Entertainment

What time you should actually arrive at cinema to avoid adverts

Published

6 days ago

June 15, 2024

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The time on your ticket is 7pm, but you already know it’s not going to start then.

So, what time do you get to the cinema?

If you’re arriving at 7.10pm, you’re almost certainly safe, but any later and you may cut it fine.

Here, we’ve gathered information from the UK’s major cinema chains and spoken to experts about how long you can expect adverts and trailers to run until the main event actually begins.

Cineworld

According to the Cineworld website, ads and trailers “normally last between 30-45 minutes before the actual film begins”.

The cinema also asks customers to collect tickets at least 20 minutes before the listed time “to make the most of their visit”.

Odeon

There appears to be a shorter wait at Odeon, which claims advert and trailer length is “typically 15-25 minutes” – but this varies with each performance and can be “considerably less”.

“We always recommend to avoid disappointment you arrive with enough time to enter the screen at the scheduled performance start time,” the website says.

Everyman

There’s a wider range at Everyman, which says it plays 25 minutes’ worth of adverts and trailers.

But beware – “the length of ads and trailers varies for special events and it can be between 15 and 40 minutes, subject to type of event”.

Showcase

There isn’t any specific information on the website and we got no response when we reached out to them, but Showcase did respond to a customer on social media on this very question.

In a May 2022 tweet, the cinema said: “The advertised time is when the adverts/ trailers start and are approximately 20-25 minutes long before each show.”

Vue

Vue offers a more precise window: “Please be aware that most films have around 20 to 25 minutes of ads and trailers before the feature starts.”

Its only recommendation is to be in your seat at the time stated so you “don’t take any chances in missing the start of your film”.

‘In general, it’s 24 minutes’

Karen Stacey, the chief executive of Digital Cinema Media, which supplies advertisement for the likes of Odeon, Vue and Cineworld, told Sky News the wait is typically 24 minutes – 12 minutes for ads, and 12 for trailers.

his remains true whatever the film and whatever the time of day, with about 95% of DCM’s schedules “exactly the same”.

“It’s very formulaic, that’s what consumers are used to,” she said. “By making it consistent in length, people are always happy to come and join in.”

She said 24 minutes gives schedulers enough time to prepare the film and allow a more staggered entry for the audience – while also bringing in revenue.

Any longer than half an hour, though, is “rare”.

“Cinemas want to have as many films in as possible and they want to be mindful they don’t finish too late in the evening,” Ms Stacey said.

“My experience working with them is they are quite strict.”

Are there rules over the length?

As the above suggests, there aren’t any set rules or procedures governing cinema advertising length.

Kathryn Jacob, chief executive of cinema advertising company Pearl & Dean, said the length was determined by the cinema.

“Some cinemas take only one ad, like the BFI IMAX, and the maximum length is determined by the cinemas themselves,” she told Sky News.

“Factors determining the length depend on demand from advertisers and the films that a cinema might want to showcase to the audience that’s at the screening via trailers.”

Cinema policy is the key decider and she said research has shown audiences find advertising in cinema “part of the entertainment”.

Do viewers like the adverts and trailers?

Ms Jacob may have a point.

According to research published by DCM, advertising in cinemas is more effective than in any other media.

For a 60-second advert in the cinema, viewers will watch 48 seconds, which is a far higher proportion than TV or social media.

It is also highly trusted, with DCM citing a survey by IPA Touchpoints claiming nearly 100% of respondents say they trust what they see in the cinema – for comparison, 75% trust TV adverts.

Avid cinema-goer Bill Boswell, who pays £18 a month for an unlimited pass at Cineworld on the Isle of Wight, said he was happy to wait.

“I know that these adverts help pay for the cinema to run,” he told Sky News. “The cinema is my place to escape, so it’s good for my mental health and I would not want to lose it.

“If I watch at home, I can sometimes reach for my mobile phone, but a film on the big screen would get my 100% attention, so I just accept the pre-show adverts.”

But what are the drawbacks?

The main thing Mr Boswell considers is his car, as his nearest Cineworld offers three hours of free parking.

“I would sometimes plan on 30 minutes of trailers and work back so I can fit the free parking in, as the cinema costs enough already,” he said.

“If the film is more than two and a half hours, I park outside town and walk to the cinema.”

Consumer expert Martin Lewis raised parking tickets as one of the issues in a 2019 tweet, in which he said he waited 33 minutes for a film to start.

Responding to one user, he said greater clarity would help customers to save on parking tickets and babysitting, while giving “legitimate expectation”.

“And there’s no rigorous research that prices [cinema tickets] would go up – they’re often set by market demand,” he added.

Are there alternatives?

If you want to avoid the pre-show altogether, your best bet might be independent or community cinemas.

Draycott Community Cinema, for example, is the only cinema in the Somerset village and is run by volunteers.

Committee member Chloe Haywood told Sky News they are always debating how long to make their pre-show.

They try to keep it to two short trailers, often without any adverts – though they are planning to find a sponsor later this year.

“We do find that it sets the audience up for the screening,” she said, referring to their brief pre-show.

“We don’t have trailers for long. They’re to advertise the next two films, any local news that might be of interest, and then standard ‘switch off your phones’ type info.”

Entertainment

Jane Fonda leads tributes to Hollywood legend Donald Sutherland

Published

3 hours ago

June 21, 2024

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Jane Fonda leads tributes to Hollywood legend Donald Sutherland

Tributes have poured in for actor Donald Sutherland after he died following a long illness.

The 88-year-old was best known for his roles in Ordinary People, The Hunger Games franchise and M*A*S*H.

His son, Kiefer Sutherland, confirmed the news “with a heavy heart” as Oscar-winner Jane Fonda and other stars of the big screen led tributes to the Canadian actor.

“With a heavy heart, I tell you that my father, Donald Sutherland, has passed away.

“I personally think one of the most important actors in the history of film.

“Never daunted by a role, good, bad or ugly. He loved what he did and did what he loved, and one can never ask for more than that. A life well lived,” the son said of his father.

Among Sutherland’s best-known roles was the detective John Klute, who attempted to protect Fonda’s character Bree Daniels from a killer stalking her.

US actress Fonda shared a black-and-white image of Sutherland from their 1971 hit where she won her Oscar for best actress, and said: “I am heartbroken,”.

The pair dated for a period in 1971 and staged a travelling anti-war roadshow for US soldiers.

Leading politicians like US President Joe Biden and Canadian Prime Minister Justin Trudeau also paid tribute after the actor’s passing.

Mr Trudeau called him a “truly great Canadian artist”, after he learned of his death during a news conference relating to a national school food programme.

Mr Biden described Sutherland as a “one-of-a-kind actor who inspired and entertained the world for decades” in a post on X.

Dame Helen Mirren was among the British actors and actresses paying tribute.

She appeared alongside Sutherland in 2017’s The Leisure Seeker, following their 1990 drama Bethune: The Making Of A Hero.

“Donald Sutherland was one of the smartest actors I ever worked with,” Dame Helen said in a statement.

“He had a wonderful enquiring brain and a great knowledge on a wide variety of subjects.

“He combined this great intelligence with a deep sensitivity and with a seriousness about his profession as an actor.

“This all made him into the legend of film that he became.”

Most recently, many will know Sutherland from his role in The Hunger Games franchise where he played dictator President Coriolanus Snow.

The official account for The Hunger Games film called him “the kindest man in the world” who portrayed “the most corrupt, ruthless dictator we’ve ever seen”.

Throughout his career, Sutherland is perhaps best known as the womanising Captain Benjamin Franklin ‘Hawkeye’ Pierce Junior, from the 1970 film version M*A*S*H.

His co-star Elliott Gould, who played the Captain ‘Trapper’ John Francis Xavier McIntyre, called Sutherland a “giant” who was “enormously kind and generous”.

Gould recalled they were both “young fathers” when they worked together and said his death “really profoundly hurts because Donald was like my brother, and a big part of my own career”.

Rob Lowe, known for his role in The West Wing and a number of other movies, said Sutherland was “one of our greatest actors” and that it had been an “honour” to star alongside him on the miniseries Salem’s Lot, in 2004.

“I will never forget his charisma and ability,” Lowe said.

Others, including Elijah Wood, who rose to fame playing Frodo Baggins, paid tribute as well.

Sutherland is survived by his wife Francine Racette, sons Roeg, Rossif, Angus, and Kiefer, daughter Rachel, and four grandchildren.

His agency said a private celebration of his life will be held by the family.

Entertainment

Donald Sutherland, Hunger Games and Kelly’s Heroes actor, dies

Published

12 hours ago

June 20, 2024

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Donald Sutherland, Hunger Games and Kelly's Heroes actor, dies

Donald Sutherland, who appeared in films including The Hunger Games and Kelly’s Heroes, has died at the age of 88.

His agency, CAA, said he died in Miami “after a long illness”.

The Canadian actor won an Emmy and a Golden Globe for his performance in the mini-series Citizen X.

In 2017, he received an honorary Oscar.

His son, fellow actor Kiefer Sutherland, said “with a heavy heart” that his father had “passed away”.

“I personally think [he was] one of the most important actors in the history of film,” Kiefer Sutherland posted on X, adding that he was “never daunted by a role – good, bad or ugly”.

“He loved what he did and did what he loved, and one can never ask for more than that. A life well lived.”

In the Hunger Games franchise, Donald Sutherland played President Snow alongside Jennifer Lawrence.

In Kelly’s Heroes he starred alongside Telly Savalas and Clint Eastwood as Sergeant Oddball – on a mission to steal gold from the Nazis.

“I love to work – I passionately love to work,” Sutherland told US talk show host Charlie Rose in 1998.

“I love to feel my hand fit into the glove of some other character. I feel a huge freedom – time stops for me. I’m not as crazy as I used to be, but I’m still a little crazy.”

His “breakthrough performances” were in 1967 movie The Dirty Dozen and MASH, CAA said.

He also took parts in Robert Redford’s Ordinary People and Oliver Stone’s JFK.

He is survived by his wife Francine Racette, sons Roeg, Rossif, Angus, and Kiefer, daughter Rachel, and four grandchildren.

“A private celebration of his life will be held by the family,” CAA said.

Born in St John, New Brunswick, on the east coast of Canada in July 1935, he was the son of a salesman and a mathematics teacher.

He started university in Toronto as an engineering student but switched to English and started acting in college productions.

Entertainment

Travis Scott arrested for ‘causing a disturbance while drunk and trespassing’

Published

18 hours ago

June 20, 2024

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Travis Scott arrested for 'causing a disturbance while drunk and trespassing'

Rapper Travis Scott has been arrested for “disorderly intoxication and trespassing”, police in the US have said.

Scott, who has two children with Kylie Jenner, was arrested for causing a “disturbance” on a charter boat at the Miami Beach Marina, where he “was drunk, and asked to leave multiple times”, the Miami Beach Police Department said.

Officers were called to the marina at 12.44 am on Thursday morning to reports of a disturbance, according to official records.

The 10-time Grammy Award nominee was reportedly getting off a charter boat when the owner of the boat asked him to leave, 7News Miami said on its website.

The force said officers found Scott, arguably one of the biggest hip-hop acts in the world, “standing by the dock yelling at the vessel occupants”, and while he complied with their instructions to begin with, he then ignored them, NBC, Sky’s US partner, said.

Officers could sense “a strong smell of alcohol coming from the defendant’s breath”, records showed.

Though he agreed to leave the dock after being threatened with arrest, he did not go quietly.

As he walked to the boardwalk, Scott “walked backwards yelling obscenities to the occupants of the vessel”, police said.

He left the marina, but returned five minutes later and was seen by officers walking back toward the vessel.

Scott spoke to a sergeant he had spoken to earlier and began yelling once again – “becoming erratic” and “disturbing the peace of the occupants of the marina and nearby residential buildings causing a public disturbance”, court documents said.

The 33-year-old musician was arrested at 1.17am and booked into the Turner Guilford Knight Correctional Center at 4.35 am on a charge of alleged disorderly intoxication as well as trespassing property after warning.

He submitted a $650 (£512) bond – $500 (£394) for the trespass charge and $150 (£118) for disorderly intoxication, the Daily Mail said.

Scott, real name Jacques Bermon Webster II, has achieved four number-one hits on the US charts and is known for his energetic live shows and successful albums, including Astroworld.

He has two children with the socialite and media personality, Kylie Jenner, but the pair are no longer together.

His European tour, titled Circus Maximus, is due to start in The Netherlands next Friday and he is scheduled to play Manchester’s Co-Op Live venue on 13 July.

In 2021, 10 fans died in a crowd surge at his Astroworld festival in Houston, Texas, where he was born.