Bad enough for dozens of its own candidates to avoid using it, according to research from Sky’s Online Campaign Team and Who Targets Me.
We looked at the adverts published on Facebook and Instagram by 521 Labour and Conservative candidates from 1 May until 12 June.
Of these, 376 adverts contained official branding (logos and colours), 104 had some form of partial branding, and 41 had no branding at all.
And the vast majority of those with no branding – 38 – were Conservative.
Of the 80 Conservative MPs who had partial branding, 59 (73%) only mentioned the party in the funding disclosure – where they were legally obliged to do so. They did not mention the party anywhere else in the text of the advert, or on the visuals if the advert was an image (no videos were watched).
Of the 19 Labour MPs, all mentioned the party in the written text above the advert, as well as in the funding declaration.
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Most Labour candidates’ adverts are plastered in party branding.
But for a number of Conservatives, it’s hard to tell at a glance that they’re Conservatives.
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Image: A leaflet from Andrea Jenkyns, featuring Nigel Farage
That includes several prominent figures, including cabinet ministers Johnny Mercer and Grant Shapps, and former Conservative leader Sir Iain Duncan Smith.
The online adverts are the quantifiable aspect of a trend that, anecdotally, appears to be the case on the ground too.
Johnny Mercer completely avoids Conservative branding in his election leaflets. The reverse page mentions the party in small text and in brackets as part of the funding disclosure, where candidates are, again, legally obliged to.
Image: A leaflet from Johnny Mercer
And Andrea Jenkyns, first elected as a Conservative MP in 2015 and a former minister, does at least paint her leaflet in true blue.
But the first picture is of her posing with the leader of another party entirely – Nigel Farage.
Image: A leaflet from Andrea Jenkyns, featuring Nigel Farage
It’s an unconventional strategy.
It is, however, worth stressing that the majority of Conservative candidates are using party branding.
But a significant number think they’re better off without it.
Or better off with Nigel Farage.
Note: Sky’s Online Campaign Team examined the branding on all political adverts from the main parties. Of the top advertising spenders, only 16 of them were either Lib Dem, Green, Reform or Sinn Fein. All were fully branded, except for one advert by Michelle O’Neill, vice president of Sinn Fein, which was partly branded.
The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.
In 2019, nine men were jailed for raping and abusing two teenage girls living in a children’s home in Bradford.
One of the victims, Fiona Goddard, says more than 50 men raped her.
When the government began to talk about offering councils money for local inquiries, Fiona hoped Bradford would be one of the first to take up the offer. But there didn’t seem to be much enthusiasm.
The council was quick to point out that there had already been an independent case review into Fiona’s case, along with four other victims.
This, then, was Fiona’s first reasoning for wanting a national inquiry: The council felt it had done all that needed to be done. Fiona didn’t.
The Independent review, published in July 2021, found that while in the children’s home, Fiona “went missing almost on a daily basis”. The police attitude was that she could look after herself – she was “street-wise”.
There was “agreement by all agencies that Fiona was either at risk of Child Sexual Exploitation (CSE) or actively being sexually abused and exploited”. But “this was not addressed by any single agency”.
And “when Fiona became pregnant at the age of 15, there was little curiosity or enquiry who the father was”.
So, obvious failings were discovered.
The predictable response was that lessons had been learned and new processes put in place. But no one seemed to be held accountable.
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3:07
Grooming gangs: What happened?
Ms Goddard told Sky News: “In my serious case review she [Jane Booth, the independent chair] found seven incidences at least, in them records that she found, of them not reporting sexual abuse or rape or assault, from as young as eight years old, and one of the incidences I literally turned up covered in blood and they didn’t report it.
“That is not just misunderstanding a crime, that is making intentional decisions not to report the sexual abuse of a child.”
She adds: “Let’s not forget, these people still work within social services and the police force.”
Not only did this Independent review not satisfy Fiona, but it also didn’t begin to reflect the levels and scale of abuse Fiona had experienced outside of Bradford.
Image: ‘I literally turned up covered in blood and they didn’t report it,’ Fiona says
Asked where she was trafficked to, Fiona rattles off a list of cities.
“Blackburn, Rotherham, Rochdale, Birmingham, Edinburgh, Oldham – never Telford, I’d never even heard of Telford until it all came out if I’m honest – Nottingham, Oxford.”
Then she remembers she didn’t go to Oxford – men from Oxford came to her – but the point is made.
Local enquiries can’t possibly begin to explore the networks of men who traffic women, often down routes of drug trafficking being done by the same gangs.
Bradford Council told Sky News it contributed to the national Independent Inquiry into Child Sexual Abuse (IICSA) and published more than 70 reports where child sexual exploitation was discussed and has implemented findings from the independent local review which included Fiona’s case.
Fiona believes there are numerous connections leading back to Bradford – but victims from each city often believe their abusers are at the centre of it.
We’ve spoken to grooming victims across the country, and in 2022, a case was reopened in Humberside after a Sky News investigation, where we found diary entries, texts, photos, and school reports all indicating that teenage victims had been abused.
One of them was “Anna”, who also wants a national inquiry. She believes there is a national pattern of police forces not believing victims or even criminalising them instead.
Obtaining her own police records using a Subject Access Request (SAR), Anna found officers’ attitudes towards her were similar to what we heard with Fiona in Bradford, blaming her abuse and injuries on “lifestyle choices of her own”.
Anna said: “Every time I look at my Subject Access Request, I still think it’s shocking.
“It was the same sort of terminology – lifestyle choices, liar, attention seeker, and the majority of it was negative.
“It was really rare that I’d come across something where they were actually listening or they were concerned.”
Humberside Police told us: “As the investigation is active, it is imperative we protect its integrity; as such are unable to comment on aspects of the investigation as this could impact or jeopardise any criminal or judicial proceedings.”
But it is years now since Anna first reported her abuse, and she believes the police have left it too late to gather evidence.
She told Sky News: “I think it’s either happening everywhere, or young people have been taken everywhere.
“I think the attitudes of the professionals, the police, social services, from what I’ve heard and seen, they seem very similar in every area.”
The government-commissioned rapid review by Baroness Casey is due to be published next week and is expected to call for a national inquiry into grooming gangs.
They will want the inquiry to probe into the operations of the perpetrators – who they are and how they are connected.
But they will also want clear accountability of the people and organisations who failed to act when they reported their abuse – and an understanding of why, so often, authorities fail to protect these vulnerable girls.
A woman has died after falling into the water at a popular beauty spot in the Scottish Highlands.
The 23-year-old had fallen into the water in the Rogie Falls area of Wester Ross.
Police Scotland confirmed emergency services attended the scene after being called at 1.45pm on Saturday.
“However, [she] was pronounced dead at the scene,” a spokesperson said.
“There are no suspicious circumstances and a report will be submitted to the Procurator Fiscal.”
Rogie Falls are a series of waterfalls on the Black Water, a river in Ross-shire in the Highlands of Scotland. They are a popular attraction for tourists on Scotland’s North Coast 500 road trip.
Prince George, Princess Charlotte and Prince Louis have wished their “Papa”, Prince William, a happy Father’s Day.
The post on the Prince and Princess of Wales‘s official social media pages features two photos – captioned “before and after”.
The children are seen hugging their father – and then piling on top of him.
The post reads: “Happy Father’s Day, Papa (before and after!) We love you! G, C & L.”
The two photographs of the family – one colour and one black and white – were taken earlier this year in Norfolk by photographer Josh Shinner, who also took Prince Louis’s birthday portraits earlier this year.
The post follows yesterday’s Trooping the Colour, celebrating King Charles‘s official birthday, after which the family shared a rare posed photo taken on the day of the event.
The first photo shows the Prince of Wales wearing a green woollen jumper and jeans, with his arms around George, 11, and Charlotte, 10, with Louis, seven, standing in front of him.
The second picture shows everyone in a bundle, lying on grass and daffodils, with Prince William at the centre.
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The Royal family traditionally shares public wishes for Father’s Day and Mother’s Day.
Last year, the Prince of Wales shared a photo of himself playing football with the King, taken in the gardens of Kensington Palace in June 1984, just ahead of his second birthday.
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