthropic said it believes the threat actor was a Chinese state-sponsored group.

Bores told Tech Brew that he drafted the initial version of the bill in August of 2024 and sent it to “all of the major developers” for feedback. He put together a second draft in December, and solicited another round of red lines. 

The RAISE Act was published in March, and amended in May and June. 

“I worked really closely with a lot of people in industry to get the details right,” Bores told Tech Brew.

U.S. President Donald Trump arrives on the South Lawn of the White House on November 22, 2025 in Washington, DC.

John Mcdonnell | Getty Images

LTF’s decision to target Bores over the RAISE Act is emblematic of a broader debate around whether AI should be regulated at the state or federal level in the U.S. 

Some lawmakers and tech executives have argued that a “patchwork” of state AI policies will hinder innovation and put the U.S. at risk of falling behind its adversaries like China. But others, including Bores, have said that the federal government moves too slowly to keep up with the rapid pace of AI development.

“What’s being debated right now is, should we stop the states from making any progress before the feds have solved the problem? Or should we actually work together to have the federal government solve the problem?” Bores said. 

Aside from New York, states including California, Colorado, Illinois and others have their own AI laws that are either already in effect or will be starting early next year. 

Last week, President Donald Trump advocated for a federal AI standard in a post on his social media site Truth Social. 

“Investment in AI is helping to make the U.S. Economy the ‘HOTTEST’ in the World, but overregulation by the States is threatening to undermine this Major Growth ‘Engine,'” Trump wrote. “We MUST have one Federal Standard instead of a patchwork of 50 State Regulatory Regimes. If we don’t, then China will easily catch us in the AI race.”

The White House also began drafting an executive order that would target state AI laws by ​​launching legal challenges and withholding federal funding, CNBC reported on Thursday. But a day later, the Trump administration put a hold on that effort, according to a report from Reuters.

The White House didn’t provide a comment for this story. 

Earlier this year, a proposed amendment to Trump’s “One Big Beautiful Bill Act” would have enacted a 10-year-long suspension on state-level AI laws. That provision ultimately failed and was not included in the legislation, but the Trump administration recently revitalized the effort. 

The White House is working to see if a moratorium on certain state AI laws could be included in one of the major must-pass bills that Congress is pursuing.

“What we’re seeing in AI is natural, states are stepping up and moving quickly,” Bores said. “We should eventually have a federal AI standard. I strongly agree with that.”

WATCH: AI industry-backed super PAC picks first target

AI industry-backed super PAC picks first target

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Amazon starts letting businesses test rebranded Leo satellite service as it plays catch-up to Musk’s Starlink

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Amazon starts letting businesses test rebranded Leo satellite service as it plays catch-up to Musk's Starlink

A United Launch Alliance Atlas V rocket is shown on its launch pad carrying Amazon’s Project Kuiper internet network satellites as the vehicle is prepared for launch at the Cape Canaveral Space Force Station in Cape Canaveral, Florida, U.S., April 28, 2025.

Joe Skipper | Reuters

Amazon said Monday it will begin allowing businesses to test its recently rebranded internet-from-space service that seeks to compete with SpaceX’s Starlink.

Select businesses will be able to test Amazon Leo production hardware and software as part of an “enterprise preview” of the service “ahead of a wider rollout,” the company said in a blog post. The test program will allow Amazon to collect feedback and “tailor solutions for specific industries” ahead of a broader launch, the company said.

Earlier this month, Amazon renamed its satellite internet offering from Project Kuiper to Amazon Leo and rolled out a new website to market the service. The name is a nod to low Earth orbit, a region of space that’s within 1,200 miles of Earth’s surface and where Amazon’s satellite constellation will be concentrated.

Six years ago, Amazon unveiled its plans to build a constellation of 3,236 low Earth satellites, designed to provide high-speed, low-latency internet to consumers, corporations and governments, offering connections through square-shaped terminals

The company has sent up more than 150 satellites since April through a series of rocket launches handled by partners, such as United Launch Alliance and Elon Musk’s SpaceX.

It’s aiming to compete with Starlink, owned by SpaceX, which currently dominates the market and has nearly 9,000 satellites in orbit.

Amazon has inked deals with JetBlue, L3Harris and Australia’s NBN internet network, among others. Amazon said it’s shipping units of its “Pro” terminals, as well as its “Ultra” antennas, to members of its enterprise preview program.

The company on Monday showed off the final production design of its Ultra model, which will offer download speeds of up to 1 gigabit per second and upload speeds up to 400 megabits per second powered by an in-house custom silicon chip, “making it the fastest commercial phased array antenna in production.”

Amazon said it expects to expand the program to more customers as it adds coverage and capacity to the Leo network.  

The company has yet to disclose pricing and availability for consumers.

WATCH: Amazon launches first Kuiper internet satellites into space

Amazon launches first Kuiper internet satellites into space

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