The final UK shows of Taylor Swift’s Eras Tour are expected to boost the economy by £300m, officials have claimed.
The US star will perform three gigs at London’s Wembley Stadium this Friday, Saturday and Sunday – before returning to the venue in August for a further five dates.
The sold-out shows will be attended by a total of nearly 640,000 people.
The Greater London Authority (GLA) estimates fans will spend an average of £471 per show, with many travelling from around the world or other parts of the country to watch.
The capital’s mayor Sadiq Khan said he was “delighted” the 34-year-old was playing more shows in the city than anywhere else in the world during her Eras Tour.
He said the gigs would be “a huge boost to our hospitality industry and [provide] further proof that London is the greatest city in the world to watch live music.”
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Taylor Swift greets fans in Welsh
Officials in London are keen to harness enthusiasm for Swift’s visit.
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Transport for London has said it will rename some Tube stations in her honour, while Mr Khan has also unveiled a mural of the singer on the Spanish Steps outside Wembley Stadium.
Image: Mr Khan with the new mural at Wembley Park. Pic: PA
The GLA said its economic estimate was based on research by tourism body UKInbound.
A previous study claimed Swift’s shows would have an even bigger impact – with Barclays predicting that fans would fork out a total of almost £1bn across her 15 UK shows.
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UK leg of Eras tour kicks off
However, some commentators have questioned the claims.
George Moran, an economist at Japanese bank Nomura, expressed doubts over the alleged net benefit of the tour, saying he believed some fans would be cutting back on other spending in order to attend.
He told The Guardian last month: “We think the idea has been overhyped, especially for economies like the UK.”
Nonetheless, there appears little doubt that fans – some of whom have spent around £200 on tickets alone – will be spending big on accommodation, food and merchandise during the UK leg.
The multi-billion pound tour is also expected to be a major earner for Swift, who has an estimated net worth of more than $1.1bn (£0.9bn), according to Forbes.
Succession writer Jesse Armstrong says he hopes his new film about toxic tech billionaires can be a receptacle for anyone who is “feeling wonky about the world”.
Now making his film directorial debut with Mountainhead, starring Steve Carell and Jason Schwartzman, Armstrong has shifted his focus from cut-throat media moguls to a group of billionaire friends meeting up to compare bank balances against the backdrop of a rolling international crisis they appear to have stoked.
Speaking to Sky News about the project, he said: “For a little while I poured some of my anxieties and feelings into it… and I hope it can be a receptacle for other people if they’re feeling wonky about the world, maybe this can be somewhere they put some of their anxieties for a while.”
Image: Cory Michael Smith (R) plays Venis in Mountainhead. Pic: Mountainhead/HBO
Image: Jesse Armstrong with Ramy Youssef. Pic: Mountainhead/HBO
Few television writers achieve widespread recognition beyond their work, but Armstrong – the man behind Succession, one of the most critically acclaimed TV shows of the past decade – has become a household name and is today one of the world’s hottest properties in high-end drama.
“If there was more self-reflection and self-knowledge, there probably wouldn’t be such amenable targets for comedy and satire,” he admits.
Long before he gifted viewers with the likes of manipulative Logan Roy and sycophantically ambitious Tom Wambsgans, back in the beginning, there was selfish slacker Jez and the perennially insecure Mark on his breakthrough hit Peep Show.
“I love comedy, you know, it’s my way in,” he explains. “I think I like it because… the mixture that you get of tragedy and absurdity strikes me as a sort of a true portrayal of the world… and I just like jokes, you know, that’s probably the basic reason.”
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After putting his pen down on the finale of Succession, walking away with 19 Emmys and nine Golden Globes, attention was always going to be drawn to what Armstrong did next.
“I had a couple of other things that I thought I would write first and this kind of snuck up on me as an area of interest,” Armstrong says.
“After I’d listened to a bunch of tech podcasts and Ted talks, I sort of needed somewhere to put the tone of voice that was increasingly in my head.”
Tapping into the unease surrounding big tech, he wrote, shot and edited Mountainhead in less than six months.
Image: Jesse Armstrong says the film’s theme ‘snuck up on me as an area of interest’
Capturing the audience mood
Explaining why he worked so fast, he said he “wanted to be in the same sort of mood as my audience, if possible”.
While he insists there aren’t “any direct map-ons” to the billionaire tech moguls, which frequently make headlines in real life, he joked he’s “happy… to play a game of ‘where did I steal what from who?'” with viewers.
“You know… Elon Musk… I think at least people would see some Mark Zuckerberg and, I don’t know, some Sam Altman, there is a bunch of those people in all the [film’s] different characters… and we’ve stolen liberally from the world in terms of the stories we’ve given them.”
Steve Carell is tasked with delivering some of the film’s most memorable lines as the satire explores the dynamic between those holding the power and those pulling the strings.
“People who lack a certain degree of self-knowledge are good for comedy….and if there was more self-reflection and self-knowledge, there probably wouldn’t be such amenable targets for comedy and satire.
“You know, living in a gated community and travelling by private jet certainly doesn’t help you to understand what life is like for most people.”
Armstrong’s gift for using humour to savagely dramatic ends is arguably what makes him one of the most sought-after writers working today.
Behind his ability to craft some of the sharpest and scathing dialogue on our screens, he views what he does as more than getting a laugh.
“I do believe in the sort of nobility of the idea, that this is a good way to portray the world because this is how it feels a lot of the time.”
Mountainhead will air on Sky and streaming service NOW on 1 June.
Taylor Swift has bought back all the rights to her master recordings – but has suggested she won’t be re-releasing her Reputation album.
“All the music I’ve ever made now belongs to me,” the star announced on her official website.
“I’ve been bursting tears of joy… ever since I found out this is really happening.”
The pop star had originally lost the rights to her first six albums in 2019 when her first record label, Big Machine, sold them to music executive Scooter Braun.
After she learned Braun had acquired her musical catalogue, she opened up about it in a lengthy Tumblr post, blaming him for being complicit in Kanye West’s “incessant, manipulative bullying” of her.
Swift said she was not given the opportunity to buy her work outright, and so, in a bid to diminish the value of the master tapes, she set about re-recording them.
Image: Taylor Swift’s back catalogue was eventually sold on by Scooter Braun
She had re-released four “Taylor’s Version” albums to date. Just her self-titled debut album and Reputation remained.
Braun later sold his stake in her albums to Shamrock Holdings, a Los Angeles investment fund, in a deal reported to be worth £222 million.
It is not known how much Swift paid Shamrock to re-acquire the rights to her songs.
Swift said she was “forever grateful” to Shamrock for allowing her to buy the rights to her music back.
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“This was a business deal to them, but I really felt like they saw it for what it was to me: My memories and my sweat and my handwriting and my decades of dreams,” Swift wrote on her website.
“I am endlessly thankful. My first tattoo might just be a huge shamrock in the middle of my forehead.”
What it means for Reputation fans
Just two albums remained to be re-released by Swift – her self-titled debut album and Reputation. The latter was a particularly strong source of speculation among fans, who would look for clues in her outfits during her record-breaking Era’s tour.
But this announcement could spell the end of that.
“Full transparency: I haven’t even re-recorded a quarter of it,” Swift said.
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Prince William spotted ‘dad dancing’ at Taylor Swift’s Wembley concert in 2024.
She said Reputation was “so specific” to a certain time in her life, that she kept hitting a block when she tried to re-record it. She also said she felt it was the first album she could not improve by re-recording it.
Debut has been re-recorded, with Swift saying she “loves how it sounds now”.
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But both albums could still “re-emerge when the time is right”, particularly the unreleased tracks.
“If it happens, it won’t be from a place of sadness and longing for what I wish I could have,” Swift said.
How Swift’s stance changed the music industry
In the music industry, the owner of a master controls all rights to their artists’ recordings. This is usually agreed in contracts with artists, and allows them to recoup the financial investment they make in stars, including funding production, marketing and promotion.
It also means they can distribute it to new streaming services or license the songs to be used in movies.
Image: Pic: AP
Swift, as co-writer of her music, had always maintained publishing rights.
“I do want my music to live on. I do want it to be in movies. I do want it to be in commercials. But I only want that if I own it,” she told Billboard in 2019.
Swift said today she had been “heartened by the conversations this saga had reignited within my industry among artists and fans”.
“Every time a new artist tells me they negotiated to own their master recordings in their record contract because of this right, I’m reminded of how important it was for all of this to happen.”
Russell Brand has pleaded not guilty to rape and sexual assault charges as he appeared in court in London.
The British comedian and actor, from Hambleden in Buckinghamshire, was charged by post last month with one count each of rape, indecent assault and oral rape as well as two counts of sexual assault.
The charges relate to alleged incidents involving four separate women between 1999 and 2005.
The 49-year-old, who has been living in the US, was flanked by two officers as he pleaded not guilty to all the charges at Southwark Crown Court today.
Image: Russell Brand appears at Southwark Crown Court. Pic: Reuters
Brand stood completely still and looked straight ahead as he delivered his pleas.
The comedian, who has consistently denied having non-consensual sex since allegations were first aired two years ago, is due to stand trial in June 2026.