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Behind in the polls, Rishi Sunak needed to come out fighting and take the gloves off in the first TV leaders’ debate.

And he did. He was aggressive, repeatedly challenging Sir Keir Starmer, particularly on tax, placing the Labour leader on the defensive.

Election latest: Voters think Rishi Sunak beat Keir Starmer in first TV debate, snap poll finds

The YouGov snap poll scored it at 51% for the prime minister and 49% for Sir Keir Starmer and that’s about right.

The prime minister probably just about shaded it. But Sir Keir needs to raise his game and match Mr Sunak’s fire with fire in the second debate later this month.

Mr Sunak stuck to a simple message on tax rises under Labour. Starmer repeatedly hammered Sunak on the Tories’ record over the past 14 years.

From the start, the prime minister went on the attack and rammed home his message accusing Labour of planning £2,000 tax rises.

He did it over and over again. Simple message: Labour will put up taxes, even for pensioners. It was crude, but effective.

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First leaders’ debate – what happened?

The debate was almost over by the time Sir Keir finally dismissed the tax claim as “garbage” and for much of the debate the Labour leader was forced to react defensively rather than go on the attack himself.

This was raw politics. Yet vegetarian Rishi Sunak was the leader who sounded as though he’d been devouring red meat before the contest. Gorilla biscuits, even.

The Labour leader, a former director of public prosecutions (and how he reminded us of that fact repeatedly), is more used to addressing judges or juries. But not so much a TV audience.

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YouGov poll suggests Sunak won first election debate

This was the bear pit of politics, far less suited to the Labour leader’s lawyerly approach than facing Sunak at Prime Minister’s Questions in the House of Commons.

Presenter Julie Etchingham was brilliant throughout, particularly when the two leaders were shouting over each other. When Sir Lindsay Hoyle tires of keeping order in the Commons she’d make an excellent Speaker!

The prime minister appeared to have learned from his debates with Liz Truss for the Tory leadership. Then he was the measured, responsible one while she made the wild claims.

But she won then, because the Tory audience didn’t care.

Read more:
Panic will spread through Tory ranks after stunning poll
Poll suggests PM came out on top in first debate
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Rishi Sunak during the ITV General Election debate at MediaCity in Salford.
Pic:ITV/PA
Image:
Pic: ITV/PA

This time it was Sunak throwing accusations around, not just on tax, but on terrorism and defence as well. “Insulting!” complained Sir Keir, but somewhat weakly and also too late.

At times in the first half of the one-hour debate, Sir Keir appeared slow and ponderous. He did better on the NHS than he did on tax, raising a laugh on NHS waiting lists by declaring: “You’re the guy who’s supposed to be good at maths.”

And Sir Keir did surprisingly well when he spelled out Labour’s controversial policy for VAT on private schools and then predictably did well on the plan to tax non-doms.

But he struggled again when the prime minister accused Labour of planning to tax state pensions.

Rishi Sunak and Keir Starmer during the ITV General Election debate at MediaCity in Salford.
Pic: ITV/PA
Image:
Pic: ITV/PA

Perhaps surprisingly, though, honours were even on immigration, with Sunak not getting applause for his stop the boats policy, although he then recovered by claiming: “You might not like it, but I’ve got a plan.”

He then put Sir Keir on the defensive again by challenging him: “What would you do with illegal immigrants who come to our country?”

They clashed again on defence and security, with the prime minister aggressive and on the attack again.

But even during that exchange the prime minister came back with his tax attack: “As clear as night follows day, he is going to put up your taxes.”

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Starmer won audience support for ridiculing the prime minister’s “teenage Dad’s Army”, but Mr Sunak concluded with the line: “In uncertain times we simply can’t afford an uncertain prime minister.”

That was the sort of argument Gordon Brown used against David Cameron in the general election campaign of 2010. That didn’t work for Mr Brown then.

And unless there’s an almighty turnaround in the opinion polls, despite all his aggression and coming out fighting with the glove off, it probably won’t work for Mr Sunak in 2024.

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Bank of Canada just says no to retail CBDC in reshuffling of priorities

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Bank of Canada just says no to retail CBDC in reshuffling of priorities

Regulating and speeding up payments without a CBDC are more important to the Canadian central bank.

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SEC approves options for BlackRock’s spot Bitcoin ETF

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<div>SEC approves options for BlackRock's spot Bitcoin ETF</div>

The SEC notice seemed to be an industry first after the commission approved the listing and trading of spot Bitcoin exchange-traded funds on US exchanges in January.

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Farage: It’s possible I could become PM

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Farage: It's possible I could become PM

Nigel Farage has spoken about his aspirations as Reform UK party leader and insists he could become prime minister.

He told Sky’s political correspondent Darren McCaffrey the prospect of taking over at Number 10 at some point “may not be probable, but it’s certainly possible”.

In an interview on the sidelines of the Reform UK annual conference in Birmingham, he also described his intention to change the party and make it more democratic.

“I don’t want it to be a one man party. Look, this is not a presidential system. If it was, I might think differently about it. But no, it’s not. We have to be far more broadly based,” he said.

He also accepted there were issues with how the party was perceived by some during the general election.

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Highlights of Farage’s conference speech

“We had a problem,” he admitted. “Those that wished us harm use the racist word. And we had candidates who genuinely were.”

Earlier the party leader and Clacton MP gave his keynote speech at the conference, explaining how they intend to win even more seats at the next general election.

He also called out the prime minister for accepting free gifts and mocked the candidates in the Tory leadership race.

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Farage jokes about PM accepting gifts

But he turned to more serious points, too – promising that Reform UK will “be vetting candidates rigorously at all levels” in future.

Addressing crowds in Birmingham, Mr Farage said the party has not got “time” or “room” for “a few extremists to wreck the work of a party that now has 80,000 members”.

Farage says Reform UK needs to ‘grow up’

By Darren McCaffrey, political correspondent in Birmingham

Reform and Nigel Farage can hardly believe their success.

Perhaps unsurprising, given they received over four million votes and now have five MPs.

But today this is a party that claims it has bigger ambitions – that it’s fighting for power.

Having taken millions of votes from the Conservatives, the party thinks it can do so with Labour voters too.

Reform finished second in 98 constituencies, 89 of them are Labour seats.

But it is a big ask, not least of all because it is a party still dominated by its controversial leader and primarily by one majority issue – migration.

Nigel Farage says the party needs to grow up and professionalise if it has a chance of further success.

This is undoubtedly true but if Reform is going to carry on celebrating, they know it also has to broaden its policy appeal beyond the overwhelming concern of its members.

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“The infant that Reform UK was has been growing up,” he said in his speech and pointed towards the success of the Liberal Democrats at the general election.

He told delegates his party has to “model ourselves on the Liberal Democrats” which secured 72 seats on a smaller popular vote share than Reform UK.

He said: “The Liberal Democrats put literature and leaflets through doors repeatedly in their target areas, and despite the fact they haven’t got any policies at all. In fact, the whole thing’s really rather vacuous, isn’t it? But they manage with a vote much lower than ours to win 72 seats in parliament.”

Reform won more than four million votes in July, and 14% of the vote share – more than the Lib Dems.

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