Lucid Ocean? With Fisker now bankrupt, another EV automaker is swooping in on the trademark
Could “Ocean” be a potential nameplate for an upcoming BEV model from Lucid? It’s certainly possible following a recent filing submitted by the American automaker to the United States Patent and Trademark Office (USPTO). Sorry, Fisker.
Air. Gravity. Ocean?
While it remains a mere legal forethought at this point, Lucid’s recent trademark filing hints, at the very least, that the company is considering “Ocean” as a potential model name. Take the news with a grain of salt, however, as Lucid has filed (and killed) several trademark filings with the USPTO over the years, including names like “Air 1,” “Palos,” and “Pure Spec.”
However, other trademark filings for potential nameplates remain active, including some we’ve previously reported, such as “Lucid Earth/ Earth Dream Edition,” “Cross Air,” “Air Cross,” and “Airspace.”
“Ocean” may ring a bell because it’s the name of Fisker Inc.’s flagship BEV model, which held a brief moment in the sun before its makers plummeted into bankruptcy, confirmed earlier this week. With Fisker Ocean production now halted indefinitely, could Lucid produce its own BEV by the same name?
We’d argue that’s unlikely, but with a trademark filing in place, it’s not entirely out of the question.
Lucid submits trademark application for “Ocean” BEV
Shoutout to @The_EVGuy on X for putting Lucid Group’s latest trademark filing on our radar. Per the United States Patent and Trademark Office database, AVB Metrics, LLC (Lucid) submitted a filing on May 30, 2024, for exclusive trademark rights to “LUCID OCEAN.”
While the application awaits examination, it’s important to point out that this filing could just be Lucid covering all of its bases on the potential nomenclature of new models. There’s a very strong chance we will never see a BEV from Lucid called the Ocean.
However, the Lucid Air is already out, and the Gravity SUV will begin production later this year. Plus, the term “Ocean” fits the elemental theme, as does a previously mentioned trademark filing like “Earth.” Even still, it’s all speculative at this point.
When we toured Lucid’s design studio and got a sneak peek at its third BEV model, codenamed “Mid-size,” it looked like the American automaker was designing a compact, family-friendly crossover as well as a more rugged, off-roading counterpart of a similar size and stature.
We have yet to learn the full details of “project mid-size,” and even at that point, Lucid’s Senior Vice President of Design and Brand, Derek Jenkins, and CEO/CTO Peter Rawlinson admitted they had yet to agree upon any model name(s).
What do you think? Could Lucid build a BEV called the Ocean, or is it just securing the trademark?
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On today’s informative episode of Quick Charge, we’ve got Honda engineers Jason Hwang and Emilio Sanchez to talk us through some of the things that make the GM Ultium-based Honda Prologue EV feel like a real Honda, and why that matters.
Jason and Emilio talk about some of the choices they made to make the Honda Prologue and Acura ZDX feel different from its GM-branded cousins, and explain why this was much more than a case of badge-engineering. Give it a listen, then let us know what you think of the Prologue and ZDX in the comments.
Today’s episode is sponsored by BLUETTI, a leading provider of portable power stations, solar generators, and energy storage systems. For a limited time, save up to 52% during BLUETTI’s exclusive Black Friday sale, now through November 28, and be sure to use promo code BLUETTI5OFF for 5% off all power stations site wide. Learn more by clicking here.
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Read more: All my favorite EVs, racecars, and robots from Electrify Expo Austin.
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The first EV charging hub funded by the Charging and Fueling Infrastructure (CFI) Program in the Eastern US is now online in Deerfield, Massachusetts.
The town installed the region’s first DC fast chargers (four ports), along with four Level 2 chargers, at 59 North Main Street in South Deerfield.
These new charging stations, funded with $2.46 million from the CFI program, are conveniently located near Interstate 91 in Franklin County, the most rural county in Massachusetts, which serves drivers from Connecticut up to the Canadian border.
The hub also features local and regional bus stops and designated bike lanes with secure onsite bike racks. The chargers are meant to cater to everyone: from local residents and visitors to municipal EVs and commercial vehicles that service the region’s businesses, like those in food and beverage manufacturing.
Gabe Klein, executive director of the Joint Office of Energy and Transportation, sees this as a model for future projects:
Multi-modal charging hubs in communities are key to giving more people the choice to ride and drive electric. The Town of Deerfield is showing leadership in building out convenient charging infrastructure that brings new transportation choices to rural and disadvantaged communities while supporting local commerce.
In recent years, Deerfield has experienced increased climate change-driven flooding from nearby rivers, including the Deerfield River, the Connecticut River, and the Bloody Brook. The project incorporates environmental engineering designed to mitigate and adapt to the effects of flooding and climate, including the installation of permeable asphalt and rain gardens, planting of native trees, grasses, and shrubs, and the creation of new greenspace in the center of Deerfield.
The Biden-Harris administration’s CFI Grant Program is expanding EV infrastructure nationwide. It offers grants for projects that complement and expand upon the initiatives of the NEVI program in urban, rural, and disadvantaged and low-income communities. So far, the CFI Grant Program has allocated over $1 billion to nearly 100 projects across the US, encouraging private investments and expanding the EV charging network to make EV ownership more practical and convenient.
Read more: The US reaches milestone of 200,000+ public EV charging ports
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Kia’s upcoming EV4 electric sedan was just spotted testing in the US for the first time. The low-cost EV is expected to make its big debut by the end of the year. Here’s a look at the new model.
The EV4 will round out Kia’s new “EVs for all” master plan launched last year. Kia showcased three new models, the EV3, EV4, and EV5, during its first annual EV Day in October 2023.
During the event, Kia outlined its new global strategy to “lead and accelerate the EV revolution” with a wide range of models priced from $30,000 to $80,000.
Kia plans to rapidly expand its lineup with a series of smaller, lower-priced models. It launched the EV9, its first three-row electric SUV, which is already proving to be a hot seller in the US. Starting at under $55,000, the EV9 is still a great deal compared to others in its class, but Kia plans to go even lower.
The EV3 and EV4 are expected to be among the most affordable electric vehicles when they arrive in the US.
Kia’s new EV4 is now testing in the US
Ahead of its official debut, Kia’s new EV4 sedan was recently caught driving on US streets for the first time.
The latest image from KindelAuto doesn’t reveal much more than what’s been shown in the past, but the fact that it’s now testing in the US is significant.
Kia’s EV3 is already on sale in Korea, starting at around $30,000 (42.08 million won). Earlier this week, the company said its new compact SUV is now available across Europe, starting at around $38,000 (36,000 euros) with a “segment-leading range” of up to 375 miles (WLTP).
Next up will be the EV4. Kia is expected to officially reveal the new EV by the end of the year, with deliveries starting in 2025. It could be as soon as next week at the 2024 LA Auto Show.
The interior will feature Kia’s advanced new ccNC infotainment system with dual 12.3″ navigation and driver display screens. An otherwise minalimalistic design is expected inside.
Kia’s EV4 will also be available in a hatchback variant. Although the hatch is likely aimed at European buyers, it was also recently spotted testing in the US for the first time.
We will learn official prices closer to launch, but the EV4 is expected to start at around $35,000 to $40,000.
Kia is teasing five new vehicles for the US, at least one being a new EV, that will debut at the LA Auto Show next week. Will it be the EV3? EV4?
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