Are you ready for it? Because this week, Taylor Swift rolls into town for the first UK dates of her record-shattering Eras tour, to dominate front pages, social media, and a large proportion of the national conversation for the foreseeable.
Something has shifted in the Swiftverse in the past few years. She now transcends even the highest echelons of pop fame, massively boosting everything from music sales to, well, the entire global economy.
The Eras tour is a cultural and economic juggernaut; the first to cross the $1bn mark, according to Pollstar’s 2023 year-end charts, and already beating the record set by Sir Elton John and his Farewell Yellow Brick Road goodbye, which ran from 2018 to 2023 and grossed $939 million. Several experts predict it could generate more than $4bn by the time it finishes.
Swift is the first arts and entertainment star to be named Time’s Person of the Year. The first ever music billionaire to reach the milestone solely through her songwriting and recording. A slick pop star who understands the power of This. Sick. Beat, but also a songwriter and lyricist whose words are studied as poetry around the world. She has long been the biggest modern music star on the planet – but could she now be the biggest of all time?
To answer that question, you have to look to The Beatles. The band that changed the nature of the industry, long regarded as the most influential music act in music history.
In October last year, Swift re-released her fifth album, 1989, the record that really marked her crossover from incredibly successful country star to pop phenomenon. Featuring re-records of tracks that remain among her biggest hits to date, including Shake It Off, Blank Space and Bad Blood, 1989 (Taylor’s Version) inevitably followed all her others in skipping to the top of charts around the world.
Now And Then topped the singles chart, naturally. But when it came to taking on Swift on the album chart, the star held her spot – denying the biggest and most influential band in history an extension to their record-breaking UK number one tally of 16.
The unstoppable force of Taylor Swift
Image: Pic: AP/ George Walker IV
Of course, The Beatles albums were reissues, but it’s worth noting Swift’s re-recordings are also not entirely new – she is re-recording much of her early work to reclaim her rights, with the addition of “from the vault” tracks – plus, fans had already been buying 1989 (Taylor’s Version) for three weeks by this point.
To Swifties, she is undoubtedly the biggest music artist of all time. To fans of the Fab Four, there will never be another act that comes close. Can their achievements be compared?
It’s tricky. Swift and The Beatles reached the height of their fame (and Swift might not even be there yet) in different – ahem – eras. There are multiple caveats – inflation, population growth, streaming and the affordability of music, live music becoming more lucrative, social media, do we include the individual Beatles’ solo output (we haven’t), and so on – that mean there is no exact science here.
But, we’ve given it a go…
Topping the charts
In the battle of the number ones, The Beatles get the points.
When it comes to singles, surprisingly, Swift hasn’t had as many as you might think topping the charts in the UK. Her first was Look What You Made Me Do in 2017 – Shake It Off, her biggest-selling hit, reached number one in the US, but number two here. Anti-Hero, from Midnights, became her second UK number one in 2022, with Is It Over Now? (Taylor’s Version) and Fortnight, her recent collaboration with Post Malone, adding to the pile in the last year.
The Beatles, on the other hand, started scoring number ones early on. The first, From Me To You, was their third single, released in 1963, and was followed by hits including She Loves You, I Want To Hold Your Hand, Can’t Buy Me Love, Help!, All You Need Is Love, Hey Jude… the list goes on.
Album chart-toppers are more evenly matched. The Beatles actually have more in the US than they have in the UK, as different versions and more records were released across the pond. All apart from one of their 12 studio albums topped the charts in the UK – Yellow Submarine peaked at number three in 1969 – and they have also reached the top spot with live and compilation albums.
Apart from her debut, Taylor Swift, released in 2006, all of Swift’s albums have reached number one in the US. In the UK it was her fourth album, Red, that became her first chart-topper, and all others since have followed.
Record sales
This one is a tricky one as not all sales are certified. According to Guinness (and we’ll come to world records later), The Beatles have amassed the greatest sales for any group, with all-time sales estimated by record label EMI at more than one billion discs and tapes to date. Note this is worldwide, and estimated.
So we’ve looked at certified sales of the music stars’ studio albums – no compilations or live album sales – in the UK and US. In the UK, The Beatles take the win, with more platinum and gold sales than Swift. But in the US, she’s way ahead.
Interestingly, they both add up to just under 295 million certified sales in the UK and US.
In the UK, the British Phonographic Industry (BPI) rates platinum sales for albums as those that reach 300,000 units, with gold sales at 100,000. In the US, the Recording Industry Association of America (RIAA) rates diamond sales for albums at 10m units, while platinum is 1m and gold is 500,000.
The trophy cabinet
Swift wins this one – but there are a lot more awards up for grabs nowadays. She has 26 Teen Choice Awards, for example, and 40 American Music Awards, and neither were around in the 1960s.
The Grammy Awards were, though, and Swift is definitely the winner here – with 14 wins out of 52 nominations. Earlier this year, she became the first and only artist to win the Grammy for album of the year four times, for Midnights (2024), Folklore (2021), 1989 (2016), and Fearless (2010). She also has the most nominations for song of the year, with seven, but interestingly has never won in this category.
The Beatles have seven Grammy wins from 23 nominations, including best new artist and best performance by a vocal group, for A Hard Day’s Night, in 1964.
Despite her Grammys success, Swift is by no means the ceremony’s biggest winner – that accolade goes to Beyonce, who has 32 gongs from 88 nominations.
Deep space and earthquakes: Who’s the biggest record breaker?
In 2021, Swift’s re-recorded version of Fearless became the star’s third to top the UK charts in less than 12 months, breaking a long-held record by The Beatles.
In February, she surpassed their record for holding the most weeks in the Billboard 200’s Top 10 in the last 60 years. In April, she topped the UK album chart with The Tortured Poets Department, outselling the rest of the top 10 combined and beating The Beatles for the record of fastest artist to rack up 12 UK number ones.
And remember her billionaire status? Well, Sir Paul is also in the club – but having reached that point only earlier this year, a month after Swift, it’s taken him a lot longer to gain membership.
According to Guinness, Swift currently holds at least 77 records, while The Beatles hold at least 29. However, there is a chance there could be even more than this as records are constantly being set and broken – and it should be noted that with streaming, inflation and more awards shows now, it is easier to keep breaking records now than it was back in The Beatles’ day.
Some of Swift’s records include several for Spotify, such as being the most streamed act in 24 hours following the release of Midnights in 2022; most US singles chart entries (263); most million-selling weeks on the US albums chart; plus the greatest seismic activity caused by a music concert (equivalent to a 2.3 magnitude earthquake).
The Beatles’ records include the best-selling group ever worldwide; most consecutive weeks at number one on the UK albums chart – 30 weeks in 1963 for debut Please Please Me; most viewed Wikipedia page for a music group; and first song to be beamed into deep space with Across The Universe in 2008, courtesy of NASA.
Can’t Buy Me Love – but musicians can boost an economy
Now this one is pretty difficult to compare. So we won’t. But there are some impressive stats.
According to Barclays’ Swiftonomics report, released in May, the UK leg of the Eras tour is set to boost the UK economy by almost $1bn.
Eras Tour tickets sparked a 15.8% year-on-year increase in UK spending on entertainment when they were released last July, the bank says, and now the dates are here, nearly 1.2m fans attending 15 gigs taking place in Edinburgh, Cardiff, Liverpool and London are predicted to spend an average of £848 in total on tickets, travel, accommodation, outfits and other expenses.
The Beatles’ economic impact is harder to quantify. But there is information available on the band’s continuing boost to Liverpool alone – £81.9m to their home city’s economy each year, according to a report commissioned by Liverpool City Council in 2016.
This was set to grow by up to 15% each year, the report found at the time, with the band’s legacy also supporting more than 2,300 jobs.
Help! Is Swift bigger than The Beatles?
Image: Pic: AP
We asked some experts for their thoughts.
Dave Fawbert, founder of the Swiftogeddon club nights playing Swift, and nothing but Swift, says she is unmatched at the moment.
“She really does have it all,” he says. “She’s incredibly gifted melodically… you listen to Shake It Off, there’s literally about eight incredible hooks in that song.
“Most of the tracks, you hear the choruses once or twice, they’re so well written, you’ll be able to sing along by the third chorus. The other thing about her songs is they’re arranged so brilliantly, there’s never any wasted space in them.”
And then there’s her lyrics, he says, her ability to pick out universal emotions, specific details, and express them in song. “And she’s done it across virtually every genre. She’s a genius and she’s got the genius to work with good people as well.”
He says he would compare her dominance now to that of Michael Jackson in the 1980s and 1990s. But what about The Beatles? “I mean, they’re the best, I’m not sure they’ll ever be surpassed,” he admits. “But Taylor’s close.”
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UK tribute band The Bootleg Beatles say it’s too early to make a call.
“The music of The Beatles has already stood the test of time. The reaction we get as we continually tour around the UK – we’re back this month – and indeed the world, is testament to that,” they say. “So, while Taylor Swift is undoubtedly a wonderful talent, it’s probably around 50 years too early to judge her against the Fab Four.”
Hits Radio presenter Tom Green says they are two artists that “owned the zeitgeist” of their times. So is the comparison fair? “Yes and no.”
He elaborates: “I think it was probably a bit easier to be the whole zeitgeist in the ’60s, because there was only so many media outlets. Everyone was watching the same thing.”
Now, it’s a lot harder to create something that everyone is looking at, but Swift is constantly keeping our attention, he says. “I think the comparisons are really hard to do and music is so subjective. But I think the interesting thing about The Beatles is they brought in a genre of music, they ushered in the genre of rock and roll into pop music.”
Dr Clio Doyle, a lecturer in early modern literature at Queen Mary University of London, teaches a module on Swift’s lyrics as literature. In her field, she says she would draw comparisons with artists such as Bob Dylan rather than The Beatles.
“It’s this kind of body of work that is really self-examining and self-revising and revisiting in a way that feels very dynamic and alive and intellectually interesting,” she says of Swift’s music. “I also think that one thing Swift has always done throughout her career is, she’s often talking about literature – from a very early song like Love Story, which is rewriting Romeo And Juliet, to a later song like The Lakes, which is thinking about romantic poetry.”
Dylan became the first musician to win the Nobel Prize for literature in 2016, she points out, a decision deemed controversial due to arguments over whether lyrics count as literature. “I think we have to say they do because they’re written texts,” says Dr Doyle. “I think those are very interesting conversations. And I think we see some of those conversations also now around Taylor Swift.”
And Amy Skjerseth, a lecturer in audiovisual media and a member of the Institute of Popular Music at the University of Liverpool, says that like Swift, The Beatles also had different eras, but Swift’s experience in the industry will have been different to theirs, as four male stars.
“For women-identifying pop stars, eras often are about survival in a music industry that does not make space for them, especially for artists of colour and queer artists,” she says. “There are also significant differences in class between Swift and The Beatles – Swift’s family had the means to support her career.
“And while Beatlemania was heavily stereotyped back in the day, Swift’s fans have an increased ability to push for social justice and social change, connect with each other, and create a larger sense of community.
“Beyond Taylor Swift, the Eras concept might help attract wider attention to artists who have worked tirelessly under the radar to transform their musical messages across changing times.”
So are we any closer to saying whether Swift is the biggest artist of all time?
Some of the stats suggest she might be. Beatles fans will disagree.
Will there be an answer? Maybe in 50 years, as The Bootleg Beatles say. For now, we’ll let it be.
The teacher of one of the Southport stabbing victims has told Sky News they “don’t want her to be forgotten”, 10 months after the knife attack in which she was murdered.
Seven-year-old Elsie Dot Stancombe was killed along with Bebe King, six, and nine-year-old Alice da Silva Aguiar in an attack by Axel Rudakubana at a Taylor Swift-themed dance class last July.
Jennifer Sephton, headteacher of Farnborough Road Infant School, will be skydiving to raise funds for the Elsie’s Story charitable trust, which has been set up in memory of the former pupil.
Image: (L-R) Alice da Silva Aguiar, Elsie Dot Stancombe and Bebe King were killed in an attack at a Taylor Swift-themed class
“She’d been with us for four years, throughout her education,” Ms Sephton told Sky News, “and we just want everybody to know Elsie’s spirit.”
Describing Elsie as “such a determined young lady,” Ms Sephton said Elsie had “a real zest for life, and a sparkle in her eye all the time.”
She added that Elsie’s Story, which has been set up by Elsie’s family, is about “continuing that legacy.”
Image: Jennifer Sephton
In the aftermath of the July 2024 attack, the gates outside Elsie’s school were lined with flowers, balloons, and cards bearing her name.
Since then, memorial benches and a tree have been planted in the school grounds, providing pupils and staff with a place to “remember and reflect”, Ms Sefton says.
“[Elsie’s death] had such an impact on all our community,” the teacher said, “it’s had an impact on her friends, their siblings, our school as a community and our staff.”
Ms Sephton will be joined in the skydive by Adrian Antell, headteacher at the adjoining junior school where Elsie had been due to start.
“Elsie was due to come to us last September,” he told Sky News, “but what we’ve learned about her is that she had a wonderful impact in the infant school, and we don’t want her to be forgotten.
“We want her name to have to live on and to be thought of in a positive way.”
Mr Antell said they continue to support Elsie’s classmates, who joined the new school without her.
“There’s no instruction manual for this,” he explained, “every day is different, and every day is one step at a time.
“So all we can do as a school is to think about individual children and support them in the best way we can.”
Scientists from Kew Gardens are using a new study to track which trees bees prefer to try to stem the decline in our vital pollinators.
Bee populations are falling all over the world due to a mixture of habitat loss, climate change, and the use of pesticides, with a devastating impact on our biodiversity and food production.
But it’s feared that not enough comprehensive, global research is being done to understand the issue or find solutions.
Image: The study is building up heat maps of the most popular trees
Image: Non-invasive monitors track the buzz created by bees’ wing beats
UK becoming a no-fly zone
Researchers based at Wakehurst in Sussex, known as Kew’s “Wild Botanic Garden”, have begun placing advanced bio-acoustics sensors in some of their trees to track which ones bees favour.
They hope it’ll help urban planners know which trees to plant in built-up areas, as a way of combating the worrying decline in bee numbers.
Pollination research lead Dr Janine Griffiths-Lee said: “Nearly 90% of our flowering plants depend on the contribution of pollinators, but in the UK the population of flying insects in the last 20 years has decreased by around 60%.
“It’s really hard to be able to put a figure on the decline of our pollinators, but we do know that globally the number is declining.
“And with that comes crop yield instability and the loss of an essential ecosystem service.”
Their new, non-invasive monitors listen for the buzz created by bees’ wing beats, building up heat maps of the most popular spots.
Image: Bio-acoustics sensors are placed in trees to track which ones the bees are more drawn to
‘We’re facing twin crises’
Dr Griffiths-Lee said: “If you think about the tree’s footprint, it’s very small, but they’re huge 3D structures covered in pollen and nectar, which are essential resources of pollinators.
“So we really wanted to think about which are the best trees for bees for us to plant, and that can inform landscape planners, urban architects.”
Eight different species of tree were chosen for the study, including horse chestnut and lime trees, with a mixture of native and non-native species.
The scientists have also been gathering DNA from pollen, which also helps them to map which plants and flowers the insects prefer.
Wakehurst’s director, Susan Raikes, calls the 535-acre estate a “living laboratory”, and said the project’s all about searching for nature-based solutions to the impacts of climate change.
“The stakes couldn’t be higher, really. We know that we’re facing these twin crises of biodiversity loss and climate change,” she added.
“We need to be able to understand, as the climate changes, which plants from warmer climes will be good here in the UK for pollinators in the future.
“If all of our native plants are struggling, then we need to find new sources of pollen – for us all to survive.”
Football pundit Gary Neville is to miss coverage of the Premier League finale on Sunday after being banned by Nottingham Forest, whose owner he recently criticised.
Neville had been due to commentate on Forest’s game against Chelsea on Sky Sports, which is being billed as a Champions League qualification shoot-out with both teams aiming for a top five finish.
But posting on Instagram, the former Manchester United and England defender said the broadcaster told him on Thursday that Forest “would not give me an accreditation or access to the stadium as a co-commentator”.
“I’ve had no choice but to withdraw from the coverage,” he added.
“I’ve dished out my fair share of criticism and praise in the last 14 years of doing this job and have never come close to this unprecedented action.”
Image: Nottingham Forest owner Evangelos Marinakis (R) with manager Nuno Espirito Santo after the Premier League match against Leicester. Pic: Sky Sports News/PA
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Neville said while Forest “have every right to choose who they let into their own stadium”, it was “disappointing that a great club […] have been reduced to making such a decision”.
He said “it’s symptomatic of things that have happened over the last 12 months with the club”.
Sky Sports described Forest’s move as “an unprecedented and unwelcome step” and said it has decided “to present the game from Sky Studios in west London.
“As he was no longer able to commentate from the ground, Gary has chosen to not be part of the coverage on Sunday – a decision fully supported by Sky.”
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Neville has been highly critical of Forest owner Evangelos Marinakis.
He described Marinakis walking on to the pitch and exchanging words with head coach Nuno Espirito Santo after the club’s draw with Leicester earlier this month as “scandalous”.
Neville urged Nuno to quit the club and his social media post further enraged Marinakis, who had threatened Sky with legal action over comments made by the pundit earlier in the season.
After Forest’s 2-0 defeat at Everton last year, the club issued a statement on social media questioning the integrity of video assistant referee Stuart Atwell after claiming they had been denied three penalties.
Neville’s response to that, comparing Forest’s actions to those of a “mafia gang”, prompted an apology from Sky after they had been contacted by Marinakis’ lawyers.