Body language and speech experts reveal Sunak and Starmer’s giveaways
“Neither of them are blessed with natural charisma.”
This rather damning assessment of both Rishi Sunak and Sir Keir Starmer – the UK’s choice of future prime minister – focuses on their speech and body language, not how they might lead the country.
The leaders of the two main parties face weeks of interviews, speeches, and walkabouts as part of their general election campaigns.
Ahead of their first live TV debate, Sky News spoke to Paul Boross, a business psychologist and body language expert who has coached several politicians and celebrities, and Elizabeth McClelland, forensic voice, speech, and language analyst, about the gestures and verbal characterisics that offer an insight into who the two frontrunners really are.
‘They’re no Obama – or Clinton’
First, we return to the accusation that neither the Conservative nor Labour leader are “blessed with natural charisma”.
According to Mr Boross, neither Rishi Sunak nor Sir Keir Starmer “have that compelling, preacher-like rhythm to their voices”, as former US Presidents Barack Obama and Bill Clinton do.
“In this general election we’re not blessed with politicians who have that natural charisma – of an Obama or a Clinton,” he tells Sky News. “They both struggle to build an authentic bond with the public.”
Barack Obama at the White House in 2016. Pic: Reuters
By contrast, he credits both American leaders with using few filler words and being “very clear”.
“If you watch them, they enjoy pausing and bringing people into the conversation. That’s an art,” he says.
Ms McClelland, who has decades of experience analysing speech for legal cases, says politicians’ media training often makes it “difficult” to get an authentic idea of them.
But Mr Boross adds: “Although they’ll be working very hard to reduce those weaknesses – their body language and speech patterns often reveal them.”
Outside Downing Street announcing the election. Pic: Reuters
Sunak: So fluent he barely blinks – speeding up under pressure
Having analysed Mr Sunak – both when making speeches and in interviews – Ms McClelland notes that he rarely pauses or uses filler words.
“He’s a remarkably fluent speaker,” she says. “He uses very few what we call pause phenomenon; he very seldom ‘uhms’ or ‘uhs’.”
This can be helpful, she adds, as it gives interviewers less opportunity to interrupt with a question.
She also draws on his former jobs in finance – and says: “He has a tendency to sound as though he’s selling you a high-end financial product.”
At the COVID inquiry in December. Pic: PA
In terms of the sound of his voice, she describes it as “pure Westminster School, Oxbridge ‘posh’ with a contemporary twist” and “absolutely no reflection of his North Yorkshire constituency”.
This is highlighted in his pronunciation of the vowels I and O, she says.
Commenting on his body language, she adds that he “seldom blinks” and has “learned to smile a lot and speak completely to the camera or person he’s talking to.”
Although his delivery is fluent, Mr Boross notes various characteristics that reveal Mr Sunak’s nervousness or discomfort.
Giving the example of being asked if he “caught pneumonia” after delivering his Downing Street election announcement in the rain, Mr Boross says Mr Sunak often responds with “nervous laughter”.
“It’s a very Rishi Sunak thing that when he feels confronted, he automatically bursts into nervous laughter,” he says.
In Inverurie in August 2022. Pic: PA
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He warns that while it may appear friendly, the tendency to “over laugh” at things can come across as “awkward” or “inauthentic”.
The prime minister also speeds up when under pressure, he adds. “When he’s flustered his speaking pace increases.”
With regards to body language, Mr Boross claims his facial muscles tighten and hands clench when he feels uncomfortable.
In Macclesfield in May. Pic: PA
Although he uses few filler words, the ones he does opt for are “right and “look”, which Mr Boross warns are too “short and sharp”.
“He uses shorter, sharper ones to try and get on the front foot in interviews, but it comes across a little too tetchy”.
“It makes him seem like psychologically he’s already in opposition,” he adds.
“He practically interrupts people when he says ‘right’, which can allow a slight air of superiority to manifest”.
In West Sussex in February. Pic: PA
Starmer: ‘Lawyer-ly’ over-caution with too many ‘uhms’
Sir Keir Starmer’s previous job as a barrister still dictates the way he speaks, according to the experts.
While Ms McClelland describes him as “serious”, Mr Boross says he is “over-cautious” with “controlled gestures”.
“His lawyer-ly tone can be a bit over-cautious, and while precise, it can seem overly formal and lacking in spontaneity and emotional engagement,” Mr Boross says.
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This also comes through in his body language, he adds, via a furrowed brow and “frequently looking worried or stressed”.
Both experts note he says ‘uhm’ and ‘uh’ far more often than his rival.
While in a legal context, McClelland claims this can be an indicator someone is lying, she says it can be a “purely innocent” feature of processing.
“Being a lawyer, he likes to think before he speaks, therefore I think he wants to be sure he’s expressing himself lucidly and sincerely,” she says.
Mr Boross argues it makes him sound less confident, however.
On the campaign trail in West Sussex on 27 May. Pic: PA
“When I’ve worked with politicians, it’s one of the first things I eradicate from their speech, because it kills the message and makes them sound unsure.”
He adds that Sir Keir’s use of other fillers such as “right?” and “you know?” have the same effect, and suggest he needs reassurance around what he is saying.
While Mr Sunak appears to be making a concerted effort to sound more southern with his accent, Ms McClelland claims his Labour rival is doing the opposite.
“One thing I note with great interest is Starmer’s efforts to emphasise his northern credentials,” she says.
With the editor of the Manchester Evening News in Oldham in January. Pic: PA
Labour leader Harold Wilson at the 1967 Labour Party Conference in Scarborough. Pic: PA
Drawing a comparison with former Labour prime minister Harold Wilson, she claims Sir Keir’s pronunciation of his L and A sounds are not in line with his Surrey upbringing, Oxford education, and north London parliamentary seat.
While Mr Sunak appears “more relaxed” in front of a camera, Ms McClelland sees more sincerity in Sir Keir’s style.
“I think you get more of a sense of the man behind the media image than you do with Sunak,” she says.
Mr Boross adds, that although still less fluent, Sir Keir is “loosening up” and has demonstrated a “better and faster” arc of improvement than his rival.
The UK-US trade deal has been signed and is “done”, US President Donald Trump has said as he met Sir Keir Starmer at the G7 summit.
The US president told reporters in Canada: “We signed it, and it’s done. It’s a fair deal for both. It’ll produce a lot of jobs, a lot of income.”
Sir Keir said the document “implements” the deal to cut tariffs on cars and aerospace, describing it as a “really important agreement”.
“So this is a very good day for both of our countries – a real sign of strength,” the prime minister added.
Mr Trump added that the UK was “very well protected” against any future tariffs, saying: “You know why? Because I like them”.
However, he did not say whether levies on British steel exports to the US would be set to 0%, saying “we’re gonna let you have that information in a little while”.
Mr Trump also praised Sir Keir as a “great” prime minister, adding: “We’ve been talking about this deal for six years, and he’s done what they haven’t been able to do.”
He added: “We’re very longtime partners and allies and friends and we’ve become friends in a short period of time.
“He’s slightly more liberal than me to put it mildly… but we get along.”
Sir Keir added that “we make it work”.
As the pair exited a mountain lodge in the Canadian Rockies where the summit is being held, Mr Trump held up a physical copy of the trade agreement to show reporters.
Several leaves of paper fell from the binding, and Sir Keir quickly stooped to pick them up, saying: “A very important document.”
Sir Keir Starmer picks up paper from the UK-US trade deal after Donald Trump dropped it at the G7 summit. Pic: Reuters
The US president also appeared to mistakenly refer to a “trade agreement with the European Union” at one point as he stood alongside the British prime minister.
Mr Trump announced his “Liberation Day” tariffs on countries in April. At the time, he announced 10% “reciprocal” rates on all UK exports – as well as separately announced 25% levies on cars and steel.
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In a joint televised phone call in May, Sir Keir and Mr Trump announced the UK and US had agreed on a trade deal – but added the details were being finalised.
Ahead of the G7 summit, the prime minister said he would meet Mr Trump for “one-on-one” talks, and added the agreement “really matters for the vital sectors that are safeguarded under our deal, and we’ve got to implement that”.
Whitehall officials tried to convince Michael Gove to go to court to cover up the grooming scandal in 2011, Sky News can reveal.
Dominic Cummings, who was working for Lord Gove at the time, has told Sky News that officials in the Department for Education (DfE) wanted to help efforts by Rotherham Council to stop a national newspaper from exposing the scandal.
In an interview with Sky News, Mr Cummings said that officials wanted a “total cover-up”.
Politics latest: Grooming gangs findings unveiled
The revelation shines a light on the institutional reluctance of some key officials in central government to publicly highlight the grooming gang scandal.
In 2011, Rotherham Council approached the Department for Education asking for help following inquiries by The Times. The paper’s then chief reporter, the late Andrew Norfolk, was asking about sexual abuse and trafficking of children in Rotherham.
The council went to Lord Gove’s Department for Education for help. Officials considered the request and then recommended to Lord Gove’s office that the minister back a judicial review which might, if successful, stop The Times publishing the story.
Lord Gove rejected the request on the advice of Mr Cummings. Sources have independently confirmed Mr Cummings’ account.
Education Secretary Michael Gove in 2011. Pic: PA
Mr Cummings told Sky News: “Officials came to me in the Department of Education and said: ‘There’s this Times journalist who wants to write the story about these gangs. The local authority wants to judicially review it and stop The Times publishing the story’.
“So I went to Michael Gove and said: ‘This council is trying to actually stop this and they’re going to use judicial review. You should tell the council that far from siding with the council to stop The Times you will write to the judge and hand over a whole bunch of documents and actually blow up the council’s JR (judicial review).’
“Some officials wanted a total cover-up and were on the side of the council…
“They wanted to help the local council do the cover-up and stop The Times’ reporting, but other officials, including in the DfE private office, said this is completely outrageous and we should blow it up. Gove did, the judicial review got blown up, Norfolk stories ran.”
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Grooming gangs victim speaks out
The judicial review wanted by officials would have asked a judge to decide about the lawfulness of The Times’ publication plans and the consequences that would flow from this information entering the public domain.
A second source told Sky News that the advice from officials was to side with Rotherham Council and its attempts to stop publication of details it did not want in the public domain.
One of the motivations cited for stopping publication would be to prevent the identities of abused children entering the public domain.
There was also a fear that publication could set back the existing attempts to halt the scandal, although incidents of abuse continued for many years after these cases.
Sources suggested that there is also a natural risk aversion amongst officials to publicity of this sort.
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Mr Cummings, who ran the Vote Leave Brexit campaign and was Boris Johnson’s right-hand man in Downing Street, has long pushed for a national inquiry into grooming gangs to expose failures at the heart of government.
He said the inquiry, announced today, “will be a total s**tshow for Whitehall because it will reveal how much Whitehall worked to try and cover up the whole thing.”
He also described Mr Johnson, with whom he has a long-standing animus, as a “moron’ for saying that money spent on inquiries into historic child sexual abuse had been “spaffed up the wall”.
Asked by Sky News political correspondent Liz Bates why he had not pushed for a public inquiry himself when he worked in Number 10 in 2019-20, Mr Cummings said Brexit and then COVID had taken precedence.
“There are a million things that I wanted to do but in 2019 we were dealing with the constitutional crisis,” he said.
The Department for Education and Rotherham Council have been approached for comment.
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