The time on your ticket is 7pm, but you already know it’s not going to start then.
So, what time do you get to the cinema?
If you’re arriving at 7.10pm, you’re almost certainly safe, but any later and you may cut it fine.
Here, we’ve gathered information from the UK’s major cinema chains and spoken to experts about how long you can expect adverts and trailers to run until the main event actually begins.
Cineworld
According to the Cineworld website, ads and trailers “normally last between 30-45 minutes before the actual film begins”.
The cinema also asks customers to collect tickets at least 20 minutes before the listed time “to make the most of their visit”.
Odeon
There appears to be a shorter wait at Odeon, which claims advert and trailer length is “typically 15-25 minutes” – but this varies with each performance and can be “considerably less”.
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“We always recommend to avoid disappointment you arrive with enough time to enter the screen at the scheduled performance start time,” the website says.
Everyman
There’s a wider range at Everyman, which says it plays 25 minutes’ worth of adverts and trailers.
But beware – “the length of ads and trailers varies for special events and it can be between 15 and 40 minutes, subject to type of event”.
Image: Pic: PA
Showcase
There isn’t any specific information on the website and we got no response when we reached out to them, but Showcase did respond to a customer on social media on this very question.
In a May 2022 tweet, the cinema said: “The advertised time is when the adverts/ trailers start and are approximately 20-25 minutes long before each show.”
Vue
Vue offers a more precise window: “Please be aware that most films have around 20 to 25 minutes of ads and trailers before the feature starts.”
Its only recommendation is to be in your seat at the time stated so you “don’t take any chances in missing the start of your film”.
‘In general, it’s 24 minutes’
Karen Stacey, the chief executive of Digital Cinema Media, which supplies advertisement for the likes of Odeon, Vue and Cineworld, told Sky News the wait is typically 24 minutes – 12 minutes for ads, and 12 for trailers.
his remains true whatever the film and whatever the time of day, with about 95% of DCM’s schedules “exactly the same”.
“It’s very formulaic, that’s what consumers are used to,” she said. “By making it consistent in length, people are always happy to come and join in.”
She said 24 minutes gives schedulers enough time to prepare the film and allow a more staggered entry for the audience – while also bringing in revenue.
Any longer than half an hour, though, is “rare”.
“Cinemas want to have as many films in as possible and they want to be mindful they don’t finish too late in the evening,” Ms Stacey said.
“My experience working with them is they are quite strict.”
Image: Pic: iStock
Are there rules over the length?
As the above suggests, there aren’t any set rules or procedures governing cinema advertising length.
Kathryn Jacob, chief executive of cinema advertising company Pearl & Dean, said the length was determined by the cinema.
“Some cinemas take only one ad, like the BFI IMAX, and the maximum length is determined by the cinemas themselves,” she told Sky News.
“Factors determining the length depend on demand from advertisers and the films that a cinema might want to showcase to the audience that’s at the screening via trailers.”
Cinema policy is the key decider and she said research has shown audiences find advertising in cinema “part of the entertainment”.
Do viewers like the adverts and trailers?
Ms Jacob may have a point.
According to research published by DCM, advertising in cinemas is more effective than in any other media.
For a 60-second advert in the cinema, viewers will watch 48 seconds, which is a far higher proportion than TV or social media.
It is also highly trusted, with DCM citing a survey by IPA Touchpoints claiming nearly 100% of respondents say they trust what they see in the cinema – for comparison, 75% trust TV adverts.
Avid cinema-goer Bill Boswell, who pays £18 a month for an unlimited pass at Cineworld on the Isle of Wight, said he was happy to wait.
“I know that these adverts help pay for the cinema to run,” he told Sky News. “The cinema is my place to escape, so it’s good for my mental health and I would not want to lose it.
“If I watch at home, I can sometimes reach for my mobile phone, but a film on the big screen would get my 100% attention, so I just accept the pre-show adverts.”
The main thing Mr Boswell considers is his car, as his nearest Cineworld offers three hours of free parking.
“I would sometimes plan on 30 minutes of trailers and work back so I can fit the free parking in, as the cinema costs enough already,” he said.
“If the film is more than two and a half hours, I park outside town and walk to the cinema.”
Consumer expert Martin Lewis raised parking tickets as one of the issues in a 2019 tweet, in which he said he waited 33 minutes for a film to start.
Responding to one user, he said greater clarity would help customers to save on parking tickets and babysitting, while giving “legitimate expectation”.
“And there’s no rigorous research that prices [cinema tickets] would go up – they’re often set by market demand,” he added.
Are there alternatives?
If you want to avoid the pre-show altogether, your best bet might be independent or community cinemas.
Draycott Community Cinema, for example, is the only cinema in the Somerset village and is run by volunteers.
Image: Pic: Draycott Community Cinema
Committee member Chloe Haywood told Sky News they are always debating how long to make their pre-show.
They try to keep it to two short trailers, often without any adverts – though they are planning to find a sponsor later this year.
“We do find that it sets the audience up for the screening,” she said, referring to their brief pre-show.
“We don’t have trailers for long. They’re to advertise the next two films, any local news that might be of interest, and then standard ‘switch off your phones’ type info.”
Hip hop mogul Sean “Diddy” Combs has lost a bid to delay his upcoming sex-trafficking trial by two months.
US district judge Arun Subramanian said the 55-year-old rapper made his request too close to his trial, which is due to start next month.
Jury selection is currently scheduled for 5 May with opening statements set to be heard seven days later.
Combs has pleaded not guilty to five criminal counts including racketeering and sex trafficking.
Prosecutors with the Manhattan US attorney’s office accuse Combs of using his business empire to sexually abuse women between 2004 and 2024.
Combs’s lawyers say the sexual activity described by prosecutors was consensual.
In a court filing on Wednesday, Combs’s lawyer Marc Agnifilo asked Mr Subramanian to delay the trial because he needed more time to prepare his defence to two new charges which were brought on 4 April.
The charges were of sex trafficking and transportation to engage in prostitution.
Mr Agnifilo also said his team needs extra time to review emails it wants an alleged victim to turn over.
The new allegations brought the total number of criminal charges against the rap mogul to five – following the three original counts, which also included racketeering conspiracy, filed in September.
Federal prosecutors were opposed to any delay, writing in a Thursday court filing that the additional charges brought earlier this month did not amount to substantially new conduct.
They also said Combs was not entitled to the alleged victim’s communications.
Image: A sketch of Combs during one of his court appearances. Pic: Reuters
Meanwhile, Mr Subramanian is weighing other evidentiary issues, such as whether to allow alleged victims to testify under pseudonyms.
Also known during his career as Puff Daddy and P Diddy, Combs founded Bad Boy Records and is credited with helping turn rappers and R&B singers such as Notorious B.I.G, Mary J. Blige, Faith Evans and Usher into stars in the 1990s and 2000s.
But prosecutors have said his success concealed a dark side.
They say his alleged abuse included having women take part in recorded sexual performances called “freak-offs” with male sex workers, who were sometimes transported across state lines.
Combs has been in jail in Brooklyn since September, having been denied bail.
He also faces dozens of civil lawsuits by women and men who have accused him of sexual abuse.
Combs has strenuously denied all allegations of wrongdoing.
Alex Garland says while it’s “the most obvious statement about life on this planet” that the world would be a better place without war, it “doesn’t mean it should never happen”, and there are “circumstances in which war is required”.
The Oscar-nominated screenwriter and director told Sky News: “I don’t think it is possible to make a statement about what war is really like without it being implicitly anti-war, inasmuch as it would be better if this thing did not happen.
“But that’s not the same as saying it should never happen. There are circumstances in which war is required.”
Image: (L-R) Co-writers and co-directors Alex Garland and Ray Mendoza. Pic: A24
His latest film, Warfare, embeds the audience within a platoon of American Navy SEALs on an Iraqi surveillance mission gone wrong, telling the story solely through the memories of war veterans from a real 2006 mission in Ramadi, Iraq.
Garland says the film is “anti-war in as much as it is better if war does not happen,” adding, “and that is about the most obvious statement about life on this planet that one could make.”
Comparing it to ongoing geopolitical conflict across the world, Garland goes on: “It would be better if Gaza had not been flattened. It would be better if Ukraine was not invaded. It would it better if all people’s problems could be solved via dialogue and not threat or violence…
“To be anti-war to me is a rational position, and most veterans I’ve met are anti-war.”
The screenwriter behind hits including Ex Machina, 28 Days Later and The Beach says this film is “an attempt to recreate something as faithfully and accurately as we could”.
Image: The film opens to Swedish dance hit Call On Me. Pic: A24
‘War veterans feel invisible and forgotten’
Almost entirely based on first-person accounts, the 15-rated film opens with soldiers singing along to the video of Swedish dance hit Call On Me – complete with gyrating women in thong leotards.
It’s the only music in the film. The remaining score is made up of explosions, sniper fire and screams of pain.
Garland co-wrote and co-directed the film alongside Hollywood stuntman and gunfight coordinator Ray Mendoza, whom Garland met on his last film, Civil War.
Mendoza, a communications officer on the fateful mission portrayed in the film, says despite the traumatic content, the experience of making the film was “therapeutic”.
Mendoza told Sky News: “It actually mended a lot of relationships… There were some guys I hadn’t spoken to in a very long time. And this allowed us to bury the hatchet, so to speak, on some issues from that day.”
Turning to Hollywood after serving in the Navy for 16 years, Mendoza says past war film he’d seen – even the good ones – were “a little off” because they “don’t get the culture right”.
Mendoza admits: “You feel like no one cares because they didn’t get it right. You feel invisible. You feel forgotten.”
With screenings of Warfare shown to around 1,000 veterans ahead of general release, Mendoza says: “They finally feel heard. They finally feel like somebody got it right.”
As to whether it could be triggering for some veterans, Mendoza says decisively not: “It’s not triggering. I would say it’s the opposite, for a veteran at least.”
Image: D’Pharaoh Woon-A-Tai plays communications officer Ray. Pic: A24
‘I’m an actor – I love my hair’
A tense and raw 90-minute story told in real time, the film’s ensemble cast is made up of young buzzy actors, dubbed “all of the internet’s boyfriends” when the casting was first announced.
Mirroring the Navy SEALs they were portraying, the cast initially bonded through a three-week bootcamp ahead of filming, before living together for the 25-day shoot.
Black Mirror’s Will Poulter, who plays Eric, the officer in charge of the operation, says the film’s extended takes and 360-degree sets demanded a special kind of focus.
Poulter said: “It required everyone to practise something that is fundamental to Navy SEAL mentality – you’re a teammate before you’re an individual.
“When a camera’s roaming around like that and could capture anyone at kind of any moment, it requires that everyone to be ‘on’ at all times and for the sake of each other.
“It becomes less about making sure that you’re performing when the camera lands on you, but as much about this idea that you are performing for the sake of the actor opposite you when the camera’s on them.”
Another of the film’s stars, Reservation Dogs’ D’Pharaoh Woon-A-Tai, plays Mendoza and is the heart of the film.
Woon-A-Tai says the cast drew on tactics used by real soldiers to help with the intense filming schedule: “Laughter is medicine… A lot of times these are long takes, long hours, back-to-back days, so uplifting our spirit was definitely a big part of it.”
He also joked that shaving each other’s heads in a bonding ritual the night before the first day of filming was a daunting task.
“As actors, we love our hair. I mean, I speak personally, I love my hair. You know, I had really long hair. So yeah, it definitely takes a lot of trust. And you know, it wasn’t even at all, but you know it was still fun to do.”
“We’re fully on their side,” drummer Jimmy Brown told Sky News. “I think they shouldn’t give up, they should still be fighting.
“Working people shouldn’t have to take a reduction in their incomes, which is what we’re talking about here.
“We’re talking about people being paid less and it seems to me with prices going up, heating, buying food, inflation and rents going up then people need a decent wage to have a half decent life… keep going boys!”
Image: Members of the Unite union in Birmingham earlier this month. Pic: PA
Workers joined picket lines again on Thursday, with some fearing they could be up to £600 a month worse off if they accept the terms.
“We have total utter support for the bin men and all trade unions,” said guitarist Robin Campbell.
“The other side is always going to say they’ve made a reasonable offer – the point is they’re the ones who’ve messed up, they’re the ones who’ve gone bankrupt, they’re the ones now trying to reduce the bin men’s wages.”
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Lead singer Matt Doyle told Sky News: “It’s a shame that what we’re seeing is all the images of rats and rubbish building up, that is going to happen inevitably, but we’ve just got to keep fighting through that.”
About 22,000 tonnes of rubbish accumulated on the city’s streets after a major incident was declared last month by Birmingham City Council.
Image: Rubbish has blighted the city’s streets for weeks . Pic: PA
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0:57
Bin situation ‘pains me’ – council boss
On a visit to the city, local government minister Jim McMahon said the union and local authority should continue to meet in “good faith” and the government felt there was a deal that could be “marshalled around”.
He paid tribute to the “hundreds of workers” who have worked “around the clock” to clear the rubbish.
“As we stand here today, 85% of that accumulated waste has been cleared and the council have a plan in place now to make sure it doesn’t accumulate going forward,” said Mr McMahon.
Sky News understands talks are not set to resume until next week.