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As the country heads towards a general election, political parties have been competing through social media to get their messages to the public.

As the country heads towards a general election, political parties have been competing through social media to get their messages to the public.

Sky News tracked the performance of the six highest polling parties across X (formerly Twitter), Instagram, TikTok and Facebook to see how the race for online audiences is shaping up in the early days of the election campaign.

X (Formerly Twitter)

Using the social media monitoring tool SocialBlade, Sky News tracked the number of followers across each of the parties’ accounts on X (formerly Twitter).

Over the last 30 days, Reform UK saw the largest increase in the number of users following its official account, which rose by over 11,000.

The Labour Party performed similarly, ending the period with 9,366 additional followers. The Conservatives achieved less than half of this increase, netting 4,379.

The SNP performed the least well over this timeframe, ending with 159 new followers.

While Reform performed best on the platform in the last 30 days, this has done little to shift the overall picture. In terms of total number of followers, Labour sits at just over 1,020,000 followers, followed by the Conservative Party at 623,731.

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The four remaining parties are relatively neck and neck on the platform, all sitting at around roughly a third of Labour’s total.

Instagram

On Instagram, Labour’s lead is less pronounced. Currently, the party sits at just under 295,000 followers to the Conservative Party’s 207,795.

Of the six parties, the Liberal Democrats have the smallest following on the platform, with just under 44,000 users.

Over the last 30 days, Labour has performed relatively strongly on the platform, increasing their number of followers by over 20,600. The next biggest increase was achieved by the Green Party, followed by Reform, the Liberal Democrats, the Conservatives, and SNP respectively.

TikTok

TikTok rounds the number of followers displayed on an account down to the nearest milestone. The increments displayed vary as the number of followers an account has increased.

While less data is available for TikTok, the Labour Party’s recently launched account had the most followers, with over 165,900.

Reform, which unlike Labour and the Conservatives has had an official TikTok presence since 2022, had the second largest following, at over 141,000.

The Conservative Party, which also recently launched its account on the platform, had less than a third of Labour’s following, at over 51,700 users.

Of the six highest polling parties, the Liberal Democrats had the least followers on TikTok.

TikTok allows users to view how many times a page’s posts have been liked by users. Of the six parties, Labour came out on top attracting more than 3.6 million likes on its posts. Across all its content, Reform has the second-highest total, with over 1.4 million likes.

Facebook

On Facebook, Labour has the largest audience, with more than 1,069,000 users following its official page. The Conservative Party has the second-largest following, at more than 752,000.

In the last 30 days, Reform UK has had the biggest jump in number of followers, ending the period with an audience more than 12,000 users larger.

Compared to their total number of followers, the gains of the parties were modest in this time. The SNP was an outlier, ending the period with just over 400 fewer followers on Facebook.

What these numbers tell us

On the state of the race on social media, Kate Dommett, professor of digital politics at the University of Sheffield, said “Across all four platforms the Conservatives are at a disadvantage to Labour, with just over 900,000 fewer followers.”

On the significance of this, Dommett said while it was “no guarantee of success,” this disparity places the Conservatives at “an apparent disadvantage when it comes to communicating with electors.”

On the performance of Reform UK specifically, Dommett noted the party “is punching above its weight on many platforms” by attracting a competitive number of followers compared to more established parties.

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Specialist teams and online investigators deployed across England and Wales to tackle ‘national emergency’ of violence against women and girls

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Specialist teams and online investigators deployed across England and Wales to tackle 'national emergency' of violence against women and girls

Specialist investigation teams for rape and sexual offences are to be created across England and Wales as the home secretary declares violence against women and girls a “national emergency”.

Shabana Mahmood said the dedicated units will be in place across every force by 2029 as part of Labour’s violence against women and girls (VAWG) strategy due to be launched later this week.

The use of Domestic Abuse Protection Orders (DAPOs), which had been trialled in several areas, will also be rolled out across England and Wales. They are designed to target abusers by imposing curfews, electronic tags and exclusion zones.

The orders cover all forms of domestic abuse, including economic abuse, coercive and controlling behaviour, stalking and ‘honour’-based abuse. Breaching the terms can carry a prison term of up to five years.

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Govt ‘thinking again’ on abuse strategy

Nearly £2m will also be spent funding a network of officers to target offenders operating within the online space.

Teams will use covert and intelligence techniques to tackle violence against women and girls via apps and websites.

A similar undercover network funded by the Home Office to examine child sexual abuse has arrested over 1,700 perpetrators.

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Abuse is ‘national emergency’

Ms Mahmood said in a statement: “This government has declared violence against women and girls a national emergency.

“For too long, these crimes have been considered a fact of life. That’s not good enough. We will halve it in a decade.

“Today, we announce a range of measures to bear down on abusers, stopping them in their tracks. Rapists, sex offenders and abusers will have nowhere to hide.”

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Angiolini Inquiry: Recommendations are ‘not difficult’

The target to halve violence against women and girls in a decade is a Labour manifesto pledge.

The government said the measures build on existing policy, including facial recognition technology to identify offenders, improving protections for stalking victims, making strangulation a criminal offence and establishing domestic abuse specialists in 999 control rooms.

Read more from Sky News:
Demands for violence and abuse reforms
Women still feel unsafe on streets
Minister ‘clarifies’ violence strategy

Labour has ‘failed women’

But the Conservatives said Labour had “failed women” and “broken its promises” by delaying the publication of the violence against women and girls strategy.

Shadow home secretary Chris Philp said that Labour “shrinks from uncomfortable truths, voting against tougher sentences and presiding over falling sex-offender convictions. At every turn, Labour has failed women”.

Home Secretary Shabana Mahmood will be on Sunday Morning with Trevor Phillips on Sky News this morning from 8.30am.

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The Securities and Exchange Commission publishes crypto custody guide

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The Securities and Exchange Commission publishes crypto custody guide

The United States Securities and Exchange Commission (SEC) published a crypto wallet and custody guide investor bulletin on Friday, outlining best practices and common risks of different forms of crypto storage for the investing public.

The SEC’s bulletin lists the benefits and risks of different methods of crypto custody, including self-custody versus allowing a third-party to hold digital assets on behalf of the investor.

If investors choose third-party custody, they should understand the custodian’s policies, including whether it “rehypothecates” the assets held in custody by lending them out or if the service provider is commingling client assets in a single pool instead of holding the crypto in segregated customer accounts.

Bitcoin Wallet, Paper Wallet, Wallet, SEC, United States, Mobile Wallet, Hot wallet, Self Custody
The Bitcoin supply broken down by the type of custodial arrangement. Source: River

Crypto wallet types were also outlined in the SEC guide, which broke down the pros and cons of hot wallets, which are connected to the internet, and offline storage in cold wallets.

Hot wallets carry the risk of hacking and other cybersecurity threats, according to the SEC, while cold wallets carry the risk of permanent loss if the offline storage fails, a storage device is stolen, or the private keys are compromised. 

The SEC’s crypto custody guide highlights the sweeping regulatory change at the agency, which was hostile to digital assets and the crypto industry under former SEC Chairman Gary Gensler’s leadership.