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After the EU announced new tariffs on Chinese EV imports, BYD is subject to an additional 17.4% duty. However, with BYD reportedly generating higher EV profits on models like the Seal U in the EU than in China, the EV leader is expected to overcome the impact.

BYD announced it would enter the European car market in 2020. After launching in Norway in 2021, BYD showcased its EV lineup, including the Atto 3, Han, and Tang models.

Since then, BYD has strategically expanded in the region, adding models like the Dolphin and Seal. Last year, the Atto 3 was BYD’s best-selling EV in Europe, with 12,363 models sold. It was followed by the Dolphin (1,079), Tang (1,055), and Han (849).

However, BYD sees sales accelerating over the next few years after learning more about the EU market.

The high expectations come despite new EU tariffs on imported EVs from China. After global markets became “flooded with cheaper electric cars” from China, EU Commission President Ursula von Der Leyen announced an investigation in October.

After finding that Chinese EVs benefit from “unfair subsidization,” the EU pre-disclosed additional tariffs that it plans to impose on automakers this week.

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BYD launches Atto 3, Seal EV in Greece (Source: BYD)

BYD EV profits are still higher in the EU with tariffs

The additional Tariff for BYD is 17.4%. If no other resolution is found, it will be applied on July 4, 2024.

Meanwhile, recent research from Rhodium Group shows the tariffs may not be enough to slow BYD and other Chinese EV makers from gaining market share.

BYD-EV-profits-EU
Michael Shu, Managing Director of BYD Europe, speaks at the IAA (Source: BYD)

According to the study, duties in the 40 to 50% range, or even higher, would likely be needed to slow the momentum.

An increasingly competitive Chinese market has led to aggressive price cuts. As a result, many electric cars sell for much more in the EU than in China. And it’s not just Chinese automakers.

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BYD, Volkswagen EV prices in Europe and China (Source: Rhodium Group)

Volkswagen’s ID.4 sells for around 50% more (46,335 euro vs 31,011 euro) in Europe than in China. BYD’s Seal U (Comfort) costs nearly 93% more (41,990 euro vs 21,769 euro). The same goes for other popular models like the BYD Atto 3 (+112%) and Volkswagen ID.3 (57%).

According to Rhodium’s price analysis, BYD makes around 14,300 euros ($15,360) on each Seal U model sold in the EU. In China, BYD earns a profit of 1,300 euros ($1,400) for each model sold.

BYD-EV-profits-EU
BYD Dolphin (left) and Atto 3 (right) Source: BYD

Based on MSRPs (after shipping, tariffs, distribution, and VAT), BYD earns 13,000 euros ($14,000) more on every Seal U model sold in the EU (the “EU premium).

The EU would need to drastically increase tariffs to reduce the incentive to export. Even a 30% duty would leave BYD with a 15% profit, or 4,700 euros ($5,050) compared to China.

BYD-EV-profits-EU
(Source: Rhodium Group)

Tariffs around 45% to 55% might be needed to lower profits. However, it would also likely hurt foreign automakers even more, such as BMW and Tesla, which export from China.

BYD’s CEO, Wang Chuanfu, called the US and Europe “afraid” of Chinese EVs last week. “If you are not strong enough, they will not be afraid of you,” he added.

Wang said the tariffs are a testament to China’s auto industry strength. With BYD’s first factory in Europe set to begin production later this year, the EV maker expects to overcome the potential impacts of higher tariffs.

Source: CarNewsChina, Rhodium Group

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Chevy, Cadillac, and GMC EVs are finally winning buyers, but GM has other plans

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Chevy, Cadillac, and GMC EVs are finally winning buyers, but GM has other plans

The electric Chevy Equinox is America’s best-selling EV outside of Tesla. Cadillac is now leading the luxury segment, but GM said its aggressive EV expansion is over as it shifts back to ICE vehicles.

Chevy, Cadillac drive GM EV sales growth in Q3

GM’s electric vehicle sales are growing faster than those of any major OEM in the US. In the third quarter, Chevy, Cadillac, and GMC sold nearly 67,000 EVs, more than doubling from Q3 2024.

Combined, GM accounted for 16.5% of all EV sales in the US in Q3. Although it’s outpacing the industry, GM is pulling back EV plans and will continue to offer several internal combustion engine (ICE) vehicles for a bit longer than expected.

After achieving its highest third-quarter market share since 2017, GM’s CEO Mary Barra said, “With the evolving regulatory framework and the end of federal consumer incentives, it is now clear that near-term EV adoption will be lower than planned.

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Due to the changes, GM is “reassessing” EV capacity and manufacturing in the US. Barra said the company “aggressively expanded our electric vehicle capacity” over the past few years to meet the regulatory requirements.

GM-Q3-2025-earnings
(Source: GM)

With the recent policy changes, including the $7,500 federal tax credit expiring at the end of September, GM is shifting back to ICE vehicles.

“It’s clear that ICE volumes will remain higher for longer,” Barra explained, adding that GM will continue to produce gas-powered vehicles for the foreseeable future.

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Cadillac ESCALADE IQL electric SUV (Source: Cadillac)

GM is onshoring production of the Chevy Blazer. It’s also developing a next-gen Cadillac CT5 and plans to extend the Cadillac XT5. In early 2027, GM will begin building the Cadillac Escalade and a new full-size, light-duty pickup at its Orion Assembly plant.

Although Barra still claims that “electric vehicles remain our North Star,” GM announced last week that its shifting EV plans would cost about $1.6 billion.

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Chevy Equinox EV LT (Source: GM)

GM beat top and bottom lines in the third quarter, posting $45.59 billion in revenue with an adjusted EPS of $2.80. Share prices are trading up over 13% after GM raised its full-year guidance. The company now expects an adjusted EBIT of $12 to $13 billion, up from the previous $10 to $12.5 billion it previously forecasted.

It is also expected to take less of a tariff hit than expected. GM updated its full-year gross tariff impact to $3.5 to $4.5 billion, down from $4 to $5 billion.

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2026 Cadillac Vistiq electric SUV (Source: GM)

Meanwhile, GM’s net income plunged 57% to $1.3 billion in Q3, down from about $3.1 billion in the same period last year.

GM’s CFO Paul Jacobson said during an interview on CNBC’s Squawk Box Tuesday morning that about 40% of the company’s EVs were profitable on a production basis. He explained that GM expects EVs to take longer than anticipated to reach profitability.

“We continue to believe that there is a strong future for electric vehicles, and we’ve got a great portfolio to be competitive, but we do have some structural changes that we need to do to make sure that we lower the cost of producing those vehicles,” Jacobson said.

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2026 GMC Sierra EV AT4 (left) and Elevation (right) trims (Source: GMC)

Looking ahead, GM is focused on restoring profit margins in North America (8 to 10% adjusted EBIT margins), while also “driving EV profitability, maintaining production and pricing discipline, managing fixed costs, and further reducing tariff exposure.”

GM said it will continue to invest in new battery chemistries, form factors, and architectural improvements to boost EV profits in the future.

The shift comes despite Chevy, Cadillac, and GMC’s strong growth, largely thanks to EVs. Chevy is the fastest-growing electric vehicle brand, with the low-cost Equinox EV proving to be a hit. Cadillac is the best-selling luxury EV brand in the US this year (excluding Tesla) with three of the top ten models, including the Lyriq, Optiq, and Vistiq.

Looking to try GM’s electric vehicles for yourself? From the Chevy Equinox EV to the Cadillac Escalade IQ, you can use our links below to find available models near you.

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Tesla slashes lease prices across US EV lineup, but only for a week

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Tesla slashes lease prices across US EV lineup, but only for a week

Tesla has slashed lease prices across most of its electric vehicle lineup in the US to create more demand after the tax credit went away.

With demand in the US pulling forward into Q3 due to the end of the federal tax credit, Tesla had a surge in deliveries, but demand is expected to fall in Q4.

The automaker is now adjusting its prices, starting with leases, to try to drum up demand.

With an overnight update to its online configurator, Tesla slashed lease prices:

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  • Model 3 (RWD): Dropped by $100 to $329/month (from $429).
  • Model Y (Long Range): Dropped by $80 to $449/month (from $529).
  • Cybertruck (AWD): Dropped by $50 to $699/month (from $749).

However, the automaker also warns that prices are going to go back up on November 1st:

While Tesla often offers temporary discounts, they often tend to happen toward the end of quarters.

In this case, it appears that Tesla is seeking an earlier boost in demand.

Without the tax credit, most of Tesla’s vehicles have virtually become $7,500 more expensive overnight in the US, which has remained its only healthy large market since a decline in demand in 2024.

Electrek’s Take

$330 per month for a Model 3 RWD is not a bad deal, but there are many good deals in the EV leasing world right now, and I would expect to see even more attractive deals toward the end of the year.

I’m on the market to upgrade my Model 3, but I’m on the lookout for some fire deals, from Tesla or others, toward the end of the year.

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Enter the ‘Spooky Swamp,’ Rivian’s costume theme for Halloween 2025 [Video]

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Enter the 'Spooky Swamp,' Rivian's costume theme for Halloween 2025 [Video]

BOO! It’s Halloween 2025 and Rivian is helping its owners get in the spirit.

Did I scare you?

We are now ten days away from Halloween 2025 and Rivian is rolling out a fun little software update that converts your R1S or R1T into a unique theme it calls “vehicle costumes.”

While most of the year is dedicated to more robust updates that fix bugs and introduce new features (which we also cover), Halloween offers the Rivian team an opportunity to be creative, enabling its EV owners to get a little spooky and festive with a unique theme.

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Last year’s “costume” was themed after both Knight Rider and Back to the Future options, transforming the dash displays while delivering unique light and sound displays on the exterior.

As I reported last week, Rivian began teasing its 2025 Halloween theme on social media with a brief video, saying something was “bubbling.” I surmised by the moss on the vehicles front end and its proximity to water, that this year’s vehicle costume would have something to do with the swamp.

That was correct.

In fact, I was fortunate enough to get access to Rivian’s 2025 Halloween theme a little early and I filmed all the sights and sounds for you in a video below. Behold, Spooky Swamp!

Rivian Halloween 2025
The driver dash display during this year’s Halloween Theme/ Credit: Scooter Doll

Rivian’s Halloween 2025 theme emerges from the swamp

Per Rivian, this year’s vehicle costume for Halloween 2025 was inspired by “Bayou Country” — the newest chapter in the American automaker’s “Real Adventures” campaign.

As you’ll see in the video, Rivian’s 2025 Halloween update delivers a number of selectable options, altering the colors and sounds both inside and out of the vehicle. Everything is activated from the Rivian app while your R1S or R1T is in park.

Here are the four exterior displays to choose from:

  • Swamp Gas
  • Player Piano
  • Bayou Blast
  • Scary Spirit

Furthermore, you can choose to activate these exterior displays manually, or via motion sensor in front of the vehicle.

Another creepy option this year is “spooky overhead lights” which, occasionally flashes your EV’s interior lights like you’re in a horror film. Very creepy.

Inside the Rivian cabin, you’ll find even more immersive Halloween ambiance for 2025, including four unique background tracks, providing a soundtrack to pumpkin-filled bayou animations across both display screens. Here are the four tracks, which I play for you in my video below.

  • Bayou Blues
  • Swampy Ambiance
  • Cajun Crawl
  • Ghostly Gloom

Last but not least, you can activate a slew of creepy sound effects while creepin’ out in the cabin. All with a simple tap. Here are those effects (these are not official names, just what I call them):

  • Alligator growl
  • Snake
  • Skeleton Laugh
  • Creaky Haunted House
  • Frog
  • Thunderstorm

Last but not least, as promised, is my video, shot for you to experience Rivian’s 2025 Halloween theme, regardless of whether you own or lease one. Note that I did deploy my own fog machine (yes I have a fog machine lying around the house, why don’t you?) So not all of the visual effects you see come with the Rivian update.

Happy Halloween!

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