Ford, Rivian, and Toyota led the growth in April as US EV registrations perked up. The growth comes after drastic price cuts and other incentives led to over $10,000 in savings on some models.
Despite talk of cooldown, electric vehicle sales are still growing. Leading EV brands, except Tesla, saw significant growth in April 2024 registrations compared to the previous year.
According to new S&P Global Mobility vehicle data (via Automotive News), EV registrations were up 14% in April. With 102,317 electric cars registered in April, EVs accounted for 7.4% of total light-vehicle registrations.
EVs outpaced the overall light-vehicle market, which had a 7.3% gain. The report notes that the growth was driven by “bonus cash, subsidized financing and lease deals,” as many EV prices reach price parity with their comparable ICE models.
“Automakers are bringing EV prices down to the ICE level and it’s moving the merchandise,” according to Tom Libby, associate director of industry analysis at S&P Global Mobility.
Significant deals charge up April EV registrations
Several electric models had double-digit registration growth in April compared to the year before. Leading the way was Toyota’s bZ4X, with 4,666 registrations, up 646% YOY.
However, to be fair, Toyota only sold 625 bZ4X models last April after a slow ramp-up following a recall in 2022 that halted production.
Ford’s Mustang Mach-E had the second-highest growth at 287%. In April, 5,538 Mach-Es were handed over, up from 1,384 last year. The growth comes after Ford slashed prices and introduced new lease incentives earlier this year.
The Ford F-150 Lightning, America’s best-selling electric pickup, had 96% more registrations (2,509 vs 1,282) in April than the year before. Ford also introduced significant incentives on the EV pickup.
Place
Top 10 EV models in April
April 2024 Registrations
April 2023 Registrations
% Change YOY
1
Tesla Model Y
32,922
34,542
-4.7%
2
Tesla Model 3
8,912
19,844
-55.1%
3
Ford Mustang Mach-E
5,358
1,384
+287.1%
4
Toyota bZ4X
4,666
625
+646.6%
5
Hyundai IONIQ 5
4,078
2,117
+92.6%
6
Rivian R1S
2,855
1,259
+126.8%
7
Ford F-150 Lightning
2,509
1,282
+95.7%
8
Tesla Cybertruck
2,181
0
N/A
9
Kia EV6
2,178
1,124
+93.8%
10
Tesla Model X
2,094
1,883
+5.8%
Top ten EV models by registrations in April 2024 (Source: S&P Global Mobility)
Rivian’s R1S also saw triple-digit year-over-year growth in registrations. The R1S had 2,855 registrations, up 127% from the 1,259 in April 2023.
Kia’s EV6 had 94% more registrations, with 2,178, compared to 1,124 in April 2023. Meanwhile, the Hyundai IONIQ 5 continued its hot streak with 4,078 registrations, up 93% YOY.
Tesla was the only automaker in the top ten, with EV registrations slipping in April. The Model Y had 32,922 registrations, down 4.7% from 35,542. Tesla’s Model 3 registrations were down 55% YOY with 8,912.
Although many reports suggest Tesla is dragging down the sector, several events, like the new Model 3 launch, contributed to fewer registrations.
The momentum is expected to continue, with several automakers introducing even more discounts and savings opportunities this month.
Ford slashed Mustang Mach-E lease prices in June with an up to 400% discount. Hyundai is offering a $7,500 cash bonus on all EV models, including the IONIQ 5, IONIQ 6, and new Kona Electric.
Several new EVs are already hitting the market with significant discounts. Chevy Equinox EV lease prices fell to as low as $379 per month, while the Blazer EV is listed as low as $369 per month.
If you’re looking for a new EV, now is the perfect time to start shopping. We can help you get started today. You can use our links below to find deals on popular EV models in your area.
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On today’s informative episode of Quick Charge, we’ve got Honda engineers Jason Hwang and Emilio Sanchez to talk us through some of the things that make the GM Ultium-based Honda Prologue EV feel like a real Honda, and why that matters.
Jason and Emilio talk about some of the choices they made to make the Honda Prologue and Acura ZDX feel different from its GM-branded cousins, and explain why this was much more than a case of badge-engineering. Give it a listen, then let us know what you think of the Prologue and ZDX in the comments.
Today’s episode is sponsored by BLUETTI, a leading provider of portable power stations, solar generators, and energy storage systems. For a limited time, save up to 52% during BLUETTI’s exclusive Black Friday sale, now through November 28, and be sure to use promo code BLUETTI5OFF for 5% off all power stations site wide. Learn more by clicking here.
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Got news? Let us know! Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show!
The first EV charging hub funded by the Charging and Fueling Infrastructure (CFI) Program in the Eastern US is now online in Deerfield, Massachusetts.
The town installed the region’s first DC fast chargers (four ports), along with four Level 2 chargers, at 59 North Main Street in South Deerfield.
These new charging stations, funded with $2.46 million from the CFI program, are conveniently located near Interstate 91 in Franklin County, the most rural county in Massachusetts, which serves drivers from Connecticut up to the Canadian border.
The hub also features local and regional bus stops and designated bike lanes with secure onsite bike racks. The chargers are meant to cater to everyone: from local residents and visitors to municipal EVs and commercial vehicles that service the region’s businesses, like those in food and beverage manufacturing.
Gabe Klein, executive director of the Joint Office of Energy and Transportation, sees this as a model for future projects:
Multi-modal charging hubs in communities are key to giving more people the choice to ride and drive electric. The Town of Deerfield is showing leadership in building out convenient charging infrastructure that brings new transportation choices to rural and disadvantaged communities while supporting local commerce.
In recent years, Deerfield has experienced increased climate change-driven flooding from nearby rivers, including the Deerfield River, the Connecticut River, and the Bloody Brook. The project incorporates environmental engineering designed to mitigate and adapt to the effects of flooding and climate, including the installation of permeable asphalt and rain gardens, planting of native trees, grasses, and shrubs, and the creation of new greenspace in the center of Deerfield.
The Biden-Harris administration’s CFI Grant Program is expanding EV infrastructure nationwide. It offers grants for projects that complement and expand upon the initiatives of the NEVI program in urban, rural, and disadvantaged and low-income communities. So far, the CFI Grant Program has allocated over $1 billion to nearly 100 projects across the US, encouraging private investments and expanding the EV charging network to make EV ownership more practical and convenient.
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Kia’s upcoming EV4 electric sedan was just spotted testing in the US for the first time. The low-cost EV is expected to make its big debut by the end of the year. Here’s a look at the new model.
The EV4 will round out Kia’s new “EVs for all” master plan launched last year. Kia showcased three new models, the EV3, EV4, and EV5, during its first annual EV Day in October 2023.
During the event, Kia outlined its new global strategy to “lead and accelerate the EV revolution” with a wide range of models priced from $30,000 to $80,000.
Kia plans to rapidly expand its lineup with a series of smaller, lower-priced models. It launched the EV9, its first three-row electric SUV, which is already proving to be a hot seller in the US. Starting at under $55,000, the EV9 is still a great deal compared to others in its class, but Kia plans to go even lower.
The EV3 and EV4 are expected to be among the most affordable electric vehicles when they arrive in the US.
Kia’s new EV4 is now testing in the US
Ahead of its official debut, Kia’s new EV4 sedan was recently caught driving on US streets for the first time.
The latest image from KindelAuto doesn’t reveal much more than what’s been shown in the past, but the fact that it’s now testing in the US is significant.
Kia’s EV3 is already on sale in Korea, starting at around $30,000 (42.08 million won). Earlier this week, the company said its new compact SUV is now available across Europe, starting at around $38,000 (36,000 euros) with a “segment-leading range” of up to 375 miles (WLTP).
Next up will be the EV4. Kia is expected to officially reveal the new EV by the end of the year, with deliveries starting in 2025. It could be as soon as next week at the 2024 LA Auto Show.
The interior will feature Kia’s advanced new ccNC infotainment system with dual 12.3″ navigation and driver display screens. An otherwise minalimalistic design is expected inside.
Kia’s EV4 will also be available in a hatchback variant. Although the hatch is likely aimed at European buyers, it was also recently spotted testing in the US for the first time.
We will learn official prices closer to launch, but the EV4 is expected to start at around $35,000 to $40,000.
Kia is teasing five new vehicles for the US, at least one being a new EV, that will debut at the LA Auto Show next week. Will it be the EV3? EV4?
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