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A Tory social media campaign suggests the party fears a Labour landslide in the upcoming general election, as minister Grant Shapps says they are fighting to avoid a Labour “supermajority”.

The Conservatives’ latest advertising campaign appears to target potential Reform voters, warning them that the Tories could be reduced to just 57 seats in the next parliament, even if Reform picked up no seats.

It urges them not to risk handing Labour the keys to Number 10 with a majority that may surpass even the 1997 landslide under Tony Blair.

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The advert is an admission of Labour’s vast lead in the polls, currently 20 percentage points ahead of the Tories, according to the latest exclusive YouGov poll for Sky News.

Earlier on Sky News’ Breakfast with Kay Burley, Defence Secretary Grant Shapps sought to further downplay Reform’s rising popularity.

Asked about the fact Reform is now on 17%, just one point behind the Tories, Mr Shapps said: “As far as I’m aware, not a single person has cast a vote in this country yet, so let’s wait and see”.

He said the “only other option” for whoever gets into Downing Street “is Keir Starmer”.

Rishi Sunak today also warned against giving Labour a “blank cheque”, but has “absolutely not” given up hope of winning the election, he told reporters on the campaign bus.

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The leaders of both major parties are taking part in the Sky News Battle for Number 10 programme tonight.

Live from Grimsby, a key target town in the campaign, the two will face questions from political editor Beth Rigby and the studio audience.

Read more:
Conservatives and Reform ‘tantalisingly close to a crossover’ in the polls
The truth behind claims leaders will make in tonight’s debate

Mr Shapps also said that to ensure proper accountability, “you don’t want to have somebody receive a supermajority”.

He told Times Radio earlier: “In this case, of course, the concern would be that if Keir Starmer were to go into No 10… and that power was in some way unchecked, it would be very bad news for people in this country”.

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Mr Shapps added: “It’s perfectly legitimate to say the country doesn’t function well when you get majorities the size of Blair’s or even bigger, and we would say there are a lot of very good, hardworking MPs who can hold the government of the day to account, and we’d say those are Conservative MPs.”

The defence secretary is one of the high-profile Tories set to lose their seats in the election, along with Chancellor Jeremy Hunt and Commons leader Penny Mordaunt, according to Sky’s YouGov poll last week.

Preventing wipeout may be aim of Tories’ social media campaign


Tom Cheshire

Tom Cheshire

Online campaign correspondent

@chesh

From that social media post advertising just 57 Conservative seats – and the talk of a Labour “supermajority” – it may look like the Tories are already admitting defeat and seeking merely to limit its scale.

Not many parties seeking to govern highlight their own potential demise as a reason to vote for them after all.

And that’s the message in their online adverts too.

The most recent adverts on Facebook and Instagram warn voting for a particular party – the text changes between Reform, the Lib Dems and Labour – would be “handing Keir Starmer a massive majority”.

And they’re almost all attack ads: of the newest ads, you have to scroll past more than 40 before you get to the first that speaks about Tory policy, rather than talking about Labour.

Compare that to recent Labour adverts – their message is a lot more positive and members of the shadow cabinet are put front and centre.

The other sign the Conservatives may be anticipating a heavy defeat is the amount of money they’re spending on digital ads.

It’s far less than Labour, according to data from Sky News election partner Who Targets Me. If this were a tight race you’d expect them to be piling in.

But if victory is out of grasp, perhaps they only want to spend enough to prevent wipeout.

Sir Keir insisted Labour was not complacent about victory but urged voters to give him the mandate to deliver change.

He said: “We know that we have to earn every vote.

“Not a single vote has been cast and I know that every day we have to make a positive case for change.”

This morning official figures suggested the economy flatlined in April – an outcome long expected as the very wet weather had dampened retail sales and construction output.

Liberal Democrat Treasury spokeswoman Sarah Olney said: “The Conservatives have utterly failed to deliver the growth they repeatedly promised, instead presiding over stagnation and economic misery for hardworking families across the country.”

But the chancellor said the figures showed the economy “grew by 0.7% in the three months to April”.

“There is more to do, but the economy is turning a corner and inflation is back down to normal,” he said.

The Lib Dems have seen a four-point rise in their polling numbers to 15%, while the Green Party has crept up one point to 8%.

Launching their manifesto today, the Greens are setting out plans to tax “multimillionaires and billionaires” to fund improvements to health, housing, transport and the green economy.

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Kemi Badenoch calls on Sir Keir Starmer to sack Tulip Siddiq over property allegations

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Kemi Badenoch calls on Sir Keir Starmer to sack Tulip Siddiq over property allegations

Conservative Party leader Kemi Badenoch has called on Sir Keir Starmer to sack Treasury minister Tulip Siddiq over allegations she lived in properties linked to allies of her aunt, Sheikh Hasina, the deposed prime minister of Bangladesh.

It comes after the current Bangladeshi leader, Muhammad Yunus, said London properties used by Ms Siddiq should be investigated.

He told the Sunday Times the properties should be handed back to his government if they were acquired through “plain robbery”.

Tory leader Ms Badenoch said: “It’s time for Keir Starmer to sack Tulip Siddiq.

“He appointed his personal friend as anti-corruption minister and she is accused herself of corruption.

“Now the government of Bangladesh is raising serious concerns about her links to the regime of Sheikh Hasina.”

Ms Siddiq insists she has “done nothing wrong”.

Her aunt was ousted from office in August following an uprising against her 20-year leadership and fled to India.

Ms Siddiq is also named with her aunt in Bangladesh court documents about meetings with the Russian government.

Kemi Badenoch
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Tory leader Kemi Badenoch has called on Sir Keir to sack the minister

Read more from Sky News:
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As economic secretary to the Treasury, Ms Siddiq is responsible for policy on both the City and tackling corruption.

She referred herself to the prime minister’s ethics watchdog on Monday following the reports about the properties.

On the same day, the prime minister said: “Tulip Siddiq has acted entirely properly by referring herself to the independent adviser, as she’s now done, and that’s why we brought into being the new code.

“It’s to allow ministers to ask the adviser to establish the facts, and yes, I’ve got confidence in her, and that’s the process that will now be happening.”

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Search area widened for missing sisters in Aberdeen

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Search area widened for missing sisters in Aberdeen

Police in Aberdeen have widened the search area for two sisters who disappeared four days ago in the city.

Eliza and Henrietta Huszti, both 32, were last seen on CCTV on Market Street after leaving their home on Tuesday at around 2.12am.

The sisters – who are part of a set of triplets and originally from Hungary – crossed the Victoria Bridge to the Torry area and turned right on to a footpath next to the River Dee.

Eliza and Henrietta Huszti who were last seen on CCTV in Market Street.
Pic: Police Scotland/PA
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Eliza and Henrietta Huszti were last seen on CCTV in Market Street. Pic: Police Scotland/PA

They headed in the direction of Aberdeen Boat Club but officers said there is no evidence to suggest the missing women left the immediate area.

Specialist search teams, police dogs and a marine unit have been trying to trace the pair.

SN screengrab aberdeen city showing Victoria Bridge (looking north towards market street) re: missing sisters Eliza and Henrietta Huszti
Ingest_23_NM23_RGR_15_SAF_MISSING_SISTERS_ABERDEEN_GVS_ABERDEEN
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The sisters crossed Victoria Bridge before walking along a footpath next to the River Dee

SN screengrab aberdeen city showing boat club. A potential location of missing sisters Eliza and Henrietta Huszti
Ingest_23_NM23_RGR_15_SAF_MISSING_SISTERS_ABERDEEN_GVS_ABERDEEN
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The pair were heading in the direction of Aberdeen Boat Club on the south side of the River Dee

Further searches are being carried out towards the Port of Aberdeen’s South Harbour and Duthie Park.

Police Scotland said it is liaising with authorities in Hungary to support the relatives of the two sisters.

datawrapper map of aberdeen city showing location of police searches for missing sisters Eliza and Henrietta Huszti

Chief Inspector Darren Bruce said: “Eliza and Henrietta’s family are understandably extremely worried about them and we are working tirelessly to find them.

“We are seriously concerned about them and have significant resources dedicated to the inquiry.”

The sisters, from Aberdeen city centre, are described as slim with long brown hair.

Henrietta  Huszti who along with her sister, Eliza, were last seen on CCTV in Market Street.
Pic: Police Scotland/PA
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Henrietta Huszti. Pic: Police Scotland

Eliza Huszti.
Pic: Police Scotland/PA
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Eliza Huszti. Pic: Police Scotland

Officers have requested businesses in and around the South Esplanade and Menzies Road area to review their CCTV footage for the early morning of Tuesday 7 January.

Police added they are keen to hear from anyone with dashcam footage from that time.

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Katie Piper reveals artificial eye decision – 16 years after acid attack

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Katie Piper reveals artificial eye decision - 16 years after acid attack

TV presenter Katie Piper has revealed her decision to get an artificial eye, 16 years after an acid attack that left her with life-changing injuries and partial blindness.

The Loose Women panellist, 41, is an advocate for those with burns and disfigurement injuries.

She shared a video of her being fitted with the prosthetic on Instagram.

Piper said: “After many years battling with my eye health, I’ve reached the end of the road somewhat, and the decision has been made to try a prosthetic eye shell.

“This marks the start of a journey to have an artificial eye, with an incredible medical team behind me.

“As always I’m incredibly grateful to all those in the NHS and private health care system for their talent and kindness.

“I will share my journey, I’m hopeful and nervous about being able to tolerate it and would love to hear from any of you in the comments if you’ve been on this journey or have any advice.”

More on Katie Piper

Commenting on the post, presenter Lisa Snowdon said Piper was a “warrior” and a “true inspiration”.

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Piper has undergone hundreds of operations after suffering an acid attack arranged by her ex-boyfriend in March 2008.

She gave up her right to anonymity and made a documentary in 2009 called Katie: My Beautiful Face.

Piper also founded the Katie Piper Foundation which supports survivors of life-changing burns and scars, and has received an honorary doctorate from the Royal College of Surgeons to mark her ground-breaking work.

She was made an OBE in 2021 for her services to charity and burn victims.

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