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The location for Sir Keir Starmer’s first big campaign speech was a parish hall in Lancing, West Sussex.

There was Union Jack bunting, Formica tables and endless cups of tea. Quintessentially English, familiar, and relatable.

This is the Starmer his team wanted voters to see as they took the Labour leader back to his roots in the South East of England

Politics live: PM defends ‘bold’ national service policy

It was, his aides tell me, a deliberately personal speech with no new policy, designed to try to convey who Starmer is and what drives him.

Because it’s fair to say that how the Labour leader might appear to who he actually is, are quite different things.

You might remember how Boris Johnson used to goad him as a “lefty Islington London lawyer” and use his title, Sir Keir, to paint him as elite and out of touch.

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Part of this election campaign is about trying to define him in the minds of voters.

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His is the story of a small-town boy, growing up on the Sussex-Kent border, from a working-class background in which the annual family holiday was a trip to the Lake District.

His father was a toolmaker and his mum a nurse, with a debilitating illness that shaped all their lives.

But that isn’t, say his team, very well known beyond the bubble of Westminster.

While I have heard Starmer talk about his tool-making late dad Rodney Starmer countless times, only 11% of the public knows that was what he did for a living, points out one of his team.

“We know the Tories’ strategy in a large part is going after Keir Starmer personally and we want to ensure voters can see who he is, where he comes from and he intends to fight for them,” they said.

“This was a deliberately personal speech that answers the questions of who he is and what motivates him, so it is right to kick off the first full week saying, ‘this is our candidate for prime minister’ when we know people are only starting to tune into the campaign.”

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National service plan ‘desperate’

Starmer says what motivates him is a sense of injustice and an anger within him that politics is no longer in the service of people.

If you want to boil his pitch down to one sentence it is this: “I changed the Labour Party to put it back into the service of British people and now I want to put Britain back into the service of working people.”

The foundation of that, he says, is economic security, border security and national security.

But there is, as the leader acknowledged in this speech, a gap between his Labour and voters.

“I know there are countless people who haven’t decide how to vote in this election,” he noted in his speech. “Do I trust Labour with my money, our borders, our security? My answer is yes, you can.”

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But the question of trust is one that haunts Starmer – the trust gap between him and voters.

When I asked him in a short interview to acknowledge that, he ran through his record as head of the Crown Prosecution Service as evidence that he delivers on promises.

But in politics, he has U-turned many times, most notably on the pledges he made when he was trying to become Labour leader.

When I put it to him that he has a trust issue because of promises broken, he told me he “totally disagreed” with that.

“I think it’s more important to stand in front of the electorate and say, ‘I’m sorry, I can’t now afford what I said before because of the damage being done to the economy.’,” he said.

“What I am saying to the electorate is this, ‘I’m going to tell you in advance of the election what I don’t think we can afford to do, I’m not going to tell you you can have everything and then break a promise’… I think that is basic honesty with the electorate.”

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There are still questions about how honest Starmer is really being. While he will not make big commitments on public services beyond his six “first steps” towards delivering his missions for government by the end of the parliament – on economic growth, NHS waiting lists, teachers in schools, dealing with illegal boat crossings, safer streets and all electricity from renewables by 2030 – he has over the weekend ruled out any national insurance and income tax rises in the next parliament.

It all, given what independent forecasters such as the IMF are saying about the state of public finances, points to spending cuts in the next parliament – but this is something Labour will not be drawn on, saying only it will swiftly conduct a spending review should it win the election.

But as we get beyond the framing – Labour’s “change” message versus the Conservatives’ “choice” one – and into the nuts and bolts of what these two leaders will do, Starmer is going to face more questions on his tax policies and spending plans.

And he will need honest answers if he really wants to convince the public he is a politician worthy of their trust.

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Mohamed al Fayed: Former royal security head says he warned Royal Family before Diana went on holiday with businessman

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Mohamed al Fayed: Former royal security head says he warned Royal Family before Diana went on holiday with businessman

The former head of royal protection says he warned the Royal Family about Mohamed al Fayed’s reputation before Princess Diana took her sons on holiday with him.

The former Harrods owner, who died last year at the age of 94, was described as a “monster” earlier this week by lawyers representing 37 alleged sexual abuse victims.

The women say he raped and sexually assaulted them while they worked at the luxury department store, prowling the shop floor and “cherry-picking” women to be brought to his executive suite.

Now, Mr Davies says people were aware of the Egyptian businessman’s reputation as far back as the 1990s, and that he raised concerns about him to the Royal Family.

Princess Diana on the quay of the residence of Mohamed Al Fayed in Saint Tropez on 20 July 1997. File pic: AP
Image:
Princess Diana on the quay of the residence of Mohamed al Fayed in Saint Tropez on 20 July 1997. File pic: AP

“This was a man who I would be concerned [about] if a relative of mine was going on holiday with him, let alone the future king and his brother and their mother, Princess Diana,” Dai Davies told Sky News.

Fulham's owner Mohammed Al Fayed during the Barclays Premier League match at Craven Cottage stadium, London. Saturday January 12, 2013.
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Mohamed al Fayed during a match at Craven Cottage stadium in 2013: File pic: PA

In July 1997, a month before she died, Princess Diana went on holiday with Fayed and his wife to their residence in St Tropez.

She took the two young princes with her – a holiday Prince Harry described as “heaven” in his 2023 memoir Spare.

“I was horrified because I was aware of some of the allegations even then that were going around,” said Mr Davies.

“I was aware that he had tried very hard to ingratiate himself with the Royal Family and obviously knowing, as I did, the reputation he was alleged [to have] then, I was concerned, and I took the opportunity to inform the Royal Family.”

Princess Diana, Prince William (right) and Prince Harry (left) in Saint Tropez on 14 July 1997. File pic: AP
Image:
Princess Diana, Prince William (right) and Prince Harry (left) in Saint Tropez on 14 July 1997. File pic: AP

Mr Davies says he was told: “Her Majesty is aware.”

“The rest is history,” he said.

Buckingham Palace told Sky News it had no comment on the allegations.

Fulham ‘deeply disturbed’ by allegations

Fulham FC, a football club that was owned by Fayed between 1997 and 2013, has said it is “deeply troubled” by the dozens of “disturbing” sexual abuse allegations against the businessman.

The Premier League club also said it is “in the process of establishing whether anyone at the club is or has been affected” by this alleged behaviour.

Mohamed al Fayed waves a Fulham scarf in front of supporters in 2012. Pic: Reuters
Image:
Mohamed al Fayed waves a Fulham scarf in front of supporters in 2012. Pic: Reuters

However, Gaute Haugenes, who managed the club’s women’s team between 2001 and 2003, told the BBC extra precautions were taken to protect female players from Fayed.

“We were aware he liked young, blonde girls. So we just made sure that situations couldn’t occur. We protected the players.”

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‘The door was locked behind me’

A former Harrods employee told Sky News she was summoned to Fayed’s apartment when she began working for the department store at 19 years old.

She was told the meeting was a “job review” before “the door was locked behind me”.

“I saw his bedroom door partially open – there were sex toys on view,” she said.

“I felt petrified. I perched myself at the very end of the sofa and then… my boss, the person I worked for, pushed himself onto me.”

Read more: ‘One of the worst cases of corporate sexual exploitation’

Harrods said in a statement on Thursday it was “utterly appalled” by the allegations of abuse and apologised to Fayed’s alleged victims.

The department store has also set up a page on its website inviting former employees to come forward if they have allegations.

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The legal team involved in a civil claim against Harrods for allegedly failing to provide a safe system of work for its employees said they aimed to seek justice for the victims of a “vast web of abuse”.

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Lily Allen says she had her children for ‘all the wrong reasons’

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Lily Allen says she had her children for 'all the wrong reasons'

Lily Allen says she had her children “for all the wrong reasons,” at a “high pressure” point in her career when she felt “overwhelmed”.

The singer and actress had her two daughters, Marnie, 12 and Ethel, 11, with her ex-husband Sam Cooper when she was in her mid-20s.

By the time she became a mum, she’d already had hit singles including Smile and The Fear, released two studio albums and received a Brit Award for best British female solo artist.

Speaking about motherhood on the BBC podcast Miss Me?, which Allen hosts with her long-time friend Miquita Oliver, she said: “I think I had children for all the wrong reasons, really.

“Because I was yearning for unconditional love, which I haven’t felt in my life since I was a child.”

The now 39-year-old star added: “And also, my career was at such high speed, high pressure, and I felt like very overwhelmed by what was happening. I just didn’t get much respite you know?

“And I felt like the only way to stop people hassling me was to say, ‘It’s not about me, actually this is about this other person that’s inside me’.

When asked by Oliver if it worked, Allen says: “Yeah, they did leave me alone. I don’t think I really understood what was happening, what I got myself into.”

The daughter of actor Keith Allen and film producer Alison Owen, she went on to discuss her own childhood.

“My mum, bless her, had children really early as well, and she really struggled. But she doesn’t really talk about the struggle. And so… She inadvertently gaslit me into thinking it was, you know, easy.

“You just sort of throw the kid over your shoulder and you get on with it.

“Her job was very static, and in one place and went to an office and mine wasn’t like that at all. It wasn’t easy. It just wasn’t easy.”

Lily Allen is married to Stranger Things star David Harbour
Image:
Allen is married to Stranger Things star David Harbour

The ‘nasty scars’ caused by absent parents

Allen previously told the Radio Times podcast that while she loves her children, having them “ruined her career”.

She said her decision to prioritise them over her pop career was a decision she made so as not to inflict the “nasty scars” of being an “absent” parent onto them.

She also said the myth of having it all “really annoyed” as it simply was not true.

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Allen, whose younger brother is Game Of Thrones actor Alfie Allen, married Stranger Things star David Harbour in 2020.

Away from her music career, Allen has branched out into acting over the last few years, starring in two plays in London’s West End, and winning a role in Sky drama Dreamland last year.

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Investigation launched into ‘Jail Starmer’ graffiti at MP’s office

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Investigation launched into 'Jail Starmer' graffiti at MP's office

An investigation has been launched after “Jail Starmer” graffiti was daubed on the window of an MP’s office.

The Met Police received an allegation of criminal damage on Saturday in relation to the incident at Clive Efford’s office in Eltham & Chislehurst, South London.

This is a new seat which was won by Labour at the general election, though in 2019 it was notionally Conservative.

On Friday night the window was painted with white graffiti which says “Jail Starmer”.

Sources told Sky News’ political editor Beth Rigby that an image of the vandalism has been circulating among Labour MPs’ WhatsApp groups this morning. However, Mr Efford has downplayed the incident.

There have been growing concerns about the safety of politicians in recent years, following the murders of Jo Cox and Sir David Amess.

MPs have described working in an increasingly hostile environment, with experiences ranging from death threats and abuse to attacks on their constituency offices and protests at their homes.

More on Sir Keir Starmer

Ahead of the general election, Tory MP Mike Freer stepped down over concerns for his personal safety, saying an arson attack on his constituency office was the final straw.

The latest incident comes as the Labour Party Conference is about to kick off in Liverpool.

It is the first time in 15 years the event has been held while the party is in government.

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In a statement, the Met Police said: “On Saturday 21, September, police received an allegation of criminal damage to an office building in Westmount Road SE9.

“Graffiti had been daubed on the premises the previous day.

“An investigation has been launched and enquiries are ongoing.

“Anyone with information is asked to call 101 quoting CAD 2672/21Sep.”

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