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Apple’s new Vision Pro virtual reality headset is displayed during Apple’s Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023.

Josh Edelson | Afp | Getty Images

For years, Apple avoided using the acronym AI when talking about its products. Not anymore.

The boom in generative artificial intelligence, spawned in late 2022 by OpenAI, has been the biggest story in the tech industry of late, lifting chipmaker Nvidia to a $3 trillion market cap and causing a major shifting of priorities at Microsoft, Google and Amazon, which are all racing to add the technology into their core services.

Investors and customers now want to see what the iPhone maker has in store.

New AI features are coming at Apple’s Worldwide Developers Conference (WWDC), which takes place on Monday at Apple’s campus in Cupertino, California. Apple CEO Tim Cook has teased “big plans,” a change of approach for a company that doesn’t like to talk about products before they’re released.

WWDC isn’t typically a major investor attraction. On the first day, the company announces annual updates to its iOS, iPadOS, WatchOS and MacOS software in what’s usually a two-hour videotaped keynote launch event emceed by Cook. This year, the presentation will be screened at Apple’s headquarters. App developers then get a week of parties and virtual workshops where they learn about the new Apple software.

Apple fans get a preview of the software coming to iPhones. Developers can get to work updating their apps. New hardware products, if they appear at all, are not the showcase.

But this year, everyone will be listening for the most hyped acronym in tech.

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With more than 1 billion iPhones in use, Wall Street wants to hear what AI features are going to make the iPhone more competitive against Android rivals and how the company can justify its investment in developing its own chips.

Investors have rewarded companies that show a clear AI strategy and vision. Nvidia, the primary maker of AI processors, has seen its stock price triple in the past year. Microsoft, which is aggressively incorporating OpenAI into its products, is up 28% over the past year. Apple is only up 9% over that same period, and has seen the other two companies surpass it in market cap.

“This is the most important event for Cook and Cupertino in over a decade,” Dan Ives, an analyst at Wedbush, told CNBC. “The AI strategy is the missing piece in the growth puzzle for Apple and this event needs to be a showstopper and not a shrug-the-shoulders event.”

Taking the stage will be executives including software chief Craig Federighi, who will likely address the real life uses of Apple’s AI, whether it should be run locally or in massive cloud clusters and what should be built into the operating system versus distributed in an app.

Privacy is also a key issue, and attendees will likely want to know how Apple can deploy the data-hungry technology without compromising user privacy, a centerpiece of the company’s marketing for over half a decade.

“At WWDC, we expect Apple to unveil its long-term vision around its implementation of generative AI throughout its diverse ecosystem of personal devices,” wrote Gil Luria, an analyst at D.A. Davidson, in a note this week. “We believe that the impact of generative AI to Apple’s business is one of the most profound in all of technology, and unlike much of the innovation in AI that’s impacting the developer or enterprise, Apple has a clear opportunity to reach billions of consumer devices with generative AI functionality.”

Upgrading Siri

Last month, OpenAI revealed a voice mode for its AI software called ChatGPT-4o.

In a short demo, OpenAI researchers held an iPhone and spoke directly to the bot inside the ChatGPT app, which was able to do impressions, speak fluidly and even sing. The conversation was snappy, the bot gave advice and the voice sounded like a human. Further demos at the live event showed the bot singing, teaching trigonometry, translating and telling jokes.

Apple users and pundits immediately understood that OpenAI had demoed a preview of what Apple’s Siri could be in the future. Apple’s voice assistant debuted in 2011 and since has gained a reputation for not being useful. It’s rigid, only able to answer a small proportion of well-defined queries, partially because it’s based on older machine learning techniques.

Apple could team up with OpenAI to upgrade Siri next week. It’s been discussing licensing chatbot technology from other companies, too, including Google and Cohere, according to a report from The New York Times.

Apple declined to comment on an OpenAI partnership.

One possibility is that Apple’s new Siri won’t compete directly with fully featured chatbots, but will improve its current features, and toss off queries that can only be answered by a chatbot to a partner. It’s close to how Apple’s Spotlight search and Siri work now. Apple’s system tries to answer the question, but if it can’t, it turns to Google. That agreement is part of a deal worth $18 billion per year to Apple.

Apple might also shy away from a full-throated embrace of an OpenAI partnership or chatbot. One reason is that a malfunctioning chatbot could generate embarrassing headlines, and could undermine the company’s emphasis on user privacy and personal control of user data.

“Data security will be a key advantage for the company and we expect them to spend time talking about their privacy efforts during the WWDC as well,” Citi analyst Atif Malik said in a recent note.

OpenAI’s technology is based on web scraping, and ChatGPT user interactions are used to improve the model itself, a technique that could violate some of Apple’s privacy principles.

Large language models like OpenAI’s still have problems with inaccuracies or “hallucinations,” like when Google’s search AI said last month that President Barack Obama was the first Muslim president. OpenAI CEO Sam Altman recently found himself in the middle of a thorny societal debate about deepfakes and deception when he denied accusations from actress Scarlett Johansson that OpenAI’s voice mode had ripped off her voice. It’s the kind of conflict that Apple executives prefer to avoid.

Efficient vs. large

Apple senior vice president of software engineering Craig Federighi speaks before the start of the Apple Worldwide Developers Conference at its headquarters on June 05, 2023 in Cupertino, California. Apple CEO Tim Cook kicked off the annual WWDC23 developer conference.

Justin Sullivan | Getty Images News | Getty Images

Outside of Apple, AI has become reliant on big server farms using powerful Nvidia processors paired with terabytes of memory to crunch numbers.

Apple, by contrast, wants its AI features to run on iPhones, and iPads, and Macs, which operate on battery power. Cook has highlighted Apple’s own chips as superior for running AI models.

“We believe in the transformative power and promise of AI, and we believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software, and services integration, groundbreaking Apple Silicon with our industry-leading neural engines, and our unwavering focus on privacy,” Cook told investors in May on an earnings call.

Samik Chatterjee, an analyst at JPMorgan, wrote in a note this month that, “We expect Apple’s presentation at WWDC keynote to be focused on the features and the on-device capabilities as well as the GenAI models being run on-device to enable those features.”

In April, Apple published research about AI models it calls “efficient language models” that would be able to run on a phone. Microsoft is also publishing research on the same concept. One of Apple’s “OpenELM” models has 1.1 billion parameters, or weights — far smaller than OpenAI’s 2020 GPT-3 model which has 175 billion parameters, and smaller even than the 70 billion parameters in one version of Meta’s Llama, which is one of the most widely used language models.

In the paper, Apple’s researchers benchmarked the model on a MacBook Pro laptop running Apple’s M2 Max chip, showing that these efficient models don’t necessarily need to connect to the cloud. That can improve response speed, and provide a layer of privacy, because sensitive questions could be answered on the device itself, rather than being sent back to Apple servers.

Some of the features built into Apple’s software could include providing users a summary of their missed text messages, image generation for new emojis, code completing in the company’s development software Xcode, or drafting email responses, according to Bloomberg.

Apple could also decide to load up its M2 Ultra chips in its data centers to process AI queries that need more horsepower, Bloomberg reported.

Green bubbles and Vision Pro

A customer uses Apple’s Vision Pro headset at the Apple Fifth Avenue store in Manhattan in New York City, U.S., February 2, 2024. 

Brendan McDermid | Reuters

WWDC won’t strictly be about AI.

The company has more than 2.2 billion devices in use, and customers want improved software and new apps.

One potential upgrade could be Apple’s adoption of RCS, an improvement to the older system of text messaging known as SMS. Apple’s messages app diverts texts between iPhones to its own iMessage system, which displays conversations as blue bubbles. When an iPhone texts an Android phone, the bubble is green. Many features such as typing notifications aren’t available.

Google led development of RCS, adding encryption and other features to text messaging. Late last year Apple confirmed that it would add support for RCS alongside iMessage. The debut of iOS 18 would be the logical time to show its work.

The conference will also be the first anniversary of Apple’s reveal of the Vision Pro, its virtual and augmented reality headset, which was released in the U.S. in February. Apple could announce its expansion to more countries, including China and the U.K.

Apple said in its WWDC announcement that the Vision Pro would be in the spotlight. Vision Pro is currently on the first version of its operating system, and core features, such as its Persona videoconferencing simulation, are still in beta.

For users with a Vision Pro, Apple will offer some of its virtual sessions at the event in a 3D environment.

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AI demand boosts iPhone maker Foxconn’s second-quarter profit by 27%, beating forecasts

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AI demand boosts iPhone maker Foxconn's second-quarter profit by 27%, beating forecasts

Foxconn Hon Hai Technology Group signage during the Nvidia GPU Technology Conference (GTC) in San Jose, California, US, on Thursday, March 20, 2025.

David Paul Morris | Bloomberg | Getty Images

Taiwan’s Foxconn, the world’s largest contract electronics maker, reported Thursday that its second-quarter operating profit rose 27% year over year, on the strength of its growing artificial intelligence server business.

Here’s how Foxconn did in the second quarter of 2025 compared with LSEG SmartEstimates, which are weighted toward forecasts from analysts who are more consistently accurate:

  • Revenue: 1.79 trillion New Taiwan dollars ($59.73 billion) vs. NT$1.79 trillion
  • Operating profit: NT$56.596 billion vs. NT$49.767 billion

Second quarter revenue grew 16% from last year, coming in line with LSEG’s SmartEstimates. The company’s net profit for the second quarter came in at NT$44.36 billion, beating expectations of NT$38.81 billion.

Foxconn, formally called Hon Hai Precision Industry, is the world’s largest manufacturer of Apple’s iPhones, and has been looking to replicate its success in consumer electronics in the world of AI.

The firm manufactures server racks designed for AI workloads and has become a key partner to American AI chip darling Nvidia.

Sales of Foxconn’s server products made up the lion’s share of revenues in the second quarter at 41%, surpassing its smart consumer electronic products for the first time, which accounted for 35%.

In an earnings report, the company forecasted that its AI server business would continue to drive growth into the current quarter, with revenue expected to increase by over 170% year over year.

Foxconn said earlier this month that it expected overall revenue to grow further in the third quarter, but noted that the impact of “evolving global political and economic conditions” would be closely monitored.

At the end of July, Foxconn announced that it was taking a stake in industrial motor maker TECO Electric & Machinery in a strategic partnership to build more AI data centers.

The company has also shown its willingness to expand into new areas, including the assembly of electric vehicles and the manufacturing of semiconductors.

However, U.S. President Donald Trump’s global tariffs could impact Foxconn’s outlook this year. In response to Trump’s tariff threats, the company has already moved most of its final production of made-for-the-U.S. iPhones to India.

Taiwan has been hit with a 20% “temporary tariff” from the U.S., with trade negotiations said to be ongoing.

Last week, Trump also said he would impose a 100% tariff on imports of semiconductors and chips, but not on companies that are “building in the United States.”

While the details of these tariffs remain unclear, Foxconn Technology Co, a metal casing supplier owned by Hon Hai Precision Industry, announced plans to invest $1 billion in the U.S. over the next ten years as part of its North American expansion strategy, according to local media reports.

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Google faces loss of Chrome as Perplexity bid adds drama to looming breakup decision

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Google faces loss of Chrome as Perplexity bid adds drama to looming breakup decision

Sundar Pichai, chief executive officer of Alphabet Inc., during a visit to the Google for Startups campus in Warsaw, Poland, on Thursday, Feb. 13, 2025. The EU has established a reputation globally for its aggressive regulation of major technology companies, including the likes of Apple and Google over antitrust concerns. Photographer: Damian Lemanski/Bloomberg via Getty Images

Damian Lemanski | Bloomberg | Getty Images

Perplexity AI’s bid on Tuesday to buy Google’s Chrome browser for $34.5 billion represents a dramatic moment for the internet search giant, a week before it celebrates the 20th anniversary of its IPO.

Even if analysts aren’t taking the offer very seriously, Perplexity’s move marks a turning point. It’s the first time an outside party has made such a public and specific effort to strip out a key piece of Google, which is currently awaiting a judge’s decision on whether it must take significant divestiture steps following a ruling last year that the company has held a monopoly in its core search market.

The ruling was widely viewed as the most important antitrust decision in the tech industry since the case against Microsoft more than two decades ago. The U.S. Department of Justice, which filed the landmark case against Google in 2020, indicated after its victory in court that it was considering a possible breakup of Google as an antitrust remedy.

Soon after that, the DOJ explicitly called for Google to divest Chrome to create a more equal playing field for search competitors. As is, Google bundles search and other services into Chrome and preinstalls the browser on Chromebooks. Google Legal Chief Kent Walker said in response to the DOJ that its “approach would result in unprecedented government overreach” and would harm the country’s effort to maintain economic and tech leadership.

With the remedies decision expected this month, investors have a lot to consider regarding the future value of Google and parent Alphabet. The company is shelling out tens of billions of dollars a year on artificial intelligence infrastructure and AI services while facing the risk that consumers will be spending a lot less time on traditional search as ChatGPT and other AI-powered alternatives provide new ways to access information.

But while Alphabet still counts on search-related ads for the majority of its revenue, the company has been diversifying over the past decade. October will mark 10 years since the creation of Alphabet as a holding company, with Google as its prime subsidiary.

“This new structure will allow us to keep tremendous focus on the extraordinary opportunities we have inside of Google,” co-founder Larry Page said in a blog post at the time.

Page moved from CEO of Google to become chief executive of Alphabet, promoting Sundar Pichai, who had been a senior vice president in charge of internet businesses, to run Google. Four years later, Pichai replaced Page as Alphabet CEO.

On Pichai’s watch, Alphabet’s market cap has jumped more than 150% to $2.5 trillion. With an increasingly dominant position on the internet, Pichai and team have had to continue looking for growth areas, particularly in AI, while simultaneously fending off an aggressive set of regulators in the U.S. and Europe.

Analysts have taken the opportunity to place estimated values on Alphabet’s various businesses, partly in the event that the company is ever forced into drastic measures. Some have even suggested it could be a good thing for shareholders.

“We believe the only way forward for Alphabet is a complete breakup that would allow investors to own the business they actually want,” analysts at D.A. Davidson have written in a series of notes this year.

Alphabet didn’t respond to a request for comment.

Here’s a breakdown of how some analysts value Alphabet’s top non-search assets:

Chrome

Perplexity offers $34.5 billion for Google Chrome

The browser is key to Alphabet’s ad business, which uses data from Chrome to help with targeted advertisements. Google originally launched Chrome in 2008 as an effort to “add value for users and, at the same time, help drive innovation on the web.”

Perplexity’s offer doesn’t stack up to analyst estimates, but it’s still much higher than Perplexity’s own valuation, which reached $18 billion in July. Perplexity, which is best known for its AI-powered search engine that gives users simple answers to inquiries, said investors are on board to foot the bill. However, the company didn’t name the prospective backers.

Barclays analysts called the possibility of a Chrome divestiture a “black swan” risk, warning of a potential 15% to 25% drop in Alphabet’s stock should it occur. They estimate that Chrome drives around 35% of Google’s search revenue.

If a deal for Chrome is on the table, analysts at Raymond James value the browser at $50 billion, based on 2.25 billion users and Google’s revenue share agreements with phone manufacturers that preinstall Chrome on devices.

That’s inline with where Gabriel Weinberg, CEO of rival search company DuckDuckGo, values Chrome. Weinberg, who testified in the antitrust trial, said in April that Chrome could be sold for up to $50 billion if a spinout was required. Weinberg said his estimate was based on “back-of-the-envelope” math, looking at Chrome’s user base.

Bob O’Donnell of market research firm TECHnalysis Research, cautioned that Chrome is “not directly monetizable,” because it serves as a gateway and that it’s “not clear how you measure that from a pure revenue-generating perspective.”

Google Cloud

A person takes a photo of the Google Cloud logo, during the 2025 Mobile World Congress (MWC) in Barcelona, Spain, March 4, 2025. 

Albert Gea | Reuters

Google’s cloud unit, which is third in the cloud infrastructure market behind Amazon Web Services and Microsoft Azure, is one of Alphabet’s key growth engines and its biggest business outside of digital advertising.

Google began its big push into the market about a decade ago, even though it officially launched what was called the Google Cloud Platform (GCP) in 2011. The unit was rebranded as just Google Cloud in 2016.

Like AWS and Azure, Google Cloud generates revenue from businesses ranging from startups to large enterprises that run workloads on the company’s servers. Additionally, customers pay for products like Google Workspace, the company’s suite of productivity apps and collaboration tools.

In 2020, Google began breaking out its cloud business in financial statements, starting with revenue. In the fourth quarter of 2020, the first time Google included profit metrics for the unit, it recorded an operating loss of $1.24 billion.

The business turned profitable in 2023, and is now generating healthy margins. In the second quarter of 2025, Google reported an operating profit for the cloud business of $2.8 billion on revenue of $13.6 billion. Demand is so high that the company’s cloud services now have a backlog, a measure of future committed revenue, of $106 billion, CFO Anat Ashkenazi said on the earnings call.

In March, Google agreed to acquire cloud security vendor Wiz for $32 billion, the company’s largest deal ever.

Analysts at Wedbush Securities value Google’s cloud at $602 billion, while TD Cowen in May put the number at about $549 billion. For Raymond James, the valuation is $579 billion.

D.A. Davidson analysts, who have the highest ascribed valuation at $682 billion, and TD Cowen analysts note that while Google still trails AWS and Azure, it’s growing faster than Amazon’s cloud business and has the potential for a premium valuation. That’s based on its AI infrastructure, strong data analytics stack, and ability to capture more enterprise business.

It would be “one of the best standalone software stocks,” D.A. Davidson analysts wrote in July.

YouTube

A Youtube podcast microphone is seen at the Variety Podcasting Brunch Presented By YouTube at Austin Proper Hotel in Austin, Texas, on March 8, 2025.

Mat Hayward | Variety | Getty Images

Google’s $1.65 billion purchase of YouTube in 2006 is generally viewed as one of the best acquisitions ever by an internet company, alongside Facebook’s $1 billion deal for Instagram in 2012.

YouTube is the largest video site on the web and a big part of Google’s ad business. In the second quarter, YouTube ad revenue increased 13% to $9.8 billion, accounting for 14% of Google’s total ad sales.

Valuation estimates vary tremendously.

Dubbing it the “new king of all media,” MoffettNathanson values YouTube at between $475 billion and $550 billion, arguing that it’s larger and more powerful than any other player in Hollywood. At the top end of that range, YouTube would be worth about 22% of all of Alphabet.

YouTube recently overtook Netflix, which has a market cap of $515 billion, as the top streaming platform in terms of audience engagement.

TD Cowen analysts ascribe a much lower valuation at $271 billion. The firm notes that it’s one of six Google products with more than 2 billion monthly users, along with search, Google Maps, Gmail, Android and Chrome. Raymond James says YouTube is worth $306 billion.

For 2024, YouTube was the second-largest media company by revenue at $54.2 billion, trailing only Disney. The platform earns revenue from advertising and subscriptions.

The TD Cowen analysts said in May that they expect ad revenue to climb about 14% this year, and they expect the unit to maintain a double-digit growth rate. There’s also a fast-growing subscription side that includes YouTube TV, music and NFL Sunday ticket.

Waymo

Waymo begins testing self-driving cars with human drivers in New York and Philadelphia

Alphabet’s self-driving car company, Waymo, is by far its most high-profile success so far outside of Google.

Waymo currently operates the largest commercial autonomous ride-hailing fleet in the U.S., with more than 1,500 cars and over 100 million fully driverless miles logged. Rivals like Tesla and Amazon’s Zoox are still mostly at the testing phase in limited markets.

When Alphabet was formed as Google’s parent company, it created an “Other Bets” category to include businesses that it liked to call “moonshots,” a term that had already made its way into Google lexicon.

“We won’t become complacent, relying solely on small tweaks as the years wear on,” the company wrote in its 2014 annual report, describing its moonshot projects.

Waymo was spun out of Google in 2016 to join Other Bets, which on the whole is still losing billions of dollars a year. In the second quarter, Alphabet recorded a loss for the category of $1.2 billion on $373 million in revenue.

In its most recent funding round in November, Waymo was valued at $45 billion. The transaction included outside investors Andreessen Horowitz, Tiger Global, Silver Lake, Fidelity and T. Rowe Price. 

Some analysts see the unit worth many multiples of that now. D.A. Davidson analysts estimated the valuation at $200 billion or more earlier this month. Oppenheimer assigned a base case valuation of $300 billion, on the assumption that it generates $102 billion in adjusted earnings by 2040.

Raymond James values Waymo at $150 billion, with a prediction that rides per week will reach 1.4 million in 2027 and climb to 5.8 million by 2030. TD Cowen estimated Waymo’s enterprise mid-point value at $60 billion.

Waymo says it now conducts more than 250,000 paid weekly trips in the markets where it operates commercially, including Atlanta, Austin, Los Angeles, Phoenix and San Francisco. The company said it would be expanding to Philadelphia, Dallas and elsewhere.

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Cisco reports narrow earnings beat, issues inline forecast for the year

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Cisco reports narrow earnings beat, issues inline forecast for the year

Cisco CEO Chuck Robbins speaks at the Business Roundtable CEO Workforce Forum in Washington on June 17, 2025.

Al Drago | Bloomberg | Getty Images

CIsco reported results on Wednesday that narrowly exceeded analysts’ expectations and issued quarterly guidance that was also better than expected. The stock slipped in extended trading.

Here’s how the company did in comparison with LSEG consensus:

  • Earnings per share: 99 cents adjusted vs. 98 cents expected
  • Revenue: $14.67 billion vs. $14.62 billion expected

Revenue increased 7.6% year over year in the quarter, which ended on July 26, according to a statement. Net income rose to $2.82 billion, or 71 cents per share, from $2.16 billion, or 54 cents per share, in the same quarter a year ago.

Management called for 97 cents to 99 cents in fiscal firsœt-quarter adjusted earnings per share on $14.65 billion to $14.85 billion in revenue. Analysts surveyed by LSEG were expecting 97 cents per share on $14.62 billion in revenue.

For the full 2026 fiscal year, Cisco forecast $4 to $4.06 in adjusted earnings per share and $59 billion to $60 billion in revenue. The LSEG consensus was for earnings of $4.03 a share and $59.53 billion in revenue.

“While we have some clarity on tariffs, we are still operating in a complex environment,” Mark Patterson, Cisco’s finance chief, said on a conference call with analysts.

In the fiscal fourth quarter, Cisco generated $7.63 billion in networking revenue, up 12%. Analysts polled by StreetAccount were looking for $7.34 billion.

Cisco’s security revenue for the quarter totaled $1.95 billion, up 9% and trailing the StreetAccount estimate of $2.11 billion.

During the quarter, Cisco said it would collaborate with a partnership to invest in artificial intelligence infrastructure, alongside BlackRock, Microsoft and other companies. It joined a Stargate data center initiative for the Middle East that involves OpenAI and SoftBank. And the company introduced switches and routers that can take on AI workloads.

AI infrastructure orders from web companies in the quarter reached $800 million, Cisco CEO Chuck Robbins said on the call. The total for the 2025 fiscal year was over $2 billion, more than double the company’s goal, he said.

Cisco’s AI infrastructure sales pipeline from enterprises is in the hundreds of billions of dollars, Robbins said.

At market close on Wednesday, Cisco shares are up 19% in 2025, while the S&P 500 has gained about 10%.

This is breaking news. Please check back for updates.

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