Mastercard to phase out manual card entry for online payments in Europe by 2030
Roberto Machado Noa/ LightRocket via Getty Images
LONDON — The experience of paying for products and services online could feel a lot different in the coming years.
Starting from 2030, Mastercard will no longer require Europeans to enter their card numbers manually when checking out online — no matter what platform or device they’re using.
Mastercard will announce Tuesday in a fireside chat with CNBC that, by 2030, all cards it issues on its network in Europe will be tokenized.
In other words, instead of the 16-digit card number we’re all accustomed to using for transactions, this will be replaced with a randomly generated “token.”
The firm says it’s been working with banks, fintechs, merchants and other partners to phase out manual card entry for e-commerce by 2030 in Europe, in favor of a one-click button across all online platforms.
This will ensure that consumers’ cards are secure against fraud attempts, Mastercard says.
Users won’t have to keep entering passwords every time they try to make a payment, as Mastercard is introducing passkeys that replace passwords.
It will also enable customers to make one-click payments at checkout using biometric authentication with a thumbprint.
Cards stored in a merchants’ page or electronic wallet via tokenization can be automatically updated wherever they’re stored when they’re replaced or renewed.
Reducing fraud
Mastercard says 100% tokenization across e-commerce sites will reduce fraud rates dramatically.
According to market research firm Juniper Research, losses from online payment fraud are expected to exceed $91 billion by 2028 — totaling more than $362 billion globally over the next five years.
Adoption of tokenization, Mastercard says, has been increasing at a rate of 50% each year and now secures about 25% of all e-commerce transactions globally across its network.
Mastercard said it’s rolling out the change in Europe as the Continent has long been a leader in payments innovations, such as contactless payments and online banking, which allowed banking users to share their accounts’ data to access new financial products.
“In Europe we have seen tokenization gaining momentum across the ecosystem, the convenience and reduced rates of fraud sell themselves,” Valerie Nowak, executive vice president, product and innovation at Mastercard Europe, said in a statement.
“We are confident that reaching this vision by 2030 is a win-win-win for shoppers, retailers and the card issuers alike.”
Future of payments
From the arrival of credit cards for the first time in the 1950s and 1960s, to the shift toward paying for things online that came with the widespread adoption of the internet in the early 2000s, the ways we pay have undergone a few pretty dramatic changes throughout the decades.
In the early days when credit cards were first introduced, bank clerks would check card numbers against a book of invalid numbers or call the issuing bank to check the person making the payment is who they say they are.
So-called zip-zap machines that would imprint card numbers on carbon paper packets were the primary way of paying via credit card at the checkout counter.
That was until the 1970s and 1980s, when magnetic stripes and electronic payment terminals took over.
They were succeeded by cards with microchips that stored data on the card’s owner, number and expiry date.
Mastercard is betting its move toward this new “embedded” payment system will be as dramatic a shift as the move toward chip and PIN, or the adoption of contactless payments, which are now widely used in developed economies across the world.
The company says its technology will make the experience of paying for items online as smooth as making a contactless payment in-store. It says it means that consumers will be able to make payments with one click across any device including smartwatches, home assistants and even cars.
For example, Mastercard has a partnership with Mercedes-Benz that allows the automaker’s customers to use a fingerprint sensor in their car to make digital payments at more than 3,600 service stations across Germany.
Technology
Samsung expects second-quarter profits to more than halve as it struggles to capture AI demand
A Waymo autonomous self-driving Jaguar electric vehicle sits parked at an EVgo charging station in Los Angeles, California, on May 15, 2024.
Patrick T. Fallon | AFP | Getty Images
Waymo said it will begin testing in Philadelphia, with a limited fleet of vehicles and human safety drivers behind the wheel.
“This city is a National Treasure,” Waymo wrote in a post on X on Monday. “It’s a city of love, where eagles fly with a gritty spirit and cheese that spreads and cheese that steaks. Our road trip continues to Philly next.”
The Alphabet-owned company confirmed to CNBC that it will be testing in Pennsylvania’s largest city through the fall, adding that the initial fleet of cars will be manually driven through the more complex parts of Philadelphia, including downtown and on freeways.
“Folks will see our vehicles driving at all hours throughout various neighborhoods, from North Central to Eastwick, and from University City to as far east as the Delaware River,” a Waymo spokesperson said.
With its so-called road trips, Waymo seeks to collect mapping data and evaluate how its autonomous technology, Waymo Driver, performs in new environments, handling traffic patterns and local infrastructure. Road trips are often used a way for the company to gauge whether it can potentially offer a paid ride share service in a particular location.
The expanded testing, which will go through the fall, comes as Waymo aims for a broader rollout. Last month, the company announced plans to drive vehicles manually in New York for testing, marking the first step toward potentially cracking the largest U.S. city. Waymo applied for a permit with the New York City Department of Transportation to operate autonomously with a trained specialist behind the wheel in Manhattan. State law currently doesn’t allow for such driverless operations.
Waymo One provides more than 250,000 paid trips each week across Phoenix, San Francisco, Los Angeles, and Austin, Texas, and is preparing to bring fully autonomous rides to Atlanta, Miami, and Washington, D.C., in 2026.
Alphabet has been under pressure to monetize artificial intelligence products as it bolsters spending on infrastructure. Alphabet’s “Other Bets” segment, which includes Waymo, brought in revenue of $1.65 billion in 2024, up from $1.53 billion in 2023. However, the segment lost $4.44 billion last year, compared to a loss of $4.09 billion the previous year.
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