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As the country heads towards a general election, political parties have been competing through social media to get their messages to the public.

As the country heads towards a general election, political parties have been competing through social media to get their messages to the public.

Sky News tracked the performance of the six highest polling parties across X (formerly Twitter), Instagram, TikTok and Facebook to see how the race for online audiences is shaping up in the early days of the election campaign.

X (Formerly Twitter)

Using the social media monitoring tool SocialBlade, Sky News tracked the number of followers across each of the parties’ accounts on X (formerly Twitter).

Over the last 30 days, Reform UK saw the largest increase in the number of users following its official account, which rose by over 11,000.

The Labour Party performed similarly, ending the period with 9,366 additional followers. The Conservatives achieved less than half of this increase, netting 4,379.

The SNP performed the least well over this timeframe, ending with 159 new followers.

While Reform performed best on the platform in the last 30 days, this has done little to shift the overall picture. In terms of total number of followers, Labour sits at just over 1,020,000 followers, followed by the Conservative Party at 623,731.

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The four remaining parties are relatively neck and neck on the platform, all sitting at around roughly a third of Labour’s total.

Instagram

On Instagram, Labour’s lead is less pronounced. Currently, the party sits at just under 295,000 followers to the Conservative Party’s 207,795.

Of the six parties, the Liberal Democrats have the smallest following on the platform, with just under 44,000 users.

Over the last 30 days, Labour has performed relatively strongly on the platform, increasing their number of followers by over 20,600. The next biggest increase was achieved by the Green Party, followed by Reform, the Liberal Democrats, the Conservatives, and SNP respectively.

TikTok

TikTok rounds the number of followers displayed on an account down to the nearest milestone. The increments displayed vary as the number of followers an account has increased.

While less data is available for TikTok, the Labour Party’s recently launched account had the most followers, with over 165,900.

Reform, which unlike Labour and the Conservatives has had an official TikTok presence since 2022, had the second largest following, at over 141,000.

The Conservative Party, which also recently launched its account on the platform, had less than a third of Labour’s following, at over 51,700 users.

Of the six highest polling parties, the Liberal Democrats had the least followers on TikTok.

TikTok allows users to view how many times a page’s posts have been liked by users. Of the six parties, Labour came out on top attracting more than 3.6 million likes on its posts. Across all its content, Reform has the second-highest total, with over 1.4 million likes.

Facebook

On Facebook, Labour has the largest audience, with more than 1,069,000 users following its official page. The Conservative Party has the second-largest following, at more than 752,000.

In the last 30 days, Reform UK has had the biggest jump in number of followers, ending the period with an audience more than 12,000 users larger.

Compared to their total number of followers, the gains of the parties were modest in this time. The SNP was an outlier, ending the period with just over 400 fewer followers on Facebook.

What these numbers tell us

On the state of the race on social media, Kate Dommett, professor of digital politics at the University of Sheffield, said “Across all four platforms the Conservatives are at a disadvantage to Labour, with just over 900,000 fewer followers.”

On the significance of this, Dommett said while it was “no guarantee of success,” this disparity places the Conservatives at “an apparent disadvantage when it comes to communicating with electors.”

On the performance of Reform UK specifically, Dommett noted the party “is punching above its weight on many platforms” by attracting a competitive number of followers compared to more established parties.

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Bitcoin up 33% since 2024 halving as institutions disrupt cycle

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Bitcoin up 33% since 2024 halving as institutions disrupt cycle

Bitcoin up 33% since 2024 halving as institutions disrupt cycle

Bitcoin holders are celebrating one year since the 2024 Bitcoin halving by praising BTC’s resilience amid a global trade war and suggesting an accelerated market cycle due to a growing institutional presence.

The 2024 Bitcoin halving reduced block rewards from 6.25 Bitcoin (BTC) to 3.125 BTC, slashing new BTC issuance in half.

Despite rising concerns over a global trade war and escalating tariff tensions between the United States and China, BTC has climbed more than 33% since April 2024, Cointelegraph Markets Pro data shows.

Bitcoin up 33% since 2024 halving as institutions disrupt cycle
BTC/USD, 1-year chart. Source: Cointelegraph Markets Pro

“So, even though Bitcoin’s showing resilience, I think the mix of past experiences, economic uncertainty, and this selling pressure is keeping investors on the sidelines, waiting for a stronger green light before they jump in,” said Enmanuel Cardozo, a market analyst at asset tokenization platform Brickken.

Cardozo added that institutional investment from firms such as Strategy and Tether could speed up Bitcoin’s traditional four-year halving cycle. He added:

“For the 2024 halving in May, that puts the bottom around Q3 this year and a peak mid-2026, but I think we might see things move it a bit sooner because the market’s more mature now with more liquidity.”

However, Bitcoin’s trajectory remains tied to broader monetary policy, the analyst added. He said a US Federal Reserve rate cut in May or June may “pump more money into the system and push Bitcoin up faster.”

The halving is a built-in feature of the Bitcoin network that assures Bitcoin’s scarcity, which is considered one of BTC’s defining monetary characteristics.

Related: Crypto, stocks enter ‘new phase of trade war’ as US-China tensions rise

ETFs and institutions fuel faster cycle

Institutional adoption and Bitcoin exchange-traded funds (ETFs) may be contributing to a shorter market cycle, according to Vugar Usi Zade, chief operating officer at Bitget exchange.

Continued institutional buying, including by Bitcoin ETFs, paired with Bitcoin’s rising scarcity, may accelerate Bitcoin’s rise to new highs, he told Cointelegraph.

“With growing scarcity triggered by the halving, Bitcoin will likely retest its all-time high if it breaches the $90,000 mark in the coming weeks,” Usi Zade said. “While the halving offers a good basis for growth based on demand and scarcity, the timeline for impact on price can vary over time.”

He noted that Bitcoin’s growth remains closely tied to traditional financial markets and investor sentiment.

Related: Bitcoin speculative appetite declines as investors seek safety

Bitcoin reached a new all-time high above $109,000 on Jan. 20, 273 days after the 2024 Bitcoin halving, signaling an accelerated market cycle.

Bitcoin up 33% since 2024 halving as institutions disrupt cycle
Source: Jelle

In comparison, it took Bitcoin 546 days to reach an all-time high after the 2021 halving, and 518 days after the 2017 halving, according to data shared by popular crypto trader Jelle, in an April 8 X post.

Magazine: Bitcoin’s odds of June highs, SOL’s $485M outflows, and more: Hodler’s Digest, March 2 – 8

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Mission: Impossible? Chancellor heads to the IMF with a very big challenge – and she’s not alone

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Mission: Impossible? Chancellor heads to the IMF with a very big challenge - and she's not alone

There will be much to chew over at the International Monetary Fund’s (IMF) spring meetings this week.

Central bankers and finance ministers will descend on Washington for its latest bi-annual gathering, a place where politicians and academics converge, all of them trying to make sense of what’s going on in the global economy.

Everything and nothing has changed since they last met in October.

One man continues to dominate the agenda.

Six months ago, delegates were wondering whether Donald Trump could win the November election and what that might mean for tax and tariffs. How far would he push it? Would his policy match his rhetoric?

Donald Trump. Pic: Reuters
Image:
Donald Trump. Pic: Reuters

This time round, expect iterations of the same questions. Will the US president risk plunging the world’s largest economy into recession?

Yes, he put on a bombastic display on his so-called “Liberation Day”, but will he now row back? Have the markets effectively checked him?

Behind the scenes, finance ministers from around the world will be practising their powers of persuasion, each jostling for meetings with their US counterparts to negotiate a reduction in the tariffs set by the Trump administration.

That includes our own chancellor, Rachel Reeves, who is still holding out hope for a trade deal with the US – although she is not alone in that.

Read more:
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Ed Conway on the impact of US tariffs

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Could Trump make a deal with UK?

Are we heading for a recession?

The IMF’s economists have already made up their minds about Trump’s potential for damage.

Last week, they warned about the growing risks to financial stability after a period of turbulence in the financial markets, induced by Trump’s decision to ratchet up US protectionism to its highest level in a century.

By the middle of this week the organisation will publish its World Economic Outlook, in which it will downgrade global growth but stop short of predicting a full-blown recession.

Others are less optimistic.

Kristalina Georgieva, the IMF’s managing director, said last week: “Our new growth projections will include notable markdowns, but not recession. We will also see markups to the inflation forecasts for some countries.”

She acknowledged the world was undergoing a “reboot of the global trading system,” comparing trade tensions to “a pot that was bubbling for a long time and is now boiling over”.

She went on: “To a large extent, what we see is the result of an erosion of trust – trust in the international system, and trust between countries.”

IMF Managing Director Kristalina Georgieva holds a press briefing on the Global Policy Agenda to open the IMF and World Bank's 2024 annual Spring Meetings in Washington, U.S., April 18, 2024. REUTERS/Kevin Lamarque
Image:
IMF managing director Kristalina Georgieva. Pic: Reuters

Don’t poke the bear

It was a carefully calibrated response. Georgieva did not lay the blame at the US’s door and stopped short of calling on the Trump administration to stop or water down its aggressive tariffs policy.

That might have been a choice. To the frustration of politicians past and present, the IMF does not usually shy away from making its opinions known.

Last year it warned Jeremy Hunt against cutting taxes, and back in 2022 it openly criticised the Liz Truss government’s plans, warning tax cuts would fuel inflation and inequality.

Taking such a candid approach with Trump invites risks. His administration is already weighing up whether to withdraw from global institutions, including the IMF and the World Bank.

The US is the largest shareholder in both, and its departure could be devastating for two organisations that have been pillars of the world economic order since the end of the Second World War.

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Here in the UK, Andrew Bailey has already raised concerns about the prospect of global fragmentation.

It is “very important that we don’t have a fragmentation of the world economy,” the Bank of England’s governor said.

“A big part of that is that we have support and engagement in the multilateral institutions, institutions like the IMF, the World Bank, that support the operation of the world economy. That’s really important.”

The Trump administration might take a different view when its review of intergovernmental organisations is complete.

That is the main tension running through this year’s spring meetings.

How much the IMF will say and how much we will have to read between the lines, remains to be seen.

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Labour WhatsApp messages on Supreme Court ruling point to future tensions on trans issues

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Labour WhatsApp messages on Supreme Court ruling point to future tensions on trans issues

It’s no great surprise that members of a Labour MPs’ LGBT+ WhatsApp group would be raising concerns about the impact of this week’s Supreme Court ruling on the trans community.

But the critical contributions reportedly made by some of the group’s higher-profile ministerial members highlight the underlying divisions with the Labour Party over the issue – and point to future tensions once the practical implications of the judgement become clear.

Messages leaked to the Mail on Sunday allegedly include the Home Office minister Dame Angela Eagle writing “the ruling is not as catastrophic at it seems but the EHRC [Equality and Human Rights Commission] guidance might be & there are already signs that some public bodies are overreacting”.

Culture minister Sir Chris Bryant reportedly replied he “agreed” with another MP’s opinion that the EHRC chair Baroness Falkner was “pretty appalling” when she said the ruling would mean trans women could not use single-sex female facilities or compete in women’s sports.

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Gender ruling – How it happened

Government sources argue these messages are hardly evidence of any kind of plot or mass revolt against the Supreme Court’s ruling.

But they still raise uncomfortable questions for a party that has been on a tortuous journey over the issue.

Under Jeremy Corbyn, Labour was committed to introducing self-identification – enabling people to change their legal sex without a medical diagnosis – a position dropped in 2023.

Back in 2021, Sir Keir Stamer said the then Labour MP Rosie Duffield was “not right” to say “only women have a cervix”. But three years later he acknowledged that “biologically, she of course is right”.

Duffield, who now sits as an independent, is asking for an apology – but that doesn’t seem to be forthcoming from a government keen to minimise its own role in changing social attitudes to the issue.

The Conservative position on this has also chopped and changed – with Theresa May‘s support for gender self-ID ditched under Boris Johnson.

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School leaders issue warning as free breakfast clubs set to open

Four things to avoid if you’re doing the London Marathon

As the Conservatives’ equalities minister, Kemi Badenoch led the UK government’s fight against Scotland’s efforts to make it easier to change gender – and she’s determined to punch Labour’s bruise on the issue.

This weekend, she’s written to the cabinet secretary calling for an investigation into a possible breach of the ministerial or civil service code over a statement made by the Education Secretary Bridget Phillipson in response to the ruling, which said “we have always supported the protection of single-sex spaces based on biological sex”.

The Tories claim this is false, because last summer Ms Phillipson herself gave an interview in which she suggested that trans women with penises could use female toilets.

Ms Phillipson has been approached for a response.

Her comments, however, are entirely in keeping with the government’s official statement on the judgement, which claims they have “always supported the protection of single-sex spaces based on biological sex” and welcomed the ruling as giving “clarity and confidence for women and service providers”.

The government statement added: “Single-sex spaces are protected in law and will always be protected by this government.”

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