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A major name in marine mobility is dipping its toe into all-electric motors – Mercury. The noted developer of marine technologies has launched its five initial outboards under its new Avator lineup of all-electric motors, and I got the chance to test each of them out in Charleston, South Carolina. Be sure to check out the video below to see just how quiet these electric motors truly are.

Mercury Marine is the propulsion-focused division of Brunswick Corporation and has been helping people move quickly and efficiently across the water for 85 years and counting. While a vast majority of the company’s past innovation and expertise lies in combustion boat engines, it has begun to research and develop all-electric options, and is starting small.

With five initial outboard options, Mercury’s new line of Avator all-electric outboard motors is not small in size but more so in stature. The company debuted the first entry in the Avator line in January 2023, beginning with the 7.5e—a small and nimble outboard designed for small vessels that can be installed as an all-in-one self-contained system, complete with a motor, battery pack, and electronics.

By August of 2023, Mercury announced two additional all-electric motors to the Avator line: The 20e and 35e. All three operate using nickel manganese cobalt (NMC) cells and add to a lineup of varying levels of power and range for small watercraft owners.

At CES 2024, Mercury announced the final two additions to its initial lineup of Avator outboards – the 75e and 110e – its two most powerful all-electric motors to date, complete with a new LiFePO4 battery chemistry. Just this week, the 75e and 110e officially launched, offering consumers even more zero-emissions power and modular battery capacity to boot.

However, while Mercury’s lineup of all-electric motors continues to grow, it still has a long way to go before its next-generation outboard technology can compete with the combustion variants it has specialized in for so long.

Mercury launches full lineup of electric onboard motors

With the launch of the electric 75e and 110e motors, Mercury’s originally announced lineup of Avator outboards is complete, and there’s a lot to be excited about. However, if you’re hoping to buy one and take it out on choppy ocean waters for an entire day, this technology just isn’t there yet.

Having spent over eight decades specializing in combustion engines, Mercury is admittedly new to the EV game. So, it has started slowly to ensure everything is right, and that’s just fine. As a result, the Avator lineup is young and very niche, catering to smaller boats you’d use for activities like fishing, short trips, and leisurely cruises on the pontoon.

The specs won’t blow you away on paper, as the top-tier 110e Avator only produces 15 hp. However, driving or riding on the vessels these Mercury electric motors were designed for is a treat and a great start in what I hope will be an ever-growing and innovating portfolio in the company’s future business model.

The two new models especially come with a built-in charger onboard, available in 520- and 1,040-watt options. This makes charging at any dock or marina with an AC plug handy, but the rates will need to be improved. For example, the two packs on the 110e system take about 10 hours to recharge to get about an hour on the water at full throttle (those rates obviously change due to several factors, which I outline in my video below).

What’s cool is that customers can opt to add more Mercury battery packs to their system for more range, like four instead of two on the 110e pontoon I captained. Still, the batteries remain bulky and relatively heavy, so unless you own a barge, integrating the system and multiple packs into your boat might be tough right now. It all depends on the vessel.

To get a better idea of just what these electric outboards can deliver, check out the performance specs for each model from Mercury below:

  • Mercury electric motor

My first impression of the Avator models is just how smooth, quiet, and functional they are. As you’ll notice in my video below, Mercury’s outboards emit over 50% less noise pollution than their combustion counterparts, and throttling up or down on one feels so subtle and natural that you might not even notice you were moving if you weren’t looking at the water.

Most of the noise comes from the motor’s wake, which isn’t that large since these outboards sit on the lowest end of available horsepower in the segment. These are perfect motors for casual cruising that complement the serene experience of time out on the water.

Instead of rattling, vibrations, and nasty fumes, all you are left with is the calm hum of the motor (which you only notice at full bore), the splash of the wake at the stern, and the fountain-like sounds of the water lapping as you carve through it. It’s quite relaxing.

Another tremendous advantage I noticed is the ability of Mercury’s electric motors to turn easily and sharply without any jarring or swaying as a passenger. The lower speeds help, but even at full throttle, the turn radius of any Avator-equipped boat was spectacular.

The Mercury display screen on the helm offers drivers all the necessary metrics when out on the water, including kW usage, battery life, and estimated range remaining. The limited range on the display when in full throttle is a little off-putting at first, but it’s amazing how much further you can travel if you reel the throttle back to just 75%. Again, these motors are perfect for slow, leisurely cruises.

Overall, I think the Avator lineup is an excellent start, and I applaud Brunswick and Mercury for exploring all-electric propulsion technology without half-assing it. Would I have liked to see more power, range, and charging speeds? Yes, always.

But this isn’t an EV OEM, and Mercury knows it’s wading into uncharted waters. Its team is still cutting its teeth on this nascent but growing segment and, from what I hear, has plenty of plans to improve it in the future; it’s just going to take a lot of R&D, trial and error, and I’m sure plenty of boat owners with dual 300 hp two stroke engines talking smack before Mercury delivers some outboards that can genuinely compete with their ICE counterparts.

I’m looking forward to that future and plan to follow Mercury’s progress every step of the way. For now, here’s video footage of my experience riding and operating the Avator lineup of electric outboard motors. Enjoy!

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The messy middle, hybrid semis, and century old tech comes to trucking

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The messy middle, hybrid semis, and century old tech comes to trucking

On today’s fleet-focused episode of Quick Charge, we talk about a hot topic in today’s trucking industry called, “the messy middle,” explore some of the ways legacy truck brands are working to reduce fuel consumption and increase freight efficiency. PLUS: we’ve got ReVolt Motors’ CEO and founder Gus Gardner on-hand to tell us why he thinks his solution is better.

You know, for some people.

We’ve also got a look at the Kenworth Supertruck 2 concept truck, revisit the Revoy hybrid tandem trailer, and even plug a great article by CCJ’s Jeff Seger, who is asking some great questions over there. All this and more – enjoy!

Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

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New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.

Got news? Let us know!
Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.


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Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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Trump’s war on clean energy just killed $6B in red state projects

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Trump’s war on clean energy just killed B in red state projects

Thanks to Trump’s repeated executive order attacks on US clean energy policy, nearly $8 billion in investments and 16 new large-scale factories and other projects were cancelled, closed, or downsized in Q1 2025.

The $7.9 billion in investments withdrawn since January are more than three times the total investments cancelled over the previous 30 months, according to nonpartisan policy group E2’s latest Clean Economy Works monthly update. 

However, companies continue to invest in the US renewable sector. Businesses in March announced 10 projects worth more than $1.6 billion for new solar, EV, and grid and transmission equipment factories across six states. That includes Tesla’s plan to invest $200 million in a battery factory near Houston that’s expected to create at least 1,500 new jobs. Combined, the projects are expected to create at least 5,000 new permanent jobs if completed.

Michael Timberlake of E2 said, “Clean energy companies still want to invest in America, but uncertainty over Trump administration policies and the future of critical clean energy tax credits are taking a clear toll. If this self-inflicted and unnecessary market uncertainty continues, we’ll almost certainly see more projects paused, more construction halted, and more job opportunities disappear.”

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March’s 10 new projects bring the overall number of major clean energy projects tracked by E2 to 390 across 42 states and Puerto Rico. Companies have said they plan to invest more than $133 billion in these projects and hire 122,000 permanent workers.

Since Congress passed federal clean energy tax credits in August 2022, 34 clean energy projects have been cancelled, downsized, or shut down altogether, wiping out more than 15,000 jobs and scrapping $10 billion in planned investment, according to E2 and Atlas Public Policy.

However, in just the first three months of 2025, after Trump started rolling back clean energy policies, 13 projects were scrapped or scaled back, totaling more than $5 billion. That includes Bosch pulling the plug on its $200 million hydrogen fuel cell plant in South Carolina and Freyr Battery canceling its $2.5 billion battery factory in Georgia.

Republican-led districts have reaped the biggest rewards from Biden’s clean energy tax credits, but they’re also taking the biggest hits under Trump. So far, more than $6 billion in projects and over 10,000 jobs have been wiped out in GOP districts alone.

And the stakes are high. Through March, Republican districts have claimed 62% of all clean energy project announcements, 71% of the jobs, and a staggering 83% of the total investment.

A full map and list of announcements can be seen on E2’s website here. E2 says it will incorporate cancellation data in the coming weeks.

Read more: FREYR kills plans to build a $2.6 billion battery factory in Georgia


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Tesla delays new ‘affordable EV/stripped down Model Y’ in the US, report says

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Tesla delays new 'affordable EV/stripped down Model Y' in the US, report says

Tesla has reportedly delayed the launch of its new “affordable EV,” which is believed to be a stripped-down Model Y, in the United States.

Last year, Tesla CEO Elon Musk made a pivotal decision that altered the automaker’s direction for the next few years.

The CEO canceled Tesla’s plan to build a cheaper new “$25,000 vehicle” on its next-generation “unboxed” vehicle platform to focus solely on the Robotaxi, utilizing the latest technology, and instead, Tesla plans to build more affordable EVs, though more expensive than previously announced, on its existing Model Y platform.

Musk has believed that Tesla is on the verge of solving self-driving technology for the last few years, and because of that, he believes that a $25,000 EV wouldn’t make sense, as self-driving ride-hailing fleets would take over the lower end of the car market.

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However, he has been consistently wrong about Tesla solving self-driving, which he first said would happen in 2019.

In the meantime, Tesla’s sales have been decreasing and the automaker had to throttle down production at all its manufacturing facilities.

That’s why, instead of building new, more affordable EVs on new production lines, Musk decided to greenlight new vehicles built on the same production lines as Model 3 and Model Y – increasing the utilization rate of its existing manufacturing lines.

Those vehicles have been described as “stripped-down Model Ys” with fewer features and cheaper materials, which Tesla said would launch in “the first half of 2025.”

Reuters is now reporting that Tesla is seeing a delay of “at least months” in launching the first new “lower-cost Model Y” in the US:

Tesla has promised affordable vehicles beginning in the first half of the year, offering a potential boost to flagging sales. Global production of the lower-cost Model Y, internally codenamed E41, is expected to begin in the United States, the sources said, but it would be at least months later than Tesla’s public plan, they added, offering a range of revised targets from the third quarter to early next year.

Along with the delay, the report also claims that Tesla aims to produce 250,000 units of the new model in the US by 2026. This would match Tesla’s currently reduced production capacity at Gigafactory Texas and Fremont factory.

The report follows other recent reports coming from China that also claimed Tesla’s new “affordable EVs” are “stripped-down Model Ys.”

The Chinese report references the new version of the Model 3 that Tesla launched in Mexico last year. It’s a regular Model 3, but Tesla removed some features, like the second-row screen, ambient lighting strip, and it uses fabric interior material rather than Tesla’s usual vegan leather.

The new Reuters report also said that Tesla planned to follow the stripped-down Model Y with a similar Model 3.

In China, the new vehicle was expected to come in the second half of 2025, and Tesla was waiting to see the impact of the updated Model Y, which launched earlier this year.

Electrek’s Take

These reports lend weight to what we have been saying for a year now: Tesla’s “more affordable EVs” will essentially be stripped-down versions of the Model Y and Model 3.

While they will enable Tesla to utilize its currently underutilized factories more efficiently, they will also cannibalize its existing Model 3 and Y lineup and significantly reduce its already dwindling gross margins.

I think Musk will sell the move as being good in the long term because it will allow Tesla to deploy more vehicles, which will later generate more revenue through the purchase of the “Full Self-Driving” (FSD) package.

However, that has been his argument for years, and it has yet to pan out as FSD still requires driver supervision and likely will for years to come, resulting in an extremely low take-rate for the $8,000 package.

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