Ford, Rivian, and Toyota led the growth in April as US EV registrations perked up. The growth comes after drastic price cuts and other incentives led to over $10,000 in savings on some models.
Despite talk of cooldown, electric vehicle sales are still growing. Leading EV brands, except Tesla, saw significant growth in April 2024 registrations compared to the previous year.
According to new S&P Global Mobility vehicle data (via Automotive News), EV registrations were up 14% in April. With 102,317 electric cars registered in April, EVs accounted for 7.4% of total light-vehicle registrations.
EVs outpaced the overall light-vehicle market, which had a 7.3% gain. The report notes that the growth was driven by “bonus cash, subsidized financing and lease deals,” as many EV prices reach price parity with their comparable ICE models.
“Automakers are bringing EV prices down to the ICE level and it’s moving the merchandise,” according to Tom Libby, associate director of industry analysis at S&P Global Mobility.
2024 Ford F-150 Lightning Flash (Source: Ford)
Significant deals charge up April EV registrations
Several electric models had double-digit registration growth in April compared to the year before. Leading the way was Toyota’s bZ4X, with 4,666 registrations, up 646% YOY.
However, to be fair, Toyota only sold 625 bZ4X models last April after a slow ramp-up following a recall in 2022 that halted production.
Ford Mustang Mach E at a Tesla Supercharger (Source: Ford)
Ford’s Mustang Mach-E had the second-highest growth at 287%. In April, 5,538 Mach-Es were handed over, up from 1,384 last year. The growth comes after Ford slashed prices and introduced new lease incentives earlier this year.
The Ford F-150 Lightning, America’s best-selling electric pickup, had 96% more registrations (2,509 vs 1,282) in April than the year before. Ford also introduced significant incentives on the EV pickup.
Place
Top 10 EV models in April
April 2024 Registrations
April 2023 Registrations
% Change YOY
1
Tesla Model Y
32,922
34,542
-4.7%
2
Tesla Model 3
8,912
19,844
-55.1%
3
Ford Mustang Mach-E
5,358
1,384
+287.1%
4
Toyota bZ4X
4,666
625
+646.6%
5
Hyundai IONIQ 5
4,078
2,117
+92.6%
6
Rivian R1S
2,855
1,259
+126.8%
7
Ford F-150 Lightning
2,509
1,282
+95.7%
8
Tesla Cybertruck
2,181
0
N/A
9
Kia EV6
2,178
1,124
+93.8%
10
Tesla Model X
2,094
1,883
+5.8%
Top ten EV models by registrations in April 2024 (Source: S&P Global Mobility)
Rivian’s R1S also saw triple-digit year-over-year growth in registrations. The R1S had 2,855 registrations, up 127% from the 1,259 in April 2023.
Kia’s EV6 had 94% more registrations, with 2,178, compared to 1,124 in April 2023. Meanwhile, the Hyundai IONIQ 5 continued its hot streak with 4,078 registrations, up 93% YOY.
Rivian R1S (Source: Rivian)
Tesla was the only automaker in the top ten, with EV registrations slipping in April. The Model Y had 32,922 registrations, down 4.7% from 35,542. Tesla’s Model 3 registrations were down 55% YOY with 8,912.
Although many reports suggest Tesla is dragging down the sector, several events, like the new Model 3 launch, contributed to fewer registrations.
Hyundai IONIQ 5 (Source: Hyundai)
The momentum is expected to continue, with several automakers introducing even more discounts and savings opportunities this month.
Ford slashed Mustang Mach-E lease prices in June with an up to 400% discount. Hyundai is offering a $7,500 cash bonus on all EV models, including the IONIQ 5, IONIQ 6, and new Kona Electric.
Several new EVs are already hitting the market with significant discounts. Chevy Equinox EV lease prices fell to as low as $379 per month, while the Blazer EV is listed as low as $369 per month.
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Tesla has confirmed it has given up on plans to make a Cybertruck range extender to achieve the range it originally promised on the electric pickup truck.
It started refunding deposits for the $16,000 extra battery pack.
When Tesla unveiled the production version of the Cybertruck in late 2023, two main disappointments were the price and the range.
The tri-motor version, the most popular in reservation tallies before production, was supposed to have over 500 miles of range and start at $70,000.
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Tesla now sells the tri-motor Cybertruck for $100,000 and only has a range of 320 miles.
The dual-motor Cybertruck was supposed to cost $50,000 and have over 300 miles of range. In reality, it starts at $80,000 and has 325 miles of range.
However, Tesla had devised a solution to bring the range closer to what it originally announced: a separate battery pack that sits in the truck’s bed. Tesla called it a “range extender.” It costs $16,000 and takes up a third of the Cybertruck’s bed.
Even though the Cybertruck has been in production for a year and a half, the range extender has yet to launch.
At the time, Tesla also reduced the range that the removable battery pack adds to the Cybertruck to “445+ miles” rather than “470+ miles” for the dual motor – a ~25-mile reduction in range.
Last month, Electrek reported that Tesla has quietly removed the range extender from the Cybertruck online configurator, where buyers could reserve it with a “$2,000 non-refundable deposit.”
At the time, we speculated that Tesla was most likely giving up on the product.
Sure enough, the automaker has now confirmed that it doesn’t plan to produce the range extender.
A Tesla Cybertruck owner contacted Electrek to share communication that Tesla started sending to Cybertruck owners who reserved the range extender, letting them know that the product is dead.
Tesla wrote in the email:
“We are no longer planning to sell the Range Extender for Cybertruck.”
The automaker says that it will start processing refunds for the deposits.
Here’s Tesla’s communication about the Cybertruck range extender in full:
Update to Your Cybertruck Range Extender Order
Hi [redacted],
Thank you for being a Cybertruck owner.
We are no longer planning to sell the Range Extender for Cybertruck. As a result, we will be refunding your deposit in full. The amount will be returned to the original payment method used for the transaction.
Thank you for your understanding.
The Tesla Team
Electrek’s Take
There could be many reasons why Tesla has given up on the product.
The range extender was confirmed to take 30% of the Cybertruck’s bed, and Tesla needed to install and remove it at a service center. Owners couldn’t remove them themselves. I think it was pretty much dead on arrival at $16,000.
But I think it could also be as simple as it’s not worth producing due to demand – both due to insufficient people reserving it and not enough Cybertruck buyers to create a market for the range extender.
Therefore, the range extender is dead for the same reason that the Cybertruck RWD now has the same battery pack as the AWD instead of a smaller pack for less money: the Cybertruck is a commercial flop, and it’s not a high-volume program enough to justify making several battery pack sizes, including a removable one.
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The U.S. Patent and Trademark Office (USTPO) has denied Tesla’s attempt to trademark the term “Robotaxi”. which it has been using to refer to its long-promised self-driving vehicles.
CEO Elon Musk has been using the term “robotaxi” for years.
At first, it was to refer to what its existing consumer vehicles (Model S, X, 3, Y and Cybertruck) would become once it finally delivers on its “full self-driving” promises– something that was supposed to happen by the end of every year for the last 6 years.
However, Tesla held its ‘We, Robot’ event in October 2024, where it unveiled two new vehicles, a dedicated robotaxi vehicle and a self-driving ‘Robovan’ – pictured above.
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Musk referred to the dedicated robotaxi vehicle as both a ‘Robotaxi’ and ‘Cybercab’.
Now, Techcrunch reports that USTPO has denied Tesla’s trademark application for being too generic:
Tesla’s attempt to trademark the term “Robotaxi” in reference to its vehicles has been refused by the U.S. Patent and Trademark Office for being too generic, according to a new filing. Another application by Tesla to trademark the term “Robotaxi” for its upcoming ride-hailing service is still under examination by the office.
USTPO notes that other companies and media have used the term ‘robotaxi” to refer to other self-driving vehicles.
The decision is “non-final”. Tesla can still appeal the decision.
Tesla also saw its trademark application for ‘Cybercab’ halted as USTPO reviews other applications using the term ‘cyber’.
Electrek’s Take
I don’t think Tesla should get a trademark for ‘Robotaxi’. It’s indeed too generic. ‘Cybercab’ should be fine though. If Tesla was able to get Cybertruck, it should be able to get ‘Cybercab’.
I hope the Cybercab works out better for them than the Cybertruck has so far.
But it’s tough to make a steering wheel-less vehicle works if you haven’t solved self-driving.
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California and 16 other states have sued the government for illegally withholding $5 billion in funds that Congress earmarked for EV charging, calling the action “another trump gift to China.”
The federal NEVI (National Electric Vehicle Infrastructure) program was established by the Infrastructure Investment and Jobs Act (IIJA), otherwise known as the Bipartisan Infrastructure Law, pushed for and signed by President Joe Biden.
Among other things, the IIJA dedicated $5 billion in funding to expanding EV chargers, in order to give more Americans access to EV ownership, and allow them to unlock the fuel cost and health savings that EV owners, and communities with high EV penetration, enjoy.
The NEVI program was even the main driver of Tesla opening up its charging port and creating the NACS standard, due to the law’s requirement that federal funding can only go to charging stations that have open access to multiple brands of vehicle. Tesla’s Superchargers used to be open only to Teslas, but after this law passed, Tesla started opening them up to other brands.
So, NEVI is a great program, and it’s helping Americans to save on fuel and maintenance costs, reducing barriers to charging, and making the world cleaner for everyone who breathes air.
So of course, the enemy of America currently occupying the White House (despite there being a clear Constitutional remedy for this crisis) opposes it.
In February, the Federal Highway Administration (FHWA), at the behest of convicted felon Donald Trump, froze funding for the NEVI program, even though that funding was already allocated by Congress for this purpose. Who knew a felon would break the law?
Now, states are pushing back against the illegal funding freeze, as 17 states, led by California, Colorado and Washington, are suing the FHWA to free up the funds that were allocated to them.
Among those arguments is something we’ve mentioned manytimeshereonElectrek: that republican efforts to diminish the US EV industry are a “gift to China,” who have well and truly taken the lead in the global EV industry, and other countries – particularly the US – are just not doing enough to keep up.
When America retreats, China wins.
President Trump’s illegal action withholding funds for electric vehicle infrastructure is yet another Trump gift to China – ceding American innovation and killing thousands of jobs.
Instead of hawking Teslas on the White House lawn, President Trump could actually help Elon – and the nation – by following the law and releasing this bipartisan funding.
Oddly, despite Mr. Trump’s clear opposition to the well-being of Americans, and particularly to the well-being of the American auto industry, Tesla CEO Elon Musk, perhaps America’s most high-profile auto CEO, donated hundreds of millions of dollars to this anti-EV candidate. He has used tortured logic to claim that raising the price of his products by $7,500 relative to the competition won’t hurt his business, but that’s just wrong.
Pausing that funding not only puts charger plans into chaos (something Musk is no stranger to), it also means that Tesla can’t use money that it created an entire charging standard just to get a piece of.
The lawsuit requests that a court stop Mr. Trump’s illegal actions and permanently halt the FHWA from withholding these funds.
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