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This general election campaign is set to be an epochal, history-making election whichever way it goes.

If Starmer wins an outright majority, it will be the largest ever uniform swing for a winning party, beyond what Tony Blair achieved in 1997. If Rishi Sunak manages to remain in Downing Street – well no PM has ever come back from being 20 points behind in the polls six months out from an election, let alone weeks.

So either way, July 4 will be a record-breaking battle for No.10.

It was, I understand, a “finely balanced” decision to call the election. The prime minister had been taking soundings from colleagues. He had called the civil service in last week to advise on timing options.

I hear from a couple of sources that Isaac Levido, Sunak’s campaign chief, had wanted to go in the autumn, in order to test the messages and see economic improvement bed in, but the PM decided to go now.

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One person who knows the PM explained it to me as this – the PM wants to project confidence and believes he has a plan for the country that aligns with voters. One No.10 source told me Michael Gove summed up it best in cabinet: “Who dares wins and you dare and you are going to win.”

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Why is this a ‘historic’ election?

For Labour, euphoria. For the Tories a show of strength

But to get a sense check as we kick off day one of the campaign, let me give you a taster of the mood in the different camps.

On the Labour side, euphoria; they get the election they have been calling for, at a moment when some around Starmer would quietly say to you that the only way is down in terms of polling. Months of trying to hold the lead turns to weeks. And the message is singular: “Change, that’s our election message.”

On the Tory side, Sunak’s allies explain it like this; the economy is back to normal and this is a “show of strength” to quote one. “He’s not afraid and is completely and utterly confident in his values and principles being aligned with the public and being able to prosecute that argument.”

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Sky News election announcement

The gambler: Why summer election is a big call for the PM
Starmer: Election is ‘moment country has been waiting for’

Choice or change

There is, I think, something else at play. Some 10 months of wage growth while inflation has been falling hasn’t reaped the dividends with voters that perhaps Team Sunak expected. People aren’t feeling the difference, and waiting a few months isn’t going to change that. So with good economic news now – on inflation and growth – the PM sets it up as a choice.

His MPs are spitting as they look down the barrel of election loss – whatever the gloss Mr Gove likes to put on it. I’m told that a sitting minister publicly asked at the meeting of backbench MPs on Wednesday night if they could submit a letter of no confidence in the PM. “It’s madness,” said one former cabinet minister on election timing, while another told me: “We are in deep trouble.”

As for the coming weeks, get used to these messages: Sunak on the choice at the next election and Starmer on the change.

Labour believe that the voters have had enough of the Conservatives, and this has been borne out in recent ballot box tests. Mr Sunak has made the gamble he can pull off in six weeks what he has failed to do 18 months into the job – win voters over.

Starmer win, or Sunak comeback of the century? Either way 4 July will be a record-breaking battle for No.10.

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Part of Birmingham ‘can’t be no-go area for Jews’, cabinet minister tells Sky News

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Part of Birmingham 'can't be no-go area for Jews', cabinet minister tells Sky News

Aston in Birmingham can’t become a “no-go area” for Jews, a senior cabinet minister has told Sky News, amid controversy over fans of an Israeli football club being barred from attending a match next month.

Energy Secretary Ed Miliband said he “profoundly” disagrees with the “approach” taken by a local MP who started a petition calling for fans of Maccabi Tel Aviv to be banned from the Aston Villa game, saying it “cannot be the basis on which our country operates”.

But while he said the government is “working with the relevant authorities” to overturn the move, he can not guarantee it will happen.

Politics latest: Miliband ‘welcomes’ Jeremy Clarkson challenge

Villa Park. PA
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Villa Park. PA

Alongside politicians of all parties, Sir Keir Starmer has strongly criticised the decision, calling it “wrong”, and the government has said it will work with local authorities to ensure both sets of fans can attend.

Speaking to Sky’s Sunday Morning With Trevor Phillips, Mr Miliband said work is still ongoing.

“We are working with the relevant authorities on this issue, he said. “I think the principle here is we do not want a situation where people of a particular faith or from a particular country can’t come to a football match because of their faith, because of where they’re coming from.”

Asked if Maccabi Tel Aviv fans will definitely be able to attend the game, the minister replied: “I’m not going to say come what may, but I’m giving you a very, very clear indication of what we are working towards, which is that, you know, the fans from both teams can attend the match.”

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Miliband on Israeli football fan ban

Phillips put to Mr Miliband that a petition to ban their fans, launched by local independent MP Ayoub Khan, has been signed by nearly 4,000 people. It states the upcoming game is “not a normal match” because the Israeli fans would be arriving in “Aston, a diverse and predominantly Muslim community”.

Asked if Aston is now a no-go area for Jews, Mr Miliband replied: “No and it can’t be. And I’m very, very clear about that.

“I believe we as a country, we pride ourselves on our diversity, but also our tolerance and our hatred of prejudice, frankly. And so we cannot have a situation where any area is a no-go area for people of a particular religion or from a particular country.”

Asked if the local MP was justified in what he wrote, Mr Miliband replied: “No. I profoundly disagree with that approach, with what is being said in that petition, because that cannot be the basis on which our country operates.”

This isn’t how the vast majority of people in the UK operate, he added. “So let’s not take this petition and say it paints a picture of our country.”

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Aston Villa fan says he has received death threats.

Top Tory criticises ‘sectarian politics’

His Tory counterpart, Claire Coutinho, was highly critical of the petition, telling Phillips: “I think politicians need to have the courage to name some of the problems that this country is facing. And one of those problems is political Islam.

“Now, that’s not to say the moderate Muslim community are a problem in Britain, but we have seen in the past extremist Islamism […] and now we are seeing a movement of people – last election, five MPs elected – simply on sectarian politics. That may be higher at the next election.

“So we have to grip this, and part of that is dealing with rising antisemitism. But part of that is dealing with integration.”

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Tory calls out ‘lack of integration’

The senior Tory MP described the ban overall as a “disgrace”, saying: “I think the message that is being sent to Jewish people in this country is that they’re not welcome here.

“This has always been a safe haven for Jewish people, and I think to say that we could not possibly police Israeli Jewish fans to watch a football match safely is reinforcing that message that Jews are not welcome here. And I think that is wrong.”

Match classified as ‘high risk’

In a statement on Thursday, Aston Villa said Birmingham’s Safety Advisory Group (SAG) – which issues safety certificates for every match at the ground – had “formally written to the club and UEFA to advise no away fans will be permitted to attend” the fixture at Villa Park on 6 November, as it had been classified as “high risk”.

The club said police had advised of “public safety concerns outside the stadium bowl and the ability to deal with any potential protests on the night” – a statement that triggered outrage across the political spectrum.

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Will ban on Maccabi Tel Aviv fans from Aston Villa be lifted?

The move has been condemned by political and Jewish leaders, including Israeli foreign minister Gideon Sa’ar, who called it a “shameful decision”.

The Jewish Leadership Council said it was “perverse” to ban away fans because police can’t guarantee their safety, adding: “Aston Villa should face the consequences of this decision and the match should be played behind closed doors.”

Read more:
Why are Maccabi Tel Aviv fans banned?
Analysis: Ban raises serious questions

Sky News has contacted Mr Khan for a response to the comments made this morning.

Former Labour leader and now independent MP Jeremy Corbyn defended his fellow member of the Independent Alliance group in parliament yesterday, writing on X: “Ayoub Khan has been subject to disgusting smears by MPs and journalists, who have wilfully misrepresented his views in order to stoke anger and division.”

He added that he and his colleagues “diligently represent people of all faiths and none in their communities”.

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Chinese tech giants halt Hong Kong stablecoin plans amid Beijing concerns: FT

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Chinese tech giants halt Hong Kong stablecoin plans amid Beijing concerns: FT

Chinese tech giants halt Hong Kong stablecoin plans amid Beijing concerns: FT

Ant Group and JD.com have paused their stablecoin initiatives in Hong Kong after Beijing regulators raised concerns over private firms issuing digital currencies.

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Japan’s FSA weighs allowing banks to hold Bitcoin, other cryptos: Report

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Japan’s FSA weighs allowing banks to hold Bitcoin, other cryptos: Report

Japan’s FSA weighs allowing banks to hold Bitcoin, other cryptos: Report

Japan’s Financial Services Agency is weighing reforms that could let banks hold cryptocurrencies like Bitcoin and operate licensed crypto exchanges.

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