Used EV price crash keeps getting deeper with ‘premium’ brand idea history
A used 2020 Tesla Model 3 is available for sale on a CarMax lot on March 10, 2022 in Burbank, California.
Mario Tama | Getty Images News | Getty Images
Back in February, used electric vehicle prices dipped below used gasoline-powered vehicle prices for the first time ever, and the pricing cliff keeps getting steeper as car buyers reject any “premium” tag formerly associated with EVs.
The decline has been dramatic over the past year. In June 2023, average used EV prices were over 25% higher than used gas car prices, but by May, used EVs were on average 8% lower than the average price for a used gasoline-powered car in U.S. In dollar terms, the gap widened from $265 in February to $2,657 in May, according to an analysis of 2.2 million one to five year-old used cars conducted by iSeeCars. Over the past year, gasoline-powered used vehicle prices have declined between 3-7%, while electric vehicle prices have decreased 30-39%.
“It’s clear used car shoppers will no longer pay a premium for electric vehicles,” iSeeCars executive analyst Karl Brauer stated in an iSeeCars report published last week. Electric power is now a detractor in the consumer’s mind, with EVs “less desirable” and therefore less valuable than traditional cars, he said.
The gap between used luxury brands and EVs has widened, too. Used BMW prices exceed prices for comparable, all-electric, Tesla vehicles by a significant amount, according to iSeeCars. A Tesla Model 3 cost $2,635 more than a BMW 3 Series in May 2023, but by May of this year, was priced over $4,800 less than the 3 Series.
More people are selling their used EVs today than ever before, at least partially because the market is bigger than every before. In 2022, 176,918 used EVs were purchased in the U.S. In May alone, that number increased to over 45,000. There are many more vehicles in the used market than new car market, and used vehicle value does rapidly depreciate as a rule. A one-year-old used car is, on average, priced at 80% of the same car sold new. As more EVs enter the used market at lower prices, the EV market does become available to a wider market of potential first-time EV owners.
There are reasons why EV premiums are more likely to decline in the used market regardless of the recent consumer perception shift: battery technology is continually getting better, increasing range on new models, and consumers also worry about batteries degrading over time. Newer models have longer ranges and improved battery life with temperature control for charging. Between 30-50% of the value embedded in an EV is the battery. But offsetting that is the fact that EVs have lower overall owner costs, from fuel to maintenance, and owners of used EVs can qualify for federal tax credits.
A key factor in the recent decline in used EV prices has been Tesla CEO Elon Musk, who began an industry price war as demand slumped by cutting prices in 2023, with price cuts on Model X, Y and S vehicles continuing into 2024. Scott Case, the CEO of Recurrent, a startup that measures EV battery performance for auto consumers, recently told CNBC that declining used Tesla prices correspond to new Tesla price drops, followed by decreasing prices across used EV competitors.
In January, Hertz also shifted its aggressive EV strategy to sell off 20,000 EVs at Hertz Car Sales locations, roughly one-third of its EV fleet, selling used Teslas at a “no haggle” $25,000 average price across the country.
Declining market demand for EVs and a lack of infrastructure have pushed many auto companies to step back from aggressive EV rollouts, and put more promotion behind hybrid models, which are experiencing a boom. General Motors recently cut its expected sales and production of EVs from a 200,000–300,000 range to 200,000-250,000. EVs made up less than 3% of GM’s Q1 sales. Ford has faced losses from its Model E electric vehicle rollout, even as combined hybrid and EV sales rose in May. Ford has now made the decision to rescind a program announced during the initial EV boom that required Ford dealers to make significant investments in EV infrastructure to be able to sell electric vehicles.
Charging infrastructure is still in an early stage and without increased infrastructure, switching to electric vehicles is an accessibility issue for many Americans. But access to EV chargers is growing. There are over 64,000 publicly accessible electric vehicle charging stations in the United States, with over 176,000 total EV charging ports, according to the Department of Energy. EV charging infrastructure has grown by 29% since the Inflation Reduction Act of 2022, which included tax incentives to adopt EVs. There are roughly 145,000 gas stations in the U.S.
A Pew Research analysis using Department of Energy data found that roughly six in 10 Americans now live within two miles of a public charger, though only 7% of people who live within two miles of a charger will consider buying an EV, Pew found. Most EV charging still occurs at home, while there are also rural EV “deserts.”
A Gallup poll of Americans in April found ownership of EVs increasing by 3% annually, but an equal percentage decline in consumers who indicated serious interest in buying an EV, down from 12% to 9%. Overall, 35% of Americans said they might consider buying an EV in the future, down from 43% last year.
In a bid to get it above the $1.00/share NASDAQ-required minimum, fledgling EV brand Polestar ($PSNY) is rumored to be considering a 1:30 reverse stock split that could see the per-share price rocket up to nearly $16.
Geely-owned Volvo spinoff Polestar is working as hard as Tesla to prove that stock prices have little or nothing to do with traditional business fundamentals in 2025.
That’s because Polestar posted a 36.5% increase in retail sales and a heady 48.8% increase in revenue (to $2.17 billion) over the year before, Polestar’s share price has plummeted more than 35% in a matter of a few weeks – culminating in an unwelcome nastygram from NASDAQ threatening to delist the company’s shares from the NASDAQ if they didn’t climb back up above $1.
It looks bad
To goose the share price, CarScoops is reporting that Polestar aims to move forward with the reverse stock split before the end of 2025. The expected 1:30 reverse split would boost the PSNY price to an estimated $15.90 per share at current prices, keeping the brand well out of risk of a delisting.
In a reverse stock split, each share of the company is converted into a fraction of a share – so, if a company announces a one for ten reverse stock split (1:10), every ten shares that you own will be converted into a single share. In a 1:30 reverse split like the one rumored here, every thirty shares in Polestar would become a single share.
The reverse split increases share price, but it’s not without risk:
A company may declare a reverse stock split in an effort to increase the trading price of its shares – for example, when it believes the trading price is too low to attract investors to purchase shares, or in an attempt to regain compliance with minimum bid price requirements of an exchange on which its shares trade … investors may lose money as a result of fluctuations in trading prices following reverse stock splits.
That’s especially relevant because, despite the increased sales and revenue, the company is also posting increased losses. Through September, the brand posted a $1.56 billion net loss compared to an $867 million loss in the first nine months of 2024. The company is also getting hit hard by Trump-imposed tariffs in the US and increased downward pressure on pricing coming from aggressive post-tax credit discounts from rival brands like BMW and Kia.
If the split does happen, here’s hoping Polestar can make the most of their borrowed time and they don’t end up like Lordstown Motors or Faraday Future – two brands that have pulled similar reverse stock splits with dubious results.
Electrek’s Take
Product-wise, at least, Polestar’s future appears to be bright. The new 3 crossover is a viable competitor to the industry-leading Tesla Model Y, and the upcoming Polestar 4 and 5 models seem like winners, too. To drive that point home, Polestar is promoting up to $18,000 in lease incentives to lure Tesla buyers into their showrooms.
You can find out more about Polestar’s killer EV deals on the full range of Polestar models, from the 2 to the 4, below, then let us know what you think of the three-pointed star’s latest discount dash in the comments section at the bottom of the page.
SOURCE: CarScoops; images via Polestar.
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With its sleek, uncluttered styling and more than 100 miles of battery-electric range before the extended range electric sedan’s gas engine kicks on, maybe the new Nissan N6 really should have been the next Maxima!
Struggling Japanese carmaker Nissan is dealing with an aging lineup and a brand identity driven more by subprime financing than any suggestion of reliability or sportiness here in the US – but overseas? The brand is rolling out hit after hit, and the latest Nissan N6 plug-in sedan promises exactly the sort of entry-level panache that could change its American fortunes.
“Under our Re:Nissan plan, we are redefining what Nissan delivers today and beyond,” explains Nissan President and CEO Ivan Espinosa. “It’s about strengthening our core, reigniting Nissan’s heartbeat, and creating products that inspire excitement and trust. It is about a sharper, more focused product strategy, a stronger brand, and a renewed commitment to our customers. Integral to this transformation is China — an essential market whose speed, technological leadership, and customer insights are setting the pace for the global auto industry.”
Developed by the Nissan Dongfeng JV in China, the new N6 is more compact that the well-received N7 BEV. In fact, the new Nissan N6, at 190.1″ long, compares nicely to the 192.8″ length of the most recent (and largest-ever) US Maxima, discontinued in 2023. Like the Maxima, the top-shelf version features modern, near-luxe features like soft, leather-like surfaces, LED mood lighting, multi-way adjustable seats, and mimosas or something.
Mimosas or something
The four or five passengers inside the N6 are propelled down the road exclusively by the car’s 208 hp electric motor, which is efficient enough to take you 112 miles on a full charge of its 21.1 kWh LFP battery. Once that charge is depleted, a 1.5L gas engine kicks on as a high-efficiency generator to keep the good times rolling.
Nissan says the N6′ exterior design, “features a V-Motion signature grille and expressive LED lighting at the front and rear.” And says that the car’s crisp lines give it, “a confident, dynamic presence.”
All of which sounds good on its own, but sounds absolutely miraculous when you consider the car’s Chinese price: ¥106,900 – or about $15,000 US for the base Nissan N6 180 Pro, as I type this.
Even with a nearly 100% markup to give it a $29,990 price tag in the US, I think the N6 would be a huge hit in the North American market. And – good news! – thanks to Canada’s apparent willingness to give Chinese carmakers a shot, we might find out if I’m right somewhat sooner than later.
Check out the Nissan N6 image gallery, below, then let us know what you think of the car’s US and Canadian appeal in the comments.
Nissan N6 gallery
SOURCE | IMAGES: Nissan.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
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Environment
BLUETTI just dropped new home backup power stations – and slashed prices up to 65% for Black Friday
Whether you’re prepping for winter power outages, loading up the RV for a long-haul trip, or want clean, reliable power anywhere you go, BLUETTI has a portable power option for every need. And right now, the clean energy experts are offering up to 65% off their most popular products for Black Friday – plus they’ve just dropped two major new releases: the Elite 400 and B500K expansion battery.
Here’s a complete guide to what’s new, what’s on sale, and how to pick the model that fits your lifestyle best. There are also some special deals just for Electrek readers, so don’t miss out!
For home backup + outdoor adventures: Elite 200 V2 and all-new Elite 400
Elite 200 V2 – Best value for backup, camping, and van life
BLUETTI’s Elite 200 V2 is designed for power users who need versatility. It’s nicknamed the “Swiss Army Knife” of portable power stations because it powers everything from your fridge to your laptop — whether you’re off the grid or just want to keep the lights on during a storm.
Key specs:
- Battery capacity: 2,073.6Wh
- Continuous power output: 2,600W (3,900W surge)
- 9 output ports: AC, DC, USB-C, and more
- Recharges to 80% in just over one hour
- Ultra-quiet 16 dB operation
- LiFePO₄ battery with a 17-year lifespan (3,500+ cycles)
Who it’s for:
- RVers, weekend campers, off-grid explorers, small cabin owners
- Homeowners looking for dependable backup power
Commonly powered devices: Mini-fridges, coffee makers, power tools, microwaves, kettles, electric blankets, laptops, LED lights, wifi routers
Its compact profile makes it easy to tuck away in an RV cabinet, trunk, or apartment closet.
Elite 200 V2 Portable Power Station is regularly priced at $1,699, and it’s on sale for the record-low price of $699 – that’s a 59% discount for Black Friday and Cyber Monday.
Elite 400 Rolling Power Station — New and optimized for home
Launching November 15, the Elite 400 is a powerful 3.8kWh portable station designed with mobility and backup readiness in mind. With built-in wheels, a telescoping handle, and side grips, you can roll it anywhere – even if you’re flying solo.
Key specs:
- Battery capacity: 3,840Wh
- Continuous power output: 2,600W (3,900W lifting power)
- 9 output ports for simultaneous device charging
- 15ms UPS switchover during power outages
- Recharges to 80% in 70 minutes using AC + solar
- Low standby energy use (3W) with app-control wakeup and timers
Who it’s for:
- Homeowners needing serious backup power
- Outdoor event hosts, road trippers, off-grid enthusiasts
Commonly powered devices: Full-size refrigerators, sump pumps, CPAP machines, space heaters, power tools, projectors, outdoor cooking appliances, large TVs
Whether you’re powering your home in a blackout or running a campsite movie night, the Elite 400 delivers enough capacity to handle just about anything.
The new Elite 400 Portable Power Station is regularly priced at $2,999, and it’s making its debut on November 15 for $1,499 – that’s a 50% discount for Black Friday and Cyber Monday.
For whole-home power and off-grid living: Meet the new B500K expansion battery
If you’re looking for a system that grows with your energy needs, the B500K expansion battery delivers massive storage potential at a competitive cost of around $0.33/Wh – making it an excellent choice for users seeking higher capacity than the well-acclaimed B300K. Paired with the Apex 300, it also qualifies for the soon-to-end 30% Federal Tax Credit. Designed to integrate seamlessly into BLUETTI’s modular ecosystem, it’s ideal for home battery backup or off-grid setups.
Key specs:
- Supports up to 100 kWh storage (paired with Apex 300 system)
- Compatible with BLUETTI’s SolarX 4K, B300K, Hub D1, and more
- Acts as both standalone power or an expansion battery
- Future-proof with long-term ecosystem integration
The new B500K expansion battery is regularly priced at $2,999, and it’s making its debut on November 15 for $1,699 – that’s a 43% discount for Black Friday and Cyber Monday.
Ideal bundles:
- Apex 300 + B500K: Best for large homes, off-grid living, and whole-home backup. With a larger individual capacity, the B500K enables a plug-and-play power system that can be expanded to a massive 100 kWh with the Apex 300. It provides 3.8 kW of power output and 7,884.8 Wh of capacity in total.
The Apex 300 + B500K Home Battery Backup is priced at $4,998, and it’s on sale for Black Friday for $3,098 – that’s a 38% discount.
- Apex 300 + B300K: The Apex 300, paired with the B300K, provides 5.5 kWh of capacity and up to 3.8kW of power output, offering smaller households or remote cabins reliable off-grid energy with room to scale. It’s an ideal way to support essential loads, such as refrigerators, lights, fans, and wifi routers, without the need to invest in a larger setup.
The Apex 300 + B300K is normally priced at $4,098, and it’s on sale for Black Friday for $2,299 –that’s a 44% discount.
Plus! Both bundles are fully eligible for the 30% federal Residential Clean Energy Credit through December 2025.
For everyday portability: Elite 30 V2 and the new Elite 10
Elite 30 V2 – now in EcoTide colors
If you need lightweight, flexible power for camping, car trips, desk-side charging, or college dorm use, the Elite 30 V2 is the sweet spot. Weighing just 4.3 kg, it’s a portable backup that fits in your backpack or on a small shelf. Plus, it comes in six fun colors.
Key specs:
- Battery capacity: 288Wh
- Continuous power output: 600W (1,500W surge)
- 9 output ports including 140W USB-C PD
- Charges to 80% in 45 minutes
- Quiet operation under 30 dB
- 10-year LiFePO₄ battery lifespan, with a 5-year warranty
Ideal for powering: Laptops, DSLR cameras, portable fans, smartphones, drones, modems, LED lighting, external hard drives
It’s perfect for digital nomads, travelers, or anyone who needs reliable backup power without adding bulk.
Elite 30 V2 Portable Power Station is regularly priced at $304, and it’s on sale for $199 – that’s a 35% discount for Black Friday and Cyber Monday. You can buy it on BLUETTI’s website here and on Amazon here.
Sneak preview: The new Elite 10 – pocket-sized power
Launching on November 20, the palm-sized Elite 10 is BLUETTI’s most compact power station yet. It’s the perfect in-between if a power bank won’t cut it, but you don’t want a full-sized power station.
Key specs:
- Battery capacity: 128Wh
- Power output: 200W AC (300W peak, 400W surge)
- 5 DC outlets + 200W AC outlet
- Fully recharges in 70 minutes
- LED light modes: reading, warm, SOS
Perfect for powering: Bluetooth speakers, portable fans, DSLR cameras, tablets, Chromebooks, routers, handheld consoles, mini-fridges
Small enough to slip into a tote, train bag, or glovebox, the Elite 10 is built for everyday carry and quick power access.
The Elite 10 launches next week and is said to be the best budget-friendly option yet – available for under $150, and rumored to go even lower. You’ll be able to grab it on BLUETTI’s website and on Amazon here starting November 20.
Electrek exclusive discounts
In addition to the fantastic Black Friday Cyber Monday sale prices, up to 65% off, BLUETTI is offering a special discount code just for Electrek readers!
- 95% of BLUETTI products qualify for an extra 5% off with code: ELECTREK5OFF
- The new Elite 400 and all Apex 300 series products qualify for 6% off with code: ELECTREK6OFF
Now is the best time to invest in a power system that’s quiet, clean, and ready whenever you need it – at home or beyond the grid.
The trusted name offers a full lineup of portable power stations to keep you charged – whether a winter storm hits or you’re enjoying outdoor adventures – and stay charged, no matter where life takes you.
Follow BLUETTI on Twitter/X here and on Facebook here.
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