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In the marginal seat of North East Fife in this election, it is not a straight fight between red and blue, but shades of yellow too.

In 2017, the SNP won here by just two votes ahead of the Scottish Liberal Democrats. That astonishing two-vote tipping point made it the UK’s most marginal seat at the time.

But in 2019, the Lib Dems won it from the SNP, giving the party one of its four MPs in Scotland.

Today, Lib Dem posters line the winding road that takes you to Anstruther’s waterfront.

It’s a charming fishing village and overlooking the harbour are quaint restaurants and gift shops – handmade soap, whisky and fresh fish – it’s all on offer.

With this allure comes a melee of tourists who join us as we hop to each business, talking to them about how the campaigns have resonated with them here.

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“The tourists are a big part of this area for us,” says Tom Cooper, who’s owned his whisky gift shop for over six years.

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Whisky shop owner Tom Cooper wants the main parties to offer more help to small businesses

He’s even had a few celebrities pop by.

“We get up to eight to nine tourist buses each day in the summer, if we didn’t have that, we wouldn’t survive,” he adds.

He loves having them dropped off outside his door, but the tourist season isn’t long enough to make the off-season easier.

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“When it’s very, very quiet, you’re talking maybe four months of the year with maybe a six or seven hours a day, that you’re not doing very much. And you can’t really drag people in the door.

“We need to bring people in. The villages needs money. You know, that’s that’s where the economy lies, I think, in the future.”

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And when at the ballot box, Tom says it’ll be his shop at the forefront of his mind.

“I look for somebody that’s going to help businesses like myself, small businesses, and keep the high streets going, get people out,” he says.

This is one of the constituencies to have had its boundary lines redrawn.

Changes have now led to areas with higher levels of deprivation being added to the North East Fife seat.

Away from the picturesque coastline, further inland there are signs of a lack of investment and care.

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Glenrothes shopping centre stands partially derelict.

“That’s been like that for about six years,” someone comments, as we look on at the peeling sides of a building and faded shop signage.

This constituency has one of the highest levels of child poverty.

“People are struggling, there are a lot of people not in work,” Chris Lewis, a business owner, tells us.

Chris runs an ice cream parlour, fish and chip bar and waterfront restaurant.

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Chris Lewis believes politicians have broken their past promises

“Employment is what I care about, we need to lift people back to work on a decent wage,” he says.

“I would like to see everybody getting a job, then everybody could work hard and get people off benefits.”

Chris says he has been burnt by past promises.

“This area – whether Lib Dem and SNP – to me it seems they never seem to deliver.”

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Behind the scenes of covering the election campaign

Chris adds: “There’s just so many promises and you think, you’ve had your time, can someone else do more for the country. We’re a very tourist-heavy area and we can’t afford to lose that. If Scotland loses its attraction, you know, we failed.”

The national narrative and the polls are having an impact on how he is feeling.

“I never thought I’d say it, but Labour are coming to mind, I think they’re going to do more for the country than the others.

“But who do you believe? There’s always promises. And when it comes down to how many are delivered, usually very few.”

We’ve met those across this constituency who intend to back Reform, SNP and Labour throughout the day.

A sign that even the most seemingly straightforward of seats is all to play for.

The list of candidates standing in North East Fife are:

  • Conservatives – Bill Bowman
  • Liberal Democrats – Wendy Chamberlain
  • Labour Party – Jennifer Gallagher
  • SNP – Stefan Hoggan-Radu
  • Scottish Green Party – Morven Ovenstone-Jones
  • Reform UK – Matthew Wren

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Wes Streeting says doctors’ strikes ‘a gift to Nigel Farage’

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Wes Streeting says doctors' strikes 'a gift to Nigel Farage'

Wes Streeting has stepped up his war of words with junior doctors by telling Labour MPs that strikes would be “a gift to Nigel Farage”.

In a hard-hitting speech to the Parliamentary Labour Party, the health secretary claimed ministers were “in the fight for the survival of the NHS“.

And he said that if Labour failed in its fight, the Reform UK leader would campaign for the health service to be replaced by an insurance-style system.

Mr Streeting‘s tough warning to Labour MPs came ahead of a showdown with the British Medical Association (BMA) this week in which he will call on the doctors to call off the strikes.

The BMA has announced plans for five days of strikes by resident doctors – formerly known as junior doctors – in England, which are due to begin on 25 July.

At a meeting in parliament at which he received a warm reception from Labour MPs, Mr Streeting said: “The BMA’s threats are unnecessary, unreasonable, and unfair.

“More than that, these strikes would be a gift to Nigel Farage, just as we are beginning to cut waiting lists and get the NHS moving in the right direction.

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“What better recruitment agent could there be for his right-wing populist attacks on the very existence of a publicly funded, free at the point of need, universal health service? He is praying that we fail on the NHS.

“If Labour fail, he will point to that as proof that the NHS has failed and must now be replaced by an insurance-style system. So we are in the fight for the survival of the NHS, and it is a fight I have no intention of losing.”

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Why are junior doctors striking again?

The threatened strikes are in pursuit of a 29% pay rise that the BMA is demanding to replace what it claims is lost pay in recent years. The government has awarded a 5.4% pay increase this year after a 22% rise for the previous two years.

Earlier, appearing before the all-party health and social care committee of MPs, Mr Streeting said the strikes would be a “catastrophic mistake” and not telling employers about their intention to strike would be “shockingly irresponsible”.

He said BMA leaders seemed to be telling their members “not to inform their trusts or their employers if they’re going out on strike” and that he could not fathom “how any doctor in good conscience would make it harder for managers to make sure we have safe staffing levels”.

He said: “Going on strike having received a 28.9% pay increase is not only unreasonable and unnecessary, given the progress that we’ve been making on pay and other issues, it’s also self-defeating.”

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He said he accepted doctors’ right to strike, but added: “The idea that doctors would go on strike without informing their employer, not allowing planning for safe staffing, I think, is unconscionable, and I would urge resident doctors who are taking part in strike actions to do the right thing.”

Mr Streeting warned the strikes would lead to cancellations and delays in patient treatment and spoke of a family member who was waiting for the “inevitable” phone call informing them that their procedure would be postponed.

“We can mitigate against the impact of strikes, and we will, but what we cannot do is promise that there will be no consequence and no delay, no further suffering, because there are lots of people whose procedures are scheduled over that weekend period and in the period subsequently, where the NHS has to recover from the industrial action, who will see their operations and appointments delayed,” he said.

“I have a relative in that position. My family are currently dreading what I fear is an inevitable phone call saying that there is going to be a delay to this procedure. And I just think this is an unconscionable thing to do to the public, not least given the 28.9% pay rise.”

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How Nigel Farage and Reform UK are winning over women

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How Nigel Farage and Reform UK are winning over women

Reform UK is on the march.

Following a barnstorming performance in this year’s local elections, they are now the most successful political party on TikTok, engaging younger audiences.

But most of their 400,000 followers are men.

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A woman at the Reform UK local election campaign launch in Birmingham in March
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‘They don’t exclude anyone, we’re all the same,’ says this Reform supporter

I was at the local elections launch for Reform in March, looking around for any young women to interview who had come to support the party at its most ambitious rally yet, and I was struggling.

A woman wearing a “let’s save Britain” hat walked by, and I asked her to help me.

“Now you say it, there are more men here,” she said. But she wasn’t worried, adding: “We’ll get the women in.”

And that probably best sums up Reform’s strategy.

When Nigel Farage threw his hat into the ring to become an MP for Reform, midway through the general election campaign, they weren’t really thinking about the diversity of their base.

As a result, they attracted a very specific politician. Fewer than 20% of general election candidates for Reform were women, and the five men elected were all white with a median age of 60.

Polling shows that best, too.

According to YouGov’s survey from June 2025, a year on from the election, young women are one of Reform UK’s weakest groups, with just 7% supporting Farage’s party – half the rate of men in the same age group. The highest support comes from older men, with a considerable amount of over-65s backing Reform – almost 40%.

But the party hoped to change all that at the local elections.

Sarah Pochin, the Reform UK MP for Runcorn and Helsby
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Sarah Pochin became Reform UK’s first woman MP in May. Pic: PA

Time to go pro

It was the closing act of Reform’s September conference and Farage had his most serious rallying cry: it was time for the party to “professionalise”.

In an interview with me last year, Farage admitted “no vetting” had occurred for one of his new MPs, James McMurdock.

Only a couple of months after he arrived in parliament, it was revealed he had been jailed after being convicted of assaulting his then girlfriend in 2006 while drunk outside a nightclub.

McMurdock told me earlier this year: “I would like to do my best to do as little harm to everyone else and at the same time accept that I was a bad person for a moment back then. I’m doing my best to manage the fact that something really regrettable did happen.”

He has since suspended himself from the party over allegations about his business affairs. He has denied any wrongdoing.

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‘He wasn’t vetted,’ says Farage of MP

Later, two women who worked for another of Reform’s original MPs, Rupert Lowe, gave “credible” evidence of bullying or harassment by him and his team, according to a report from a KC hired by the party.

Lowe denies all wrongdoing and says the claims were retaliation after he criticised Farage in an interview with the Daily Mail, describing his then leader’s style as “messianic”.

The Crown Prosecution Service later said it would not charge Lowe after an investigation. He now sits as an independent MP.

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Farage leading a ‘cult’ says ex-Reform MP

A breakthrough night

But these issues created an image problem and scuppered plans for getting women to join the party.

So, in the run-up to the local elections, big changes were made.

The first big opportunity presented itself when a by-election was called in Runcorn and Helsby.

The party put up Sarah Pochin as a candidate, and she won a nail-biting race by just six votes. Reform effectively doubled their vote share there compared to the general election – jumping to 38% – and brought its first female MP into parliament.

And in the Lincolnshire mayoral race – where Andrea Jenkyns was up for the role – they won with 42% of the vote.

The council results that night were positive, too, with Reform taking control of 10 local authorities. They brought new recruits into the party – some of whom had never been involved in active politics.

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Inside Reform’s election success

‘The same vibes as Trump’

Catherine Becker is one of them and says motherhood, family, and community is at the heart of Reform’s offering. It’s attracted her to what she calls Reform’s “common sense” policies.

As Reform’s parliamentary candidate for Hampstead and Highgate in last year’s general election, and now a councillor, she also taps into Reform’s strategy of hyper-localism – trying to get candidates to talk about local issues of crime, family, and law and order in the community above everything else.

Catherine Becker, Reform UK supporter and councillor in Hampstead and Highgate
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Catherine Becker believes Reform have widened their appeal by tapping into local issues

Jess Gill was your quintessential Labour voter: “I’m northern, I’m working class, I’m a woman, based on the current stereotype that would have been the party for me.”

But when Sir Keir Starmer knelt for Black Lives Matter, she said that was the end of her love affair with the party, and she switched.

“Women are fed up of men not being real men,” she says. “Starmer is a bit of a wimp, where Nigel Farage is a funny guy – he gives the same vibes as Trump in a way.”

Jess Gill was a Labour voter but switched to Reform UK
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Jess Gill switched from Labour to Reform

‘Shy Reformers’

But most of Reform’s recruits seem to have defected from the Conservative Party, according to the data, and this is where the party sees real opportunity.

Anna McGovern was one of those defectors after the astonishing defeat of the Tories in the general election.

She thinks there may be “shy Reformers” – women who support the party but are unwilling to speak about it publicly.

“You don’t see many young women like myself who are publicly saying they support Reform,” she says.

“I think many people fear that if they publicly say they support Reform, what their friends might think about them. I’ve faced that before, where people have made assumptions of my beliefs because I’ve said I support Reform or more right-wing policies.”

Anna McGovern who defected to Reform UK from the Conservatives
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Anna McGovern defected to Reform from the Conservatives

But representation isn’t their entire strategy. Reform have pivoted to speaking about controversial topics – the sort they think the female voters they’re keen to attract may be particularly attuned to.

“Reform are speaking up for women on issues such as transgenderism, defining what a woman is,” McGovern says.

And since Reform’s original five MPs joined parliament, grooming gangs have been mentioned 159 times in the Commons – compared to the previous 13 years when it was mentioned 88 times, despite the scandal first coming to prominence back in 2011.

But the pitfall of that strategy is where it could risk alienating other communities. Pochin, Reform’s first and only female MP, used her first question in parliament to the prime minister to ask if he would ban the burka – something that isn’t Reform policy, but which she says was “punchy” to “get the attention to start the debate”.

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Reform UK MP pushes for burka ban

‘What politics is all about’

Alex Philips was the right-hand woman to Farage during the Brexit years. She’s still very close to senior officials in Reform and a party member, and tells me these issues present an opportunity.

“An issue in politics is a political opportunity and what democracy is for is actually putting a voice to a representation, to concerns of the public. That’s what politics is all about.”

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Alex Philips who was the right-hand woman to Nigel Farage during the Brexit years.
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Alex Philips remains close to senior members of Reform UK

Luke Tryl is the executive director of the More In Common public opinion and polling firm, and says the shift since the local elections is targeted and effective.

Reform’s newer converts are much more likely to be female, as the party started to realise you can’t win a general election without getting the support of effectively half the electorate.

“When we speak to women, particularly older women in focus groups, there is a sense that women’s issues have been neglected by the traditional mainstream parties,” he says. “Particularly issues around women’s safety, and women’s concerns aren’t taken as seriously as they should be.

“If Reform could show it takes their concerns seriously, they may well consolidate their support.”

Luke Tryl, the executive director of the More in Common public opinion and polling firm
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Pollster Luke Tryl thinks Reform have become more targeted and effective

According to his focus groups, the party’s vote share among women aged 18 to 26 shot up in May – jumping from 12% to 21% after the local elections. But the gender divide in right-wing parties is still stark, Tryl says, and representation will remain an uphill battle for a party historically dogged by controversy and clashes.

A Reform UK spokesman told Sky News: “Reform is attracting support across all demographics.

“Our support with women has surged since the general election a year ago, in that time we have seen Sarah Pochin and Andrea Jenkyns elected in senior roles for the party.”

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US Federal agencies outline key risks for banks eyeing crypto custody

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US Federal agencies outline key risks for banks eyeing crypto custody

US Federal agencies outline key risks for banks eyeing crypto custody

One risk facing banks that custody crypto is the potential for liability if crypto assets are lost, according to three US financial agencies.

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