Entertainment

What time you should actually arrive at cinema to avoid adverts

Published

1 year ago

June 15, 2024

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The time on your ticket is 7pm, but you already know it’s not going to start then.

So, what time do you get to the cinema?

If you’re arriving at 7.10pm, you’re almost certainly safe, but any later and you may cut it fine.

Here, we’ve gathered information from the UK’s major cinema chains and spoken to experts about how long you can expect adverts and trailers to run until the main event actually begins.

Cineworld

According to the Cineworld website, ads and trailers “normally last between 30-45 minutes before the actual film begins”.

The cinema also asks customers to collect tickets at least 20 minutes before the listed time “to make the most of their visit”.

Odeon

There appears to be a shorter wait at Odeon, which claims advert and trailer length is “typically 15-25 minutes” – but this varies with each performance and can be “considerably less”.

“We always recommend to avoid disappointment you arrive with enough time to enter the screen at the scheduled performance start time,” the website says.

Everyman

There’s a wider range at Everyman, which says it plays 25 minutes’ worth of adverts and trailers.

But beware – “the length of ads and trailers varies for special events and it can be between 15 and 40 minutes, subject to type of event”.

Showcase

There isn’t any specific information on the website and we got no response when we reached out to them, but Showcase did respond to a customer on social media on this very question.

In a May 2022 tweet, the cinema said: “The advertised time is when the adverts/ trailers start and are approximately 20-25 minutes long before each show.”

Vue

Vue offers a more precise window: “Please be aware that most films have around 20 to 25 minutes of ads and trailers before the feature starts.”

Its only recommendation is to be in your seat at the time stated so you “don’t take any chances in missing the start of your film”.

‘In general, it’s 24 minutes’

Karen Stacey, the chief executive of Digital Cinema Media, which supplies advertisement for the likes of Odeon, Vue and Cineworld, told Sky News the wait is typically 24 minutes – 12 minutes for ads, and 12 for trailers.

his remains true whatever the film and whatever the time of day, with about 95% of DCM’s schedules “exactly the same”.

“It’s very formulaic, that’s what consumers are used to,” she said. “By making it consistent in length, people are always happy to come and join in.”

She said 24 minutes gives schedulers enough time to prepare the film and allow a more staggered entry for the audience – while also bringing in revenue.

Any longer than half an hour, though, is “rare”.

“Cinemas want to have as many films in as possible and they want to be mindful they don’t finish too late in the evening,” Ms Stacey said.

“My experience working with them is they are quite strict.”

Are there rules over the length?

As the above suggests, there aren’t any set rules or procedures governing cinema advertising length.

Kathryn Jacob, chief executive of cinema advertising company Pearl & Dean, said the length was determined by the cinema.

“Some cinemas take only one ad, like the BFI IMAX, and the maximum length is determined by the cinemas themselves,” she told Sky News.

“Factors determining the length depend on demand from advertisers and the films that a cinema might want to showcase to the audience that’s at the screening via trailers.”

Cinema policy is the key decider and she said research has shown audiences find advertising in cinema “part of the entertainment”.

Do viewers like the adverts and trailers?

Ms Jacob may have a point.

According to research published by DCM, advertising in cinemas is more effective than in any other media.

For a 60-second advert in the cinema, viewers will watch 48 seconds, which is a far higher proportion than TV or social media.

It is also highly trusted, with DCM citing a survey by IPA Touchpoints claiming nearly 100% of respondents say they trust what they see in the cinema – for comparison, 75% trust TV adverts.

Avid cinema-goer Bill Boswell, who pays £18 a month for an unlimited pass at Cineworld on the Isle of Wight, said he was happy to wait.

“I know that these adverts help pay for the cinema to run,” he told Sky News. “The cinema is my place to escape, so it’s good for my mental health and I would not want to lose it.

“If I watch at home, I can sometimes reach for my mobile phone, but a film on the big screen would get my 100% attention, so I just accept the pre-show adverts.”

But what are the drawbacks?

The main thing Mr Boswell considers is his car, as his nearest Cineworld offers three hours of free parking.

“I would sometimes plan on 30 minutes of trailers and work back so I can fit the free parking in, as the cinema costs enough already,” he said.

“If the film is more than two and a half hours, I park outside town and walk to the cinema.”

Consumer expert Martin Lewis raised parking tickets as one of the issues in a 2019 tweet, in which he said he waited 33 minutes for a film to start.

Responding to one user, he said greater clarity would help customers to save on parking tickets and babysitting, while giving “legitimate expectation”.

“And there’s no rigorous research that prices [cinema tickets] would go up – they’re often set by market demand,” he added.

Are there alternatives?

If you want to avoid the pre-show altogether, your best bet might be independent or community cinemas.

Draycott Community Cinema, for example, is the only cinema in the Somerset village and is run by volunteers.

Committee member Chloe Haywood told Sky News they are always debating how long to make their pre-show.

They try to keep it to two short trailers, often without any adverts – though they are planning to find a sponsor later this year.

“We do find that it sets the audience up for the screening,” she said, referring to their brief pre-show.

“We don’t have trailers for long. They’re to advertise the next two films, any local news that might be of interest, and then standard ‘switch off your phones’ type info.”

Entertainment

Jimmy Kimmel’s show pulled over comments about Charlie Kirk

Published

6 hours ago

September 17, 2025

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Jimmy Kimmel's show pulled over comments about Charlie Kirk

US talk show host Jimmy Kimmel has had his programme pulled over “offensive and insensitive” comments about Charlie Kirk.

Kimmel used his show on Monday night to accuse Donald Trump and his allies of “doing their best to fan the flames” following the conservative influencer’s assassination last week.

Disney-owned ABC said it would be taken off-air indefinitely – and with immediate effect – after network operator Nexstar said it would stop broadcasting the programme.

Andrew Alford, president of Nexstar’s broadcasting division, said it “strongly objects” to Kimmel’s comments.

“Mr Kimmel’s comments about the death of Mr Kirk are offensive and insensitive at a critical time in our national political discourse,” he said, with the show to go off-air to “let cooler heads prevail”.

What happened?

Kimmel called out what he believes is hypocrisy in how Republicans have responded to Mr Kirk’s death.

Mr Trump and Vice President JD Vance are among those to cite “left-wing extremism” as a factor in the killing.

Suspected gunman Tyler Robinson appeared in court for the first time on Tuesday night. Prosecutors said he had shared negative views about Kirk, an influential media figure in the MAGA movement.

On the Monday edition of his show, Kimmel drew attention to Capitol rioters who “wanted to hang” Mr Trump’s first term vice president, Mike Pence, for certifying Joe Biden’s 2020 election win.

“Was that the liberal left? Or the toothless army who stormed the Capitol on January 6,” said Kimmel.

His remarks saw the chairman of the Federal Communications Commission, Trump backer Brendan Carr, threaten to “take action” against Disney and ABC.

Mr Trump himself had previously welcomed the prospect of Kimmel’s show being cancelled, describing him on his Truth Social platform as someone with “absolutely NO TALENT”.

A representative for Kimmel did not immediately respond to a request for comment.

Kimmel follows in Colbert’s footsteps

The abrupt removal of Jimmy Kimmel Live comes after fellow late night host Stephen Colbert saw his programme cancelled, which fans claimed was a result of his criticism of Mr Trump.

Mr Trump presents himself as a staunch advocate of free speech, but regularly rails against media organisations which criticise him. This week he launched a lawsuit against The New York Times.

CBS announced in July it would end The Late Show when its current series ends next May.

In a statement, the network said the move was “not related in any way to the show’s performance, content or other matters happening at Paramount.”

Mr Trump praised the move, saying “his talent was even worse than his ratings”.

Colbert’s Late Show won an Emmy for outstanding talk series for the first time at the weekend.

Entertainment

Robert Redford’s grandchildren pay tribute to Hollywood icon as they share family photos

Published

7 hours ago

September 17, 2025

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Robert Redford's grandchildren pay tribute to Hollywood icon as they share family photos

Robert Redford’s grandchildren have paid tribute to the Hollywood icon with a series of never-before-seen family photos.

Redford died on Tuesday at the age of 89 in the mountains of Utah “surrounded by those he loved”, according to his representative Cindi Berger.

Now Conor Schlosser, the 33-year-old son of Redford’s eldest daughter Shauna Redford, 64, has posted five photos on Instagram with the movie star, including three throwback pictures from his childhood of the pair together.

In them, they are riding a horse, opening a present and playing golf.

Mr Schlosser, 33, also shared two more recent pictures with Redford, including one of them enjoying a meal and the other of him with his arm around his grandfather.

In a caption that accompanied the social media post, he wrote: “He was larger than life to the world, but to his family, he was simply that … family. “Rest in peace, Grandpa.🐎”.”

He added: “If anyone has a favorite story of him you’d like to share, please send it to me in a private message – I’d love to collect them.”

Read more:
Redford’s career in pictures

His cousin, Lena Hart Redford, the 29-year-old daughter of Redford’s late son, James Redford, also posted a number of pictures with the Hollywood star on Instagram.

There were photos of her on a horse with her grandfather and also with him on a film set. She also included a photo of her late father with Redford in the post, which she captioned with a red heart emoji.

And in a tribute on Instagram Stories, she shared a throwback image of her and Redford wearing Kangol-brand beanies. “Taught me so much. … Had us all in Kangol,” she wrote.

She also posted a picture of Redford and her father horseback riding. “Dad & grandpa, I feel like they are riding awesome horses in heaven,” she wrote.

Lena Redford’s brother, Dylan Redford, shared a picture with his grandfather on his Instagram Stories.

He wrote: “He was best grampa a grandson could ask for. He also made amazing things, helped others make amazing things, and tried to make the world a better place.”

Redford fathered four children with his first wife Lola Van Wagenen – sons Scott and James and daughters Shauna and Amy.

Scott died in 1959 from sudden infant death syndrome aged only two months, while his younger son James died aged 58 of cancer in 2020.

Redford is survived by his wife Sibylle Szaggars Redford, daughters Shauna and Amy and seven grandchildren.

Entertainment

Bob Geldof reveals why he won’t run for Irish presidency

Published

1 day ago

September 17, 2025

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Bob Geldof reveals why he won't run for Irish presidency

Bob Geldof has confirmed he will not be running for the Irish presidency – and says it’s partly because he’d “miss London”.

Speaking to Sky News at the Sky Arts Awards on Tuesday night, the 73-year-old musician and aid campaigner said: “My kids are here, my missus is here, my homes are here.

“I’d miss London. The band is here, I wouldn’t be able to play.”

In Ireland, any Irish citizen over 35 can run for president – but to get on the ballot, a candidate must be nominated by 20 members of parliament or four local authorities.

Geldof said: “I simply wouldn’t have had time.”

He said he had considered it, thinking it could be something “new, interesting and useful”, 50 years after finding fame in The Boomtown Rats, and 40 years after launching Band Aid.

Geldof said he’d briefly spoken to Prime Minister Micheal Martin, asking him: “‘What would you think about Bob Geldof being the candidate for the Fianna Fail Party?’ He said, ‘I think it’d be great, but I’ve already chosen someone’.

“I said, ‘That’s the end of the conversation Taoiseach, thanks very much,’ and that was it.”

Former football manager Jim Gavin was later announced as Fianna Fail’s official candidate.

Conor McGregor pulls out

Geldof admitted he was relieved former mixed martial arts fighter Conor McGregor was no longer in the running.

McGregor, who had promised to curb immigration in order to protect “Irish culture” and to give power “back to the people,” announced he was withdrawing from the race earlier this week.

Ex-Riverdance performer Michael Flatley, 67, has also expressed an interest in running for office.

This year’s ballot deadline is midday on 24 September, a month ahead of the election on 24 October. A largely ceremonial role, representing Ireland at home and abroad, it runs for a seven-year term.

‘Please stop,’ Geldof tells Israel

Geldof, who has Jewish heritage and is the Founding Patron of the British Holocaust Museums Aegis Trust for Genocide Studies, also spoke passionately about the ongoing Israel-Hamas war.

Following a UN Commission report which found Israel was committing genocide in Gaza, Geldof said: “When you purposefully starve children as an instrument of war then you are a war criminal.”

He went on: “People simply don’t have the bandwidth to deal with the cost of living, the flag waving, the horror of Ukraine, the horrors of Gaza. They’re just tired, and they just want Israel to please stop it. And the UN has just confirmed that. Stop.”

The accusation of genocide has been made by the UN Independent International Commission of Inquiry on the Occupied Palestinian Territory.

Israel’s foreign ministry said it “categorically rejects this distorted and false report” and called for the commission to be abolished.

Geldof was speaking at the prestigious Sky Arts event, where he was recognised for his influence as a musician and cultural figure over the last five decades with a lifetime achievement award.

Never afraid to be outspoken, he was one of the defining voices of the 1970s punk era before going on to co-create Band Aid and the historic Live Aid concerts, reshaping the relationship between music and global activism.

Geldof performed with his band, The Boomtown Rats, during the ceremony which took place at London’s Roundhouse, hosted by comedian Bill Bailey.

See all the Sky Arts Awards winners here.