The time on your ticket is 7pm, but you already know it’s not going to start then.
So, what time do you get to the cinema?
If you’re arriving at 7.10pm, you’re almost certainly safe, but any later and you may cut it fine.
Here, we’ve gathered information from the UK’s major cinema chains and spoken to experts about how long you can expect adverts and trailers to run until the main event actually begins.
Cineworld
According to the Cineworld website, ads and trailers “normally last between 30-45 minutes before the actual film begins”.
The cinema also asks customers to collect tickets at least 20 minutes before the listed time “to make the most of their visit”.
Odeon
There appears to be a shorter wait at Odeon, which claims advert and trailer length is “typically 15-25 minutes” – but this varies with each performance and can be “considerably less”.
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“We always recommend to avoid disappointment you arrive with enough time to enter the screen at the scheduled performance start time,” the website says.
Everyman
There’s a wider range at Everyman, which says it plays 25 minutes’ worth of adverts and trailers.
But beware – “the length of ads and trailers varies for special events and it can be between 15 and 40 minutes, subject to type of event”.
Image: Pic: PA
Showcase
There isn’t any specific information on the website and we got no response when we reached out to them, but Showcase did respond to a customer on social media on this very question.
In a May 2022 tweet, the cinema said: “The advertised time is when the adverts/ trailers start and are approximately 20-25 minutes long before each show.”
Vue
Vue offers a more precise window: “Please be aware that most films have around 20 to 25 minutes of ads and trailers before the feature starts.”
Its only recommendation is to be in your seat at the time stated so you “don’t take any chances in missing the start of your film”.
‘In general, it’s 24 minutes’
Karen Stacey, the chief executive of Digital Cinema Media, which supplies advertisement for the likes of Odeon, Vue and Cineworld, told Sky News the wait is typically 24 minutes – 12 minutes for ads, and 12 for trailers.
his remains true whatever the film and whatever the time of day, with about 95% of DCM’s schedules “exactly the same”.
“It’s very formulaic, that’s what consumers are used to,” she said. “By making it consistent in length, people are always happy to come and join in.”
She said 24 minutes gives schedulers enough time to prepare the film and allow a more staggered entry for the audience – while also bringing in revenue.
Any longer than half an hour, though, is “rare”.
“Cinemas want to have as many films in as possible and they want to be mindful they don’t finish too late in the evening,” Ms Stacey said.
“My experience working with them is they are quite strict.”
Image: Pic: iStock
Are there rules over the length?
As the above suggests, there aren’t any set rules or procedures governing cinema advertising length.
Kathryn Jacob, chief executive of cinema advertising company Pearl & Dean, said the length was determined by the cinema.
“Some cinemas take only one ad, like the BFI IMAX, and the maximum length is determined by the cinemas themselves,” she told Sky News.
“Factors determining the length depend on demand from advertisers and the films that a cinema might want to showcase to the audience that’s at the screening via trailers.”
Cinema policy is the key decider and she said research has shown audiences find advertising in cinema “part of the entertainment”.
Do viewers like the adverts and trailers?
Ms Jacob may have a point.
According to research published by DCM, advertising in cinemas is more effective than in any other media.
For a 60-second advert in the cinema, viewers will watch 48 seconds, which is a far higher proportion than TV or social media.
It is also highly trusted, with DCM citing a survey by IPA Touchpoints claiming nearly 100% of respondents say they trust what they see in the cinema – for comparison, 75% trust TV adverts.
Avid cinema-goer Bill Boswell, who pays £18 a month for an unlimited pass at Cineworld on the Isle of Wight, said he was happy to wait.
“I know that these adverts help pay for the cinema to run,” he told Sky News. “The cinema is my place to escape, so it’s good for my mental health and I would not want to lose it.
“If I watch at home, I can sometimes reach for my mobile phone, but a film on the big screen would get my 100% attention, so I just accept the pre-show adverts.”
The main thing Mr Boswell considers is his car, as his nearest Cineworld offers three hours of free parking.
“I would sometimes plan on 30 minutes of trailers and work back so I can fit the free parking in, as the cinema costs enough already,” he said.
“If the film is more than two and a half hours, I park outside town and walk to the cinema.”
Consumer expert Martin Lewis raised parking tickets as one of the issues in a 2019 tweet, in which he said he waited 33 minutes for a film to start.
Responding to one user, he said greater clarity would help customers to save on parking tickets and babysitting, while giving “legitimate expectation”.
“And there’s no rigorous research that prices [cinema tickets] would go up – they’re often set by market demand,” he added.
Are there alternatives?
If you want to avoid the pre-show altogether, your best bet might be independent or community cinemas.
Draycott Community Cinema, for example, is the only cinema in the Somerset village and is run by volunteers.
Image: Pic: Draycott Community Cinema
Committee member Chloe Haywood told Sky News they are always debating how long to make their pre-show.
They try to keep it to two short trailers, often without any adverts – though they are planning to find a sponsor later this year.
“We do find that it sets the audience up for the screening,” she said, referring to their brief pre-show.
“We don’t have trailers for long. They’re to advertise the next two films, any local news that might be of interest, and then standard ‘switch off your phones’ type info.”
A doctor in the US has agreed to plead guilty to giving Friends actor Matthew Perry ketamine in the lead up to his death from a fatal overdose, prosecutors have said.
Dr Salvador Plasencia, who will admit to four counts of distribution of ketamine, faces up to a maximum of 40 years in prison.
He is among five people charged in connection with the death of Friends star Perry, who was found dead in his hot tub by his assistant in October 2023.
The medical examiner ruled that ketamine and other factors caused him to lose consciousness and drown.
The actor, 54, had been using the drug through his regular doctor in a legal treatment for depression, but had begun seeking more ketamine than his doctor would give him.
Plasencia is accused of supplying the bulk of Perry’s ketamine in his final weeks. He and three other defendants, including another doctor, agreed to plead guilty in exchange for their cooperation.
Jasmine Sangha, who prosecutors allege was a major ketamine dealer, is alleged to have provided the dose that killed the actor and is the only defendant who has pleaded not guilty.
More on Matthew Perry
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About a month before the actor’s death, Perry found Plasencia, a doctor who allegedly asked another doctor, Mark Chavez, to obtain the drug for him, according to court filings in the Chavez case.
“I wonder how much this moron will pay,” Plasencia texted Chavez, according to court filings from prosecutors.
The pair who practised in California met up the same day and exchanged at least four vials of ketamine, the filings said.
After selling the drugs to Perry for $4,500 (£3,314), Plasencia allegedly asked Chavez if he could keep supplying them so they could become Perry’s “go-to” prosecutors said.
Perry struggled with addiction for years, dating back to his time on Friends, when he became one of the biggest stars of his generation as Chandler Bing.
He starred alongside Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc and David Schwimmer for 10 seasons from 1994 to 2004.
A juror has been dismissed from the Sean “Diddy” Combs sex-trafficking trial after hearing five weeks of evidence.
Judge Arun Subramanian said he had “concerns” about the jury member’s “candour” and made the decision after it emerged the man – Juror 6 – had given inconsistent answers about where he lives.
This could indicate he potentially had an agenda, that he wanted to be on the panel hearing the Combstrial for a purpose, the judge said, and there was nothing the juror could say that would “put the genie back in the bottle”.
Image: Combs hugged one of his lawyers as he arrived in the courtroom. Pic: Reuters/ Jane Rosenberg
Questions over whether the juror, a black male, resided in New York or across the Hudson River in the state of New Jersey first arose at the end of last week – but defence lawyers argued dismissing him would disrupt the diversity of the jury.
However, the judge rejected this argument ahead of the start of Monday’s court session, excusing the juror and replacing him with one of the alternates, a white male.
A review of the juror’s answers to questions about his residency during jury selection, along with his subsequent responses to similar questions, revealed “clear inconsistencies”, the judge said.
“Taking these all together, the record raised serious concerns as to the juror’s candour and whether he shaded answers to get on and stay on the jury,” Judge Subramanian said.
Leaving the juror on the panel could threaten the integrity of the judicial process, he added.
“The court should not, indeed cannot, let race factor into the decision of what happens. Here, the answer is clear. Juror number six is excused,” Judge Subramanian said.
The charges against ‘Diddy’
Sean ‘Diddy’ Combs is charged with one count of racketeering conspiracy, two charges of sex-trafficking, and two charges of transportation to engage in prostitution.
He has pleaded not guilty to all charges and has strenuously denied all allegations of sexual abuse. The hip-hop mogul’s defence team has described him as “a complicated man” but say the case is not.
They have conceded Combs could be violent and that jurors might not condone his proclivity for “kinky sex”. However, they argue this was a consensual “swingers” lifestyle and was not illegal.
Special agent and paralegal testify
Following the juror’s dismissal, the sixth week of the trial began – with testimony from a paralegal specialist and a special agent, who both gave evidence as summary witnesses.
This means they were not involved in the criminal investigation into Combs, but were tasked with reviewing some evidence, including charts, phone records and data. In court, the aim is to provide context to the testimony heard so far and how it relates to the charges against the hip-hop mogul.
During paralegal specialist Ananya Sankar’s testimony, the court heard about texts appearing to reference “freak offs” – sexual encounters with male escorts which former girlfriends Cassie Ventura and “Jane”, two of three alleged victims to give evidence during the trial, both say Combs forced them into.
Cassie was in an on-off relationship with Combs from 2007 to 2018, while Jane – a pseudonym – dated him on and off from the beginning of 2021 to his arrest in September 2024.
Image: Cassie Ventura gave evidence against Combs during the first week of the trial in May. Pic: Reuters/ Jane Rosenberg
Chicken soup and $4,000 cash
In messages from March 2016, Combs’s then chief of staff Kristina Khorram appeared to ask an assistant to set a hotel room up, with items requested including Gatorade, water and chicken noodle soup. “He wants you to go right away now please,” a message said.
In another text, Khorram asked workers to fetch $4,000 in cash and to ensure a male escort was given access to the hotel room, the court heard.
The court also heard about messages sent around the time of the bombshell civil lawsuit filed against Combs by Cassie in November 2023 – which was settled within 24 hours for a then undisclosed sum, revealed to be $20m during the trial.
By this time, Combs was seeing Jane. According to an audio file of a conversation, Jane told Combs after finding out about Cassie’s lawsuit: “I don’t know what I’m feeling… this is so word for word, it is crazy and it just feels sick to my stomach.”
On 28 November 2023, about two weeks later, Jane told Combs she felt he exploited her with their “dark and humiliating lifestyle”.
The following month, the court heard Jane said in a message to Khorram: “He said he would expose me and send videos to my baby daddy… I am traumatised by my time with him.”
Image: Diddy at the MTV Video Music Awards in 2023. Pic: Evan Agostini/ Invision/ AP
Jane said she would not normally involve Khorram in such matters, but told her she needed help as Combs was having one of his “evil-ass psychotic bipolar” episodes.
Jane told Khorram that she was heavily drugged in the tapes.
Although it was not clear exactly what she was referencing, a message sent to Combs by Khorram around the time of the lawsuit seemed to show some friction between the pair.
“If you cannot be honest with me this doesn’t work,” she told him, according to the messages. Combs “keeping things” to himself put them in the “situation we are all in right now”, she added.
Towards the end of the court day, videos entered into evidence under seal were played by the prosecution. This means the jury and lawyers could see and hear what was happening, but members of the public in court could not.
Prosecutors have said they expect to conclude their case later this week. After this, Combs’s defence team will begin theirs.
Last week, Kanye West turned up at the court in Manhattan, New York, to support the rapper, spending about 40 minutes in the building watching proceedings on a monitor in an overflow room.
Combs’s mother, Janice Combs, and several of his children have also consistently shown up throughout the hearing.
Diddy denies charges of sex-trafficking, transportation to engage in prostitution and racketeering conspiracy.
Liam Gallagher has criticised a Scottish council for suggesting Oasis fans were “drunk, middle-aged and fat”.
The remarks were revealed following a freedom of information request that was sent to Edinburghcouncil – ahead of the band’s three sold-out shows in Scotland this August.
The documents expressed concerns that the OasisLive ’25 tour would clash with the Edinburgh Festival Fringe – the world’s largest performance arts festival.
Image: Liam Gallagher (left) and Noel Gallagher. Pic: PA
One note warned that there would be a “substantial amount of older fans”, and that because “middle-aged men take up more room”, age and size should be considered in crowd control planning.
Another note suggested “medium to high intoxication” should be expected at the concert.
An additional remark said there was some “concern about crowds of Oasis on weekends as they are already rowdy, and the tone of the band”.
Image: The Fringe is one of the world’s largest performance arts festivals. File pic: PA
It also expressed concern for the “safety” at the Edinburgh Fringe – including for its performers.
“Many performers are considering not attending for that weekend,” one note read.
Liam Gallagherwas not impressed – and left the following message for the council on his social media.
“To the Edinburgh council I’ve heard what you said about Oasis fans and quite frankly your attitude f****** stinks I’d leave town that day if I was any of you lot.”
In a second post, he said: “I’d love to see a picture of all the people on the Edinburgh council bet there’s some real stunning individuals.”
Image: Liam Gallagher said the council’s attitude towards fans ‘stinks’. Pic: AP
David Walker, from the Oasis Collectors Group, has described the comments as “a nasty, sneering stereotype”.
“It’s a jaundiced view,” he added.
Local councillor Margaret Graham said that it is usual practice for the council to “prepare extensively” for major city events.
The culture and communities convener also said: “We’re very proud to host the biggest and best events in Edinburgh throughout the year, which bring in hundreds of millions of pounds to the local economy and provide unparalleled entertainment for our residents and visitors.
“As with any major event which takes place in the city, we prepare extensively alongside our partners to ensure the safety and best possible experience of everyone involved – and Oasis are no different.”
Image: Noel Gallagher (left) and Liam Gallagher at Wembley Stadium in 2008. Pic: PA
Around 210,000 fans are expected to attend the three Edinburgh gigs.
Oasis made their comeback announcement in August last year – ahead of the 30th anniversary of their debut album Definitely Maybe, released on 29 August 1994.
Liam and Noel Gallagher’s return also marks 15 years since the last time the brothers performed together before their infamous fallout – which was prompted by a backstage brawl before a Paris festival in August 2009.
Liam damaged one of his elder brother’s guitars, causing Noel to dramatically quit – ending the partnership that had propelled them to fame and fortune.
“It is with some sadness and great relief… I quit Oasis tonight,” Noel later said in a statement. “People will write and say what they like, but I simply could not go on working with Liam a day longer.”
The feud continued over the years, with the pair exchanging insults publicly – Liam on social media, Noel more when asked about his brother in interviews – but reportedly never speaking in person.
When his documentary As It Was was released in 2019, Liam told Sky News he had wanted to “break [Noel’s] jaw” after he apparently refused permission for Oasis music to be featured in the film.
But after 15 years, they have now made amends – giving thousands of Oasis fans the chance to see them play live once again.
Their top hits include Wonderwall, Don’t Look Back In Anger, Stand By Me, Lyla and The Importance of Being Idle.