What time you should actually arrive at cinema to avoid adverts
The time on your ticket is 7pm, but you already know it’s not going to start then.
So, what time do you get to the cinema?
If you’re arriving at 7.10pm, you’re almost certainly safe, but any later and you may cut it fine.
Here, we’ve gathered information from the UK’s major cinema chains and spoken to experts about how long you can expect adverts and trailers to run until the main event actually begins.
Cineworld
According to the Cineworld website, ads and trailers “normally last between 30-45 minutes before the actual film begins”.
The cinema also asks customers to collect tickets at least 20 minutes before the listed time “to make the most of their visit”.
Odeon
There appears to be a shorter wait at Odeon, which claims advert and trailer length is “typically 15-25 minutes” – but this varies with each performance and can be “considerably less”.
“We always recommend to avoid disappointment you arrive with enough time to enter the screen at the scheduled performance start time,” the website says.
Everyman
There’s a wider range at Everyman, which says it plays 25 minutes’ worth of adverts and trailers.
But beware – “the length of ads and trailers varies for special events and it can be between 15 and 40 minutes, subject to type of event”.
Pic: PA
Showcase
There isn’t any specific information on the website and we got no response when we reached out to them, but Showcase did respond to a customer on social media on this very question.
In a May 2022 tweet, the cinema said: “The advertised time is when the adverts/ trailers start and are approximately 20-25 minutes long before each show.”
Vue
Vue offers a more precise window: “Please be aware that most films have around 20 to 25 minutes of ads and trailers before the feature starts.”
Its only recommendation is to be in your seat at the time stated so you “don’t take any chances in missing the start of your film”.
‘In general, it’s 24 minutes’
Karen Stacey, the chief executive of Digital Cinema Media, which supplies advertisement for the likes of Odeon, Vue and Cineworld, told Sky News the wait is typically 24 minutes – 12 minutes for ads, and 12 for trailers.
his remains true whatever the film and whatever the time of day, with about 95% of DCM’s schedules “exactly the same”.
“It’s very formulaic, that’s what consumers are used to,” she said. “By making it consistent in length, people are always happy to come and join in.”
She said 24 minutes gives schedulers enough time to prepare the film and allow a more staggered entry for the audience – while also bringing in revenue.
Any longer than half an hour, though, is “rare”.
“Cinemas want to have as many films in as possible and they want to be mindful they don’t finish too late in the evening,” Ms Stacey said.
“My experience working with them is they are quite strict.”
Pic: iStock
Are there rules over the length?
As the above suggests, there aren’t any set rules or procedures governing cinema advertising length.
Kathryn Jacob, chief executive of cinema advertising company Pearl & Dean, said the length was determined by the cinema.
“Some cinemas take only one ad, like the BFI IMAX, and the maximum length is determined by the cinemas themselves,” she told Sky News.
“Factors determining the length depend on demand from advertisers and the films that a cinema might want to showcase to the audience that’s at the screening via trailers.”
Cinema policy is the key decider and she said research has shown audiences find advertising in cinema “part of the entertainment”.
Do viewers like the adverts and trailers?
Ms Jacob may have a point.
According to research published by DCM, advertising in cinemas is more effective than in any other media.
For a 60-second advert in the cinema, viewers will watch 48 seconds, which is a far higher proportion than TV or social media.
It is also highly trusted, with DCM citing a survey by IPA Touchpoints claiming nearly 100% of respondents say they trust what they see in the cinema – for comparison, 75% trust TV adverts.
Avid cinema-goer Bill Boswell, who pays £18 a month for an unlimited pass at Cineworld on the Isle of Wight, said he was happy to wait.
“I know that these adverts help pay for the cinema to run,” he told Sky News. “The cinema is my place to escape, so it’s good for my mental health and I would not want to lose it.
“If I watch at home, I can sometimes reach for my mobile phone, but a film on the big screen would get my 100% attention, so I just accept the pre-show adverts.”
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But what are the drawbacks?
The main thing Mr Boswell considers is his car, as his nearest Cineworld offers three hours of free parking.
“I would sometimes plan on 30 minutes of trailers and work back so I can fit the free parking in, as the cinema costs enough already,” he said.
“If the film is more than two and a half hours, I park outside town and walk to the cinema.”
Consumer expert Martin Lewis raised parking tickets as one of the issues in a 2019 tweet, in which he said he waited 33 minutes for a film to start.
Responding to one user, he said greater clarity would help customers to save on parking tickets and babysitting, while giving “legitimate expectation”.
“And there’s no rigorous research that prices [cinema tickets] would go up – they’re often set by market demand,” he added.
Are there alternatives?
If you want to avoid the pre-show altogether, your best bet might be independent or community cinemas.
Draycott Community Cinema, for example, is the only cinema in the Somerset village and is run by volunteers.
Pic: Draycott Community Cinema
Committee member Chloe Haywood told Sky News they are always debating how long to make their pre-show.
They try to keep it to two short trailers, often without any adverts – though they are planning to find a sponsor later this year.
“We do find that it sets the audience up for the screening,” she said, referring to their brief pre-show.
“We don’t have trailers for long. They’re to advertise the next two films, any local news that might be of interest, and then standard ‘switch off your phones’ type info.”
Entertainment
BBC apologises over controversial Gaza documentary, with chairman calling it ‘a dagger to the heart’
The BBC has called the ongoing controversy over a documentary on Gaza a “really, really bad moment”, admitting the film’s failings are “a dagger to the heart” of the corporation’s impartiality.
Gaza: How To Survive A Warzone was pulled from iPlayer and will not be broadcast on channels again after it emerged that the child narrator is the son of Ayman Alyazouri, who has worked as Hamas’s deputy minister of agriculture.
Last week, Culture Secretary Lisa Nandy called an “urgent meeting” with the corporation over the film.
BBC director-general Tim Davie and BBC chairman Samir Shah were questioned by MPs during a Culture, Media and Sport Select Committee meeting on Tuesday.
Mr Shah told committee members: “This is a really, really bad moment. It’s is a dagger to the heart of the BBC claim to be impartial and to be trustworthy.”
He said questions over “what went wrong” were asked “on day one” following the programme’s transmission.
He went on: “To my shock, I think that we found that there were serious failings on both sides, on the independent production side as well, as well as on the BBC side.”
Mr Shah said an interim report commissioned by the BBC found “it wasn’t so much the processes were at fault as people weren’t doing their job”.
Mr Shah said he believed the problem was confined to this programme, adding: “On this story we’re examining the how and why, the compliance that determines did not take place.”
However, he also said he thought an independent review into how the BBC covers stories in the Middle East should also be carried out independently.
BBC director general Tim Davie and chairman Samir Shah. Pic: PA
Tim Davie said there was “a lot of frustration and disappointment” over the film, adding: “We’re very sorry to the audience.”
Read more:
Starmer faces calls for UK’s role in Gaza war to be scrutinised
Hamas rejects Israeli request to extend first phase of Gaza ceasefire deal
‘We were not told’
How To Survive A Warzone was made on commission by independent production company Hoyo Films, and features 13-year-old Abdullah al Yazouri, who speaks about life in Gaza during the war between Israel and Hamas.
Mr Davie said there were specific questions asked around Abdullah’s father, and the BBC “found out that we were not told”.
He went on: “At that point, quite quickly, I lost trust in that film. Therefore, I took the decision quite quickly to take it off iPlayer while we do this deep dive.”
Mr Davie said removing the film from iPlayer had been “a very tough decision”.
Discussing whether or not the family involved in the film had been paid for their work, he said: “As I understand it today, the BBC has only made one payment. This was for a licence fee, to the programme maker.”
He said an initial assessment of the economics had showed “that there was a small payment to the sister… It’s totally normal payment because the boy recorded the narration. He went to a studio to do it.”
Describing the fallout as “damaging”, Mr Davie said he believes “overall trust in BBC news remains very high”.
He went on: “We’re not losing all context here. This was a serious failing. But we have trust numbers that we’re very proud of, we’re the most trusted brand in the world. And part of what we do to earn that trust… is actually be highly transparent and go through enormous processes when we fail like this to show how we’re going to fix it.”
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What’s next as the ceasefire deal ends?
Mr Davie says he has “fast-tracked” the review “out of the news department”, where it will be overseen by Peter Johnson, BBC Director, Editorial Complaints and Reviews.
Media watchdog Ofcom sent a letter to the BBC flagging their “ongoing concerns” about the “nature and gravity” of the documentary on Monday, which Mr Shah said he “welcomed”.
The Metropolitan Police said: “Officers from the Met’s Counter Terrorism Command are currently assessing whether any police action is required” in relation to the documentary.
Complaints from both sides
Hoyo Films said in a statement: “We are co-operating fully with the BBC and Peter Johnston (director of editorial complaints and reviews) to help understand where mistakes have been made.
“We feel this remains an important story to tell, and that our contributors – who have no say in the war – should have their voices heard.”
Last week, protesters gathered outside Broadcasting House in London claiming the BBC had aired Hamas propaganda.
The BBC also faced criticism in pulling the documentary, with Gary Lineker, Anita Rani, Riz Ahmed and Miriam Margoyles among more than 500 media figures who had condemned the action.
In an open letter addressed to Mr Davie, Dr Shah and outgoing chief content officer Charlotte Moore, hundreds of TV and film professionals and journalists called the decision to remove the documentary “politically motivated censorship”.
Following the committee session, Artists for Palestine UK, the group that published the letter, accused Mr Davie and Mr Shah of “throwing Palestinian children under the bus”, questioning how the corporation would safeguard the young people who appeared in the documentary.
In a statement, the charity Campaign Against Antisemitism accused the BBC of “marking its own homework”, adding: “No other broadcaster would be permitted this latitude, and no other regulated industry would allow this.”
They also called for the licence fee to be suspended pending an independent investigation into the documentary.
Nominations for the Olivier Awards, British theatre’s most prestigious honours, have been announced.
Following his second Oscar win at the weekend, Adrien Brody is nominated for best actor, for his performance in The Fear Of 13 – a play based on the real-life story of a man who spent 22 years on death row for a rape and murder that he did not commit.
Fellow US stars Billy Crudup and John Lithgow are up against him in the category, along with UK stars Paapa Essiedu and Mark Strong.
Brody, Crudup, Essiedu and Lithgow are all first-time nominees.
In the best actress category, The Crown star Lesley Manville is up against Meera Syal, Indira Varma, Heather Agyepong and Rosie Sheehy.
Manville and Varma both nominated for playing the same role in different productions of the Greek mythology classic Oedipus
Fiddler On The Roof is this year’s most nominated production, with 13 nods.
It’s up for best musical revival, with old favourites including Oliver!, Hello Dolly and Starlight Express.
Starlight Express. Pic: SOLT
In the musical theatre performing categories, John Dagleish is up for best actor for his role in The Curious Case Of Benjamin Button, a decade after his last win.
He’s up against Myles Frost, Simon Lipkin, Jamie Muscato and Adam Dannheisser.
Four-time Olivier winner Imelda Staunton is up for best actress in a musical for her role in Hello Dolly!, her 14th Olivier nomination and her eighth in the category.
She’s competing against Lara Pulver, Chumisa Dornford-May, Lauren Drew and Clare Foster.
Why Am I So Single? Pic: SOLT
Best new play includes Brody’s The Fear Of 13, along with Kyoto, Shifters, Giant and The Years.
Giant and The Years are tied for most nominated play this year with five apiece.
Gina McKee is nominated for best actress in a supporting role, alongside Romola Garai who is double nominated in the same category for her roles in Giant and The Years.
Actress Sharon D Clarke makes up the category.
And in best supporting actor, Ben Whishaw will be battling it out against Jorge Bosch, Tom Edden, and Elliot Levey.
Sunset Boulevard was the big winner at last year’s Olivier Awards, taking home seven gongs and equalling the record for the most prizes for a musical at the ceremony.
The 2025 Olivier Awards will take place on Sunday 6 April at the Royal Albert Hall, hosted by Beverley Knight and Billy Porter.
MJ The Musical. Pic: SOLT
Full list of nominations:
Mastercard Best New Musical
The Curious Case Of Benjamin Button, music & lyrics by Darren Clark, book & lyrics by Jethro Compton at Ambassadors Theatre
MJ The Musical, book by Lynn Nottage at Prince Edward Theatre
Natasha, Pierre & The Great Comet Of 1812, music, lyrics & book by Dave Malloy at Donmar Warehouse
Why Am I So Single?, music, lyrics & book by Toby Marlow & Lucy Moss at Garrick Theatre
Blue-i Theatre Technology Award for Best Set Design
Jon Bausor for Set Design, Toby Olié & Daisy Beattie for Puppetry Design and Satoshi Kuriyama for Projection Design for Spirited Away at London Coliseum
Frankie Bradshaw for Set Design for Ballet Shoes at National Theatre – Olivier
Es Devlin for Set Design for Coriolanus at National Theatre – Olivier
Tom Scutt for Set Design for Fiddler On The Roof at Regent’s Park Open Air Theatre
White Light Award for Best Lighting Design
Paule Constable & Ben Jacobs for Oliver! at Gielgud Theatre
Howard Hudson for Natasha, Pierre & The Great Comet Of 1812 at Donmar Warehouse
Howard Hudson for Starlight Express at Troubadour Wembley Park Theatre
Aideen Malone for Fiddler On The Roof at Regent’s Park Open Air Theatre
TAIT Award for Best New Opera Production
Duke Bluebeard’s Castle by English National Opera at London Coliseum
Festen by The Royal Opera at Royal Opera House
L’Olimpiade by Irish National Opera & The Royal Opera at Royal Opera House
The Tales Of Hoffmann by The Royal Opera at Royal Opera House
Outstanding Achievement in Opera
Aigul Akhmetshina for her performance in Carmen at Royal Opera House
Allan Clayton for his performance in Festen at Royal Opera House
Jung Young-doo for his direction of Lear at Barbican Theatre
Best Family Show
Brainiac Live at Marylebone Theatre
Maddie Moate’s Very Curious Christmas at Apollo Theatre
The Nutcracker at Polka Theatre
Rough Magic at Shakespeare’s Globe – Sam Wanamaker Playhouse
Best New Production in Affiliate Theatre
Animal Farm at Theatre Royal Stratford East by George Orwell, adapted by Tatty Hennessy
Boys On The Verge Of Tears by Sam Grabiner at Soho Theatre
English by Sanaz Toossi at Kiln Theatre
Now, I See by Lanre Malaolu at Theatre Royal Stratford East
What We Talk About When We Talk About Anne Frank by Nathan Englander at Marylebone Theatre
Best New Dance Production
Assembly Hall by Kidd Pivot, Crystal Pite & Jonathon Young at Sadler’s Wells
Frontiers: Choreographers Of Canada – Pite/Kudelka/Portner by The National Ballet Of Canada at Sadler’s Wells
Theatre Of Dreams by Hofesh Shechter Company at Sadler’s Wells
An Untitled Love by A.I.M by Kyle Abraham at Sadler’s Wells
Outstanding Achievement in Dance
Sarah Chun for her performance in Three Short Ballets at Royal Opera House – Linbury Theatre
Tom Visser for his lighting design of Angels’ Atlas as part of Frontiers: Choreographers Of Canada – Pite/Kudelka/Portner at Sadler’s Wells
Eva Yerbabuena for her performance in Yerbagüena at Sadler’s Wells
Best Actor in a Supporting Role
Jorge Bosch for Kyoto at @sohoplace
Tom Edden for Waiting For Godot at Theatre Royal Haymarket
Elliot Levey for Giant at Jerwood Theatre Downstairs at Royal Court Theatre
Ben Whishaw for Bluets at Jerwood Theatre Downstairs at Royal Court Theatre
Best Actress in a Supporting Role
Sharon D Clarke for The Importance Of Being Earnest at National Theatre – Lyttelton
Romola Garai for Giant at Jerwood Theatre Downstairs at Royal Court Theatre
Romola Garai for The Years at Almeida Theatre & Harold Pinter Theatre
Gina McKee for The Years at Almeida Theatre & Harold Pinter Theatre
Gillian Lynne Award for Best Theatre Choreographer
Matthew Bourne for Oliver! at Gielgud Theatre
Julia Cheng for Fiddler On The Roof at Regent’s Park Open Air Theatre
Hofesh Shechter for Oedipus at The Old Vic
Christopher Wheeldon for MJ The Musical at Prince Edward Theatre
Best Costume Design
Hugh Durrant for Robin Hood at The London Palladium
Sachiko Nakahara for Spirited Away at London Coliseum
Tom Scutt for Fiddler On The Roof at Regent’s Park Open Air Theatre
Gabriella Slade for Starlight Express at Troubadour Wembley Park Theatre
d&b audiotechnik Award for Best Sound Design
Nick Lidster for Fiddler On The Roof at Regent’s Park Open Air Theatre
Christopher Shutt for Oedipus at The Old Vic
Thijs van Vuure for The Years at Almeida Theatre & Harold Pinter Theatre
Koichi Yamamoto for Spirited Away at London Coliseum
Outstanding Musical Contribution
Mark Aspinall for Musical Supervision & Additional Orchestrations for Fiddler On The Roof at Regent’s Park Open Air Theatre
Darren Clark for Music Supervision, Orchestrations & Arrangements and Mark Aspinall for Musical Direction, Music Supervision, Orchestrations & Arrangements for The Curious Case Of Benjamin Button at Ambassadors Theatre
Dave Malloy for Orchestrations and Nicholas Skilbeck for Musical Supervision for Natasha, Pierre & The Great Comet Of 1812 at Donmar Warehouse
Asaf Zohar for Compositions and Gavin Sutherland for Dance Arrangements & Orchestration for Ballet Shoes at National Theatre – Olivier
Best Actress in a Supporting Role in a Musical
Liv Andrusier for Fiddler On The Roof at Regent’s Park Open Air Theatre
Amy Di Bartolomeo for The Devil Wears Prada at Dominion Theatre
Beverley Klein for Fiddler On The Roof at Regent’s Park Open Air Theatre
Maimuna Memon for Natasha, Pierre & The Great Comet Of 1812 at Donmar Warehouse
Best Actor in a Supporting Role in a Musical
Andy Nyman for Hello, Dolly! at The London Palladium
Raphael Papo for Fiddler On The Roof at Regent’s Park Open Air Theatre
Layton Williams for Titanique at Criterion Theatre
Tom Xander for Mean Girls at Savoy Theatre
Noël Coward Award for Best New Entertainment or Comedy Play
Ballet Shoes adapted by Kendall Feaver at National Theatre – Olivier
Inside No 9 Stage/Fright by Steve Pemberton & Reece Shearsmith at Wyndham’s Theatre
Spirited Away adapted by John Caird & co-adapted by Maoko Imai at London Coliseum
Titanique by Tye Blue, Marla Mindelle & Constantine Rousouli at Criterion Theatre
Sir Peter Hall Award for Best Director
Eline Arbo for The Years at Almeida Theatre & Harold Pinter Theatre
Jordan Fein for Fiddler On The Roof at Regent’s Park Open Air Theatre
Nicholas Hytner for Giant at Jerwood Theatre Downstairs at Royal Court Theatre
Robert Icke for Oedipus at Wyndham’s Theatre
Best Actress
Heather Agyepong for Shifters at Duke of York’s Theatre
Lesley Manville for Oedipus at Wyndham’s Theatre
Rosie Sheehy for Machinal at The Old Vic
Meera Syal for A Tupperware Of Ashes at National Theatre – Dorfman
Indira Varma for Oedipus at The Old Vic
Best Actor
Adrien Brody for The Fear Of 13 at Donmar Warehouse
Billy Crudup for Harry Clarke at Ambassadors Theatre
Paapa Essiedu for Death Of England: Delroy at @sohoplace
John Lithgow for Giant at Jerwood Theatre Downstairs at Royal Court Theatre
Mark Strong for Oedipus at Wyndham’s Theatre
Cunard Best Revival
The Importance Of Being Earnest by Oscar Wilde at National Theatre – Lyttelton
Machinal by Sophie Treadwell at The Old Vic
Oedipus by Robert Icke at Wyndham’s Theatre
Waiting For Godot by Samuel Beckett at Theatre Royal Haymarket
Piper-Heidsieck Award for Best Musical Revival
Fiddler On The Roof, music by Jerry Bock, lyrics by Sheldon Harnick, book by Joseph Stein at Regent’s Park Open Air Theatre
Hello, Dolly!, music & lyrics by Jerry Herman, book by Michael Stewart at The London Palladium
Oliver!, book, music & lyrics by Lionel Bart, new material & revisions by Cameron Mackintosh at Gielgud Theatre
Starlight Express, music by Andrew Lloyd Webber, lyrics by Richard Stilgoe at Troubadour Wembley Park Theatre
Best Actor in a Musical
John Dagleish for The Curious Case Of Benjamin Button at Ambassadors Theatre
Adam Dannheisser for Fiddler On The Roof at Regent’s Park Open Air Theatre
Myles Frost for MJ The Musical at Prince Edward Theatre
Simon Lipkin for Oliver! at Gielgud Theatre
Jamie Muscato for Natasha, Pierre & The Great Comet Of 1812 at Donmar Warehouse
Best Actress in a Musical
Chumisa Dornford-May for Natasha, Pierre & The Great Comet Of 1812 at Donmar Warehouse
Lauren Drew for Titanique at Criterion Theatre
Clare Foster for The Curious Case Of Benjamin Button at Ambassadors Theatre
Lara Pulver for Fiddler On The Roof at Regent’s Park Open Air Theatre
Imelda Staunton for Hello, Dolly! at The London Palladium
The Londoner Award for Best New Play
The Fear Of 13 by Lindsey Ferrentino at Donmar Warehouse
Giant by Mark Rosenblatt at Jerwood Theatre Downstairs at Royal Court Theatre
Kyoto by Joe Murphy & Joe Robertson at @sohoplace
Shifters by Benedict Lombe at Duke of York’s Theatre
The Years adapted by Eline Arbo, in an English version by Stephanie Bain at Almeida Theatre & Harold Pinter Theatre
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