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Apple is behind on artificial intelligence.

Now, the company is getting ready to unleash its first wave of user-facing AI products. And behind that push is John Giannandrea, a Silicon Valley veteran who is Apple’s top executive in charge of AI strategy.

On Monday, Apple will hold its annual developers conference called WWDC, where it’s expected to show customers and investors its take on generative AI across products like the iPhone, iPad and Mac, the fruit of Giannandrea’s work.

There’s enormous pressure on Apple to deliver an impressive slate of AI products and services. In interviews with CNBC, several people who know and have worked with Giannandrea over the years depict him as a humble and ahead-of-the-curve technologist, a quality that could be essential to Apple catching up in AI.

Siri is a mess and struggles with even the most basic questions. Apple doesn’t sell a product like the AI chatbots being pushed out by Microsoft or startups OpenAI and Anthropic. It doesn’t sell powerful chips to cloud companies running AI services like Nvidia. Apple stock has lagged while shares of its peers have ballooned this year on the promise of AI. The stock is up just 1% this year, while Nvidia, which overtook Apple in market value on Wednesday, is up 144%. Apple also lost its spot as the most valuable public company in the world to another AI leader, Microsoft, in January.

Apple declined to comment.

Wall Street sees this as a moment for Apple to prove it’s not behind on AI, serving as a catalyst for the stock through the second half of the year and spurring a hot upgrade cycle for the next iPhone model.

“We believe that AI features, combined with other Apple ecosystem investments and hardware upgrades for iPhone 16, has the potential to drive upside to product estimates by increasing upgrade rates,” Morgan Stanley analysts wrote in a note to investors this week.

Now it’s up to Giannandrea and his team to match those expectations.

As the tech world became increasingly obsessed with AI over the last 18 months or so, Apple began to talk more openly about how AI powers product features and development.

“We view AI and [machine learning] as fundamental, core technologies, and they are virtually embedded in every product that we build,” Apple CEO Tim Cook told CNBC in August of 2023.

Until now, Giannandrea’s team has worked on AI features that run behind the scenes on Apple devices and software. That includes things like an accessibility feature that can digitally mimic someone’s voice if they lose the ability to speak themselves, or automatic edits that make your iPhone photos look better.

If you ask the folks at Apple, the company has been using AI for many years to power what you do on your Apple devices without you even knowing about it. That’s expected to evolve into more user-facing features this year, like improvements to the Siri digital assistant, a partnership with OpenAI that’ll add the ChatGPT-maker’s tech to the iPhone’s software and sophisticated voice controls for its apps, according to a Bloomberg report last week.

People who have worked with Giannandrea over the years who spoke to CNBC characterize him as a humble, mild-mannered technologist who doesn’t seek attention like more flashy Silicon Valley executives typically do.

His most notable start was at a company called General Magic, which spun out of Apple and began business in the early 1990s making software for PDAs, the predecessors to today’s modern smartphones. Late in that decade he cofounded TellMe, a startup that made a voice-activated, online information service.

A TellMe cofounder, Anthony Accardi, said Giannandrea always seemed ahead of his time, working on technology like running software in the cloud many years before it became the standard.

“He has the foresight to recognize this is an inevitability and direction we’re going in the future,” Accardi said.

Giannandrea, known by most as “JG,” joined Google after the search giant acquired another startup he cofounded called Metaweb.

Geoffrey Hinton, known as one of the “godfathers” of AI, worked with Giannandrea at Google. Hinton said Giannandrea had a rare skillset among tech executives as both a great researcher and manager. Hinton pointed to a generative AI breakthrough Google made last decade: the ability to automatically caption images using AI.

“He really understood the importance of it,” Hinton said.

By 2018, Giannandrea oversaw AI at Google, and it was seen as a huge coup when Apple poached him that year. Within eight months, he was promoted to Apple’s leadership team, reporting directly to Cook along with other top executives like Chief Operating Officer Jeff Williams and services boss Eddy Cue. It was the biggest sign yet Apple was taking AI seriously, especially for future projects like its now-defunct self-driving car project.

So why leave Google, the perceived leader in AI at the time, for Apple? He didn’t like how leadership at Google had trouble making decisions and executing them, instead treating parts of the business like a skunkworks research lab, according to one person who spoke to Giannandrea recently. He found the opposite at Apple: leadership makes a decision, and then the rest of the company gets behind it to make it happen.

But in the six years since joining Apple, Giannandrea hasn’t been in the public view like his peers on Apple’s leadership team often are, showing off the company’s latest products and updates in flashy promotional videos littered with slick edits and dad jokes. Yet his many years of experience and expertise have earned him wide respect among other Silicon Valley leaders.

“I still go to him for wisdom,” said Emil Michael, a former top executive at Uber who also cofounded TellMe with Giannandrea.

Outside of Apple, Giannandrea sits on the board of SETI, the nonprofit organization founded in 1984 to detect radio signals from potential intelligent life across the cosmos. He also ran a data center business with his wife in recent years, which he eventually sold, adding to his list of successful exits at tech companies he cofounded.

At SETI, Giannadrea is an active and engaged board member, and even gave some of his own money to help fund a new project called COSMIC that uses powerful computers to analyze radio signals from outer space, SETI CEO Bill Diamond told CNBC. Giannandrea also sat on a SETI review committee to give feedback on research plans for planetary defenses against asteroids, according to Diamond.

“He’s got a very scientific mind, an engineering mind,” Diamond said. “The question about life beyond Earth fascinates him.”

Some who know Giannandrea told CNBC they’d be surprised if he made an appearance during Apple’s WWDC keynote next week, instead delegating the spotlight to members of his team or Craig Federighi, Apple’s head of software.

“JG is not a showman,” one person who knows him well told CNBC. “That’s not his vibe.”

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OpenAI in talks to sell around $6 billion in stock at roughly $500 billion valuation

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OpenAI in talks to sell around  billion in stock at roughly 0 billion valuation

Sam Altman, CEO of OpenAI attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., on July 8, 2025.

David A. Grogan | CNBC

OpenAI is preparing to sell around $6 billion in stock as part of a secondary sale that would value the company at roughly $500 billion, CNBC confirmed Friday.

The shares would be sold by current and former employees to investors including SoftBank, Dragoneer Investment Group and Thrive Capital, according to a person familiar with the negotiations who asked not to be named due to the confidential nature of the discussions. The talks are still in early stages and the details could change.

Bloomberg was first to report the discussions. All three firms are existing investors in OpenAI, but Thrive Capital could lead the round, as CNBC previously reported. SoftBank, Dragoneer and Thrive Capital did not immediately respond to CNBC’s request for comment.

OpenAI’s valuation has grown exponentially since the artificial intelligence startup launched its generative AI chatbot ChatGPT in late 2022.

The company announced a $40 billion funding round in March at a $300 billion, by far the largest amount ever raised by a private tech company. Earlier this month, OpenAI announced its most recent $8.3 billion in fresh capital tied to that funding round.

Last week, OpenAI announced GPT-5, its latest and most advanced large-scale AI model. OpenAI said the model is smarter, faster and “a lot more useful,” particularly across domains like writing, coding and health care. But it’s been a rocky roll out, as some users complained about losing access to OpenAI’s prior models.

“We for sure underestimated how much some of the things that people like in GPT-4o matter to them, even if GPT-5 performs better in most ways,” OpenAI CEO Sam Altman wrote in a post on X.

WATCH: OpenAI staffer reportedly to sell $6 billion in stock to SoftBank and other investors

OpenAI staffer reportedly to sell $6 billion in stock to SoftBank and other investors

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Tech IPOs are roaring after ‘years of Prohibition’ — it may be too good

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Tech IPOs are roaring after 'years of Prohibition' — it may be too good

Brendan Blumer, Chairman of of Bullish and Tom Farley, CEO of Bullish, Bullish a cryptocurrency exchange operator, pose with staffs during the company’s IPO at the New York Stock Exchange in New York City, U.S., August 13, 2025.

NYSE

The Bullish IPO this week took on added significance, perhaps because of the company name.

When shares of the Peter Thiel-backed cryptocurrency exchange more than doubled out of the gate on Wednesday before finishing the day up 84%, it was the latest sign that the tech IPO bulls are back in business.

In July, design software vendor Figma more than tripled in its New York Stock Exchange debut, and a month earlier shares of crypto firm Circle soared 168% in their first day on the Big Board.

Wall Street has been waiting a long time for this.

Three years ago, steep inflation and soaring interest effectively closed the market for public offerings. Tech stocks tanked and private capital dried up, forcing cash-burning startups to turn their attention away from growth and toward efficiency and profitability.

The roadblock appeared to be loosening earlier this year, when companies like StubHub and Klarna filed their prospectuses, but then President Donald Trump roiled the markets in April with his plans for sweeping tariffs. Roadshows were put on indefinite hold.

The president’s tariff agenda has since stabilized a bit, and investor money is pouring into tech, pushing the Nasdaq to record levels, up more than 40% from this year’s low in April. Optimism is growing that the hefty backlog of high-valued startups will continue to clear as CEOs and venture capitalists gain confidence that the public markets will welcome their top-tier companies.

Ahead of Figma’s debut, NYSE president Lynn Martin told CNBC’s “Squawk on the Street” that immense demand for that offering could “open the floodgates” for the rest of the market. And earlier this week, Nasdaq CEO Adena Friedman told “Fast Money” that there’s a “very healthy list” of companies looking to IPO in the second half of this year, ahead of the holiday season.

“I’ve been meeting a lot of CEOs, getting them prepared to think about what they want in the public markets and where they’re going,” Friedman said.

There are more than two-dozen venture-backed U.S. tech companies valued at $10 billion or more, according to CB Insights. StubHub has updated its prospectus, suggesting an offering is coming soon.

“The IPO window is open,” said Rick Heitzmann, a partner at venture firm FirstMark, in an interview with CNBC’s “Closing Bell” this week. “You’ve seen across industry, broad-based support for IPOs, and therefore, we’re advising companies we’re investing in to get ready and go public.”

IPO window is open and we're advising companies to go public: FirstMark Capital's Rick Heitzmann

Another big topic among VCs and bankers is the regulatory environment.

The Biden administration took heat from startup investors for cracking down on big acquisitions, mostly attributable to Lina Khan’s perceived heavy hand at the Federal Trade Commission, while also failing to ease restrictions that they say make it less appealing for companies to go public than to stay private.

Paul Atkins, the new head of the SEC, said in July he wants to “make IPOs great again,” by removing some of the impediments around the complexity of disclosures and litigation risk. He hasn’t offered many specific recommendations.

Friedman told CNBC that the first conversation she had with Atkins after he took the job was about making it easier and more attractive for companies to go public.

“The conversation was constructive along many fronts, looking at disclosure requirements, the proxy process, other things that really make it harder for companies to be public and navigate the public markets,” Friedman said. “He’s as interested as we are, so hopefully we’ll turn that into great action.”

In addition to the big gains notched by Bullish, Figma and Circle, the public markets welcomed online banking provider Chime with a 37% gain last month and trading app eToro with a 29% pop in May. The health-tech market has seen two IPOs: Hinge Health and Omada Health.

But it was the roaring debuts of Circle and Figma that sparked chatter of a new bull market for IPOs. Figma jumped 250% on IPO day after pricing shares a dollar ahead of an updated range. Circle’s value more than doubled after the stablecoin issuer also priced above the expected range.

Figma celebrates its initial public offering at the New York Stock Exchange on July 31, 2025.

NYSE

That sort of price action reignited a debate ahead of the last IPO boom in 2020 and 2021, when venture capitalist Bill Gurley made the case that big first-day pops suggest intentionally mispriced offerings that hurt the company and hand easy money to new investors. Gurley has advocated for direct listings, where companies list shares at a price that effectively matches demand.

As Figma was hitting the market, Gurley was back at it, referring to the big gains as an “expected & fully intentional” outcome benefitting clients of major investment banks

“They bought it at $33 last night and can sell it today for over $90,” he wrote. In a follow-up post, he said, “I would have loved to see DLs replace IPOs — it just makes sense to match supply/demand. But Wall Street may just be too addicted to the massive customer give-aways.”

Read more CNBC tech news

Lise Buyer, founder of IPO advisory firm Class V Group, wrote on LinkedIn that the company gets to make the call on where it prices the stock and that plenty of thought gets put into the process. Also, in the IPO, companies are selling only a small percentage of outstanding shares — in Figma’s case roughly 7% — so if they deliver on results, “there will very likely be plenty of future opportunities to sell more shares at higher prices.”

That’s already happening.

Circle said this week that it’s offering another 10 million shares in a secondary offering. And on Friday’s, CNBC’s Leslie Picker reported that bankers for CoreWeave, which is up 150% since its March IPO, orchestrated some block trades this week.

But Buyer warns that tech markets have a history of overheating. While there’s always a difference between what institutions are willing to pay in an IPO and what exuberant retail investors will pay, it’s currently “a gap like we haven’t really seen since 1999, 2000,” Buyer told CNBC, adding “and, of course, we know how that ended.”

Compared to the dot-com bubble, businesses that are going public now have sizable revenue and actual fundamentals, but that doesn’t mean the IPO pops are sustainable, she said.

“It’s almost like we had several years of Prohibition,” Buyer said, referring to a period a century ago when alcohol was banned in the U.S. “Folks, in some cases, are drinking to excess in the IPO market.”

WATCH: Bankers lead block trades in CoreWeave

Sources say J.P. Morgan, Goldman Sachs, and Morgan Stanley managed several CoreWeave blocks

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Sen. Hawley to probe Meta AI bot policies for children following damning report

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Sen. Hawley to probe Meta AI bot policies for children following damning report

Meta Platforms CEO Mark Zuckerberg departs after attending a Federal Trade Commission trial that could force the company to unwind its acquisitions of messaging platform WhatsApp and image-sharing app Instagram, at U.S. District Court in Washington, D.C., U.S., April 15, 2025.

Nathan Howard | Reuters

Sen. Josh Hawley, R-Mo., said Friday that he will investigate Meta following a report that the company approved rules allowing artificial intelligence chatbots to have certain “romantic” and “sensual” conversations with children.

Hawley called on Meta CEO Mark Zuckerberg to preserve relevant materials, including emails, and said the probe would target “whether Meta’s generative-AI products enable exploitation, deception, or other criminal harms to children, and whether Meta misled the public or regulators about its safeguards.”

“Is there anything – ANYTHING – Big Tech won’t do for a quick buck?” Hawley said in a post on X announcing the investigation.

Meta declined to comment on Hawley’s letter.

Hawley noted a Reuters report published Thursday that cited an internal document detailing acceptable behaviors from Meta AI chatbots that the company’s staff and contract workers should permit as part of developing and training the software.

The document acquired by Reuters noted that a chatbot would be permitted to hold a romantic conversation with an eight-year-old, telling the child that “every inch of you is a masterpiece – a treasure I cherish deeply.”

The Meta guidelines said: “It is acceptable to describe a child in terms that evidence their attractiveness (ex: ‘your youthful form is a work of art’),” according to the Reuters report.

Read more CNBC tech news

The Meta chatbots would not be permitted to engage in more explicit conversations with children under 13 “in terms that indicate they are sexually desirable,” the report said.

“We intend to learn who approved these policies, how long they were in effect, and what Meta has done to stop this conduct going forward,” Hawley wrote.

A Meta spokesperson told Reuters that “The examples and notes in question were and are erroneous and inconsistent with our policies, and have been removed.”

“We have clear policies on what kind of responses AI characters can offer, and those policies prohibit content that sexualizes children and sexualized role play between adults and minors,” the Meta spokesperson told Reuters.

Hawley said Meta must produce documents about its Generative AI-related content risks and standards, lists of every product that adheres to those policies, and other safety and incident reports.

Meta should also provide various public and regulatory communications involving minor safety and documents about staff members involved with the AI policies to determine “the decision trail for removing or revising any portions of the standard.”

Hawley is chair of the Senate Committee Subcommittee on Crime and Counterterrorism, which will carry out the investigation.

Meta has until Sep. 19 to provide the documents, the letter said.

WATCH: Robby Starbuck on Meta lawsuit.

Robby Starbuck on Meta lawsuit: We don't want AI putting its thumb on the scale in politics

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