Rivian (RIVN) is learning from its past as it looks to turn its first profit. The cost of building its vehicles has “improved dramatically” as Rivian slashes costs on its path to profitability.
After establishing itself as a true luxury EV brand, Rivian is looking to control costs as it moves toward the next chapter.
Rivian delivered over 50,000 vehicles last year, more than doubling from 2022. The R1S was the fourth best-selling EV in the US through Q1 2024, behind only Tesla’s Model Y, Model 3, and the Ford Mustang Mach-E.
Meanwhile, Rivian delivered 13,588 vehicles in the first quarter, a slight decrease from the 13,972 handed over in Q4 2023.
Rivian expected deliveries to slall after announcing plans to shut down production at its Normal, IL plant last year. Rivians CEO and founder RJ Scaringe said during a recent fireside chat that the planned shutdown in April “introduced a dramatic cost reduction in material costs.”
Scaringe warned, “From an investor perspective, the second quarter’s going to be messy,” following a month-long shutdown.
Production at Rivian’s Normal, IL plant (Source: Rivian)
Rivian looks past “messy” Q2 as it cuts costs
Although new supplier contracts and production upgrades will drastically lower Rivian’s bill of materials into 2025, we may not see much of the impact until Q3.
“We will deliver a very small percentage of these newer vehicles [in terms of cost] in Q2,” Scaringe explained, adding, “You won’t see a lot of those benefits until you get to Q3.”
Rivian electric vehicle lineup (Source: Rivian)
These changes have been negotiated with suppliers over the past two years, so Rivian isn’t “hoping or wishing costs were lower.” Rivian also added hundreds of new robots, increasing the line rate by 30%.
The EV maker has eliminated 100 steps from battery making, 52 pieces of equipment from the body shop, and over 500 parts from the design of the R1T and R1S.
Rivian production at its Normal, Ill facility (Source: Rivian)
Scaringe told Reuters during a recent factory tour that the upgrade earlier this year resulted in a 35% cost reduction of materials for its vans. The new changes provide savings of a “similar magnitude” for its other vehicles.
Rivian’s cost of building vehicles has “improved dramatically,” Scaringe said. “The design of the parts and the design of the plant facilitate making the vehicle easier to build.”
Rivian R1S (Source: Rivian)
The next chapter
Rivian’s gross vehicle margins have improved over the last year after it lost around $39,000 on each EV built in Q1 2024. That’s down from the +$67,300 loss in Q1 2023 but up slightly from the $32,594 and $30,500 losses in Q2 and Q3 2023, respectively.
Q3 ’22
Q4 ’22
Q1 ’23
Q2 ’23
Q3 ’23
Q4 ’23
Q1 ’24
Rivian loss per vehicle
$139,277
$124,162
$67,329
$32,594
$30,500
$43,372
$38,784
Rivian loss per vehicle by quarter
The EV maker expects the cost savings to help it reach a positive gross margin by the end of the year. Rivian ended Q1 with just under $8 billion in cash and equivalents, which is enough to launch its smaller, more affordable R2 model.
Rivian expects R2 to greatly expand its market after the $45,000 electric SUV earned over 68,000 reservations in less than 24 hours.
Rivian R2 (Source: Rivian)
The R2 will be built at its Normal plant starting in early 2026. Rivian initially planned to begin R2 production at its new GA facility, but the move helped save $2.25 billion while accelerating the launch.
Rivian’s R2 will account for 155,000 of the 215,000 future capacity at Rivian’s Normal plant. The plant’s current capacity is around 150,000 vehicles.
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Fleet electrification expert Tony Nisam took to LinkedIn yesterday to post a deal that he ran across at a Washington State Costco that stacks a $25,500 manufacturer rebate with $3,000 in “regular” Costco Member Savings, $2,750 in “LIMITED-TIME” Manufacturer to Member Incentives, plus an additional $250 for Costco Executive members.
Do a bit of math (add up 25,500 + 3,000 + $2,750 + 250), and you’ll calculate an almost unheard of $31,500 discount on one of the best, most capable commercial vans on the market – ICE or electric. And that’s before you factor in the 0% interest financing (72 mo.) being advertised at Blade Chevrolet, the Mount Vernon, Washington, where VIN 2G58J2TY6S9104313 (the exact van shown, below) is shown as stock number 16757.
If you’re not a Costco member yet and you’re looking for a new truck for your business or even a unique #vanlife ride with zero emissions, modern tech, and a nationwide dealer network, GM makes that $130 Executive membership seem like a no-brainer.
Is a $39,000 price cut enough to get you to take a look at a new Brightdrop? At $45,235 (from a starting price of $84,235), can you afford not to? Head down to the comments and let us know.
Tesla has quietly removed the Cybertruck’s range extender from the options in its online configurator.
Does Tesla still plan to bring the product to market?
When Tesla unveiled the production version of the Cybertruck in late 2023, there were two main disappointments: the price and the range.
The tri-motor version, which was the most popular in reservation tallies, was supposed to have over 500 miles of range and start at $70,000.
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Tesla now sells the tri-motor Cybertruck for $100,000 and only has a range of 320 miles.
As for the dual-motor Cybertruck, it was supposed to cost $50,000 and have over 300 miles of range. The reality is that it starts at $80,000, and it has 325 miles of range.
However, Tesla had devised a solution to bring the range closer to what it originally announced: a separate battery pack that sits in the truck’s bed. Tesla called it a “range extender.” It costs $16,000 and takes up a third of the Cybertruck’s bed.
Even though the Cybertruck has been in production for a year and a half at this point, the range extender has yet to launch.
At the time, Tesla also reduced the range that the removable battery pack adds to the Cybertruck to “445+ miles” rather than “470+ miles” for the dual motor – a ~25-mile reduction in range.
Now, Tesla has removed the option from its online Cybertruck configurator. It used to take reservations for the range extender with a “$2,000 non-refundable deposit”, as seen on the image above, but now it’s not in the configurator at all at the time of writing.
It’s unclear if Tesla is not planning to launch the product anymore or if it is just pausing reservations.
In its specs page, Tesla still lists the achievable range of both versions of the Cybertruck with and without the range extender battery:
Electrek’s Take
I’m curious. Is it dead, or does Tesla just want to stop taking reservations for it?
At first, I was curious about the product even though I didn’t think it would make up for Tesla’s significant miss on Cybertruck specs.
However, after it was confirmed that it takes up 30% of your bed and that it needs to be installed and removed by Tesla at a service center, I think it’s pretty much dead on arrival at $16,000.
It’s going to be a product limited to only a few people at best. And now that’s if it makes it to market.
With the option being removed from the configurator, there’s no production timeline available. Again, the last one was “mid-2025”, which is soon.
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Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.
EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:
Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.
To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.
Source: EcoFlow
EcoFlow and its members look to provide “Power for All”
Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.
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This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:
In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.
In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.
To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.
Source: EcoFlow
Save big and give back during the 2025 Member’s Festival
As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.
As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.
Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!
Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.
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