A new low-cost Hyundai EV will be revealed later this month. Hyundai is teasing the first images of its new INSTER EV ahead of its official debut at the Busan International Mobility Show. The all-electric city car is expected to be the latest affordable EV to hit the market, but will it make it to the US?
Hyundai is off to a hot start in 2024. Last month, Hyundai sold over 17,000 EVs globally, maintaining its momentum.
In the US, Hyundai is chipping away at Tesla’s (wide) lead in the EV market. Hyundai Motor, including Kia, accounted for 11.2% of the US EV market through May. According to data from the Korean Automobile & Mobility Association, Hyundai Motor has sold 48,383 EVs in the US through the first five months of 2024.
Tesla still holds a 40.5% lead over Hyundai in the US, but that gap has narrowed from nearly 53% last year.
Hyundai is building momentum in the US and globally with dedicated EVs based on its E-GMP platform.
Hyundai’s EVs, like the IONIQ 5 and IONIQ 6, offer over 300 miles range, fast charging capabilities in under 20 mins, and a sleek new design. Perhaps, most importantly, they are some of the most affordable and fuel-efficient available.
After releasing the first look at its new INSTER EV Tuesday, Hyundai is adding another all-electric vehicle to its lineup.
Hyundai INSTER EV teaser image (Source: Hyundai Motor)
Hyundai teases the first look at its new INSTER EV
Hyundai dropped the first images of its new “A-segment sub-compact EV” Tuesday, the INSTER EV.
The Hyundai INSTER EV is an evolution of the gas-powered CASPER model sold in Korea. Hyundai claims the new electric car will “set new standards” in driving range, tech, and safety.
Hyundai INSTER electric teaser image (Source: Hyundai Motor)
From the first look, you can see the INSTER EV takes influence from the CASPER but with a modern upgrade.
With Hyundai’s signature daytime running lights, plus added pixel graphic turn signals and tail lights, the INSTER is unmistakenly an EV (and a Hyundai).
Hyundai INSTER EV teaser image (Source: Hyundai Motor)
Hyundai expects the new electric city car to feature up to 220 miles (355 km) WLTP range. Although prices are yet to be confirmed, with the gas-powered CASPER selling for under $15,000 in Korea, the new EV is expected to hit the market with an affordable price tag.
Although demand for affordable EVs is climbing in the US, it’s unclear if Hyundai will bring the INSTER to the states yet.
Hyundai INSTER electric car teaser image (Source: Hyundai Motor)
With production at its first EV and battery plant in the US expected to start later this year, Hyundai could make the move. With Kia’s EV3 set to hit the market, Hyundai may consider launching the low-cost electric car to rival it in the US. Kia’s EV3 is expected to start at around $30,000 to $35,000.
Volkswagen also just finished design work on its affordable ID. 2 all-electric car, which is expected to debut later this year starting around $27,000 (€25,000).
Check back for more info as Hyundai’s new electric car will make its official global debut at the Busan International Mobility Show, starting June 27, 2024.
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New EVs got a little more expensive in April, and consumers saw fewer deals than before, according to new estimates from Cox Automotive’s Kelley Blue Book.
In April, the average transaction price (ATP) for a new EV climbed to $59,255. That’s up 3.7% from the same time last year, and slightly higher, by 0.2%, than in March. Kelley Blue Book even revised March’s average price downward to $59,132.
Erin Keating, executive analyst at Cox Automotive, noted that “Ever since President Trump announced auto tariffs 47 days ago, the cost of new cars has been steadily climbing.”
At the same time, incentives took another dip. They made up just 11.6% of the average EV transaction price in April, down from 13.9% when they peaked in November 2024. This marks the second month in a row that EV incentives have declined.
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Tesla led the way in May, selling more than 45,000 EVs – its best performance of the year so far. Most of those sales came from the updated Model Y, which continues to dominate the US EV market. Tesla’s average transaction price rose in April to $56,120, up both month over month and year over year.
Meanwhile, the Cybertruck, once the top-selling EV priced over $100,000, had an average sales price of $89,247 last month. But sales dropped below 2,000 units for the first time in a year, signaling a potential cool-off for the controversial pickup.
Overall, new EV sales in April were down nearly 6% from March, based on Kelley Blue Book’s early estimates. But year-to-date EV sales in 2025 are still up 5.4% compared to the same period in 2024.
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The EV3 is already one of the top-selling EVs in Europe and Korea, but when will Kia bring it to the US? After it was recently spotted testing on US streets, the Kia EV3 could finally make its North American debut soon. Here’s what we know.
When will the Kia EV3 make its North American debut?
Kia’s compact electric SUV was again the top-selling EV in Korea last month. It’s also currently among the best-selling electric cars in Europe.
Kia sold 27,761 EVs in Europe in the first quarter, up 17% from the previous record set in Q3 2023. The EV3 led the surge with 17,878 models sold, or 64% of Kia’s total electric vehicle sales in the region.
In March, the EV3 was also the best-selling retail electric car in the UK, driving Kia’s EVs to a record 21% share of its total sales. With the EV3 rolling out in other global markets, like Australia and New Zealand, when will it finally arrive in the US?
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After the Kia EV3 was recently spotted testing on US streets, its North American debut could finally be coming up soon.
The new video from KindelAuto shows the 2026 Kia EV6 GT-Line trim, but with what appears to be the US-spec model. Despite the camo, you can see the EV3 has minor design changes, like added orange side reflectors, which are likely to meet regulations.
Although Kia has yet to confirm it, the EV3 could make its North American debut as early as later this year and launch in early 2026. Prices will be revealed closer to its debut, but the EV3 will likely start at around $35,000 to $40,000.
Kia’s smaller electric SUV starts at around 36,000 euros ($40,000) in Europe and roughly $30,700 in Korea (KRW 42.08 million).
In the meantime, those in North America will see Kia’s first electric sedan, the EV4, arrive next year. Kia confirmed the 2026 EV4 will have a built-in NACS port to access Tesla Superchargers and an estimated driving range of up to 330 miles. Prices are also expected to start at around $35,000 to $40,000.
Less than a year after officially launching in the US, the 2025 Audi Q6 e-tron has received its safety rating from the Insurance Institute for Highway Safety (IIHS). According to the German automaker, its compact luxury crossover has been awarded Top Safety Pick+ status—the highest possible rating from the IIHS.
The Q6 e-tron remains the newest edition to Audi’s long-running all-electric segment of sedans, GTs, and SUVs. We first caught wind of it back in March 2024 when Audi teased a shadowy image while promising the Q6 e-tron would “overtake expectations.”
The 2025 Q6 e-tron made its official debut last September. The lineup includes an RWD version that delivers the longest range (321 miles) of any Audi BEV. At that point, the Q6 e-tron had received a five-star safety rating from the Euro NCAP, but until today, we were still awaiting its rating from the IIHS.
Today, Audi confirmed that the 2025 Q6 e-tron is an IIHS Top Safety Pick+ – the best you can get.
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Source: IIHS.org
Audi Q6 e-tron wins Top Safety Pick+ amidst higher criteria
When announcing the award status from the IIHS, Audi pointed out that the US institute altered its Top Safety Pick+ criteria for 2025 models, making the top-tier award harder to achieve. This included a new focus on rear-passenger safety and a moderate overlap front collision test, which simulates a head-on collision, whereas the test vehicle strikes a vehicle of equal size and weight at 40 mph with 40% of the front widths of those vehicles overlapping.
The compact crossover achieved a “good” (the highest IIHS) rating on all tests, warranting the Top Safety Pick+ status. As such, the IIHS has deemed the Q6 e-tron one of the safest all-electric models on the road.
The 2025 Q6 e-tron starts at $63,800 in the US and is currently available in three trimlines and a Premium quattro powertrain configuration.
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