Synthesia launched an option to make AI-generated avatars by recording footage of yourself with a webcam or your phone.
Synthesia
Synthesia, a British artificial intelligence startup, on Monday showed off a slew of new product updates including the ability to create your own Apple-style key presentations with AI avatars by using just a laptop webcam or your phone.
The seven-year-old firm, which is backed by Nvidia, said the new product updates will make it more of an all-encompassing video production suite for large companies, rather than just a platform that offers users the ability to create AI-generated avatars.
Among the new updates Synthesia is launching is the ability to produce AI avatars using webcams or a phone, “full body” avatars with hands and arms, and a screen recording tool that shows an AI avatar guiding you through what you’re watching.
What is Synthesia?
Synthesia, which says it’s used by nearly half of the Fortfune 500, uses AI avatars for all kinds of purposes.
These can range from creating tailored training videos to guide employees around certain processes, or generating promotional material that can be shown in the form of a video rather than an email or other textual communications.
But that hasn’t always been the case. According to co-founder and CEO Victor Riparbelli, in the first three years of the company’s story, Synthesia actually started out trying to sell its technology to Hollywood agencies and big-budget video production companies. The firm used computer vision for an AI dubbing tool that made mouth movements more lifelike for different languages.
“What we figured out was that the quality threshold to do anything with these guys was so big, no matter what we do, we’ll be a very small part of a much bigger process,” Riparbelli told CNBC in an interview at the firm’s London office.
“What was more interesting was the democratization aspect of: There are millions of people in the world who want to make video, but they’re not making video today because they don’t have the budget.”
In an Apple-style keynote, Synthesia’s CEO unveiled the firm’s new products, touting them as a more productivity-focused suite of tools for use by businesses, rather than just a platform that offers AI avatars.
Apple-style keynotes with a webcam
One of the biggest new features the firm showed off was an option to make AI-generated avatars by recording less than five minutes of footage using a webcam or your phone. You can also clone your voice to have the avatars speak in multiple different languages
Typically, to make an AI avatar using Synthesia’s platform, you have to go into a studio in-person. Human actors go into a recording booth, record their voice, and perform lines in front of a green screen on an actual filming set.
This is all training data to provide Synthesia’s AI algorithm with the facial and vocal nuances it needs to come up with humanlike avatars that speak in an expressive way. Earlier this year, Synthesia debuted new expressive avatars that can convey human emotions, including happiness, sadness, and frustration.
But now, Synthesia is introducing new software which will make it easier for users to produce a digital version of themselves from anywhere, using just a webcam and Synthesia’s software.
The company is also launching the ability to create full-body avatars. This is different to Synthesia’s current avatars, which are limited to just portrait view. Now, you can go into a studio with dozens of cameras, sensors and lights all around you to make avatars that can move their hands.
Generating hands is something that’s traditionally hard for AI to do — often because hands are only a small part of the human body and not typically the focus in visual content.
Synthesia also debuted the option to play videos of AI avatars speaking in any language they like, whether it’s English, French, German, or Chinese.
In the future, Synthesia says, it will be able to tailor AI avatars for different countries: For example, a Nigerian avatar running a user through a tutorial rather than an American.
Synthesia’s AI video assistant can produce summaries of entire articles and documents.
Synthesia
Synthesia also launched a new AI video assistant which can produce summaries of entire articles and documents. This could be a human resources specialist making a quick video explaining company benefits packages, for example.
Synthesia’s screen recording tool shows an AI avatar guiding you through what you’re watching.
Synthesia
Another big feature the company is rolling out is a new screen recording tool, which shows an AI avatar guiding you through what you’re watching.
Not chasing a ‘PR moment’
In CNBC’s interview with him, Riparbelli characterized what Synthesia is trying to do as an enterprise-focused product overhaul, which would make it more akin to giants like Microsoft, Salesforce, and Zoom in the enterprise category.
“The world has been blown away by this stuff for the last 12 to 18 to 24 months, which is awesome,” Riparbelli told CNBC.
“But now we have experimented a lot, and we have found out the right use cases for these technologies that have lasting business value. They’re not like just a short-term PR moment.”
“You need to do that business goal of reducing customer support tickets by showing videos instead of text; or sell by making videos instead of just sending out emails,” he added.
“Now people are creating workflows around that. They need better ways to achieve their business goals, not just an interface with AI models. That’s where we’re going as a company.”
The company’s competitors include AI video tools Veed, Colossyan, Elai, and HeyGen. And Chinese-owned social media app TikTok also recently debuted Symphony Assistant, a product that allows creators to make their own AI avatars.
The company makes money through a number of subscription pricing plans ranging from $22 for a “starter” plan and $67 for a “creator” plan, to custom “enterprise” plans where pricing is based on negotiations with Synthesia’s sales team.
Spotify said Monday it paid more than $100 million to podcast publishers and podcasters worldwide in the first quarter of 2025.
The figure includes all creators on the platform across all formats and agreements, including the platform’s biggest fish, Joe Rogan, Alex Cooper and Theo Von, the company said.
Rogan, host of “The Joe Rogan Experience,” Cooper of “Call Her Daddy” and “This Past Weekend w/ Theo Von” were among the top podcasts on Spotify globally in 2024.
Rogan and Cooper’s exclusivity deals with Spotify have ended, and while Rogan signed a new Spotify deal last year worth up to $250 million, including revenue sharing and the ability to post on YouTube, Cooper inked a SiriusXM deal in August.
Read more CNBC tech news
Even when shows are no longer exclusive to Spotify, they are still uploaded to the platform and qualify for the Spotify Partner Program, which launched in January in the U.S., U.K., Canada and Australia.
The program allows creators to earn revenue every time an ad monetized by Spotify plays in the episode, as well as revenue when Premium subscribers watch dynamic ads on videos.
Competing platform Patreon said it paid out over $472 million to podcasters from over 6.7 million paid memberships in 2024.
YouTube’s payouts are massive by comparison but include more than just podcasts. The company said it paid $70 billion to creators between 2021 and 2024 with payouts rising each year, according to YouTube CEO Neal Mohan.
Spotify reports first-quarter earnings on Tuesday.
The deal is set to close by the first quarter of fiscal year 2026.
“By extending our AI security capabilities to include Protect AI’s innovative solutions for Securing for AI, businesses will be able to build AI applications with comprehensive security,” said Anand Oswal, senior vice president and general manager of network security at Palo Alto Networks, in a release.
Palo Alto has been steadily bolstering its artificial intelligence systems to confront increasingly sophisticated cyber threats. The use of rapidly built ecosystems of AI models by large enterprises and government organizations has created new vulnerabilities. The company said those risks require purpose-built defenses beyond conventional cybersecurity.
Read more CNBC tech news
The acquisition would fold Protect AI’s solutions and team into Palo Alto’s newly announced Prisma AIRS platform. Palo Alto said Protect AI has established itself as a key player in what it called a “critical new area of security.”
Protect AI’s CEO Ian Swanson said joining Palo Alto would allow the company to “scale our mission of making the AI landscape more secure for users and organizations of all sizes.”
The company’s stock price is up 23% in the past year lifting its market cap close to $120 billion. Palo Alto reports third-quarter earnings on May 21.
From left, Veza founders Rob Whitcher, Tarun Thakur and Maohua Lu.
Veza
Tech giants like Google, Amazon, Microsoft and Nvidia have captured headlines in recent years for their massive investments in artificial intelligence startups like OpenAI and Anthropic.
But when it comes to corporate investing by tech companies, cloud software vendors are getting aggressive as well. And in some cases they’re banding together.
Veza, whose software helps companies manage the various internal technologies that employees can access, has just raised $108 million in a financing round that included participation from software vendors Atlassian, Snowflake and Workday.
New Enterprise Associates led the round, which values Veza at just over $800 million, including the fresh capital.
For two years, Snowflake’s managers have used Veza to check who has read and write access, Harsha Kapre, director of the data analytics software company’s venture group told CNBC. It sits alongside a host of other cloud solutions the company uses.
“We have Workday, we have Salesforce — we have all these things,” Kapre said. “What Veza really unlocks for us is understanding who has access and determining who should have access.”
Kapre said that “over-provisioning,” or allowing too many people access to too much stuff, “raises the odds of an attack, because there’s just a lot of stuff that no one is even paying attention to.”
With Veza, administrators can check which employees and automated accounts have authorization to see corporate data, while managing policies for new hires and departures. Managers can approve or reject existing permissions in the software.
Veza says it has built hooks into more than 250 technologies, including Snowflake.
The funding lands at a challenging time for traditional venture firms. Since inflation started soaring in late 2021 and was followed by rising interest rates, startup exits have cooled dramatically, meaning venture firms are struggling to generate returns.
Wall Street was banking on a revival in the initial public offering market with President Donald Trump’s return to the White House, but the president’s sweeping tariff proposals led several companies to delay their offerings.
That all means startup investors have to preserve their cash as well.
In the first quarter, venture firms made 7,551 deals, down from more than 11,000 in the same quarter a year ago, according to a report from researcher PitchBook.
Corporate venture operates differently as the capital comes from the parent company and many investments are strategic, not just about generating financial returns.
Atlassian’s standard agreement asks that portfolio companies disclose each quarter the percentage of a startup’s customers that integrate with Atlassian. Snowflake looks at how much extra product consumption of its own technology occurs as a result of its startup investments, Kapre said, adding that the company has increased its pace of deal-making in the past year.
‘Sleeping industry’
Within the tech startup world, Veza is also in a relatively advantageous spot, because the proliferation of cyberattacks has lifted the importance of next-generation security software.
Veza’s technology runs across a variety of security areas tied to identity and access. In access management, Microsoft is the leader, and Okta is the challenger. Veza isn’t directly competing there, and is instead focused on visibility, an area where other players in and around the space lack technology, said Brian Guthrie, an analyst at Gartner.
Tarun Thakur, Veza’s co-founder and CEO, said his company’s software has become a key part of the ecosystem as other security vendors have started seeing permissions and entitlements as a place to gain broad access to corporate networks.
“We have woken up a sleeping industry,” Thakur, who helped start the company in 2020, said in an interview.
Thakur’s home in Los Gatos, California, doubles as headquarters for the startup, which employs 200 people. It isn’t disclosing revenue figures but says sales more than doubled in the fiscal year that ended in January. Customers include AMD, CrowdStrike and Intuit.
Guthrie said enterprises started recognizing that they needed stronger visibility about two years ago.
“I think it’s because of the number of identities,” he said. Companies realized they had an audit problem or “an account that got compromised,” Guthrie said.
AI agents create a new challenge. Last week Microsoft published a report that advised organizations to figure out the proper ratio of agents to humans.
Veza is building enhancements to enable richer support for agent identities, Thakur said. The new funding will also help Veza expand in the U.S. government and internationally and build more integrations, he said.
Peter Lenke, head of Atlassian’s venture arm, said his company isn’t yet a paying Veza client.
“There’s always potential down the road,” he said. Lenke said he heard about Veza from another investor well before the new round and decided to pursue a stake when the opportunity arose.
Lenke said that startups benefit from Atlassian investments because the company “has a large footprint” inside of enterprises.
“I think there’s a great symbiotic match there,” he said.