Despite a recent pullback on its electric vehicle strategy amid “slower-than-expected” demand, Ford’s EV sales continued surging in May. All Ford electric models, including the F-150 Lightning and Mustang Mach-E, saw double-digit sales growth last month.
Ford’s EV sales grow 65% in May 2024
Although Ford is the number two EV maker in the US (not including combined Hyundai/Kia sales), the automaker is “letting up on the gas” with plans to introduce more hybrids.
However, electric vehicle sales continue to soar. Ford’s EV sales climbed 64.7% in May, with 8,966 models sold. The Mustang Mach-E was the top-selling EV, with 4,255 models sold, up 46% from May 2023. Ford F-150 Lightning sales were also up 91% YOY, with 3,260 models sold.
Meanwhile, Ford’s electric commercial van, the E-Transit, continues to see higher demand. Another 1,450 electric vans were sold, up 77% from last year.
The EV sales growth in May was enough to outpace Ford’s hybrid (+64.5%) and internal combustion (ICE) sales (+5.6%).
Ford sold over 37,200 electric vehicles through the first five months of the year, nearly double (+87.8%) the 19,809 EVs sold at this time last year.
Mustang Mach-E sales are up 89%, with 18,737 models sold through May. Ford has sold 13,093 F-150 Lightning models so far this year, up 78.5%. Meanwhile, E-Transit sales are quietly picking up, with 5,478 models sold YTD, up 111% over last year.
The growth comes after Ford slashed EV prices earlier this year, citing “slower-than-expected” demand with plans to lean more into hybrids.
2024 Ford F-150 Lightning trim
Initial Starting Price
New Starting Price
Difference
Range (EPA-est miles)
XLT
$64,995
$62,995
-$2,000
240
Flash
$73,495
$67,995
-$5,500
320
Lariat
$79,495
$76,995
-$2,500
320
Platinum
$84,995
$84,995
0
300
Platinum Black
$92,995
$92,995
0
300
Updated 2024 Ford F-150 Lightning price and range by trim (*not including $2,095 destination fee)
Ford opened orders for the 2024 F-150 Lightning in April, adding a new “Flash” trim. With an extended-range battery, tech-loaded interior, and several other features pulled from popular trims, Ford believes the new model hits the “sweet spot.”
In other news, Ford’s first all-electric Explorer rolled off the production line at its Cologne EV plant in Europe Tuesday.
Ford said a new sports EV crossover will debut soon (for Europe), with production planned to start later this year.
Electrek’s Take
Despite the strong performance, Ford is delaying around $12 billion in EV investments. It’s also planning to invest more in hybrid tech, following in Toyota’s footsteps.
Meanwhile, rivals like Hyundai and Kia are pushing full steam ahead toward an electric future. Hyundai’s IONIQ 5 set a new monthly sales record in May, while Kia’s three-row EV9 is gaining momentum in the US.
Hyundai expects the momentum to continue with the start of production at its first EV and battery plant in the US, which is planned for later this year.
In an exclusive interview with Electrek, Hyundai America CEO Randy Parker said the automaker is “humble and hungry” to separate itself from its EV rivals.
With Hyundai’s first three-row electric SUV, the IONIQ 9, due out soon, can Hyundai top Ford in US electric vehicle sales? Or will Ford keep the ball rolling despite recent plans to pull back on EV initiatives? Drop us a comment to let us know your thoughts.
If you’re in the market for a new EV, Ford is offering some of the lowest prices yet on popular models. You can use our links below to view deals on Ford EV models at a dealer near you.
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Daimler Truck North America has helped alcohol distributor Reyes Beverage Group deploy fully 29 zero-emission Freightliner eCascadia Class 8 electric semi trucks in its California delivery fleet.
Reyes Beverage Group (RGB) plans to deploy the first twenty Freightliner electric semi trucks at its Golden Brands – East Bay and Harbor Distributing – Huntington Beach warehouses, marking the first phase in the company’s transition to a fully zero emission truck fleet by 2039. An additional nine eCascadia Class 8 HDEVs are scheduled for delivery to RBG’s Gate City Beverage – San Bernardino warehouse before the end of 2024.
RBG’s decision to adopt the Freightliner eCascadia builds on its recent transition to renewable diesel and its ongoing idle-time reduction program. These electric vehicles (EVs) “go electric” will contribute significantly toward the company’s stated goal of reducing its carbon emissions 60 percent by 2030. These 2 trucks will save some 98,000 gallons of diesel fuel annually, and avoid putting nearly 700 metric tons of carbon dioxide and other harmful emissions into California’s air each year.
“We are excited to be among the first in our industry to adopt these electric vehicles,” explains Tom Reyes, President of RBG West. “This is a significant step toward our sustainability goals and ensuring compliance with state regulation as we transition our fleet to EV.”
Freightliner’s eCascadia electric semi trucks offer a number of battery and drive axle configurations with ranges between 155 and 230 miles, depending on the truck specification, to perfectly match customers’ needs without compromising on performance and load capacity. RBG’s Freightliner eCascadia tractors will rely on electric charging stations installed at each facility, allowing them to recharge to 80% capacity in as little as 90 minutes for RGB’s trucks, which feature a typical driving range of 220 miles as equipped.
The Windsor, Ontario utility says it’s driving towards a more sustainable future after adding a dozen new electric vehicles to its fleet – including a state-of-the-art, 55-foot Terex electric bucket truck.
Based on a Class 7 (33,000 lb. GVWR) International eMV Series BEV, the Terex EV takes the eMV’s 291 kWh battery and adds the Terex Optima 55-foot aerial device and HyPower SmartPTO system to create a fully electrified utility service vehicle that can do anything its diesel counterparts can do while offering better, safer working conditions for utility crews.
“We’ve got 12 EVs,” said Gary Rossi, president and CEO, Enwin Utilities. That number represents fully 10% of the utility’s entire vehicle fleet. “Our centerpiece is our electric 55-feet bucket truck. It’s very quiet,” continues Rossi. “So (the truck) allows us, our crews, to communicate better. It’s not as loud in the community when they’re doing repairs in someone’s backyard.”
That notion is echoed by Terex, itself. The company says its HyPower SmartPTO (power take off), which replaces a mechanical PTO, avoids a loud idling engine while reducing workers’ exposure to toxic exhaust fumes.
“It’s all about building Windsor’s future and literally plugging into the battery factory down the road that is being constructed and showing that Windsor is a leader on this front,” says Drew Dilkens, Mayor of Windsor. “I don’t own an internal combustion engine vehicle,” adds Mayor Wilkins. “I only own two electric cars. My wife and I, we made the change starting in 2019 and I can’t see myself ever going back.”
CTV News Windsor
Enwin says its commitment to clean energy extends beyond its vehicle fleet. The company recently unveiled a massive MW solar rooftop net metering facility at its Rhodes Drive headquarters with over 3,000 solar panels. The site, one of Canada’s largest solar installations, generates enough clean electricity to power 300 homes annually.
Built by Damen Shipyards and the first fully electric tugboat to be deployed in the Middle East, the new RSD-E Tug 2513 Bu Tinah put in its record-breaking performance took place at Khalifa Port during ADIPEC, the world’s largest energy conference.
The RSD-E Tug 2513 is based on the already efficient hull design of the standard, diesel-powered RSD Tug 2513, but its new, fully electric propulsion arrangement enables it to offer zero emissions operations in situations where oil or fuel leakage would be – let’s say especially bad.
But, while the “clean” aspect of all-electric operation is obvious, its Guinness World Record of performance shows that the Damen RSD-E Tug 2513 is up to whatever task its owners put to it.
“This Guinness World Record achievement demonstrates that the transition to alternative energy does not come at the cost of performance,” explains Maritime & Shipping Cluster, AD Ports Group, Captain Ammar Mubarak Al Shaiba. “We are very proud that the first electric tug in the Middle East is also making waves on a global level with this accolade and the fact that in parallel it is improving the sustainability of our operations alongside cost efficiencies in terms of overall fuel saving is extremely important. This vessel is now a key component of our Marine Services fleet and our electrification strategy.”
To earn its record, the the Damen RSD-E Tug 2513 Bu Tinah recorded an average high peak bollard pull of 78.2 tonnes (about 86 ‘Murican tons). The record-setting tugboat can undertake a minimum of two towage operation on a single charge, and can be recharged on a marine DC fast charger in just two hours.