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This week the leaders were selling their visions to voters as they launched their manifestos, and Sunak and Starmer went head to head in Grimbsy at the Sky News live election special The Battle For Number 10.

Watch their journeys in the latest week in our animated map below.

This campaign is being fought on new electoral boundaries, with many constituencies undergoing significant changes since 2019.

For the purposes of this analysis, we use notional results based on calculations by Colin Rallings and Michael Thrasher, Honorary Professors at the University of Exeter, which estimate the 2019 election seat results if they had taken place on the new constituency boundaries.

Manifesto week

We’re now more than halfway through the general election campaign and voting will soon be under way as postal ballots start to arrive through letterboxes.

In the final pushes to persuade the electorate, this week the parties have been releasing their manifestos.

The choices they’ve made about where to launch them reveal a narrative of safety.

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The prime minister chose Northamptonshire South in the East Midlands to launch the Conservative manifesto, where they have a 42.4% majority.

This is Andrea Leadsom’s old seat, one of the safer Conservative constituencies in that region. Boundaries have changed over time, but none of its predecessors have been Labour.

But it’s starting to look like there are no safe Tory seats. Recent Sky News/YouGov MRP polling suggests they could lose it, placing this seat as a “toss-up” Conservative hold, i.e. too close to call. If Labour won here, the required swing of 21.2 means they’d be well into decisive majority territory.

On Thursday Sir Keir Starmer chose Manchester Central as the launching pad for Labour’s manifesto. This is Lucy Powell’s seat and her majority is 44.4%.

This is home turf, and a rare venture into Labour heartlands for Starmer, who so far has only visited seats his party already hold three times in his 23 constituency tally – a safe choice for a safety first manifesto.

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Both location choices are key areas of support for the main parties. The Greens did the same in choosing to launch in Hove, the home of their first and only seat in the House of Commons, Brighton Pavilion.

Sir Ed Davey, who has been keeping everyone guessing throughout his campaign, made the curious choice of Hackney South & Shoreditch, a seat that has been Labour since its creation, represented by chair of The Public Accounts Committee Meg Hillier since 2005.

But he was soon back on the attack in Tory territory, following up with a visit to ride a rollercoaster at Thorpe Park in Surrey.

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Ultimate guide to the election

Where are the troops?

The prime minister has cut a lone figure on the campaign trail, rarely seen with senior members of his party or indeed visiting their seats.

As Sky News revealed earlier this week, his image and Conservative Party branding have often been absent on much of their campaign material. One man who did make an appearance on Andrea Jenkyns’ leaflets for Leeds South West was Reform leader Nigel Farage, and that’s indicative of Sunak’s problem.

In the first two weeks he was fighting on two fronts, but now it seems the new Reform leader has just opened a third. Sunak’s woeful week ended with a YouGov poll suggesting his party could have now even dropped into third place.

So which cabinet ministers in trouble have had a visit from Sunak to boost their chances?

This week, none of them, and since the start of the campaign, just two of them.

Those were Work an Pensions Secretary Mel Stride’s Devon Central in the first week of campaigning, and Michelle Donelan, Science, Innovation and Technology Secretary in Melksham & Devizes in the second week.

He has visited four other ministerial seats, all of which polling has suggested could be at risk. Those were Justin Tomlinson in Swindon North, Jacob Young in Redcar, David Johnston in Didcot & Wantage, and David Rutley in Macclesfield.

So far no visit from the PM to the likes of Penny Mordaunt, Johnny Mercer and Grant Shapps, all of whom are said to be in a close fight for their parliamentary careers.

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Highlights from Sky’s leaders’ event

Sir Keir Starmer has also spent little time in shadow cabinet constituencies, instead taking many of them on the road with him to seats he’s targeting from the Tories.

Some have also been deployed in key areas where they’re popular, like deputy Labour leader Angela Rayner who has been spending time in the north of England seats that Labour lost to the Conservatives in recent elections. She’s also been hitting “true blue” northern areas like Macclesfield and Altrincham & Sale West, which have never been represented by a Labour MP.

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Battle is in the areas that take Labour to a large majority

At Sky’s event on Wednesday, Starmer let slip that he’s expecting to be in government.

A national uniform swing of 8.3 points from the Conservatives would make Labour the largest party, one of 12.7 would deliver them a majority. If Labour uses its vote more efficiently than in the past and gains extra seats in Scotland then it reduces the overall swing required.

So far, Starmer has visited nine target constituencies which require swings of less 8.3 points vs 11 which require a greater vote swing. One of those which he visited this this week was Redcar, where Sunak went last week.

Labour’s candidate Anna Turley is trying to win it back after losing to the Conservatives in 2019. Last week we outlined its importance for each party’s campaign.

He has only visited five places where the swing required is more than 12.7, such as Nuneaton, a Brexit voting constituency in the West Midlands held by Labour in the early Blair years but Conservative since Cameron. The required swing to gain for Labour is 14.5 points.

Twenty-one of the 34 seats that Sunak has visited are Con-Lab battles that he defends. Seven have swings of less than 8.3 for it to be a Labour gain, while eight require swings bigger than 12.7.

Then there is the final front on which Sunak is defending: against the Lib Dems. Sunak has been to 11 seats where he’s fighting them off, such as Horsham in West Sussex this week where the Lib Dems need a swing of 15.5.

All bar two of Davey’s 27 visits have been to targets the Tories defend, where the average swing needed is 22.4 points.


Dr Hannah Bunting is a Sky News elections analyst and Co-director of The Elections Centre at the University of Exeter.


The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.

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‘My lawyers are ready’ for questions about corruption claims, ex-minister tells Sky News

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'My lawyers are ready' for questions about corruption claims, ex-minister tells Sky News

Tulip Siddiq has told Sky News her “lawyers are ready” to handle any formal questions about allegations she is involved in corruption in Bangladesh.

Asked whether she regrets apparent links with the Bangladeshi Awami League political party, Ms Siddiq said “why don’t you look at my legal letter and see if I have any questions to answer… [the Bangladeshi authorities] have not once contacted me and I’m waiting to hear from them”.

The London MP resigned as a Treasury minister in January after being named in several corruption inquiries in Bangladesh.

In her first public comments since leaving government, Ms Siddiq said “there’s been allegations for months on end and no one has contacted me”.

Last month, the interim leader of Bangladesh told Sky News the MP had “wealth left behind” in the country “and should be made responsible”.

Lawyers acting for Ms Siddiq wrote to the Bangladeshi Anti Corruption Commission (ACC) several weeks ago saying the allegations were “false and vexatious”.

The letter said the ACC must put questions to Ms Siddiq “by no later than 25 March 2025” or “we shall presume that there are no legitimate questions to answer”.

More on Bangladesh

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Staff from the NCA visited Bangladesh as part of initial work to support the interim government in the country.

In a post online today, the former minister said the deadline had expired and the authorities had not replied.

Sky News has approached the Bangladeshi government for comment.

The allegations against Ms Siddiq are focused on links to her aunt Sheikh Hasina – who served as the prime minister of Bangladesh for 20 years.

Ms Hasina was forced to flee the country in August following weeks of deadly protests.

She is accused of becoming an autocrat, with politically-motivated arrests, extra-judicial killings and other abuses allegedly happening on her watch. Hasina claims it’s all a political witch hunt.

Electrocuted on their genitals and mouths sewn up: Inside Bangladesh’s ‘death squad’ jails

Ms Siddiq was found to have lived in several London properties that had links back to the Awami League political party that her aunt still leads.

She referred herself to the prime minister’s standards adviser Sir Laurie Magnus who said he had “not identified evidence of improprieties” but added it was “regrettable” Ms Siddiq had not been more alert to the “potential reputational risks” of the ties to her aunt.

Ms Siddiq said continuing in her role would be “a distraction” for the government but insisted she had done nothing wrong.

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Former New York governor advised OKX over $505M federal probe: Report

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Former New York governor advised OKX over 5M federal probe: Report

Former New York governor advised OKX over 5M federal probe: Report

Cryptocurrency exchange OKX reportedly hired former New York Governor Andrew Cuomo to advise it over the federal probe that resulted in the firm pleading guilty to several violations and agreeing to pay $505 million in fines and penalties.

Cuomo, a New York-registered attorney, advised OKX on legal issues stemming from the probe sometime after August 2021 when he resigned as New York overnor, Bloomberg reported on April 2, citing people familiar with the matter.

“He spoke with company executives regularly and counseled them on how to respond to the criminal investigation,” Bloomberg said.

The Seychelles-based firm pled guilty to operating an unlicensed money-transmitting business in violation of US Anti-Money Laundering laws on Feb. 24 and agreed to pay $84 million worth of penalties while forfeiting $421 million worth of fees earned from mostly institutional clients.

The breaches occurred from 2018 to 2024 despite OKX having an official policy preventing US persons from transacting on its crypto exchange since 2017, the Department of Justice noted at the time.

A spokesperson for Cuomo, Rich Azzopardi, told Bloomberg that Cuomo has been providing private legal services representing individuals and corporations on a variety of matters since resigning as New York governor.

“He has not represented clients before a New York city or state agency and routinely recommends former colleagues for positions,”  Azzopardi added.

OKX reportedly wasn’t willing to comment on its relationships with outside firms.

Cuomo also influenced OKX to make executive appointments: Bloomberg

Cuomo, who is now running for mayor of New York City, also advised OKX to appoint his friend US Attorney Linda Lacewell to OKX’s board of directors, Bloomberg said.

Lacewell, a former superintendent of the New York Department of Financial Services, was added to the board in 2024 and was named OKX’s new chief legal officer on April 1, according to a recent company statement.

Former New York governor advised OKX over $505M federal probe: Report

Source: Linda Lacewell

Related: New York bill aims to protect crypto investors from memecoin rug pulls

After the investigation concluded, OKX said it would seek out a compliance consultant to remedy the issues stemming from the federal probe and bolster its regulatory compliance program.

“Our vision is to make OKX the gold standard of global compliance at scale across different markets and their respective regulatory bodies,” OKX CEO Star Xu said in a Feb. 24 X post.

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Trump imposes 10% tariff on all countries, reciprocal levies on trading partners

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Trump imposes 10% tariff on all countries, reciprocal levies on trading partners

Trump imposes 10% tariff on all countries, reciprocal levies on trading partners

United States President Donald Trump signed an executive order establishing reciprocal tariffs on trading partners and a 10% baseline tariff on all imports from all countries.

The reciprocal levies on will be approximately half of what trading partners charge for US imports, Trump said. For example, China currently has a tariff of 67% on US imports, so US reciprocal tariffs on Chinese goods will be 34%. Trump also announced a standard 25% tariff on all automobile imports.

Trump told the media that tariffs would return the country to economic prosperity seen in previous centuries:

“From 1789 to 1913, we were a tariff-backed nation. The United States was proportionately the wealthiest it has ever been. So wealthy, in fact, that in the 1880s, they established a commission to decide what they were going to do with the vast sums of money they were collecting.”

“Then, in 1913, for reasons unknown to mankind, they established the income tax so that citizens, rather than foreign countries, would start paying,” Trump said.

Economy, US Government, United States, Donald Trump

Full breakdown of reciprocal tariffs by country. Source: Cointelegraph

Trump presented the tariffs through the lens of economic protectionism and hinted at returning to the economic policies of the 19th century by using them to replace the income tax.

Related: Bitcoin rally to $88.5K obliterates bears as spot volumes soar — Will a tariff war stop the party?

Trump proposes eliminating federal income tax and replacing it with tariff revenue

Trump proposed the idea of abolishing the Internal Revenue Service (IRS) and funding the federal government exclusively through trade tariffs while still on the campaign trail in October 2024.

According to accounting automation company Dancing Numbers, Trump’s plan could save each American taxpayer $134,809-$325,561 in taxes throughout their lives.

Economy, US Government, United States, Donald Trump

US President Donald Trump addresses the media about reciprocal trade tariffs at the April 2 press event. Source: Fox 4 Dallas

The higher range of the tax savings estimate will only occur if other wage-based taxes are eliminated at the state and municipal levels.

Commerce Secretary Howard Lutnick, who assumed office in February, also voiced support for replacing the IRS with the “External Revenue Service.”

Lutnick said that the US government cannot balance a budget yet consistently demands more from its citizens every year. Tariffs will also protect American workers and strengthen the US economy, he said.

Magazine: Elon Musk’s plan to run government on blockchain faces uphill battle

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