“Neither of them are blessed with natural charisma.”
This rather damning assessment of both Rishi Sunak and Sir Keir Starmer – the UK’s choice of future prime minister – focuses on their speech and body language, not how they might lead the country.
The leaders of the two main parties face weeks of interviews, speeches, and walkabouts as part of their general election campaigns.
Ahead of their first live TV debate, Sky News spoke to Paul Boross, a business psychologist and body language expert who has coached several politicians and celebrities, and Elizabeth McClelland, forensic voice, speech, and language analyst, about the gestures and verbal characterisics that offer an insight into who the two frontrunners really are.
‘They’re no Obama – or Clinton’
First, we return to the accusation that neither the Conservative nor Labour leader are “blessed with natural charisma”.
According to Mr Boross, neither Rishi Sunak nor Sir Keir Starmer “have that compelling, preacher-like rhythm to their voices”, as former US Presidents Barack Obama and Bill Clinton do.
“In this general election we’re not blessed with politicians who have that natural charisma – of an Obama or a Clinton,” he tells Sky News. “They both struggle to build an authentic bond with the public.”
Image: Barack Obama at the White House in 2016. Pic: Reuters
By contrast, he credits both American leaders with using few filler words and being “very clear”.
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“If you watch them, they enjoy pausing and bringing people into the conversation. That’s an art,” he says.
Ms McClelland, who has decades of experience analysing speech for legal cases, says politicians’ media training often makes it “difficult” to get an authentic idea of them.
But Mr Boross adds: “Although they’ll be working very hard to reduce those weaknesses – their body language and speech patterns often reveal them.”
Image: Outside Downing Street announcing the election. Pic: Reuters
Sunak: So fluent he barely blinks – speeding up under pressure
Having analysed Mr Sunak – both when making speeches and in interviews – Ms McClelland notes that he rarely pauses or uses filler words.
“He’s a remarkably fluent speaker,” she says. “He uses very few what we call pause phenomenon; he very seldom ‘uhms’ or ‘uhs’.”
This can be helpful, she adds, as it gives interviewers less opportunity to interrupt with a question.
She also draws on his former jobs in finance – and says: “He has a tendency to sound as though he’s selling you a high-end financial product.”
Image: At the COVID inquiry in December. Pic: PA
In terms of the sound of his voice, she describes it as “pure Westminster School, Oxbridge ‘posh’ with a contemporary twist” and “absolutely no reflection of his North Yorkshire constituency”.
This is highlighted in his pronunciation of the vowels I and O, she says.
Commenting on his body language, she adds that he “seldom blinks” and has “learned to smile a lot and speak completely to the camera or person he’s talking to.”
Although his delivery is fluent, Mr Boross notes various characteristics that reveal Mr Sunak’s nervousness or discomfort.
Giving the example of being asked if he “caught pneumonia” after delivering his Downing Street election announcement in the rain, Mr Boross says Mr Sunak often responds with “nervous laughter”.
“It’s a very Rishi Sunak thing that when he feels confronted, he automatically bursts into nervous laughter,” he says.
Image: In Inverurie in August 2022. Pic: PA
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He warns that while it may appear friendly, the tendency to “over laugh” at things can come across as “awkward” or “inauthentic”.
The prime minister also speeds up when under pressure, he adds. “When he’s flustered his speaking pace increases.”
With regards to body language, Mr Boross claims his facial muscles tighten and hands clench when he feels uncomfortable.
Image: In Macclesfield in May. Pic: PA
Although he uses few filler words, the ones he does opt for are “right and “look”, which Mr Boross warns are too “short and sharp”.
“He uses shorter, sharper ones to try and get on the front foot in interviews, but it comes across a little too tetchy”.
“It makes him seem like psychologically he’s already in opposition,” he adds.
“He practically interrupts people when he says ‘right’, which can allow a slight air of superiority to manifest”.
Image: In West Sussex in February. Pic: PA
Starmer: ‘Lawyer-ly’ over-caution with too many ‘uhms’
Sir Keir Starmer’s previous job as a barrister still dictates the way he speaks, according to the experts.
While Ms McClelland describes him as “serious”, Mr Boross says he is “over-cautious” with “controlled gestures”.
“His lawyer-ly tone can be a bit over-cautious, and while precise, it can seem overly formal and lacking in spontaneity and emotional engagement,” Mr Boross says.
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This also comes through in his body language, he adds, via a furrowed brow and “frequently looking worried or stressed”.
Both experts note he says ‘uhm’ and ‘uh’ far more often than his rival.
While in a legal context, McClelland claims this can be an indicator someone is lying, she says it can be a “purely innocent” feature of processing.
“Being a lawyer, he likes to think before he speaks, therefore I think he wants to be sure he’s expressing himself lucidly and sincerely,” she says.
Mr Boross argues it makes him sound less confident, however.
Image: On the campaign trail in West Sussex on 27 May. Pic: PA
“When I’ve worked with politicians, it’s one of the first things I eradicate from their speech, because it kills the message and makes them sound unsure.”
He adds that Sir Keir’s use of other fillers such as “right?” and “you know?” have the same effect, and suggest he needs reassurance around what he is saying.
While Mr Sunak appears to be making a concerted effort to sound more southern with his accent, Ms McClelland claims his Labour rival is doing the opposite.
“One thing I note with great interest is Starmer’s efforts to emphasise his northern credentials,” she says.
Image: With the editor of the Manchester Evening News in Oldham in January. Pic: PA
Image: Labour leader Harold Wilson at the 1967 Labour Party Conference in Scarborough. Pic: PA
Drawing a comparison with former Labour prime minister Harold Wilson, she claims Sir Keir’s pronunciation of his L and A sounds are not in line with his Surrey upbringing, Oxford education, and north London parliamentary seat.
While Mr Sunak appears “more relaxed” in front of a camera, Ms McClelland sees more sincerity in Sir Keir’s style.
“I think you get more of a sense of the man behind the media image than you do with Sunak,” she says.
Mr Boross adds, that although still less fluent, Sir Keir is “loosening up” and has demonstrated a “better and faster” arc of improvement than his rival.
Two people who died following a fire at a caravan site near Skegness have been named by police.
Lincolnshire Police said 48-year-old Lee Baker and his 10-year-old daughter Esme Baker, both from the Nottingham area, were killed in the blaze.
However, formal identification is still yet to take place and “could take some time”, the force said.
Emergency services were alerted to a fire at Golden Beach Holiday Park, in the village of Ingoldmells, at 3.53am on Saturday.
In a statement issued through police, a member of the Baker family said: “Lee and Esme were excited to be spending the first weekend of the holidays together.
“We are all utterly devastated at what’s happened.
“This loss is incomprehensible at the moment, and we ask for people to give us space to process this utterly heartbreaking loss.”
A GoFundMe page set up for the victims’ family described the father and daughter as “two peas in a pod” who were “both happy-go-lucky people who loved life”. It has so far raised more than £3,000.
The police force, together with Lincolnshire Fire & Rescue, are continuing to investigate the cause of the blaze.
Detective Inspector Lee Nixon said: “We believe we might be close to arriving at a working hypothesis.
“We are working hard to validate the facts available to us to be able to provide answers for the family and loved ones of those who were very tragically taken by this fire.
“Yet the evident intensity of the fire has made this task incredibly challenging.”
Dan Moss, from Lincolnshire Fire & Rescue, said: “Our thoughts and deepest condolences are with the family at this time.
“Our Fire Investigation Team is working with colleagues from Lincolnshire Police, and a full investigation into the cause of the fire is ongoing.
“Once investigations are complete, local fire crews and our community fire safety team will be on hand to talk to people in the area and address any fire safety concerns they may have, at what will be an upsetting time.”
A man has been arrested by police investigating a “significant” wildfire that triggered a major incident in Northern Ireland.
More than 100 firefighters and 15 fire appliances were deployed on Saturday to Sandbank Road, Hilltown, to tackle the blaze which is believed to have been caused deliberately, fire chiefs said.
Northern Ireland Fire and Rescue Service (NIFRS) said the fire had a front of approximately two miles “including a large area of forestry close to property”.
It was extinguished at 2.53am on Sunday and the major incident status lifted, the NIFRS said.
“The cause of this fire is believed to have been deliberate,” chief fire and rescue officer Aidan Jennings said.
The Police Service of Northern Ireland said on Sunday that a 25-year-old man had been arrested “on suspicion of arson being reckless as to whether life would be endangered, and non-related driving offences”.
“He remains in custody at this time as enquiries continue into the circumstances surrounding the fire,” the force added.
Image: The wildfire on Sandbank Road, Hilltown. Pic: Sky Watch NI
Image: More than 100 firefighters were at the scene of the fire. Pic: Sky Watch NI
On Saturday, helicopters were deployed to tackle Scotland’s fourth wildfire this week, with police saying a blaze “which started in the Newton Stewart area has spread northwards and is expected to reach the Loch Doon area of East Ayrshire around 12am on Sunday”.
Police Scotland added: “As a precautionary measure members of the public are asked to avoid the Loch Doon area and anyone who may be camping in the area is advised to leave.”
Image: Moors Valley Country Park blackened by fires this week
Elsewhere in England, Devon and Cornwall Police said they were assisting the fire service with temporary road closures on the A30 in the Bolventor area as they tackle “a number of fires” on moorland.
In Dorset, Moors Valley Country Park was forced to close after multiple wildfires broke out there on Wednesday.
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Separate incidents were then reported at Upton Heath in Poole on Wednesday, and nearby Canford Heath in the early hours of Thursday.
Friday was officially the warmest day of the year so far – with temperatures in the south of England reaching 23C (73.4F) – the highest since 21 September last year, according to the Met Office.
Police are investigating after a man was shot dead in County Durham.
Officers were called to an address in Elm Street, Stanley, at about 5.20pm on Saturday after reports of a “disturbance”, Durham Constabulary said.
A man in his 50s was found to have been shot and despite the efforts of paramedics he was pronounced dead at the scene.
His family have been told and are being supported by specially trained officers.
Specialist crime scene investigators are at the scene, and officers are carrying out house-to-house enquiries.
A cordon is in place and is expected to stay there for some time.
Detective Superintendent Neil Fuller said: “This is a truly shocking incident in which a man has been shot and has sadly died.”
He added: “Residents may see an increased police presence in the area. I would like to thank them for their support while we carry out this investigation.
“Our thoughts are with the man’s family at this time.”