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The Big 12 is exploring selling its naming rights to a title sponsor, with potential revenue of hundreds of millions of dollars over the course of the deal, sources told ESPN on Thursday.

The commercial sponsor would potentially take the name “Big” out of Big 12 and replace it with the sponsor’s name. It could end up as one of the largest commercial deals in collegiate athletics history, not including media rights.

The conference, which has explored this option for the past six months, has had in-depth discussions and a decision is expected in the upcoming months, sources told ESPN. A deal could mean millions of dollars annually for the conference’s member schools.

The Big 12 distributed nearly $470 million to its member schools in overall distribution last year, and that number projects to be higher once its new media deal comes to fruition in 2025-26. That projects to be tens of millions of dollars less per school annually than those in the Big Ten and SEC, prompting the league to find new revenue streams.

The Big 12 has also been in discussions with private equity firm CVC Capital Partners for a stake in the league between 15% to 20%, sources confirmed to ESPN. That could give the Big 12 up to a $1 billion cash infusion and would be the first known large-scale private equity investment in college sports.

Sources, however, cautioned that the private equity pieces include some skeptics, especially among presidents. Regardless, there is a clear desire to boost revenue in the Big 12 in the near future.

“Every commercial opportunity the commissioner is bringing is a way to close the financial gap between the Big 12 and SEC,” a Big 12 source told ESPN. “The No. 1 priority of the Big 12 is maintaining competitiveness, and these opportunities potentially help.”

Discussions between CVC Capital Partners and the Big 12 were first reported by CBS.

The Big 12 will have a new look amid the shuffled college landscape in 2024. Gone will be conference stalwarts Texas and Oklahoma (to the SEC), and a new 16-member lineup will include Arizona, Arizona State, Colorado and Utah joining the 12 returning members from last year.

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Ball State fires Neu amid another losing season

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Ball State fires Neu amid another losing season

Ball State fired coach Mike Neu, the school announced Saturday. The Cardinals are 3-7.

Neu was 40-63 in nine seasons at Ball State. Neu led the Cardinals to the MAC title in 2020, which was his only winning season at Ball State.

Sources told ESPN that the staff was informed of Neu’s dismissal early Saturday.

Offensive line coach Colin Johnson will serve as the interim head coach for the last two games, athletic director Jeff Mitchell said in a statement. Ball State hosts Bowling Green on Nov. 23 then plays at Ohio on Nov. 29.

Neu, 53, is a beloved alum with a strong campus reputation, but the lack of results ultimately led to his dismissal. Ball State lost 51-48 in overtime at Buffalo this week and fell to 2-4 in MAC play.

That clinched a fourth consecutive losing season for Ball State.

“Coach Neu has poured his heart into the Ball State football program,” Mitchell said in the statement. “I commend him for his professionalism and the positive team culture he has constructed. His efforts have greatly impacted the lives of hundreds of young men. He has represented the Ball State brand with integrity and class, and I wish him well in future pursuits.”

Neu led Ball State to two bowl games. That included a win over San Jose State in the Arizona Bowl to conclude the 2020 season, when Ball State finished 7-1 and won its first MAC title since 1996.

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Pitt QB Holstein out; Yarnell starts vs. Clemson

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Pitt QB Holstein out; Yarnell starts vs. Clemson

Pittsburgh quarterback Eli Holstein will not play against No. 20 Clemson on Saturday, with redshirt junior Nate Yarnell getting the start for the Panthers.

Holstein hadn’t been cleared medically, sources said, and was considered a game-time decision by coach Pat Narduzzi after leaving two of Pitt’s past three games following apparent head injuries. Holstein took part in warmups Saturday.

Yarnell, who lost a camp battle to Holstein, will make his first start this season and fourth in his career for the Panthers. He has a 2-1 record as a starter, with wins over Western Michigan (2022) and Boston College (2023) and a loss to Duke (2023).

Yarnell has a strong amount of experience for a backup, as he has thrown for 1,104 yards and 10 touchdowns in his career. That includes a 65.3% completion percentage and an average of 8.9 yards per attempt. This season, he has thrown for five touchdowns and two interceptions while playing in the past three games.

Holstein has been a revelatory player for the Panthers under new offensive coordinator Kade Bell. Holstein, a transfer from Alabama, has thrown for 17 touchdowns with six interceptions.

Pittsburgh has the country’s No. 16 scoring offense at 36.7 points per game. That’s up from No. 114 last season, when it averaged 20.2 points.

Holstein has completed 61.9% of his passes and thrown for 2,174 yards.

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10-0 Indiana gives Cignetti new 8-year contract

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10-0 Indiana gives Cignetti new 8-year contract

Indiana has agreed to a contract extension with Curt Cignetti amid the Hoosiers’ unprecedented 10-0 start, the school announced Saturday.

Cignetti’s new eight-year contract runs through the 2032 season and will pay him an average of $8 million per year with an annual $1 million retention bonus, putting the total value of the new contract at $72 million.

“I am beyond appreciative for the tremendous commitment, confidence, and support from President Pam Whitten and Athletic Director Scott Dolson,” Cignetti said in a statement. “Manette [his wife] and I love Bloomington and are grateful for how the IU community has embraced us. I look forward to leading this outstanding program and doing my part to continue the momentum for Hoosier football.”

Cignetti originally received a six-year, $27 million contract when he was hired in December. He took the Indiana job after leading James Madison to an 11-1 season in 2023 — when he made $677,311 — with the goal of changing the Hoosiers’ historically woeful image in football.

He then led Indiana to the first 10-win season in school history and a possible push for the College Football Playoff. No. 5 Indiana (10-0, 7-0 Big Ten) has one more win than its combined total over the previous three seasons. Its No. 5 ranking is one spot shy of the team’s highest ever, last reached in 1967, also the last time the Hoosiers won or shared a Big Ten title.

Indiana has scored at least 40 points seven times, won nine times by 14 or more points and trailed only twice briefly all season.

“We were confident IU could become a winning program and we love what he’s building here,” Dolson said in a statement. “We love the student-athletes that he’s bringing here. We love how our fanbase has rallied around this team and made Memorial Stadium the place to be on Saturday afternoons. And now, we love the fact that he’s going to be doing all those things right here in Bloomington for a long, long time.”

A source told ESPN’s Adam Rittenberg that Indiana will also significantly increase the pool for Cignetti’s assistants and staff.

The Hoosiers are on a bye this week before a pivotal matchup with No. 2 Ohio State next Saturday that could determine Indiana’s playoff hopes and a potential spot in the Big Ten championship game.

Information from The Associated Press was used in this report.

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