Body language and speech experts reveal Sunak and Starmer’s giveaways
“Neither of them are blessed with natural charisma.”
This rather damning assessment of both Rishi Sunak and Sir Keir Starmer – the UK’s choice of future prime minister – focuses on their speech and body language, not how they might lead the country.
The leaders of the two main parties face weeks of interviews, speeches, and walkabouts as part of their general election campaigns.
Ahead of their first live TV debate, Sky News spoke to Paul Boross, a business psychologist and body language expert who has coached several politicians and celebrities, and Elizabeth McClelland, forensic voice, speech, and language analyst, about the gestures and verbal characterisics that offer an insight into who the two frontrunners really are.
‘They’re no Obama – or Clinton’
First, we return to the accusation that neither the Conservative nor Labour leader are “blessed with natural charisma”.
According to Mr Boross, neither Rishi Sunak nor Sir Keir Starmer “have that compelling, preacher-like rhythm to their voices”, as former US Presidents Barack Obama and Bill Clinton do.
“In this general election we’re not blessed with politicians who have that natural charisma – of an Obama or a Clinton,” he tells Sky News. “They both struggle to build an authentic bond with the public.”
Barack Obama at the White House in 2016. Pic: Reuters
By contrast, he credits both American leaders with using few filler words and being “very clear”.
“If you watch them, they enjoy pausing and bringing people into the conversation. That’s an art,” he says.
Ms McClelland, who has decades of experience analysing speech for legal cases, says politicians’ media training often makes it “difficult” to get an authentic idea of them.
But Mr Boross adds: “Although they’ll be working very hard to reduce those weaknesses – their body language and speech patterns often reveal them.”
Outside Downing Street announcing the election. Pic: Reuters
Sunak: So fluent he barely blinks – speeding up under pressure
Having analysed Mr Sunak – both when making speeches and in interviews – Ms McClelland notes that he rarely pauses or uses filler words.
“He’s a remarkably fluent speaker,” she says. “He uses very few what we call pause phenomenon; he very seldom ‘uhms’ or ‘uhs’.”
This can be helpful, she adds, as it gives interviewers less opportunity to interrupt with a question.
She also draws on his former jobs in finance – and says: “He has a tendency to sound as though he’s selling you a high-end financial product.”
At the COVID inquiry in December. Pic: PA
In terms of the sound of his voice, she describes it as “pure Westminster School, Oxbridge ‘posh’ with a contemporary twist” and “absolutely no reflection of his North Yorkshire constituency”.
This is highlighted in his pronunciation of the vowels I and O, she says.
Commenting on his body language, she adds that he “seldom blinks” and has “learned to smile a lot and speak completely to the camera or person he’s talking to.”
Although his delivery is fluent, Mr Boross notes various characteristics that reveal Mr Sunak’s nervousness or discomfort.
Giving the example of being asked if he “caught pneumonia” after delivering his Downing Street election announcement in the rain, Mr Boross says Mr Sunak often responds with “nervous laughter”.
“It’s a very Rishi Sunak thing that when he feels confronted, he automatically bursts into nervous laughter,” he says.
In Inverurie in August 2022. Pic: PA
Please use Chrome browser for a more accessible video player
PM laughs off washout election launch
He warns that while it may appear friendly, the tendency to “over laugh” at things can come across as “awkward” or “inauthentic”.
The prime minister also speeds up when under pressure, he adds. “When he’s flustered his speaking pace increases.”
With regards to body language, Mr Boross claims his facial muscles tighten and hands clench when he feels uncomfortable.
In Macclesfield in May. Pic: PA
Although he uses few filler words, the ones he does opt for are “right and “look”, which Mr Boross warns are too “short and sharp”.
“He uses shorter, sharper ones to try and get on the front foot in interviews, but it comes across a little too tetchy”.
“It makes him seem like psychologically he’s already in opposition,” he adds.
“He practically interrupts people when he says ‘right’, which can allow a slight air of superiority to manifest”.
In West Sussex in February. Pic: PA
Starmer: ‘Lawyer-ly’ over-caution with too many ‘uhms’
Sir Keir Starmer’s previous job as a barrister still dictates the way he speaks, according to the experts.
While Ms McClelland describes him as “serious”, Mr Boross says he is “over-cautious” with “controlled gestures”.
“His lawyer-ly tone can be a bit over-cautious, and while precise, it can seem overly formal and lacking in spontaneity and emotional engagement,” Mr Boross says.
Please use Chrome browser for a more accessible video player
PM ‘sounding desperate’ over TV debates
This also comes through in his body language, he adds, via a furrowed brow and “frequently looking worried or stressed”.
Both experts note he says ‘uhm’ and ‘uh’ far more often than his rival.
While in a legal context, McClelland claims this can be an indicator someone is lying, she says it can be a “purely innocent” feature of processing.
“Being a lawyer, he likes to think before he speaks, therefore I think he wants to be sure he’s expressing himself lucidly and sincerely,” she says.
Mr Boross argues it makes him sound less confident, however.
On the campaign trail in West Sussex on 27 May. Pic: PA
“When I’ve worked with politicians, it’s one of the first things I eradicate from their speech, because it kills the message and makes them sound unsure.”
He adds that Sir Keir’s use of other fillers such as “right?” and “you know?” have the same effect, and suggest he needs reassurance around what he is saying.
While Mr Sunak appears to be making a concerted effort to sound more southern with his accent, Ms McClelland claims his Labour rival is doing the opposite.
“One thing I note with great interest is Starmer’s efforts to emphasise his northern credentials,” she says.
With the editor of the Manchester Evening News in Oldham in January. Pic: PA
Labour leader Harold Wilson at the 1967 Labour Party Conference in Scarborough. Pic: PA
Drawing a comparison with former Labour prime minister Harold Wilson, she claims Sir Keir’s pronunciation of his L and A sounds are not in line with his Surrey upbringing, Oxford education, and north London parliamentary seat.
While Mr Sunak appears “more relaxed” in front of a camera, Ms McClelland sees more sincerity in Sir Keir’s style.
“I think you get more of a sense of the man behind the media image than you do with Sunak,” she says.
Mr Boross adds, that although still less fluent, Sir Keir is “loosening up” and has demonstrated a “better and faster” arc of improvement than his rival.
WARNING: This article contains language and content some readers may find distressing
As a single mum, Lucy* looked forward to her rare nights out. A few years ago, during after-work drinks at a local pub, she started feeling unwell. When she collapsed and passed out, a bouncer called an ambulance. Lucy’s drink had been spiked.
The ambulance was crewed by two paramedics, a man and a woman. Still unconscious, Lucy was placed on a stretcher, strapped on to the bed, and driven towards the hospital.
After a scary episode, Lucy’s friends must have breathed a sigh of relief. She was safe, and being looked after. But, as the female ambulance driver looked in her rear-view mirror to check on Lucy, she says she saw the unimaginable – her male colleague sexually assaulting his patient.
Lucy still doesn’t remember what happened, but she has the police report and crime scene pictures of the inside of the ambulance.
Pointing to a photo of where she was strapped down, she says almost matter-of-factly: “He put my legs up, so my knees were up, and put his hand inside my groin area – possibly touching my vagina.”
When she regained consciousness, she was told what had happened to her. Years later, she is still struggling to process it.
The paramedic denied the charges and was found not guilty at trial, but later struck off by the paramedics’ regulator, the Health and Care Professions Council (HCPC).
They have a lower standard of proof than the criminal courts, and found against him, calling him a “serious threat to patient safety”.
Lucy still wouldn’t feel safe getting into an ambulance today. “It’s awful, you feel so violated and vulnerable,” she says.
“It’s a shock to think someone in that position would do that, when they’re supposed to be there to look after you.”
Her story is horrific, but Lucy is not alone. It forms part of a year-long Sky News investigation into sexual misconduct in the ambulance service, which has revealed a culture where abuse and harassment among staff are rife and patients are sexualised.
A senior ambulance boss admits the service has “let victims down”, while stressing that perpetrators are the “minority”.
Jason Killens, head of the Welsh Ambulance Service and the Association of Ambulance Chief Executives, says he expects “a steady increase” in the number of cases, with more paramedics being sacked for sexually inappropriate behaviour over the coming years, because of the work his organisation is doing to change the culture.
Data shared with Sky News shows one in five of the sexual misconduct complaints made against paramedics to their regulator, the Health and Care Professions Council, in 2023 were for acts against patients or members of the public.
While fewer than 1% of all HCPC members had concerns raised against them last year, in sexual misconduct cases, paramedics were hugely over-represented.
They make up just 11% of the HCPC register, but account for 64% of all investigations into sexual harassment against colleagues. The regulator’s chair, Christine Elliot, thinks the sexual misconduct cases are “just the tip of the iceberg”.
“This is all about patient safety,” she says. “Patients need to know when they see a practitioner, they can rely on them giving the best care possible with the best behaviour possible.”
‘Totally unnecessary breast examinations’
Cases like Lucy’s are rare but several whistleblowers across multiple trusts have spoken up about a culture in which “banter” or jokes about groping patients are commonplace.
Current and former paramedics claim to have heard patients, particularly young women, being sexualised by the men who had helped to treat or even save them.
One former paramedic revealed the phrase “totally unnecessary breast examinations” (or TUBEs), and said she had heard paramedics talking about “TUBEing” young, drunk women. She also claims to have seen a colleague grope another colleague’s breasts, telling her: “I just TUBEed you.”
A second woman said the same phenomenon was called “jazz hands” in her trust. Both said these were widely understood phrases which referred to colleagues accidentally, or deliberately, touching a woman’s breast during treatment.
A third paramedic told us she’d heard colleagues talk about patients in an explicitly sexual manner, saying things like: “She had nice tits” or “those were silicone”, while bragging about getting a patient’s number and having a “good feel”.
“That is assault. That is sexual assault,” she says.
‘It will be fun. Your career will progress’
“One of my biggest fears was that I wouldn’t be believed because of where I worked. It was the ambulance service and he was the man in charge,” says Ellie*, whose first job was as a call handler in an ambulance control room.
She loved the camaraderie and the idea that she was making a difference. Until one day, the manager called her into his office and invited her to a conference with him. At first, she was flattered and a little confused.
“He explained that he’d taken a liking to me and then he reached out and touched my leg.” Shocked, Ellie froze. “I was in my early 20s and didn’t know what his intention was. I was a bit naive, probably.” As he carried on talking, her boss slid his hand “as far up my thigh as it could go”.
Horrified, she shot back in her chair and asked him what he was doing.
“If you come, we’ll share a room. It will be fun. Your career will progress,” her boss replied.
“No,” she exclaimed, rushing out the room in a panic. Back at her desk, she carried on taking 999 calls while he watched over her.
Then she claims the messages started: “They were photos of his private parts, as well as messages suggesting meeting in the car park for sex and saying he wanted to kiss me. A whole manner of very descriptive sexual actions that he said he wanted to do with me.”
The messages carried on “for months”, she says, despite her pleading with him to stop. She was left dreading going to work for fear of seeing him, and avoided going to the toilet in case she ran into him in the corridor.
Eventually she showed the messages to HR, she says, but claims they suggested moving her to a different office. He wouldn’t be punished.
“It was sexual harassment,” Ellie says, caught between anger and despair. “They didn’t do anything. There was no investigation. No meeting with him that I’m aware of. No statement from me. Nothing. I was the problem.”
She eventually quit the service, but alleges he still works there to this day, an injustice that “makes me feel sick” she says.
An NHS England spokesperson said new national guidance and training has been recently introduced “to stamp out this awful behaviour”.
“Any abuse or violence directed at NHS staff is totally unacceptable and will not be tolerated, and the NHS is committed to tackling unwanted, inappropriate or harmful sexual behaviour in the workplace. We have recently introduced new national guidance and training that will help staff recognise, report and act on sexual misconduct at work to stamp out this awful behaviour,” they said.
‘We failed those individuals… I’m sorry’
Ellie’s story is simply “not right”, says ambulance boss Mr Killens.
“We failed those individuals,” he admits, saying “I’m sorry” to both staff and patients who have “been subject to poor behaviour from our people”.
Work is being done, he says, to tackle this kind of behaviour, citing it as his, and his organisation’s, top priority.
That will involve rooting out the perpetrators, but also playing the “long game” to change the culture “so that we can begin to tackle low level misconduct or inappropriate behaviour early, rather than let it fester and get worse,” he says.
According to the HCPC’s chair, cultural change is needed from leadership down. Sexual harassment, Elliot says, needs to be treated as high a priority as “waiting times and crumbling hospitals”.
Read more from this investigation:
Life as a female paramedic
‘Toxic’ culture of harassment revealed
But many of the victims we have spoken to say the HCPC takes too long (an average of three years) to investigate misconduct allegations.
Elliot agrees that isn’t good enough, but says they are running initiatives to speed things up, and wants to see legislative change to give her organisation more power to speed up investigations.
They have also created a sexual safety hub for both victims and witnesses of inappropriate behaviour.
It can be hard to hear allegations like Lucy and Ellie’s, contrasting their stories with a service in which the majority of people are dedicated to saving lives.
But it’s also clear that for far too long, abusers and those who commit sexually inappropriate behaviour have operated with impunity in the ambulance service. Some were perhaps protected by allegiances or cover-ups, many others simply hid behind the veneer of “banter”.
Ambulance and NHS bosses have made it clear to Sky News they are determined to root out not just the perpetrators of serious sexual violence, but also to stamp out the culture that breeds this behaviour.
But in the meantime women like Lucy, Ellie and countless others won’t hear an ambulance siren and feel safe, telling us they would even struggle to dial 999 in the case of a medical emergency.
*names have been changed
Illustrations by Rebecca Hendin
Anyone feeling emotionally distressed or suicidal can call Samaritans for help on 116 123 or email jo@samaritans.org in the UK. In the US, call the Samaritans branch in your area or 1 (800) 273-TALK
Consumer rights group Which? is suing Apple for £3bn over the way it deploys the iCloud.
If the lawsuit succeeds, around 40 million Apple customers in the UK could be entitled to a payout.
The lawsuit claims Apple, which controls iOS operating systems, has breached UK competition law by giving its iCloud storage preferential treatment, effectively “trapping” customers with Apple devices into using it.
It also claims the company overcharged those customers by stifling competition.
The rights group alleges Apple encouraged users to sign up to iCloud for storage of photos, videos and other data while simultaneously making it difficult to use alternative providers.
Which? says Apple doesn’t allow customers to store or back-up all of their phone’s data with a third-party provider, arguing this violates competition law.
The consumer rights group says once iOS users have signed up to iCloud, they then have to pay for the service once their photos, notes, messages and other data go over the free 5GB limit.
“By bringing this claim, Which? is showing big corporations like Apple that they cannot rip off UK consumers without facing repercussions,” said Which?’s chief executive Anabel Hoult.
“Taking this legal action means we can help consumers to get the redress that they are owed, deter similar behaviour in the future and create a better, more competitive market.”
Apple ‘rejects’ claims and will defend itself
Apple “rejects” the idea its customers are tied to using iCloud and told Sky News it would “vigorously” defend itself.
“Apple believes in providing our customers with choices,” a spokesperson said.
“Our users are not required to use iCloud, and many rely on a wide range of third-party alternatives for data storage. In addition, we work hard to make data transfer as easy as possible – whether it’s to iCloud or another service.
“We reject any suggestion that our iCloud practices are anti-competitive and will vigorously defend against any legal claim otherwise.”
It also said nearly half of its customers don’t use iCloud and its pricing is inline with other cloud storage providers.
Keep up with all the latest news from the UK and around the world by following Sky News
How much could UK Apple customers receive if lawsuit succeeds?
The lawsuit will represent all UK Apple customers that have used iCloud services since 1 October 2015 – any that don’t want to be included will need to opt out.
However, if consumers live abroad but are otherwise eligible – for example because they lived in UK and used the iCloud but then moved away – they can also opt in.
The consumer rights group estimates that individual consumers could be owed an average of £70, depending on how long they have been paying for the services during that period.
Apple is facing a similar lawsuit in the US, where the US Department of Justice is accusing the company of locking down its iPhone ecosystem to build a monopoly.
Apple said the lawsuit is “wrong on the facts and the law” and that it will vigorously defend against it.
Read more from climate, science and tech:
The almighty row over climate cash that’s about to boil over
Oil state Azerbaijan is ‘perfectly suited’ to hosting a climate summit, says Azerbaijan
Big tech’s battles
This is the latest in a line of challenges big tech companies like Apple, Google and Samsung have faced around anti-competitive practices.
Most notably, a landmark case in the US earlier this year saw a judge rule that Google holds an illegal monopoly over the internet search market.
The company is now facing a second antitrust lawsuit, and may be forced to break up parts of its business.
Read more: Google faces threat of being broken up
File pic: Reuters
And in December last year, a judge declared Google’s Android app store a monopoly in a case brought by a private gaming company.
“Now that five companies control the whole of the internet economy, there’s a real need for people to fight back and to really put pressure on the government,” William Fitzgerald, from tech campaigning organisation The Worker Agency, told Sky News.
William Fitzgerald at Lisbon’s Web Summit, where he spoke to Sky News
“That’s why we have governments; to hold corporations accountable, to actually enforce laws.”
UK
Referees’ body taking ‘very seriously’ video that appears to show David Coote snorting white powder
A video appearing to show a Premier League referee snorting white powder is being taken “very seriously” by the referees’ body.
Professional Game Match Officials Ltd (PGMOL) suspended David Coote on Monday over derogatory comments he allegedly made about ex-Liverpool manager Jurgen Klopp and the club in previous footage.
PGMOL and the Football Association are investigating Coote who, it is alleged, used an expletive to describe Klopp and called Liverpool FC “shit”.
Now it has emerged the UEFA Referees Committee also suspended Coote until further notice on Monday, ahead of the upcoming round of UEFA matches “when it became aware of his inappropriate behaviour”, it said.
On Wednesday evening, another video appeared on The Sun’s website which it said showed Coote snorting white powder during this summer’s Euros in Germany, where he was officiating.
A PGMOL spokesperson said: “We are aware of the allegations and are taking them very seriously. David Coote remains suspended pending a full investigation.
“David’s welfare continues to be of utmost importance to us and we are committed to providing him with the ongoing necessary support he needs through this period. We are not in a position to comment further at this stage.”
The Sun said the video was filmed on 6 July, the day after the Euro 2024 quarter-final clash between Portugal and France, for which Coote was an assistant VAR.
A statement from UEFA said: “The UEFA Referees Committee immediately suspended David Coote until further notice on 11 November – in advance of the upcoming round of UEFA matches – when it became aware of his inappropriate behaviour.”
David Coote. File pic: PA
The previous video footage, appearing to show Coote making derogatory remarks about Klopp and the Anfield club, began circulating online on Monday.
He was subsequently suspended by PGMOL pending a full investigation, and the FA then said it was also investigating the matter.
Coote officiated Liverpool’s most recent Premier League game – a 2-0 win over Aston Villa on Saturday night.
Keep up with all the latest news from the UK and around the world by following Sky News
He was criticised by some fans after Liverpool forward Mohamed Salah was brought down by Aston Villa player Leon Bailey.
Liverpool forward Darwin Nunez went on to score after play wasn’t stopped – but a replay showed Coote had chosen not to stop the game because he believed the challenge on Salah wasn’t a foul rather than because he wanted the Reds to keep their advantage.
The PA news agency has approached the FA for comment regarding the Sun’s story.
-
Sports2 years ago‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports7 months agoStory injured on diving stop, exits Red Sox game
-
Sports2 years agoMLB Rank 2023: Ranking baseball’s top 100 players
-
Sports1 year agoGame 1 of WS least-watched in recorded history
-
Environment1 year agoJapan and South Korea have a lot at stake in a free and open South China Sea
-
Sports3 years ago
Team Europe easily wins 4th straight Laver Cup
-
Environment2 years agoGame-changing Lectric XPedition launched as affordable electric cargo bike
-
Business2 years agoBank of England’s extraordinary response to government policy is almost unthinkable | Ed Conway