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While Rishi Sunak and Sir Keir Starmer spent yesterday evening trying to convince voters in Grimsby to back their parties during Sky’s TV event, another audience was analysing the pair from afar – on social media.

From confessions of the prime minister’s love for “sugary” treats to others reminding Labour how many times Sir Keir Starmer has said his dad is a toolmaker, there was a lot going on.

This is how the audience online received the debate.

Using social media listening tool, TalkWalker, Sky News has analysed how well-received both leaders were during the event on TikTok, YouTube and X.

The data from TalkWalker shows a large majority of social media users talking about the two leaders were not positive in sentiment – but either negative or neutral.

Our search looked at posts using ‘Keir Starmer’ and ‘Rishi Sunak’ from accounts which set their location to the United Kingdom and were posted during the hours of Sky’s TV special programme. Sir Keir only narrowly beat the prime minister on posts with positive sentiment – scoring 7.2% versus Rishi Sunak on 4.5%.

Read more:
Starmer performed best overall in Sky News leaders’ event – poll
Starmer reveals ‘worry’ for family if he enters No 10

The platform uses AI to measure the sentiment of chatter online whether positive or negative – but doesn’t include Meta products like Facebook or Instagram.

This compares to a snap YouGov poll following last night’s event which shows that almost two-thirds – 64% – of those questioned said the Labour leader came out on top, compared to 36% who thought the prime minister did better.

Sir Keir’s father was a toolmaker – did you know?

Sir Keir Starmer, addresses the audience during a Sky News election event with Sky's political editor Beth Rigby, in Grimsby. Pic: Stefan Rousseau/PA Wire
Image:
Pic: Stefan Rousseau/PA Wire

First in line for grilling was the Labour leader. Pushed on issues like the economy and abandoned pledges, one of the biggest reactions from the audience was his response to taxes and how much he earns.

Sir Keir said he accepts that he earns a lot of money in his current role (over £126k), proceeding to repeat a line many have heard from him before. The line didn’t just make the audience in Grimsby laugh but was one of the most viral moments from the event online.

He said: “When I grew up my dad was a toolmaker, he worked in a factory, it’s true, and my mum was a nurse… and actually we couldn’t make ends meet, which isn’t actually a laughing matter.”

One version of the clip posted on X gained over 700,000 views in the first two hours and is now almost at two million impressions.

Others joked online that it’s a phrase the Labour leader has used many times before – even the gambling company PaddyPower seemed to jump on the trend posting a video of the popular gif of football fan Lee Judges saying “he’s done it again….”

Sunak’s guilty pleasure… are Haribos

Could you tell the audience something that might make them like you a bit more again?

Mr Sunak said people might think he has a “healthy lifestyle”, but in fact he admitted to having an “appalling diet” and eats an “enormous amount of sugar” – with the prime minister naming Haribos and Twix among his favourites.

Memes of the prime minister and his love for sugar soon emerged on X. Other parody accounts tweeted “vote for me because I eat Haribos” – featuring a picture of the prime minister last night.

What were the other parties doing?

While last night’s programme only featured the Labour and Conservative leaders, some of the other parties did chime in.

The Liberal Democrats took to X to jab at the prime minister – although it wasn’t focused on policy and more on his appearance.

Meanwhile, the SNP shared a post from candidate Alison Thewliss which claimed Sir Keir’s answers in last night’s event “confirmed” that Labour are “not serious about child poverty”.

As last night’s event was taking place, Sky News analysis of the TikTok, Facebook and X official accounts of the other parties – Liberal Democrats, the Green Party, Reform UK, Plaid Cymru and the SNP, shows that most of the parties seemed rather quiet on their social media accounts with few or no posts about last night’s event.

Meanwhile the official accounts for the Green Party, Reform UK and Plaid Cymru show the parties instead posted about their own campaigns and did not react online to Sir Keir and Mr Sunak’s performances in the event.

This article is part of the Online Election project – a Sky News initiative to cover how the campaign is playing out online, led by Tom Cheshire who is our Online Campaign correspondent throughout.


The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.

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UK ‘ready to spend well over £100m’ on possible deployment of British troops to Ukraine

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UK 'ready to spend well over £100m' on possible deployment of British troops to Ukraine

The UK is ready to spend “well over” £100m on a possible deployment of British forces to Ukraine if Donald Trump secures a peace deal with Russia, the defence secretary has said.

John Healey also said Vladimir Putin views Britain as his “number one enemy” because of the country’s support for Ukraine.

The defence secretary’s plan includes the preparation of military personnel to join a multinational force that would be sent to help secure Ukraine’s borders if the US president brokers a ceasefire between Moscow and Kyiv.

He signalled British troops could be ready to deploy as soon as that happened and he said this could include soldiers on the ground.

Some of the anticipated money to prepare for any mission is already being spent.

The defence secretary also warned of a “new era of threat” and said the risk of wider conflict in Europe has not been as great since the end of the Second World War.

Mr Healey used a lecture at Mansion House in London to talk about efforts led by the UK and France to build a “coalition of the willing” of more than 30 nations to form what he called a “Multinational Force Ukraine” over the past six months.

At Mansion House this evening. Pic: PA
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At Mansion House this evening. Pic: PA

This force would help to secure Ukraine’s skies and seas and train its troops if Russia agrees to halt its full-scale war.

“So, as President Trump leads the push for peace here in Europe, we are ready to lead the work to secure it in the long-term,” the defence secretary said.

“For our Armed Forces, I am already reviewing readiness levels and accelerating millions of pounds of funding to prepare for any possible deployment into Ukraine.”

Asked how much money, he said it would be “well over” £100m.

British troops have been instrumental in the training of Ukrainian soliders throughout the conflict at camps like this one in East Anglia.Pic: PA
Image:
British troops have been instrumental in the training of Ukrainian soliders throughout the conflict at camps like this one in East Anglia.Pic: PA

Mr Healey trumpeted the UK’s support for Ukraine, including a record £4.5bn in assistance this year, and taking over from the United States in co-chairing a wider group of nations that have been sending weapons and money to Kyiv.

“This is why President [Volodymyr] Zelenskyy calls the UK his closest ally,” he said.

“This is why Putin ranks Britain as his number one enemy.”

But he warned that as Russia’s aggression grew in Ukraine and beyond its borders, “Britain and our NATO allies stand more unified, and stronger”.

Read more:
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Putin has ‘sent signal to Trump that he’s ready for Ukraine deal’

Vladimir Putin. Pic: Sputnik/Reuters
Image:
Vladimir Putin. Pic: Sputnik/Reuters

Giving a stark verdict of the security landscape, Mr Healey said: “This is – undeniably – a new era of threat. The world is more unstable, more uncertain, more dangerous. Not since the end of the Second World War has Europe’s security been at such risk of state-on-state conflict.”

He said this required what he described as “a new era for defence”.

He said: “This is now an age for hard power, strong alliances and sure diplomacy.”

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The defence secretary said plans for the new era would include increasing defence spending to 5% of GDP by 2035 – though critics have accused the UK and other European allies of playing smoke and mirrors with the target, questioning how much will really be spent on weapons and troops.

“As I look ahead to the rest of this decade, our task, in this new age of hard power is to secure peace in our continent and to forge stronger deterrence and resilience, a New Deal for European security,” said Mr Healey.

Turning to the Middle East, he also announced the UK was sending a two-star military officer to work as the deputy to the US commander, charged with monitoring the ceasefire between Israel and Hamas.

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Govt to allow early release of thousands of rapists and violent criminals, Tories claim in sentencing row

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Govt to allow early release of thousands of rapists and violent criminals, Tories claim in sentencing row

The government will allow thousands of rapists, child sex offenders and other violent criminals to be released early from prison, the Conservatives claimed as a row over sentencing law reforms erupted.

Ahead of MPs debating the Sentencing Bill, introduced to tackle the growing prison population, on Tuesday, the Tories accused Labour of favouring criminals over victims and said the government’s approach is a “betrayal of victims”.

But Labour accused the Conservative Party of “rank hypocrisy” over prison overcrowding and the previous government’s early release policies.

The bill will restrict the use of short sentences and instead strengthen community punishments.

It will also include an “earned progression scheme”, which allows convicts who demonstrate good behaviour to be freed earlier, with enhanced supervision in the community followed by an unsupervised period on licence.

There will be a minimum release point of 33% for standard determinate sentences and a 50% minimum for more serious standard determinate sentences – as well as more tagging to monitor offenders in the community.

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Could a drone drop a gun into prison?

The Tories claim the bill as it is would mean 85% (6,500) of the most serious jailed offenders could qualify for early release because they are serving standard sentences, while more than 83% of child sex offenders and 62% of convicted rapists would serve reduced sentences.

More on Conservatives

They have tabled an amendment to the bill to ensure a carve out for the most serious crimes, so those who commit assault by penetration, rape, grievous bodily harm, stalking and sexual offences against children cannot be released early.

Under Labour plans to abolish custodial sentences below 12 months, the Tories calculated up to 43,000 offenders could avoid jail altogether.

They said the bill could lead to permanent leniency in sentencing.

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Conservative shadow justice minister Dr Kieran Mullan said: “Labour’s early release plan is a betrayal of victims and a gift to rapists and paedophiles. Keir Starmer is putting criminals before communities and letting predators out early.

“Under Labour’s plans, thousands of the most serious and sickening offences imaginable would no longer be treated as such. What an insult to thousands of victims across the country.

“Anyone who vote for these plans will have to explain exactly why these crimes do not count among the most serious offences.

“The Conservatives will fight this moral rot every step of the way.”

Justice Secretary David Lammy at Belmarsh prison. Pic: PA
Image:
Justice Secretary David Lammy at Belmarsh prison. Pic: PA

But sentencing minister Jake Richards accused the Tories of “rank hypocrisy” as he said the previous government took prisons to “breaking point”.

He said Labour are “cleaning up the mess” left by the Tories and accused them of “feigned outrage”.

“The Conservatives’ rank hypocrisy is shameful. They built this crisis, then feigned outrage when the consequences arrived,” he added.

“They took our prisons to breaking point, released thousands of serious offenders early and pushed Britain to the brink of a situation where police could no longer make arrests and courts could no longer prosecute.

“That would have been a total collapse of law and order.

“Now they attack us for cleaning up the mess they made. They are behaving like arsonists complaining the fire service couldn’t stop the flame.

“This Labour government believes in prison and in punishment that cuts crime.

“We’re delivering the biggest prison expansion since the Victorians, reforming sentencing to keep the public safe and building a justice system worthy of the name.”

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Canadian province to ban new crypto mining connections

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Canadian province to ban new crypto mining connections

Canadian province to ban new crypto mining connections

British Columbia is moving to ban new crypto mining connections to protect its Hydro power grid. For years, analysts have argued this is the wrong approach.

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