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Apple Intelligence was unveiled during Apple’s Worldwide Developers Conference in Cupertino, California, on June 10, 2024.

Source: Apple Inc.

For years, cybersecurity experts have been predicting the death of the online password as more advanced log-in features, from facial recognition to multi-factor authentication, become more common. But it seems like Apple has accepted that the password isn’t going away anytime soon. Its new Passwords app, introduced at Apple’s WWDC 2024 earlier this week, is one more solution to help protect online accounts and manage multiple logins. It doesn’t change the fact that putting all your logins in one place continues to come with risks.

“Passwords are really hard to kind of get rid of,” said Andras Cser, Forrester vice president, principal analyst.

The new Passwords app for iPhone, iPad, Vision Pro, Mac and Windows, lets users store all of their passwords, including verification codes, app passwords, Wi-Fi passwords, Passkeys and more. The offering is similar to other password managers on the market, including 1Password and LastPass.

“You can’t underestimate the power of having a default solution like this and having password security built in,” said Gadjo Sevilla, eMarketer senior analyst .”That’s probably going to entice the majority of of Apple customers to use the feature. It’s convenient. It’s there. It’s free.”

Passwords are a risky online security method

But that doesn’t change the basic concern about users relying on passwords as a default online security method.

“That’s the move: Obliterate the need for any password manager and just move to one-time passwords based on push notification-based authentication, biometrics or passkeys,” Cser said. “Moving away from passwords is probably the right message, not using free or upgraded password managers.”

Password hacking is on the rise, with IBM reporting a 71% increase in the number of attacks using valid passwords in 2023 compared to 2022. Apple, Google, and Microsoft have made moves to migrate more users to passkeys, which requires another device owned by the user to verify the login through face scans, fingerprints or other codes. This helps get rid of the biggest cybersecurity risk: people tend to have very poor password hygiene, including using the same password across accounts, which means if that password is stolen the hacker would have access to all of them.

Apple’s passkey system, Keychain, is only for products under its iOS operating system. This new Passwords app includes more systems compatibility, including Windows and different types of login verifications. The company did not say it will include any Google or Android passwords, which encompass a lot of accounts. 

Apple WWDC: Privacy updates lock down on facial recognition

Password managers, like the Apple Password app, log different passwords, passcodes and logins securely under a safe account. And they do offer an added layer of protection: research from Security.org found those without password managers are three times more likely to be victims of identity theft. But whether free or paid versions of managers, none completely eliminates risk.

“They are a band-aid or wraparound,” Cser said. “Passwords are very vulnerable, and very much have run their course in protecting any kind of apps or resources and data. So then, it just puts all your eggs in one basket, regardless of who’s tool you pick, right?” 

Apple did not respond to a request for comment by press time.

There are some concerns that if Apple holds all the digital keys to everyone’s password, then it could make people more vulnerable if the company is hacked. It’s not outside the realm of possibility: Apple’s iCloud was hacked back in 2014, leading to many leaks of private celebrity photos. LastPass was hacked in 2022, though customer data was not stolen.

“The one security issue ever is that anyone who gets your Apple ID and your password would get access to your iCloud Keychain or your Password app, because that is really the key authentication needed to safely access those stored passwords,” Sevilla said.

Apple, personal data, and privacy

Still, protecting large amounts of personal data is nothing new for Apple, and it has developed a relatively good track record of building its brand around privacy. It also has a hardline stance against sharing information with unauthorized third-party apps. Earlier changes starting with iOS 14.5 have asked users to opt into data sharing and blocked tracking applications, to the detriment of digital advertising companies reliant on that information for ad targeting like Facebook.

“Apple is a services company,” Sevilla said. “They have billions of credit card numbers. You can’t underestimate the amount of effort they will put into making sure that is locked down, and those are all tied into Apple IDs, Apple passwords. So I guess if you follow that example, they could probably be seen as far more secure than the standalone apps.”

Broader data sharing issues were raised at WWDC about Apple’s partnership with OpenAI, which it is using to allow Siri to access ChatGPT. Some, including Elon Musk, have raised concern that allowing OpenAI access to Apple user data could be a potential security violation. OpenAI uses user data and behavior to train its AI models.

While it may be highly unlikely, with users sharing their passwords with Apple, and Apple sharing data with OpenAI, cybersecurity experts say it presents at least the theoretical risk that OpenAI could use logins to look at personal data for its learning purposes.

Apple reiterated its commitment to data privacy at WWDC 24. Apple Intelligence, its entry into AI, will leverage cloud-based models on special servers using Apple Silicon to ensure that user data is private and secure. If a request needs to go to a cloud server, Apple says it will only send a limited selection of data in a “cryptographically” secure way.

“We’re not going to take that data and go send it to some cloud somewhere,” Apple senior vice president of Machine Learning and AI Strategy John Giannandrea said at the event. “Because we want everything to be very private, whether it’s running locally or on a cloud computing service, and that’s the way we want it so we can use your most personal data.”

Elon Musk isn't wrong about Apple AI privacy concerns, says Binary Defense's David Kennedy

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SEC says Elon Musk should be sanctioned if he keeps dodging Twitter depositions

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SEC says Elon Musk should be sanctioned if he keeps dodging Twitter depositions

Elon Musk, Chief Executive Officer of SpaceX and Tesla and owner of X looks on during the Milken Conference 2024 Global Conference Sessions at The Beverly Hilton in Beverly Hills, California, U.S., May 6, 2024. 

David Swanson | Reuters

The Securities and Exchange Commission has asked a federal judge to sanction Elon Musk if he continues to violate the court’s order to appear for a deposition in a probe of his 2022 Twitter acquisition.

The SEC has been investigating whether Musk or anyone else working with him committed securities fraud in 2022 as the Tesla CEO sold shares in his automaker and shored up a stake in Twitter, ahead of his leveraged buyout of the company now known as X.

In May, the court ordered Musk to appear for a deposition by the financial regulators regarding the Twitter deal.

“Musk has now failed to appear before the SEC twice: first in September 2023, in defiance of a lawful administrative subpoena, and last week, in defiance of a clear court order,” SEC attorney Robin Andrews said in the Friday filing.

Andrews asked the judge to consider sanctions should Musk delay further, according to the filing.

“The Court must make clear that Musk’s gamesmanship and delay tactics must cease,” Andrews wrote.

The filing also revealed, in a footnote, that the SEC intends to ask the court to hold Musk in “civil contempt” for canceling a deposition on Sept. 10, giving the agency only a few hours notice that he would not appear. Musk’s cancellation cost the SEC time and money after it sent personnel to Los Angeles to depose him and he didn’t appear for the investigative interview, the agency said.

Musk’s deposition in the probe has been rescheduled for a date in early October at an SEC office, the filing said.

“Without further action by the Court, nothing deters Musk” from “simply failing to show up for that date,” Andrews wrote.

Musk’s attorney, Alex Spiro, a partner at Quinn Emanuel in New York, wrote in a response that “such drastic action would be inappropriate,” adding that the SEC and Musk had agreed rescheduling would be permissible in light of an emergency.

Additionally, Musk and his companies have “cooperated and are cooperating with the SEC in multiple other ongoing investigations,” Spiro wrote.

In a separate, civil lawsuit concerning the same Twitter deal, the Oklahoma Firefighters Pension and Retirement System has sued Musk in a federal court in New York accusing him of deliberately concealing his progressive investments in Twitter and intent to buy out the company.

The pension fund’s attorneys argue that Musk, by failing to clearly disclose his investments in and intentions to buy Twitter, had influenced other shareholders’ decisions and put them at a disadvantage.

Discovery from that case in New York yielded correspondence between an unnamed person at Morgan Stanley, and the executive who manages Musk’s money, Jared Birchall. In the messages, the Morgan Stanley contact wrote in February 2022 that Musk’s Twitter stock-buying strategy was closely held.

“No one knows what is going on and why but you and me,” the person at Morgan Stanley wrote. “Not compliance, not anyone.”

Read the court filing below:

Elon Musk's X is a financial 'disaster,' co-authors of new book 'Character Limit' say

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Qualcomm recently approached Intel about a possible takeover

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Qualcomm recently approached Intel about a possible takeover

Qualcomm CEO Cristiano Amon speaks at the Computex forum in Taipei, Taiwan, June 3, 2024.

Ann Wang | Reuters

Qualcomm recently approached struggling chipmaker Intel about a takeover, CNBC has confirmed.

It wasn’t clear if Intel had engaged in conversations with Qualcomm or what the terms would be, according to a person familiar with the matter who asked not to be named because the information was confidential.

The Wall Street Journal was first to report on the matter. Intel shares initially popped on the news before closing up about 3%, while Qualcomm shares fell about 3% at the close. 

The deal, if it were to happen, would be one of the largest technology mergers ever. Intel has a market cap of over $90 billion.

Once the world’s largest chipmaker, Intel has for years been in a downward spiral that accelerated in 2024. The stock had its biggest one-day drop in over 50 years in August after the company reported disappointing earnings. Intel shares are down 53% this year as investors express doubts about the company’s costly plans to manufacture and design chips.

Qualcomm and Intel compete in several markets, including for PC and laptop chips. However, Qualcomm, unlike Intel, doesn’t manufacture its own chips, and instead relies on firms such as Taiwan Semiconductor Manufacturing Company and Samsung to handle production.

On Monday, after a board meeting to discuss strategy, Intel CEO Patrick Gelsinger sent a memo to staff that reiterated the company’s commitment to investing heavily in its foundry business, a project that could cost $100 billion over the next five years. It also said that it was weighing outside investment.

Intel has also missed out on the artificial intelligence boom that’s captured the attention of Wall Street. Most of the advanced AI programs, such as ChatGPT, run on Nvidia graphics processors, instead of Intel central processors. Nvidia has more than 80% of the fast-growing market, according to analysts.

Qualcomm generates less revenue than Intel. It reported $35.8 billion in sales in fiscal 2023, compared with Intel’s $54.2 billion during the same period.

A potential deal would be complicated by antitrust and national security matters. Both Intel and Qualcomm do business in China, and both have seen deals scuttled by Chinese antitrust enforcers. Intel was unsuccessful with its attempted acquisition of Tower Semiconductor, as was Qualcomm in its bid to acquire NXP Semiconductor.

Other giant acquisitions in the space have also been scuttled. In 2017, Broadcom made a bid to buy Qualcomm for more than $100 billion. The Trump administration blocked the deal the following year on national security concerns, because Broadcom was based in Singapore at the time. And in 2021, the Federal Trade Commission sued to block Nvidia’s attempted purchase of Arm on antitrust grounds. The deal was called off in 2022 following additional pressure from regulators in Europe and Asia.

Representatives for Qualcomm and Intel declined to comment.

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Apple iPhone 16, Apple Watch Series 10 and AirPods 4 debut around the world

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Apple iPhone 16, Apple Watch Series 10 and AirPods 4 debut around the world

Apple CEO Tim Cook: We're very excited about iPhone 16 demand

Apple on Friday greeted customers at its stores around the world for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.

The new products were announced at an event earlier this month and have been available for pre-order since Sept. 13. The company lit up the glass cube at its Fifth Avenue Apple Store in New York City, in a nod to the enhanced Siri, which will light up the borders of the new iPhone’s screen when that feature rolls out next month.

Apple’s fresh iPhones mark the company’s latest move into artificial intelligence, with new Apple Intelligence features that will begin to launch in October. The new features will allow customers to rewrite text, remove objects from photos and speak with an improved Siri. The software advancements will only be available on iPhone 16 and last year’s iPhone 15 Pro devices.

A view of Apple’s new iPhone 16 at an Apple Store on the Regent Street in London, United Kingdom on September 20, 2024. 

Rasid Necati Aslim | Anadolu | Getty Images

But Apple shares slid on Monday after analyst reports suggested that demand for the latest iPhones was lower than expected. TF Securities analyst Ming-Chi Kuo said in a note on Monday that first-weekend sales were down about 12% year over year from the iPhone 15 last year. Barclays, JPMorgan and Bank of America also noted shipping times could translate to lighter demand for the more expensive iPhone Pro models compared with last year.

CNBC’s Steve Kovach spoke with CEO Tim Cook outside Apple’s Fifth Avenue store and asked whether sales looked better or worse than last year. “I don’t know yet. It’s only the first hour, so we’ll see,” Cook said.

On Friday, UBS analysts suggested investors shouldn’t overreact to what appears to be lighter sales because that data is also collected by analyzing the wait times for new iPhone models and that those were longer last year due in part to supply chain disruptions.

Apple Store Fifth Avenue in New York

Steve Kovach| CNBC

“Ahead of the iPhone 16 announcement, our analysis suggested that a lack of a killer app and arguably somewhat half-baked introduction of Apple Intelligence would dampen demand,” the UBS analysts wrote. “While we still argue the collection of iPhone/iOS attributes are more evolutionary than revolutionary, we caution that investors not overreact to data that suggests somewhat initial tepid demand.”

The UBS analysts said supply chain disruptions last year “slightly distorted/extended last year’s data,” which led to longer wait times for customers for Pro models. Last year, UBS wrote, customers had a 41-day wait time for some iPhone 15 Pro Max pre-orders compared with a 26-day wait time for the iPhone 16 Pro Max this year.

“Nevertheless, data across all models and regions roughly a week post launch support our view that a super-cycle is not imminent as US and China data on the margin is disappointing relative to last year,” they wrote.

Devices of the new Apple Watch Series 10 model are on display after the presentation at Apple headquarters. 

Andrej Sokolow | Picture Alliance | Getty Images

The Apple Watch Series 10 offers a larger screen than that of earlier models. It will support, along with the earlier Series 9, new Sleep Apnea detection, as well as other fresh features. The AirPods 4 offer a refresh with a smaller charging case and an option with noise cancellation.

CNBC reviewed the new iPhone 16 Pro Max and the Apple Watch Series 10 earlier in the week.

— CNBC’s Michael Bloom and Steve Kovach contributed to this report.

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