Connect with us

Published

on

Rivian’s new high-powered Ascend Quad Max R1T variant will race up Pike’s Peak, one of the longest-running and most difficult races in the world, this weekend.

The Pike’s Peak International Hill Climb is one of the longest-running races in the world, being held 102 times since 1916.

It’s a famously difficult race, starting at an already-high 9,390ft (2,862m) in elevation and finishing at 14,110ft (4,300m), with an average 7.2% vertical grade. Until 2011, the track was largely unpaved on dirt or gravel roads, and it is not uncommon for cars to leave the track and crash into the woods or, worse, end up tumbling down the mountain. The race is also commonly stopped by rain, snow, fog, or other inclement weather of the type you commonly get at the top of mountains.

In particular, the high altitude nature of the race (which earned it the nickname “Race to the Clouds”) has always been difficult, because at high altitudes there is less oxygen, which means less complete combustion of fuel. This means that gas-powered race vehicles need to have incredibly oversized engines to do well.

That difficulty does not apply to electric vehicles since EVs don’t need oxygen for combustion, so for years EVs have overperformed in the race. Currently the all-time record for the 12.42-mile hillclimb is 7:57.148, set by the Volkswagen ID.R in 2018. And this year, an EV (Acura ZDX) will be the pace car for the first time, and Hyundai is bringing its fun Ioniq 5N, hoping for a record among EV crossovers.

We’ve also seen some wild concepts, like Ford’s SuperVan made out of an E-Transit last year, and this year’s similar 1,400hp SuperTruck based on an F-150 Lightning (the giant wing on each vehicle is also a reflection of the race’s high altitude – thinner air means it’s harder to create downforce from aerodynamic elements).

Rivian’s entry is a little less wild than those, consisting of a stock R1T – but with Rivian’s new upgraded “Ascend Quad Max” trim, which Fred tested earlier this month. This ups the torque and horsepower to 1,198lb-ft and 1,025hp respectively, much higher than the previous 835hp top-spec. It’s not quite as much as the SuperTruck’s 1,400hp, but the R1T is stock and the SuperTruck is modified, so they’re playing on different fields.

Rivian ran the race before, last year, also in an R1T. But that was before this year’s refresh which increases power significantly. Here’s a video about that entry, driven by Gardner Nichols, who returns this year to drive the updated R1T:

Rivian clocked a 11:23.983, which is the record for any production truck, gas or electric, and puts it ahead of past runs by the likes of Faraday Future and a Tesla P90D. But the R1T is still behind the current electric exhibition class record of 11:02.802 by a Tesla Model 3 Performance – which weighs about half as much as the R1T’s 7,000+lb heft.

With the R1T Quad Max Ascend’s increased power – nearly a 200hp increase over the 835hp of the 2022 model it ran last year – it should be able to improve on that time. This may not be enough to break the 11 minute barrier, but it could be close.

In preparation for the race, Rivian has already been spotted in a parking lot getting their outfit set up for running, with colorful livery and new “Rivian Adventure Department” branding on its vehicles. Rivian is even using one of its RCV commercial vans as a team van.

The race event is this weekend at Pike’s Peak, Colorado. Practice runs start today and go through Friday, with race day on Sunday the 23rd. Rivian set up a site to direct enthusiasts to where to buy tickets (or where to reserve an R1T Quad), but according to the Pike’s Peak website, it looks like tickets are sold out. So you’ll have to watch the official race day livestream on Mobil 1’s YouTube channel or catch up on Pike’s Peak’s YouTube instead.

FTC: We use income earning auto affiliate links. More.

Continue Reading

Environment

EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member’s Festival

Published

on

By

EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member's Festival

Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.

EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:

Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.

To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.

EcoFlow Member
Source: EcoFlow

EcoFlow and its members look to provide “Power for All”

Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.

Advertisement – scroll for more content

This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:

In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.

In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.

To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.

Source: EcoFlow

Save big and give back during the 2025 Member’s Festival

As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.

As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.

Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!

Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.

FTC: We use income earning auto affiliate links. More.

Continue Reading

Environment

Tesla loses another top talent: its long-time head of software

Published

on

By

Tesla loses another top talent: its long-time head of software

Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.

Tesla changed how the entire auto industry looks at software.

Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.

When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.

Advertisement – scroll for more content

Tesla also integrated its software into its retail experience, service, and manufacturing.

David Lau deserves a lot of the credit for that.

He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.

Lau listed the responsibilities of his team on his LinkedIn:

  • Vehicle Software:
    • Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
    • UI software and underlying Embedded Linux platforms
    • Navigation and routing
    • iOS and Android Mobile apps
  • Distributed Systems:
    • Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
    • Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
    • Diagnostic tools and fleet management, Manufacturing and Automation:
  • Automation controls (PLC, robot)
    • Server-side manufacturing execution systems that power all of Tesla’s production operations
  • Product Security and Red Team for software, services, and systems across Tesla

Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.

Electrek’s Take

Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.

He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.

I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.

There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.

FTC: We use income earning auto affiliate links. More.

Continue Reading

Environment

Kia’s EV3 is the best-selling retail EV in the UK right now

Published

on

By

Kia's EV3 is the best-selling retail EV in the UK right now

Kia’s electric SUVs are taking over. The EV3 is the best-selling retail EV in the UK this year, giving Kia its strongest sales start since it arrived 34 years ago. And it’s not just in the UK. Kia just had its best first quarter globally since it started selling cars in 1962.

Kia EV3 is the best-selling EV in the UK through March

In March, Kia sold a record nearly 20,000 vehicles in the UK, making it the fourth best-selling brand. It was also the second top-seller of electrified vehicles (EVs, PHEVs, and HEVs), accounting for over 55% of sales.

The EV3 remained the best-selling retail EV in the UK last month. Including the EV6, three-row EV9, and Niro EV, electric vehicles represented 21% of Kia’s UK sales in March.

Kia said the EV3 “started with a bang” in January, darting out as the UK’s most popular EV in retail sales. Through March, Kia’s electric SUV has held on to the crown. With the EV3 rolling out, Kia sold over 7,000 electric cars through March, nearly 50% more than in Q1 2024.

Advertisement – scroll for more content

The EV3 was the best-selling retail EV in the UK in the first quarter and the fourth best-selling EV overall, including commercial vehicles.

Kia-EV3-best-selling-EV
Kia EV3 Air 91.48 kWh in Frost Blue (Source: Kia UK)

Starting at £33,005 ($42,500), Kia said it’s the “brand’s most affordable EV yet.” It’s available with two battery packs, 58.3 kWh or 81.48 kWh, good for 430 km (270 miles) and 599 km (375 miles) of WLTP range, respectively.

Kia-EV3-best-selling-EV
From left to right: Kia EV6, EV3, and EV9 (Source: Kia UK)

With new EVs on the way, this could be just the start. Kia is launching several new EVs in the UK this year, including the EV4 sedan (and hatchback) and EV5 SUV. It also confirmed that the first PV5 electric vans will be delivered to customers by the end of the year.

Electrek’s Take

Globally, Kia sold a record 772,351 vehicles in the first quarter, its best since it started selling cars in 1962. With the new EV4, the brand’s first electric sedan and hatchback, launching this year, Kia looks to build on its momentum in 2025.

Kia has also made it very clear that it wants to be a global leader in the electric van market with its new Platform Beyond Vehicle (PBV) business, starting with the PV5 later this year.

Earlier today, we learned Kia’s midsize electric SUV, the EV5, is the fourth best-selling EV in Australia through March, outselling every BYD vehicle (at least for now). The EV5 is rolling out to new markets this year, including Canada, the UK, South Korea, and Mexico. However, it will not arrive in the US.

For those in the US, there are still a few Kia EVs to look forward to. Kia is launching the EV4 globally, including in the US, later this year. Although no date has been set, Kia confirmed the EV3 is also coming. It’s expected to arrive in mid-2026.

FTC: We use income earning auto affiliate links. More.

Continue Reading

Trending