Southwest Airlines has upped the price range of certain travel options that allow passengers to board their planes fast and get a choice on the seat.
The carrier quietly increased the cost of upgraded boarding services and early check-ins as the struggling airline grapples with travelers abusing its boarding policies.
Upgraded Boarding now comes in at $30 to $149 per passenger per segment up from an $80 cap, according to new changes on Southwests optional travel charges page.
Per Southwests open boarding policy, passengers are able to choose their own seats based on availability when they board, meaning those who get on the plane first will have more seating options, Fox Business reported. Passengers with disabilities are typically the first to be seated.
Those who pay for upgraded boarding are assigned to the front of the plane, from A1 to A15 in Group A but upgrades are only available 24 hours ahead of the flight, according to the airline.
Families with children board next, followed by Groups B and C. Theres about 60 seats in each group, according to Fox.
Additionally, the EarlyBird Check-In for one-way passengers now ranges from $15 to $99, the new price chart shows. This option, which must be purchased within 36 hours of departure, bumps passengers ahead in line for boarding.
This price range increase is a result of our regular evaluation of pricing for ancillary products based on market trends and customer demand and will generate incremental revenue in support of the company, Southwest told Fox News in a statement.
Customers have been abusing the airlines lax boarding policy, with some lying about disabilities in order to get first dibs on seats. Because airlines can only pry so far into peoples personal situations, its difficult to prove that someone is preboarding under false pretenses.
For the first time in years, theres been discussion of implementing assigned seats, something that would perhaps lure new customers at a time when profits are down.
Just weeks ago, Southwest Airlines CEO Bob Jordan said that the carrier is considering changing the boarding and seating processes on its planes in order to increase profits.
The struggling airline has already announced plans to cease operations atf several major travel hubs, including, Houstons George Bush Intercontinental Airport, the Bellingham International Airport in Washington, the Cozumel International Airport in Mexico and the Syracuse Hancock International Airport in New York.
In another cost-cutting move, Southwest is limiting hiring and is expected to end this year with 2,000 fewer employees than 2023, according to Fox.
The US Senate has voted to advance a key stablecoin-regulating bill after Democrat Senators blocked an attempt to move the bill forward earlier in May over concerns about President Donald Trump’s sprawling crypto empire.
A key procedural vote on the Guiding and Establishing National Innovation for US Stablecoins Act, or GENIUS Act, passed in a 66-32 vote on May 20.
Several Democrats changed their votes to pass the motion to invoke cloture, which will now set the bill up for debate on the Senate floor.
Republican Senator Cynthia Lummis, one of the bill’s key backers, said on May 15 that she thinks it’s a “fair target” to have the GENIUS Act passed by May 26 — Memorial Day in the US.
The US Senate voted 66-32 to advance debate on the GENIUS stablecoin bill. Source: US Senate
The GENIUS Act was introduced on Feb. 4 by US Senator Bill Hagerty and seeks to regulate the nearly $250 billion stablecoin market — currently dominated by Tether (USDT) and Circle’s USDC (USDC).
The bill requires stablecoins be fully backed, have regular security audits and approval from federal or state regulators. Only licensed entities can issue stablecoins, while algorithmic stablecoins are restricted.
Several Democratic senators withdrew support for the bill on May 8, blocking a motion to move it forward, citing concerns over potential conflicts of interest involving Trump’s crypto ventures and anti-money laundering provisions.
In a statement on Monday, Lineker said: “Football has been at the heart of my life for as long as I can remember – both on the pitch and in the studio.
“I care deeply about the game, and about the work I’ve done with the BBC over many years. As I’ve said, I would never consciously repost anything antisemitic – it goes against everything I stand for.
“However, I recognise the error and upset that I caused, and reiterate how sorry I am. Stepping back now feels like the responsible course of action.”
Image: Lineker made no comment as he got into his car on Monday. Pic: PA
Lineker said he deleted the post when he learned about the rat’s symbolism, adding he would “never knowingly share anything antisemitic”.
In a separate video posted to Instagram, the pundit added: “I’ve stood up for minorities and humanitarian issues and against all forms of racism all of my life, including, of course, antisemitism, which I absolutely abhor.
“There’s no place for it and never should be.”
He went on to thank the “brilliant, talented” people he has worked with and described his relationship with the BBC as “long and wonderful”.
He added: “But it’s the right time for the organisation and myself to go our separate ways.”
Lineker’s last appearance on the BBC will be on Sunday 25 May, the final day of the season.
What are the BBC guidelines on impartiality?
Gary Lineker signed a five-year deal with the BBC in 2020, under which he agreed to adhere to their impartiality rules.
The rules were then updated after his return to Match Of The Day in 2023.
The latest regulations say high-profile BBC presenters should be able to express their views on political issues as long as they stop short of campaigning.
It does not clarify what would constitute political campaigning for the big-name presenters.
The guidelines also stress the importance of “high standards of civility in public discourse”, which includes treating others with respect, even in the face of abuse and not using offensive or aggressive language.
The policy only applies to presenters outside of its news coverage. News presenters are still subject to stricter impartiality guidelines.
‘A defining voice in football coverage’
Also confirming Lineker’s exit, BBC director general Tim Davie said: “Gary has acknowledged the mistake he made. Accordingly, we have agreed he will step back from further presenting after this season.
“Gary has been a defining voice in football coverage for the BBC for over two decades. His passion and knowledge have shaped our sports journalism and earned him the respect of sports fans across the UK and beyond.
“We want to thank him for the contribution he has made.”
Image: Kelly Cates, Mark Chapman and Gabby Logan will share the role of presenting Match Of The Day. Pic BBC/PA
Alex Kay-Jelski, the BBC’s director of sport, said in an email sent to staff that it had been a “difficult” and “emotional” week.
He went on to say: “It is sad to be saying goodbye to such a brilliant broadcaster and I also want to thank Gary for his years of service. As ever, if you have questions, you know where I am.
“Let’s finish the season strongly with Gary’s final show, enjoy an incredible summer of sport and look forward with excitement to what lies ahead.”
Lineker announced in November he would step down from Match Of The Day this year, but was set to return to front the World Cup in 2026, as well as FA Cup coverage.
The former England star was temporarily suspended from the BBC in March 2023 after an impartiality row over comments he made criticising the then Conservative government’s asylum policy.
He will be replaced on Match Of The Day by Gabby Logan, Kelly Cates and Mark Chapman, who will share the presenting role from the next Premier League season.
He joined the programme having started as a BBC Radio Five Live presenter, also working on the broadcaster’s former flagship sports show Grandstand during his early years in broadcasting.
The Leicester-born presenter is also the co-founder of podcast producing company Goalhanger, which makes the popular The Rest Is History series and its spin-offs about politics, football, entertainment and money.
His parting ways with the BBC also includes the licensing deal for Goalhanger podcast titles on BBC Sounds, which ends this year, the PA news agency reported.
Did having a social conscience force Gary Lineker off the BBC? Or was becoming increasingly vocal politically just too problematic?
The former England captain was given an exemption, as a freelancer working outside of news and current affairs, from impartiality rules the BBC’s staff have to abide by – despite being the broadcaster’s highest earner at £1.35m.
That meant he was even handed BBC primetime coverage recently, in which he critiqued the BBC’s coverage of the Middle East conflict, disputing the news side’s decision-making.
Silence on Gaza, he claimed, equates to complicity.
And Lineker has sought to show empathy with those suffering in Gaza and the mounting Palestinian death toll from IDF strikes, which Israel says are targeted at Hamas.
He has, however, faced accusations of inconsistency by being silent on other conflicts in Sudan and Yemen.
And also for showing little public concern for hostages taken by Hamas during the terror of 7 October – including Emily Damari, a fan of one of his former clubs, Tottenham Hotspur.
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Watch: Lineker confirms BBC exit
Highly-selective commentaries have been shared, often from fringe groups.
And then came last week’s rat emoji, which appeared on an anti-Zionist post shared on Instagram, which Lineker reposted and said he later deleted when he learned about the rat’s symbolism.
Images of rats have in the past been used to represent Jewish people in antisemitic propaganda, including in Nazi Germany.
The incident produced an unprecedented apology from the ex-footballer, who said he was unaware of connotations offensive to Jewish people.
Image: Match of the Day presenter Gary Lineker outside his home in London. Pic: PA
As BBC Director General Tim Davie said: “The BBC’s reputation is held by everyone, and when someone makes a mistake, it costs us.”
The lack of public response from the BBC to Lineker’s apology made his future seem increasingly untenable.
Now, three decades broadcasting on the BBC will end under a cloud of controversy rather than celebration.
Lineker is even freer to give opinions – particularly through his podcast empire – and many do want to listen to him and welcome his status being used to highlight the plight of the besieged.
But the BBC can breathe easier knowing the fallout from social media posts won’t land at the corporation’s door.