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French President Emmanuel Macron speaks during a meeting with members of the AI sector at the Elysee Presidential Palace in Paris, France, on May 21, 2024.

Yoan Valat | Afp | Getty Images

PARIS — France is touting itself as the next artificial intelligence superpower.

The Viva Technology conference in Paris last week was buzzing with talk about how far France has come as a leader in AI.

A great deal of chatter surrounded the French AI firm H, previously named Holistic, which raised $220 million in a seed funding round from investors including U.S. tech giant Amazon and Google’s billionaire ex-CEO Eric Schmidt.

A common theme for French AI firms receiving large sums of money is that they’re adding U.S. tech heavyweights to their shareholder lists.

Earlier this month, France received a flood of new private investments, led by a commitment from Microsoft of 4 billion euros ($4.4 billion), its largest ever into France.

AI everywhere at Viva Tech

At Viva Tech, AI was everywhere. Past the large, bright pink “VIVA” sign toward the front, there was an entire alley called “AI Avenue,” which was surrounded by U.S. tech firms such as Salesforce and AWS.

Generative AI was on display everywhere — even from companies you wouldn’t expect.

For example, French beauty giant L’Oreal showed off an AI-powered beauty assistant called “BeautyGenius” at a large booth near the center of the Porte de Versailles conference venue.

The success of Viva Tech has become symbolically important for France as part of its bid to become a leading tech and AI hub that can rival the likes of the U.S. and China.

“France is the leader on artificial intelligence in Europe,” Bruno Le Maire, France’s finance minister, told CNBC’s Arjun Kharpal at Viva Tech last week.

French Finance Minister Bruno Le Maire says France is the AI leader in Europe

He made clear that, while France has a helping hand from U.S. tech giants, “we want to have our own artificial intelligence being created and being developed in France.”

Referring to Microsoft’s investment in France, Le Maire said, “Microsoft is much welcome in our country. But the challenge for us is to have our own devices, our own scientists … and we are working very hard for that.”

France boasts a strong AI research and development ecosystem, home to key facilities like the Facebook AI Research center from Meta and Google’s AI research hub in Paris, as well as leading universities.

“France stands as one of Europe’s most vibrant innovation hubs,” Etienne Grass, the France managing director of Capgemini Invent, the digital innovation arm of Capgemini, told CNBC. “The nation nurtures a thriving startup scene, marked by significant strides in AI,” Grass added.

Imran Ghory, partner at Blossom Capital, said that while France has a great track record when it comes to research and academia, it has struggled to funnel quality talent into “great companies.”

AI labs from Meta and Google have “created a training ground for students and researchers to learn what leading tech companies look and work like from the inside,” Ghory said.

'The future of retail is retail everywhere,' Shopify president says

“We’re now seeing the fruits of this as many researchers and AI engineers begin spinning out their own companies.”

Vying for tech leadership

French President Emmanuel Macron told CNBC’s Andrew Ross Sorkin in an interview last week that his country is “leading the tech industry in Europe.” However, he noted Europe is “lagging behind” the U.S. and that the continent needs more “big players.”

“It’s insane to have a world where the big giants just come from China and the U.S,” Macron told said at the Elysee Palace. He praised Mistral, the French AI firm backed by U.S. tech giant Microsoft, and H.

Last week, Macron met with Eric Schmidt, former CEO of Google, Yann LeCun, chief AI scientist of Meta, and James Manyika, Google’s senior vice president of tech and society, among others, at the Elysee to discuss ways to make Paris a global AI hub.

Maurice Levy, CEO of advertising and public relations giant Publicis Groupe, told CNBC’s Karen Tso he thinks France has the potential to become a top five country for AI development. Levy said France is “determined” to narrow the gap between the U.S. and China and Europe when it comes to AI.

France “can be part of the five biggest countries on AI in the world,” after the U.S., China, Israel, and the U.K., Levy said in a TV interview last week. He referred to H’s mammoth funding round as an example of the momentum surrounding French AI right now.

AI is 'undoubtedly killing some jobs,' Publicis chairman Maurice Lévy says

Levy said roughly 40% of the tech demos at Viva Tech were AI. AI is “something which is … not only taking off, but has already taken off quite massively,” he said.

In a fireside discussion last week, Google’s Manyika said a lot of the innovation the firm has been bringing to the table is sourced from engineers in France.

He said that Google’s recently introduced Gemma AI, a lightweight, open-source model, was developed heavily at the U.S. internet giant’s Paris AI hub.

According to data from Dealroom, France claimed a roughly 20% share of overall European AI startup funding in 2023, higher than the 15% average of European funding that goes into AI startups across the bloc.

France isn’t the European AI leader, though, according to Dealroom, with U.K. firms raising more than double the amount of both AI and GenAI investment than France.

Innovation versus regulation

France’s Macron said the challenge for Europe is accelerating AI research and development while also regulating at “appropriate scale.”

Gap between closed-source and open-source AI companies smaller than we thought: Hugging Face

Last week, the EU approved the AI Act, a landmark law regulating artificial intelligence.

Some tech executives warned Europe could hamper its AI ambitions with regulation that is too restrictive. France has been among the countries to have criticized the EU AI Act for being too restrictive when it comes to innovation.

Pascal Brier, Capgemini’s chief innovation officer, said while regulation is needed to ensure AI isn’t left to become too powerful, it’s important to ensure new laws like the AI Act don’t accidentally “kill” innovation.

He said regulators should avoid implementing the “principle of precaution” — the idea that AI makers should avoid doing things that can do harm, as a rule.

“There’s no way you can stop AI — it’s only the end of the beginning,” Brier told CNBC. “It’s not going to stop there.”

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Evolve Bank CEO fired after propositioning FBI agent who pretended to be a teen boy

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Evolve Bank CEO fired after propositioning FBI agent who pretended to be a teen boy

Evolve Bank CEO Bob Hartheimer booking photo.

Source: Shelby County Jail

Bob Hartheimer, CEO of Tennessee’s Evolve Bank & Trust, was fired after U.S. law enforcement officials caught him propositioning a law enforcement officer posing as a 15-year-old boy on gay dating app Grindr.

On Oct. 19, an employee of the Federal Bureau of Investigation logged onto Grindr while pretending to be a teen boy, and a user called “Tomm” wrote a message to that person saying, “Hey any chance u would hu with an older and chill guy,” according to an affidavit from a special agent with the Federal Bureau of Investigation that was unsealed on Tuesday.

The two discussed getting together in person later in the week, according to the affidavit. On Snapchat, they talked about the sex acts they might perform. “Tomm” asked for a photo of the “boy” without shorts on, and he also sent the undercover agent a picture of himself naked. The FBI was able to obtain an IP address for “Tomm” from Snapchat, as well as an address from Comcast, the affidavit showed.

Hartheimer was arrested in Memphis on Oct. 23 for attempted production of child pornography and transfer of obscene material to a minor, according to a warrant.

Blake Ballin, a lawyer representing Hartheimer, told CNBC on Saturday that Evolve has fired the CEO.

“Bob’s family is aware of the charges,” Ballin wrote in an email. “His family loves and supports him and requests privacy during this difficult period in their lives. We have no further comment at this time.”

The Wall Street Journal reported on Hartheimer’s firing from Evolve Bank on Friday. The bank did not respond to a request for comment from CNBC.

Last year, Evolve was caught up in the bankruptcy of financial technology startup Synapse, which cut off access to a system for handling transactions and account details. Fintech apps such as Yotta worked with Evolve and other banks, with Synapse acting as a middleman.

Synapse’s method of keeping app users’ money in various banks, including Evolve, created accounting problems, and up to $96 million in deposits went missing. Thousands of Americans lost money, CNBC reported.

In 2024, Evolve also suffered a cyberattack, during which hackers obtained customer information and demanded a ransom. The bank said it did not pay any ransom and the data was eventually posted online.

In August, Evolve, founded in 1925, named Hartheimer to replace CEO Scott Stafford, who retired after joining the bank in 2004.

“This is a structural change, demonstrating our continued commitment to doing the hard work to earn back the trust of our customers, employees, regulators, and investors,” Evolve said.

When he was hired, the bank touted Hartheimer’s experience as director of the Federal Deposit Insurance Corporation’s Division of Resolutions, as well as his years as a regulatory consultant for fintech companies.

“Over the past four decades, I’ve led, turned around, and advised institutions across the financial landscape,” Hartheimer wrote on his LinkedIn profile

The bank reported net losses for each of the first three quarters of 2025 after being profitable since 2003, according to data on file with the Federal Financial Institutions Examination Council.

CNBC’s Dan Mangan and Hugh Son contributed reporting.

Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant.

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Where the Nexperia auto chip crisis stands now as the U.S., China and EU race to contain fallout

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Where the Nexperia auto chip crisis stands now as the U.S., China and EU race to contain fallout

The logo of Chinese-owned semiconductor company Nexperia is displayed at the chipmaker’s German facility, after the Dutch government seized control and auto industry bodies sounded the alarm over the possible impact on car production, in Hamburg, Germany, Oct. 23, 2025.

Jonas Walzberg | Reuters

Netherlands-based chipmaker Nexperia is at the heart of a standoff between the European Union, the U.S. and China that has triggered a near-crisis for global automakers.

The Dutch government seized control of Nexperia, owned by the Chinese company Wingtech, in October, citing national security concerns. The move prompted Beijing to block Nexperia products from leaving China.

Meetings are underway in Europe Saturday to attempt to defuse the escalating issue, and Chinese and U.S. authorities appear to be opening up a pathway for Nexperia’s China-based operations to resume exporting critical automotive chips.

Spokespeople for the White House and Nexperia did not immediately respond to a request for comment.

For now, however, the auto industry’s supply chain still hangs in the balance.

The dispute is threatening vehicle production worldwide as automakers warn of looming shortages of the chipmaker’s components, which are critical to basic electrical functions in cars and challenging to replace on short notice.

The battle has unfolded amid heightened scrutiny of Chinese-linked tech firms from Western governments, including the U.S., which recently tightened export-control rules to limit technology transfers to Chinese-owned entities.

Nexperia’s owner, Wingtech, was put on a U.S. blacklist in December 2024 for its alleged role “in aiding China’s government’s efforts to acquire entities with sensitive semiconductor manufacturing capability.”

Here’s what to know about where the dispute stands, and why it matters. 

Why are Nexperia chips so important?

What happened and where do things stand?

In September, the Dutch government invoked a Cold War-era law to effectively take control of Nexperia, amid concerns that its Chinese owner was planning to shift intellectual property to another company it owned. A Dutch court also suspended Nexperia CEO, Wingtech founder Zhang Xuezhen, citing mismanagement.

Beijing retaliated weeks later by imposing export controls on certain Nexperia products made in China, escalating tensions and fueling fears of a broader supply chain shock. That prompted the company to tell carmakers it could no longer guarantee supplies.

But signs of a breakthrough have started to emerge.

On Friday, reports said the U.S. plans to announce that Nexperia will resume sending chips under a framework agreement reached during talks between President Donald Trump and Chinese leader Xi Jinping, citing sources familiar with the matter. And on Saturday, China said it will exempt some Nexperia chips from its export ban. Chinese officials did not specify what those exemptions could entail.

“We will comprehensively consider the actual situation of the enterprise and exempt eligible exports,” The Chinese Commerce Ministry said in a statement. 

If finalized, the exemptions could ease immediate pressure on automakers. But the broader dispute over ownership, technology control and security oversight remains unresolved.

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While AI spending is top of mind, online ads are driving a lot of Big Tech’s growth

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While AI spending is top of mind, online ads are driving a lot of Big Tech's growth

META CEO Mark Zuckerberg (L) and Microsoft CEO Satya Nadella.

Getty Images

As tech giants increase their already breathtaking spending on artificial intelligence, their respective digital advertising businesses have also gained momentum.

Quarterly earnings reports this week from Meta, Amazon, Alphabet and Microsoft all showed healthy revenue on the ads front.

The rising online advertising sales have allayed concerns earlier this year that economic turbulence, amplified by President Donald Trump‘s trade policies, would negatively impact ad budgets.  

“I think the digital ad market is strong,” said Jasmine Enberg, co-founder of Scalable, a creator economy media firm. “I think this economic instability and volatility is kind of priced in for a lot of people at this point; sort of seems to be the status quo.”

Meta topped its rivals for the quarter with the fastest ad-related sales growth.

The company’s total third-quarter revenue, of which 98% is derived from online ads, jumped 26% year-over-year to $51.24 billion, the company’s highest sales since the first quarter of 2024.

Revenue in Amazon’s online ad unit soared 24% year-over-year to $17.7 billion, representing a faster growth rate than the company’s AWS cloud computing unit, which saw sales rise 20%.

CEO Andy Jassy highlighted on Amazon’s earnings call that the company is continuing to expand its ad-specific demand-side platform to more third-party apps and sites.

“You look at some of the partnerships that we’ve done, the Roku partnership gives us the largest connected TV footprint in the U.S.,” Jassy said. “And you layer on top of that what we’ve recently done in providing our DSP customers the opportunity to integrate with the ad inventory in Netflix and Spotify and SiriusXM, it’s powerful.”

Andy Jassy, chief executive officer of Amazon.com Inc., speaks during an unveiling event in New York, US, on Wednesday, Feb. 26, 2025.

Michael Nagle | Bloomberg | Getty Images

Alphabet’s overall advertising sales for the third quarter came in at $74.18 billion, a 13% increase from $65.85 billion a year ago. Third-quarter online ad sales for YouTube rose 15% to $10.26 billion.

Microsoft’s search and news advertising unit brought in $3.7 billion in the company’s fiscal first quarter, a 14% increase from the $3.2 billion it recorded the previous year.

Even if there’s been some pullback in ad budgets due to economic uncertainty, it’s likely that companies shifted some of that spending from traditional businesses like newspapers to digital ad platforms, said Jeremy Goldman, senior director of content at Emarketer.  

“I think what could be happening is more of a no-brainer,” Goldman said. “To put your money in social, and to put your money in retail media and to put your money in search ad spending.”

It wasn’t just the megacaps that showed hefty online ad growth this week.

Reddit on Thursday reported a 68% jump in third-quarter sales, soaring past analyst estimates. The company said global daily active uniques grew 19% year-over-year to 116 million, surpassing estimates of 114 million.

Snap and Pinterest are scheduled to report results next week.

Going big on AI

The tech giants all made clear that they don’t see any broader economic concerns that would warrant a reduction in their AI spending, and instead lifted their guidance for capital expenditures, despite concerns of a bubble.

Alphabet, Meta, Amazon and Microsoft collectively expect capex spending above $380 billion this year, which is still a fraction of the $1 trillion worth of data center and cloud computing deals that OpenAI has recently announced with its partners like Nvidia, Oracle and Broadcom.

But while investors cheered Amazon and Google, they were less thrilled with Microsoft, and especially Meta.

The Facebook parent’s stock tanked 11% on Thursday after the company said it would raise the low end of its capex guidance to between $70 billion and $72 billion from the prior range of $66 billion to $72 billion.

Oppenheimer analysts downgraded Meta stock to the equivalent of a hold from buy, because they said it’s less obvious how the social media company will benefit from its AI investments relative to its big tech rivals that also operate cloud computing services.

“Significant investment in Superintelligence despite unknown revenue opportunity mirrors 2021/2022 Metaverse spending,” the Oppenheimer analysts wrote, contrasting the company’s big AI spending related to its Superintelligence Labs to its money-losing Reality Labs division, which makes virtual reality and augmented reality technologies.

Wall Street backs AI winners, and Meta’s not one of them this quarter

Susan Li, Meta’s finance chief, said Wednesday during a follow-up earnings call that it’s important for the company to invest in AI-related data center and third-party cloud computing services or risk falling behind, echoing similar comments made by CEO Mark Zuckerberg.

“The highest priority for the company is investing our resources to position ourselves as a leader in AI,” Li said. “That means that I think for the immediate period of time ahead of us, we could see some financial pressure during which our operating profit could be lumpy.”

Meta has continued to point to how its AI investments are improving its online advertising business, but it’s having a more difficult time showing how that spending will benefit the company in the future, Enberg said.

“I think part of that is that we’ve heard the story now quarter after quarter that it is able to integrate AI into its ad business and use that as a growth engine,” Enberg said.  “What comes next is harder to articulate, and far less tangible for investors and other people who follow the space.”

Still, Meta is experiencing some growth in new products like the Meta AI app that contains the Vibes AI-powered short video service, Goldman said.

The company can also still expand more into subscriptions or even potentially offer enterprise AI services to sell to corporations, which is “an area that they haven’t played at all,” he said.

For now, Meta’s digital advertising unit remains its core business, and just like previous quarters, it’s unclear how the economy will impact ad budgets.

With the holiday season approaching, all eyes will be focused on whether the lingering economic concerns or tariff-related price hikes lead to consumers curbing their spending, which could impact corporate marketing campaigns.  

“The next test will be when we get to the Black Friday numbers,” Goldman said. “Are those going to be below expectations?”

WATCH: Big tech earnings tell you “these are the companies you want to own.” 

Big tech earnings tell you 'these are the companies you want to own': Tech investor

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