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The time on your ticket is 7pm, but you already know it’s not going to start then.

So, what time do you get to the cinema?

If you’re arriving at 7.10pm, you’re almost certainly safe, but any later and you may cut it fine.

Here, we’ve gathered information from the UK’s major cinema chains and spoken to experts about how long you can expect adverts and trailers to run until the main event actually begins.

Cineworld

According to the Cineworld website, ads and trailers “normally last between 30-45 minutes before the actual film begins”.

The cinema also asks customers to collect tickets at least 20 minutes before the listed time “to make the most of their visit”.

Odeon

There appears to be a shorter wait at Odeon, which claims advert and trailer length is “typically 15-25 minutes” – but this varies with each performance and can be “considerably less”.

“We always recommend to avoid disappointment you arrive with enough time to enter the screen at the scheduled performance start time,” the website says.

Everyman

There’s a wider range at Everyman, which says it plays 25 minutes’ worth of adverts and trailers.

But beware – “the length of ads and trailers varies for special events and it can be between 15 and 40 minutes, subject to type of event”.

Pic: PA  Cinema foyer popcorn stand
Image:
Pic: PA

Showcase

There isn’t any specific information on the website and we got no response when we reached out to them, but Showcase did respond to a customer on social media on this very question.

In a May 2022 tweet, the cinema said: “The advertised time is when the adverts/ trailers start and are approximately 20-25 minutes long before each show.”

Vue

Vue offers a more precise window: “Please be aware that most films have around 20 to 25 minutes of ads and trailers before the feature starts.”

Its only recommendation is to be in your seat at the time stated so you “don’t take any chances in missing the start of your film”.

‘In general, it’s 24 minutes’

Karen Stacey, the chief executive of Digital Cinema Media, which supplies advertisement for the likes of Odeon, Vue and Cineworld, told Sky News the wait is typically 24 minutes – 12 minutes for ads, and 12 for trailers.

his remains true whatever the film and whatever the time of day, with about 95% of DCM’s schedules “exactly the same”.

“It’s very formulaic, that’s what consumers are used to,” she said. “By making it consistent in length, people are always happy to come and join in.”

She said 24 minutes gives schedulers enough time to prepare the film and allow a more staggered entry for the audience – while also bringing in revenue.

Any longer than half an hour, though, is “rare”.

“Cinemas want to have as many films in as possible and they want to be mindful they don’t finish too late in the evening,” Ms Stacey said.

“My experience working with them is they are quite strict.”

Cinema. Pic: iStock
Image:
Pic: iStock

Are there rules over the length?

As the above suggests, there aren’t any set rules or procedures governing cinema advertising length.

Kathryn Jacob, chief executive of cinema advertising company Pearl & Dean, said the length was determined by the cinema.

“Some cinemas take only one ad, like the BFI IMAX, and the maximum length is determined by the cinemas themselves,” she told Sky News.

“Factors determining the length depend on demand from advertisers and the films that a cinema might want to showcase to the audience that’s at the screening via trailers.”

Cinema policy is the key decider and she said research has shown audiences find advertising in cinema “part of the entertainment”.

Do viewers like the adverts and trailers?

Ms Jacob may have a point.

According to research published by DCM, advertising in cinemas is more effective than in any other media.

For a 60-second advert in the cinema, viewers will watch 48 seconds, which is a far higher proportion than TV or social media.

It is also highly trusted, with DCM citing a survey by IPA Touchpoints claiming nearly 100% of respondents say they trust what they see in the cinema – for comparison, 75% trust TV adverts.

Avid cinema-goer Bill Boswell, who pays £18 a month for an unlimited pass at Cineworld on the Isle of Wight, said he was happy to wait.

“I know that these adverts help pay for the cinema to run,” he told Sky News. “The cinema is my place to escape, so it’s good for my mental health and I would not want to lose it.

“If I watch at home, I can sometimes reach for my mobile phone, but a film on the big screen would get my 100% attention, so I just accept the pre-show adverts.”

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But what are the drawbacks?

The main thing Mr Boswell considers is his car, as his nearest Cineworld offers three hours of free parking.

“I would sometimes plan on 30 minutes of trailers and work back so I can fit the free parking in, as the cinema costs enough already,” he said.

“If the film is more than two and a half hours, I park outside town and walk to the cinema.”

Consumer expert Martin Lewis raised parking tickets as one of the issues in a 2019 tweet, in which he said he waited 33 minutes for a film to start.

Responding to one user, he said greater clarity would help customers to save on parking tickets and babysitting, while giving “legitimate expectation”.

“And there’s no rigorous research that prices [cinema tickets] would go up – they’re often set by market demand,” he added.

Are there alternatives?

If you want to avoid the pre-show altogether, your best bet might be independent or community cinemas.

Draycott Community Cinema, for example, is the only cinema in the Somerset village and is run by volunteers.

Pic: Draycott Community Cinema
Image:
Pic: Draycott Community Cinema

Committee member Chloe Haywood told Sky News they are always debating how long to make their pre-show.

They try to keep it to two short trailers, often without any adverts – though they are planning to find a sponsor later this year.

“We do find that it sets the audience up for the screening,” she said, referring to their brief pre-show.

“We don’t have trailers for long. They’re to advertise the next two films, any local news that might be of interest, and then standard ‘switch off your phones’ type info.”

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Liam Gallagher hits out at Edinburgh council after Oasis fans branded ‘rowdy’

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Liam Gallagher hits out at  Edinburgh council after Oasis fans branded 'rowdy'

Liam Gallagher has criticised a Scottish council for suggesting Oasis fans were “drunk, middle-aged and fat”.

The remarks were revealed following a freedom of information request that was sent to Edinburgh council – ahead of the band’s three sold-out shows in Scotland this August.

The documents expressed concerns that the Oasis Live ’25 tour would clash with the Edinburgh Festival Fringe – the world’s largest performance arts festival.

Liam Gallagher (left) and Noel Gallagher (right). Pic: PA.
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Liam Gallagher (left) and Noel Gallagher. Pic: PA

One note warned that there would be a “substantial amount of older fans”, and that because “middle-aged men take up more room”, age and size should be considered in crowd control planning.

Another note suggested “medium to high intoxication” should be expected at the concert.

An additional remark said there was some “concern about crowds of Oasis on weekends as they are already rowdy, and the tone of the band”.

The Fringe is considered one of the world's largest performance arts festivals, with millions of attendees expected in August. Pic: PA.
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The Fringe is one of the world’s largest performance arts festivals. File pic: PA

It also expressed concern for the “safety” at the Edinburgh Fringe – including for its performers.

“Many performers are considering not attending for that weekend,” one note read.

Liam Gallagher was not impressed – and left the following message for the council on his social media.

“To the Edinburgh council I’ve heard what you said about Oasis fans and quite frankly your attitude f****** stinks I’d leave town that day if I was any of you lot.”

In a second post, he said: “I’d love to see a picture of all the people on the Edinburgh council bet there’s some real stunning individuals.”

Liam Gallagher. Pic: AP.
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Liam Gallagher said the council’s attitude towards fans ‘stinks’. Pic: AP

David Walker, from the Oasis Collectors Group, has described the comments as “a nasty, sneering stereotype”.

“It’s a jaundiced view,” he added.

Local councillor Margaret Graham said that it is usual practice for the council to “prepare extensively” for major city events.

The culture and communities convener also said: “We’re very proud to host the biggest and best events in Edinburgh throughout the year, which bring in hundreds of millions of pounds to the local economy and provide unparalleled entertainment for our residents and visitors.

“As with any major event which takes place in the city, we prepare extensively alongside our partners to ensure the safety and best possible experience of everyone involved – and Oasis are no different.”

Noel Gallagher (L) and Liam Gallagher (R) at Wembley Stadium in 2008. The brothers will be back in Wembley for their upcoming concerts.
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Noel Gallagher (left) and Liam Gallagher at Wembley Stadium in 2008. Pic: PA

Around 210,000 fans are expected to attend the three Edinburgh gigs.

Oasis made their comeback announcement in August last year – ahead of the 30th anniversary of their debut album Definitely Maybe, released on 29 August 1994.

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Liam and Noel Gallagher’s return also marks 15 years since the last time the brothers performed together before their infamous fallout – which was prompted by a backstage brawl before a Paris festival in August 2009.

Liam damaged one of his elder brother’s guitars, causing Noel to dramatically quit – ending the partnership that had propelled them to fame and fortune.

“It is with some sadness and great relief… I quit Oasis tonight,” Noel later said in a statement. “People will write and say what they like, but I simply could not go on working with Liam a day longer.”

The feud continued over the years, with the pair exchanging insults publicly – Liam on social media, Noel more when asked about his brother in interviews – but reportedly never speaking in person.

When his documentary As It Was was released in 2019, Liam told Sky News he had wanted to “break [Noel’s] jaw” after he apparently refused permission for Oasis music to be featured in the film.

But after 15 years, they have now made amends – giving thousands of Oasis fans the chance to see them play live once again.

Their top hits include Wonderwall, Don’t Look Back In Anger, Stand By Me, Lyla and The Importance of Being Idle.

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Video game actor strike ends in US – but AI described as ‘direct threat’ to UK industry

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Video game actor strike ends in US - but AI described as 'direct threat' to UK industry

Video game actors in the US have ended their strike after nearly a year of industrial action, over the use of artificial intelligence by game studios. 

More than 2,500 US performers were barred from working on games impacted by the strike while the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) negotiated a deal with studios.

Now, after more than 11 months of discussions, a “tentative” agreement has been reached.

“Patience and persistence has resulted in a deal that puts in place the necessary AI guardrails that defend performers’ livelihoods in the AI age, alongside other important gains,” said SAG-AFTRA’s national executive director Duncan Crabtree-Ireland.

Actors were banned from working with major game makers like Activision, Blindlight, Disney Character Voices, Electronic Arts, Epic Games, Formosa, Insomniac Games, Take 2 and WB Games.

Demonstrators at the picket line outside Warner Bros. Studios oin August 2024. File pic: AP
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Demonstrators at the picket line outside Warner Bros Studios in August 2024. File pic: AP

Other studios were also impacted by the strike, as actors took industrial action in solidarity.

“We are pleased to have reached a tentative contract agreement that reflects the important contributions of SAG-AFTRA-represented performers in video games,” said Audrey Cooling, spokesperson for the video game producers, to Sky News.

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“It delivers historic wage increases of over 24% for performers, enhanced health and safety protections, and industry-leading AI provisions requiring transparency, consent and compensation for the use of digital replicas in games.”

In the UK, actors protested in solidarity with their American counterparts, while Equity, the UK actors’ union, called for a similar wide-reaching agreement between UK studios and actors.

Earlier this week, the British Film Institute (BFI) released a report detailing the risks posed by AI to the UK screen sector, including video games, and described it as a “direct threat”.

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The scripts of more than 130,000 films and TV shows, YouTube videos, and databases of pirated books have been used to train AI models, according to the report.

Equity members protest outside the BAFTA Games Awards 2025. Pic: Mark Thomas
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Equity members protest outside the BAFTA Games Awards 2025. Pic: Mark Thomas


AI poses a particular threat to some video game voice actors, according to one expert, because of the nature of their work creating animal or monster sound effects.

“The generic stuff is the easiest thing for generative AI to replace,” Video Games Industry Memo author George Osborn told Sky News previously.

“Just saying to the model, ‘make 200 monster noises’ is much easier than convincingly [making AI] sound like it is having a conversation with someone,” he said.

Unlike the SAG-AFTRA actors’ strike in 2023, which saw blockbusters like Deadpool 3 and Gladiator 2 delayed and entire TV series cancelled, huge delays to games were unlikely.

Games take years to make and any game already in development before September 2023 was exempt from the strike.

Tensions have risen in the game actor community since the industrial action began, as studios appeared to hire international actors to replace the striking US workers.

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Sly Stone, pioneer of early funk music, dies after ‘prolonged’ battle with illness

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Sly Stone, pioneer of early funk music, dies after 'prolonged' battle with illness

Sly Stone, one of the pioneers of funk music, has died aged 82, his family have said.

As front man for his band Sly And The Family Stone, the musician fused soul, rock, psychedelia and gospel to take the sound that defined an era in the 1970s into new territory, second only to James Brown as the early founders of funk.

Several of the band’s seminal tracks became known to a wider audience when they were subsequently sampled by hip hop artists.

“Everyday People” was sampled by Arrested Development, while “Sing A Simple Song” was sampled by Public Enemy, De La Soul and Dr Dre and Snoop Dogg.

Stone’s family has said in a statement he died after a battle with chronic obstructive pulmonary disease (COPD) and other health issues.

A statement issued by his publicist on behalf of Stone’s family said: “It is with profound sadness that we announce the passing of our beloved dad, Sly Stone of Sly And The Family Stone.

“After a prolonged battle with COPD and other underlying health issues, Sly passed away peacefully, surrounded by his three children, his closest friend, and his extended family.

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“While we mourn his absence, we take solace in knowing that his extraordinary musical legacy will continue to resonate and inspire for generations to come.

“Sly was a monumental figure, a groundbreaking innovator, and a true pioneer who redefined the landscape of pop, funk, and rock music. His iconic songs have left an indelible mark on the world, and his influence remains undeniable.

“In a testament to his enduring creative spirit, Sly recently completed the screenplay for his life story, a project we are eager to share with the world in due course, which follows a memoir published in 2024.

“We extend our deepest gratitude for the outpouring of love and prayers during this difficult time. We wish peace and harmony to all who were touched by Sly’s life and his iconic music.

“Thank you from the bottom of our hearts for your unwavering support.”

Stone, born Sylvester Stewart in Texas, and his group were regulars on the US music charts in the late 1960s and 1970s, with hits such as “Dance to the Music,” “I Want to Take You Higher,” “Family Affair,” “If You Want Me to Stay,” and “Hot Fun in the Summertime”.

He played a leading role in introducing funk, an Afrocentric style of music driven by grooves and syncopated rhythms, to a broader audience.

James Brown had forged the elements of funk before Stone founded his band in 1966, but Stone’s brand of funk drew new listeners.

It was celebratory, eclectic, psychedelic and rooted in the counterculture of the late 1960s.

However, Stone later fell on hard times and became addicted to cocaine, never staging a successful comeback.

His music became less joyous in the 1970s, reflecting the polarisation of the country after opposition to the Vietnam War and racial tensions triggered unrest on college campuses and in African-American neighbourhoods in big US cities.

In 1971, Sly and the Family Stone released “There’s a Riot Goin’ On,” which became the band’s only Number 1 album.

Critics said the album’s bleak tone and slurred vocals denoted the increasing hold of cocaine on Stone.

But some called the record a masterpiece, a eulogy to the 1960s.

In the early 1970s, Stone became erratic and missed shows. Some members left the band.

But the singer was still a big enough star in 1974 to attract a crowd of 21,000 for his wedding to actress and model Kathy Silva at Madison Square Garden in New York.

Ms Silva filed for divorce less than a year later.

Sly and the Family Stone’s album releases in the late 1970s and early 1980s flopped, as Stone racked up drug possession arrests.

The band was inducted into the Rock & Roll Hall of Fame in 1993 and Stone was celebrated in an all-star tribute at the Grammy Awards in 2006.

He sauntered on stage with a blond mohawk haircut but bewildered the audience by leaving mid-song.

In 2011, after launching what would become a years-long legal battle to claim royalties he said were stolen, Stone was arrested for cocaine possession.

That year, media reported Stone was living in a recreational vehicle parked on a street in South Los Angeles.

Stone had a son, Sylvester, with Ms Silva.

He had two daughters, Novena Carmel, and Sylvette “Phunne” Stone, whose mother was bandmate Cynthia Robinson.

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