Hyundai Motor Group, including Tesla, is gaining ground on Tesla in the US electric vehicle market. After a record start to 2024, Hyundai and Kia accounted for 11.2% of the EVs sold in the US through May.
Hyundai and Kia have been on a roll with some of the most affordable, fuel-efficient electric cars in the US.
Hyundai has six of the top ten most fuel-efficient EVs on the market (by trim) in 2024, while Kia’s EV6 also made the list. Offering over 300 miles range, fast charging in under 20 mins, and an affordable price tag, the Korean automakers are making their presence known in the US.
According to data from the Korean Automobile & Mobility Association (via BusinessKorea), after selling 48,383 EVs in the US through May, Hyundai Motor accounted for 11.2% of the US market.
Hyundai Motor’s share has risen from 3.2% in 2020, 3.4% in 2021, 10.6% in 2022, and 6.8% last year.
With an 11.2% share, Hyundai and Kia are closing the (massive) gap with Tesla. While Tesla led by 52.9% over Hyundai last year, the gap has narrowed to 40.5% through May 2024.
2024 Hyundai IONIQ 5 (Source: Hyundai)
Hyundai and Kia are closing in on Tesla
Despite other US automakers like Ford and GM pulling back on EV initiatives, Hyundai is not looking to slow down.
Although Tesla’s market share falling was inevitable, Hyundai and Kia outpacing rival automakers in the US shows the Korean automakers are doing something right.
2024 Hyundai IONIQ 6 Limited (Source: Hyundai)
In an exclusive interview with Electrek, Hyundai America CEO Randy Parker told us the automaker is “humble and hungry” to separate itself from the competition. So far, it seems to be working.
Hyundai’s IONIQ 5 set a new monthly sales record in May, with 4,449 units sold. Through the first five months of the year, Hyundai has sold nearly 15,000 IONIQ 5 models.
After launching the EV9 last year, Kia has sold 7,766 electric SUVs through May, also a new record. With EV9 assembly kicking off at its West Point, GA plant last month, Kia expects it to gain access to the $7,500 tax credit, which should help drive demand.
2024 Kia EV9 (Source: Kia)
Hyundai is opening its first EV and battery plant in the US later this year. Once up and running, Hyundai will begin assembling the IONIQ 5, which it expects will also qualify for the tax credit.
In the meantime, Hyundai has been passing the incentives on through leasing. With incentives, Hyundai’s EVs are even cheaper than gas models.
Hyundai is promoting 2024 IONIQ 6 lease rates as low as $189 per month and $199 per month for the Kona Electric. Even the 2024 IONIQ 5 is featured at $229 per month. All include a $7,500 bonus cash offer.
Are you ready to see why Hyundai (and Kia) EVs are gaining on Tesla in the US? We can help you get started. You can use our links below to search for deals on Hyundai and Kia EVs at a dealer near you.
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On today’s fleet-focused episode of Quick Charge, we talk about a hot topic in today’s trucking industry called, “the messy middle,” explore some of the ways legacy truck brands are working to reduce fuel consumption and increase freight efficiency. PLUS: we’ve got ReVolt Motors’ CEO and founder Gus Gardner on-hand to tell us why he thinks his solution is better.
You know, for some people.
We’ve also got a look at the Kenworth Supertruck 2 concept truck, revisit the Revoy hybrid tandem trailer, and even plug a great article by CCJ’s Jeff Seger, who is asking some great questions over there. All this and more – enjoy!
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
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Thanks to Trump’s repeated executive order attacks on US clean energy policy, nearly $8 billion in investments and 16 new large-scale factories and other projects were cancelled, closed, or downsized in Q1 2025.
The $7.9 billion in investments withdrawn since January are more than three times the total investments cancelled over the previous 30 months, according to nonpartisan policy group E2’s latest Clean Economy Works monthly update.
However, companies continue to invest in the US renewable sector. Businesses in March announced 10 projects worth more than $1.6 billion for new solar, EV, and grid and transmission equipment factories across six states. That includes Tesla’s plan to invest $200 million in a battery factory near Houston that’s expected to create at least 1,500 new jobs. Combined, the projects are expected to create at least 5,000 new permanent jobs if completed.
Michael Timberlake of E2 said, “Clean energy companies still want to invest in America, but uncertainty over Trump administration policies and the future of critical clean energy tax credits are taking a clear toll. If this self-inflicted and unnecessary market uncertainty continues, we’ll almost certainly see more projects paused, more construction halted, and more job opportunities disappear.”
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March’s 10 new projects bring the overall number of major clean energy projects tracked by E2 to 390 across 42 states and Puerto Rico. Companies have said they plan to invest more than $133 billion in these projects and hire 122,000 permanent workers.
Since Congress passed federal clean energy tax credits in August 2022, 34 clean energy projects have been cancelled, downsized, or shut down altogether, wiping out more than 15,000 jobs and scrapping $10 billion in planned investment, according to E2 and Atlas Public Policy.
However, in just the first three months of 2025, after Trump started rolling back clean energy policies, 13 projects were scrapped or scaled back, totaling more than $5 billion. That includes Bosch pulling the plug on its $200 million hydrogen fuel cell plant in South Carolina and Freyr Battery canceling its $2.5 billion battery factory in Georgia.
Republican-led districts have reaped the biggest rewards from Biden’s clean energy tax credits, but they’re also taking the biggest hits under Trump. So far, more than $6 billion in projects and over 10,000 jobs have been wiped out in GOP districts alone.
And the stakes are high. Through March, Republican districts have claimed 62% of all clean energy project announcements, 71% of the jobs, and a staggering 83% of the total investment.
A full map and list of announcements can be seen on E2’s website here. E2 says it will incorporate cancellation data in the coming weeks.
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Tesla has reportedly delayed the launch of its new “affordable EV,” which is believed to be a stripped-down Model Y, in the United States.
Last year, Tesla CEO Elon Musk made a pivotal decision that altered the automaker’s direction for the next few years.
The CEO canceled Tesla’s plan to build a cheaper new “$25,000 vehicle” on its next-generation “unboxed” vehicle platform to focus solely on the Robotaxi, utilizing the latest technology, and instead, Tesla plans to build more affordable EVs, though more expensive than previously announced, on its existing Model Y platform.
Musk has believed that Tesla is on the verge of solving self-driving technology for the last few years, and because of that, he believes that a $25,000 EV wouldn’t make sense, as self-driving ride-hailing fleets would take over the lower end of the car market.
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However, he has been consistently wrong about Tesla solving self-driving, which he first said would happen in 2019.
In the meantime, Tesla’s sales have been decreasing and the automaker had to throttle down production at all its manufacturing facilities.
That’s why, instead of building new, more affordable EVs on new production lines, Musk decided to greenlight new vehicles built on the same production lines as Model 3 and Model Y – increasing the utilization rate of its existing manufacturing lines.
Those vehicles have been described as “stripped-down Model Ys” with fewer features and cheaper materials, which Tesla said would launch in “the first half of 2025.”
Reuters is now reporting that Tesla is seeing a delay of “at least months” in launching the first new “lower-cost Model Y” in the US:
Tesla has promised affordable vehicles beginning in the first half of the year, offering a potential boost to flagging sales. Global production of the lower-cost Model Y, internally codenamed E41, is expected to begin in the United States, the sources said, but it would be at least months later than Tesla’s public plan, they added, offering a range of revised targets from the third quarter to early next year.
Along with the delay, the report also claims that Tesla aims to produce 250,000 units of the new model in the US by 2026. This would match Tesla’s currently reduced production capacity at Gigafactory Texas and Fremont factory.
The report follows other recent reports coming from China that also claimed Tesla’s new “affordable EVs” are “stripped-down Model Ys.”
The Chinese report references the new version of the Model 3 that Tesla launched in Mexico last year. It’s a regular Model 3, but Tesla removed some features, like the second-row screen, ambient lighting strip, and it uses fabric interior material rather than Tesla’s usual vegan leather.
The new Reuters report also said that Tesla planned to follow the stripped-down Model Y with a similar Model 3.
In China, the new vehicle was expected to come in the second half of 2025, and Tesla was waiting to see the impact of the updated Model Y, which launched earlier this year.
Electrek’s Take
These reports lend weight to what we have been saying for a year now: Tesla’s “more affordable EVs” will essentially be stripped-down versions of the Model Y and Model 3.
While they will enable Tesla to utilize its currently underutilized factories more efficiently, they will also cannibalize its existing Model 3 and Y lineup and significantly reduce its already dwindling gross margins.
I think Musk will sell the move as being good in the long term because it will allow Tesla to deploy more vehicles, which will later generate more revenue through the purchase of the “Full Self-Driving” (FSD) package.
However, that has been his argument for years, and it has yet to pan out as FSD still requires driver supervision and likely will for years to come, resulting in an extremely low take-rate for the $8,000 package.
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