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The time on your ticket is 7pm, but you already know it’s not going to start then.

So, what time do you get to the cinema?

If you’re arriving at 7.10pm, you’re almost certainly safe, but any later and you may cut it fine.

Here, we’ve gathered information from the UK’s major cinema chains and spoken to experts about how long you can expect adverts and trailers to run until the main event actually begins.

Cineworld

According to the Cineworld website, ads and trailers “normally last between 30-45 minutes before the actual film begins”.

The cinema also asks customers to collect tickets at least 20 minutes before the listed time “to make the most of their visit”.

Odeon

There appears to be a shorter wait at Odeon, which claims advert and trailer length is “typically 15-25 minutes” – but this varies with each performance and can be “considerably less”.

“We always recommend to avoid disappointment you arrive with enough time to enter the screen at the scheduled performance start time,” the website says.

Everyman

There’s a wider range at Everyman, which says it plays 25 minutes’ worth of adverts and trailers.

But beware – “the length of ads and trailers varies for special events and it can be between 15 and 40 minutes, subject to type of event”.

Pic: PA  Cinema foyer popcorn stand
Image:
Pic: PA

Showcase

There isn’t any specific information on the website and we got no response when we reached out to them, but Showcase did respond to a customer on social media on this very question.

In a May 2022 tweet, the cinema said: “The advertised time is when the adverts/ trailers start and are approximately 20-25 minutes long before each show.”

Vue

Vue offers a more precise window: “Please be aware that most films have around 20 to 25 minutes of ads and trailers before the feature starts.”

Its only recommendation is to be in your seat at the time stated so you “don’t take any chances in missing the start of your film”.

‘In general, it’s 24 minutes’

Karen Stacey, the chief executive of Digital Cinema Media, which supplies advertisement for the likes of Odeon, Vue and Cineworld, told Sky News the wait is typically 24 minutes – 12 minutes for ads, and 12 for trailers.

his remains true whatever the film and whatever the time of day, with about 95% of DCM’s schedules “exactly the same”.

“It’s very formulaic, that’s what consumers are used to,” she said. “By making it consistent in length, people are always happy to come and join in.”

She said 24 minutes gives schedulers enough time to prepare the film and allow a more staggered entry for the audience – while also bringing in revenue.

Any longer than half an hour, though, is “rare”.

“Cinemas want to have as many films in as possible and they want to be mindful they don’t finish too late in the evening,” Ms Stacey said.

“My experience working with them is they are quite strict.”

Cinema. Pic: iStock
Image:
Pic: iStock

Are there rules over the length?

As the above suggests, there aren’t any set rules or procedures governing cinema advertising length.

Kathryn Jacob, chief executive of cinema advertising company Pearl & Dean, said the length was determined by the cinema.

“Some cinemas take only one ad, like the BFI IMAX, and the maximum length is determined by the cinemas themselves,” she told Sky News.

“Factors determining the length depend on demand from advertisers and the films that a cinema might want to showcase to the audience that’s at the screening via trailers.”

Cinema policy is the key decider and she said research has shown audiences find advertising in cinema “part of the entertainment”.

Do viewers like the adverts and trailers?

Ms Jacob may have a point.

According to research published by DCM, advertising in cinemas is more effective than in any other media.

For a 60-second advert in the cinema, viewers will watch 48 seconds, which is a far higher proportion than TV or social media.

It is also highly trusted, with DCM citing a survey by IPA Touchpoints claiming nearly 100% of respondents say they trust what they see in the cinema – for comparison, 75% trust TV adverts.

Avid cinema-goer Bill Boswell, who pays £18 a month for an unlimited pass at Cineworld on the Isle of Wight, said he was happy to wait.

“I know that these adverts help pay for the cinema to run,” he told Sky News. “The cinema is my place to escape, so it’s good for my mental health and I would not want to lose it.

“If I watch at home, I can sometimes reach for my mobile phone, but a film on the big screen would get my 100% attention, so I just accept the pre-show adverts.”

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But what are the drawbacks?

The main thing Mr Boswell considers is his car, as his nearest Cineworld offers three hours of free parking.

“I would sometimes plan on 30 minutes of trailers and work back so I can fit the free parking in, as the cinema costs enough already,” he said.

“If the film is more than two and a half hours, I park outside town and walk to the cinema.”

Consumer expert Martin Lewis raised parking tickets as one of the issues in a 2019 tweet, in which he said he waited 33 minutes for a film to start.

Responding to one user, he said greater clarity would help customers to save on parking tickets and babysitting, while giving “legitimate expectation”.

“And there’s no rigorous research that prices [cinema tickets] would go up – they’re often set by market demand,” he added.

Are there alternatives?

If you want to avoid the pre-show altogether, your best bet might be independent or community cinemas.

Draycott Community Cinema, for example, is the only cinema in the Somerset village and is run by volunteers.

Pic: Draycott Community Cinema
Image:
Pic: Draycott Community Cinema

Committee member Chloe Haywood told Sky News they are always debating how long to make their pre-show.

They try to keep it to two short trailers, often without any adverts – though they are planning to find a sponsor later this year.

“We do find that it sets the audience up for the screening,” she said, referring to their brief pre-show.

“We don’t have trailers for long. They’re to advertise the next two films, any local news that might be of interest, and then standard ‘switch off your phones’ type info.”

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Gillian Anderson warns UK homelessness ‘will only get worse’

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Gillian Anderson warns UK homelessness 'will only get worse'

Gillian Anderson has warned homelessness is a growing problem in the UK – one that will only get worse if we enter a recession.

The award-winning actress, who is playing a woman facing homelessness along with her husband in her latest film, The Salt Path, told Sky News: “It’s interesting because I feel like it’s even changed in the UK in the last little while.”

Born in Chicago, and now living in London, she explained: “I’m used to seeing it so much in Vancouver and California and other areas that I spent time. You don’t often see it as much in the UK.”

Her co-star in the film, White Lotus actor Jason Isaacs, chips in: “You do now.”

“It’s now becoming more and more prevalent since COVID,” said Anderson, “and the current financial situation in the country and around the world.

“It’s a topic that I think will be more and more in the forefront of people’s minds, particularly if we end up going into a recession.”

Pic: Steve Tanner/Black Bear
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Gillian Anderson and Jason Isaacs in The Salt Path. Pic: Steve Tanner/Black Bear

The film is based on Raynor Winn’s 2018 memoir, which depicts her and her husband’s 630-mile trek along the Cornish, Devon and Dorset coastline, walking from Minehead, Somerset to Land’s End.

Written from her notes on the journey, The Salt Path went on to sell over a million copies worldwide and spent nearly two years in The Sunday Times bestseller list. Winn’s since written two more memoirs.

Isaacs, who plays her husband Moth Winn in the movie, told Sky News that Winn told him she “hopes [the film] makes people look at homeless people when they walk by in a different light, give them a second look and maybe talk to them”.

With record levels of homelessness in the UK, with a recent Financial Times analysis showing one in every 200 households in the UK is experiencing homelessness, the cost of living crisis is worsening an already serious problem.

Pic: Steve Tanner/Black Bear
Image:
Pic: Steve Tanner/Black Bear

The film sees Ray and Winn let down by the system, first by the court which evicts them from their home, then by the council which tells them despite a terminal diagnosis they don’t qualify for emergency housing.

Following the loss of their family farm shortly after Moth’s shock terminal diagnosis with rare neurological condition Corticobasal Degeneration (CBD), the couple find solace in nature.

They set off with just a tent and two backpacks to walk the coastal path.

Isaacs says living in a transient way comes naturally to actors, admitting like his character, he too “lives out of a suitcase” and is “away on jobs often”.

Read more:
Is this every actor’s bucket list job?

Pic: Steve Tanner/Black Bear
Image:
Pic: Steve Tanner/Black Bear

Shot in 2023 across Somerset, Devon, Cornwall and Wales, Anderson says as a city-dweller, the locations had an impact on her.

Anderson reveals: “As I’ve gotten older, I have become more aware of nature than […] when I was younger, and certainly in filming this film and being outside and so much of nature being a third character, it did shift my thinking around it.”

Meanwhile, Isaacs says he discovered a “third character” leading the film just the day before our interview, when speaking to Winn on the phone.

Isaacs says the author told him: “I feel like there’s three characters in the film,” going on, “I thought she was going to say nature, but she said, ‘No, that path'”.

Isaacs elaborates: “Not just nature, but that path where the various biblical landscapes you get and the animals, they matter.

“The things that happen on that path were a huge part of their own personal story and hopefully the audience’s journey as well.”

The Salt Path comes to UK cinemas on Friday 30 May.

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Hannah Gutierrez-Reed: Weapons supervisor convicted in fatal shooting on Alec Baldwin film set freed from jail

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Hannah Gutierrez-Reed: Weapons supervisor convicted in fatal shooting on Alec Baldwin film set freed from jail

A weapons supervisor who was jailed for involuntary manslaughter over the fatal shooting of Halyna Hutchins on the set of the Alec Baldwin movie, Rust, has been freed.

Hannah Gutierrez-Reed was released on parole from the Western New Mexico Correctional Facility in Grants on Friday, after serving her 18-month sentence, NBC News, Sky’s US partner said, quoting New Mexico Corrections Department spokesperson, Brittany Roembach.

Gutierrez-Reed was released to return home to Bullhead City, Arizona, where she will be on parole for a year for the manslaughter case.

RUST armourer Hannah Gutierrez Reed jailed for involuntary manslaughter of Halyna Hutchins, Santa Fe, New Mexico, USA - 15 Apr 2024
Hannah Gutierrez-Reed in court today as she is jailed 18 months for the involuntary manslaughter on the set of the Rust movie on October 21, 2021 over the fatal shooting of the movie's cinematographer, Halyna Hutchins.

15 Apr 2024
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Hannah Gutierrez-Reed in court as she was jailed for 18 months for involuntary manslaughter. Pic: Rex/Shutterstock

Halyna Hutchins pictured in 2017 at an Artists for Peace and Justice party, 70th Cannes Film Festival, France
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Halyna Hutchins pictured in 2017. Pic: Rex/Shutterstock

She was in charge of weapons during the production of the Western film in Santa Fe, New Mexico, in October 2021, when a prop gun held by star and co-producer Alec Baldwin went off during a rehearsal.

Cinematographer Hutchins died following the incident, while director Joel Souza was injured.

Gutierrez-Reed was acquitted of charges of tampering with evidence in the investigation, but will be on probation over a separate conviction for unlawfully carrying a gun into a Santa Fe bar where firearms are banned weeks before Rust began filming.

Actor Alec Baldwin reacts after the judge threw out the involuntary manslaughter case for the 2021 fatal shooting of cinematographer Halyna Hutchins during filming of the Western movie "Rust," Friday, July 12, 2024, at Santa Fe County District Court in Santa Fe, N.M. (Pool Video via AP)
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Alec Baldwin reacts after the judge threw out the involuntary manslaughter case against him. Pic: AP

Involuntary manslaughter means causing someone’s death due to negligence, without intending to.

At her 10-day trial in New Mexico in March last year, prosecutors blamed Gutierrez-Reed for unwittingly bringing live ammunition onto the set of Rust and for failing to follow basic gun safety protocols.

The 18-month sentence she was given was the maximum available for the offence.

Baldwin, 67, was also charged with involuntary manslaughter, but the case was dramatically dismissed by the judge during his trial last July over mistakes made by police and prosecutors, including allegations of withholding ammunition evidence from the defence.

The actor had always denied the charge, maintaining he did not pull the gun’s trigger and that others on the set were responsible for safety checks on the weapon.

Rust was finished in Montana and released earlier this month, minus the scene they were working on when Hutchins was shot, Souza, speaking at November’s premiere in Poland, said.

Rust is billed as the story of a 13-year-old boy who, left to fend for himself and his younger brother following their parents’ deaths in 1880s Wyoming, goes on the run with his long-estranged grandfather after being sentenced to hang for the accidental killing of a local rancher.

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The Phoenician Scheme: Is this every Hollywood actor’s ultimate bucket list job?

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The Phoenician Scheme: Is this every Hollywood actor's ultimate bucket list job?

Wes Anderson is a rarity in Hollywood, with an unswayed distinct aesthetic which has every big name in Hollywood pleading to be in his next project.

Fronted by Benicio del Toro, his new film The Phoenician Scheme sees the return of numerous previous collaborators including Tom Hanks, Jeffrey Wright and Scarlett Johansson, but also adds new faces to the Anderson universe.

It is set in the 1950s and follows a ruthless yet charismatic European business tycoon called Zsa-Zsa Korda who, in Anderson’s own words, “has very little obligation to honour the truth.”

Looking to solidify his own legacy, without much thought for his 10 children, the slaves he wants to use or the land he wants to exploit, Sza-Sza chases multiple deals so he can build his career-defining project, Korda Land and Sea Phoenician Infrastructure Scheme.

Director Wes Anderson on the set of THE PHOENICIAN SCHEME, a Focus Features release. Credit: Roger Do Minh/TPS Productions/Focus Features .. 2025 All Rights Reserved.
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Director Wes Anderson on set. Pic: Roger Do Minh/TPS Productions/Focus Features

‘A motivation pill

The Phoenician Scheme was partly inspired by the life of Anderson’s father-in-law, whom he dedicated the film to, Lebanese businessman Fouad Malouf.

Del Toro tells Sky News it was a gift to play a truly unique character.

“It’s like taking a motivation pill,” he says.

“You’re motivated because it’s Wes Anderson, you’re motivated because of the script and the story and the character. It’s unpredictable, original. [There’s] one hell of an arc, and it’s full of contradictions.”

Director Wes Anderson on the set of THE PHOENICIAN SCHEME, a Focus Features release. Credit: Roger Do Minh/TPS Productions/Focus Features .. 2025 All Rights Reserved.
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Director Wes Anderson on set. Pic: Roger Do Minh/TPS Productions/Focus Features

Always an actor in mind – well, mostly…

Michael Cera, who plays Bjorn, says he had a “sense of dread” joining the cast. His role was written with him in mind, something he still can’t believe is true.

“[Anderson] has got every actor at his disposal, you’d imagine,” he says.

With production pushed back due to an actors’ strike, Cera feared the project might “fall apart”.

“I was not really at ease until we were there,” he admits.

Every detail is meticulously planned in the Anderson film universe – from the art on the walls (original works from Renoir and Magritte in this case), to the intricate backstory of a character collecting fleas in a plastic bag as a child.

While most roles are written by the Fantastic Mr Fox filmmaker with certain actors in mind – the exception this time is Liesl, the daughter of the business tycoon.

(L to R) Michael Cera as Bjorn and Benicio Del Toro as Zsa-Zsa Korda in director Wes Anderson's THE PHOENICIAN SCHEME, a Focus Features release. .Credit: Courtesy of Focus Features .. 2025 All Rights Reserved.
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Michael Cera as Bjorn and Benicio del Toro as Zsa-Zsa Korda. Pic: Focus Features

The dream phone call

After months of an audition process, Mia Threapleton got the call to play the straight-talking nun who is beckoned by her father to inherit the family business after his sixth near-death experience.

The 24-year-old daughter of Kate Winslet got the news via a call from her agent while she was on the train – and was in such disbelief she told her to call them back.

“I didn’t believe them – and she laughed at me [and said] ‘of course I’m not lying to you, this is true’. And then I sat on the floor and I cried.”

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Del Toro believes it was Threapleton’s screen test where she stood out as an “inventive” actor who thought on her feet that got her the part, having fashioned part of a makeshift nun costume with a napkin from a lunch tray.

“I said, ‘is there anyone who got any hairpins?’ And I pinned it to my head.”

Ticking a Wes Anderson film off the bucket list is a goal for many actors. Threapelton says she still hasn’t come to terms with achieving it so early in her career.

The Phoenician Scheme is in cinemas now.

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