The grim news for the Tories in the latest Sky News/YouGov poll begs another question about Rishi Sunak’s political judgement. Was a long election campaign a blunder?
The prime minister is already under fire from Conservative MPs and activists for gambling on an election in July rather than waiting for October or November.
The conventional wisdom was that economic news would be better by the autumn and deportation flights to Rwanda would help stop the boats bringing migrants across the Channel.
But as well as doubts about a July poll, the big slump in Tory supportsince the last Sky News/YouGov poll on June 3, suggests a long campaign of six weeks may also have backfired.
On 22 May, the day the prime minister made his shock general election announcement, some veteran Tory MPs privately questioned Mr Sunak’s decision to fight a long campaign.
“Margaret used to have three or four-week campaigns,” one long-serving Conservative MP who has stepped down told Sky News, in a reference to three-times election winner Mrs Thatcher.
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But with the Tories trailing badly behind Labour in the polls for months, Mr Sunak clearly hoped a long election campaign would give his party more time to recover and close the gap.
However, the opposite appears to have happened. As the campaign continues, with polling day still two weeks away, opinion polls are suggesting bigger Conservative losses, not smaller.
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4:13
Poll: Labour on course for best-ever election result
On 3 June our YouGov poll suggested the Conservatives would hold 140 seats. Now the same pollsters are suggesting they’d hold just 108, well below their previous lowest of 141 in 1906.
The big change of course, has been Nigel Farage’s dramatic comeback as Reform UK leader on 3 June. In the Sky News/YouGov poll that day, Reform UK was not forecast to win any seats.
Now it’s five, including Mr Farage in Clacton. The other big movers are the Liberal Democrats, forecast to win 48 seats on 3 June, now 67. The latest poll is good news for smaller parties generally.
Labour’s seat projection is up slightly from 422 seats to 425 and its majority is up from 194 to 200. But it’s the Tory slump that’s the big change since the early days of the campaign.
So are those veteran MPs who lamented the glory days of Mrs Thatcher correct about previous Tory prime ministers opting for shorter campaigns? It would appear so.
Had Mr Sunak waited to call the election until January 2025 – the end of a maximum five-year term – parliament would have automatically been dissolved 25 working days before polling day, meaning he could have opted for a shorter campaign.
In 1983, when Mrs Thatcher won a landslide majority of 144 seats, she had announced the election on 9 May, parliament was dissolved on 13 May and polling day was four weeks later on 9 June.
Image: Sunak gambled on a July election Pic: PA
It was a similar story in 1987. Mrs Thatcher announced the election on 11 May and polling day was a month later on 11 June, when she won a second landslide and a majority of 102.
In 1992, when Sir John Major pulled off a shock victory after months of trailing Neil Kinnock’s Labour badly in the opinion polls, the election campaign again lasted just 30 days.
Sir John asked the Queen to dissolve parliament on 11 March and voters went to polls on 9 April, when the Conservatives won a 21-seat majority over Labour.
Lord Cameron’s 2015 campaign, after five years of a Conservative-Liberal Democrat coalition was longer. Parliament was dissolved on 30 March and the election was on 7 May, when he won a Tory majority of 10.
Image: Margaret Thatcher used to have three to four week campaigns. Pic: PA
In the most recent general election, Boris Johnson’s dash to the polls in 2019, parliament was dissolved on 6 November and the election was on 12 December, with Mr Johnson winning an 80-seat majority.
This time, Mr Sunak has chosen a gruelling six-week campaign. More time for mistakes? And more time for the Tories’ opponents – Labour, the Lib Dems and Reform UK – to gain momentum?
It’s starting to look like that. At times since his D-day fiasco, the prime minister has looked crestfallen. Now senior Tories are talking about a Labour “super-majority” and a “blank cheque” for Sir Keir Starmer.
And there are still two weeks to go in this long, six-week campaign. But that was Mr Sunak’s choice.
In common with many parents across the country, here’s a conversation that I have with my young daughter on a semi-regular basis (bear with me, this will take on some political relevance eventually).
Me: “So it’s 15 minutes until your bedtime, you can either have a little bit of TV or do a jigsaw, not both.”
Daughter: “Ummmm, I want to watch TV.”
Me: “That’s fine, but it’s bed after that, you can’t do a jigsaw as well.”
Fast-forward 15 minutes.
Me: “Right, TV off now please, bedtime.”
(Pause)
Daughter: “I want to do a jigsaw.”
Now replace me with the government, the TV and jigsaw options with axing welfare cuts and scrapping the two-child cap, and my daughter with rebellious backbenchers.
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6:36
Rachel Reeves’s fiscal dilemma
That is the tension currently present between Downing Street and Labour MPs. And my initial ultimatum is the messaging being pumped out from the government this weekend.
In essence: you’ve had your welfare U-turn, so there’s no money left for the two-child cap to go as well.
As an aside – and before my inbox fills with angry emails lambasting me for using such a crude metaphor for policies that fundamentally alter the lives of some of the most vulnerable in society – yes, I hear you, and that’s part of my point.
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9:11
Welfare U-turn ‘has come at cost’
For many in Labour, this approach feels like the lives of their constituents are being used in a childish game of horse-trading.
So what can be done?
Well, the government could change the rules.
Altering the fiscal rules is – and will likely remain – an extremely unlikely solution. But as it happens, one of Labour’s proverbial grandparents has just popped round with a different suggestion.
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5:31
Welfare: ‘Didn’t get process right’ – PM
A wealth tax, Lord Neil Kinnock says, is the necessary outcome of the economic restrictions the party has placed on itself.
Ever the Labour storyteller, Lord Kinnock believes this would allow the government to craft a more compelling narrative about whose side this administration is on.
That could be valuable, given one of the big gripes from many backbench critics is that they still don’t really understand what this prime minister stands for – and by extension, what all these “difficult decisions” are in aid of.
The downside is whether it will actually raise much money.
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16:02
Is Corbyn an existential risk to Labour?
The super-rich may have lots of assets to take a slice from, but they also have expensive lawyers ready to find novel ways to keep their client’s cash away from the prying eyes of the state.
Or, of course, they could just leave – as many are doing already.
In the short term, the future is a bit easier to predict.
If Downing Street is indeed now saying there is no money to scrap the two-child cap (after heavy briefing in the opposite direction just weeks ago), an almighty tantrum from the backbenches is inevitable.
And as every parent knows, the more you give in, the harder it becomes to hold the line.
The UK has re-established diplomatic ties with Syria, David Lammy has said, as he made the first visit to the country by a British minister for 14 years.
The foreign secretary visited Damascus and met with interim president Ahmed al Sharaa, also the leader of the rebel group Hayat Tahrir al-Sham (HTS), and foreign minister Asaad al Shaibani.
In a statement, Mr Lammy said a “stable Syria is in the UK’s interests” and added: “I’ve seen first-hand the remarkable progress Syrians have made in rebuilding their lives and their country.
“After over a decade of conflict, there is renewed hope for the Syrian people.
“The UK is re-establishing diplomatic relations because it is in our interests to support the new government to deliver their commitment to build a stable, more secure and prosperous future for all Syrians.”
Image: Foreign Secretary David Lammy with Syria’s interim president Ahmed al Sharaa in Damascus. Pic: X / @DavidLammy
The Foreign, Commonwealth and Development Office has also announced a £94.5m support package for urgent humanitarian aid and to support the country’s long-term recovery, after a number of British sanctions against the country were lifted in April.
While HTS is still classified as a proscribed terror group, Sir Keir Starmer said last year that it could be removed from the list.
The Syrian president’s office also said on Saturday that the president and Mr Lammy discussed co-operation, as well as the latest developments in the Middle East.
Since Assad fled Syria in December, a transitional government headed by Mr al Sharaa was announced in March and a number of western countries have restored ties.
In May, US President Donald Trump said the United States would lift long-standing sanctions on Syria and normalise relations during a speech at the US-Saudi investment conference.
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1:12
From May: Trump says US will end sanctions for Syria
He said he wanted to give the country “a chance at peace” and added: “There is a new government that will hopefully succeed.
“I say good luck, Syria. Show us something special.”
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