Ford is cutting its EU leadership team as the automaker struggles to keep up with the market’s shift to EVs. After losing its European boss to Volkswagen, Ford is reorganizing its business to get the brand back on track.
Ford’s European top executive, Martin Sander, left the company earlier this month to join Volkswagen. Sander joined the VW brand as its new head of sales and market.
The loss is significant as Sander played a key role in launching Ford’s first EV build in the EU, the electric Ford Explorer.
Ford began Explorer EV production earlier this month at its new dedicated EV center in Cologne, Germany. The electric Explorer is the first EV spawned from a 2020 partnership with VW to use its MEB platform.
Sander’s position will be eliminated as Ford reduces its headcount at its European headquarters in Cologne.
Ford said the changes were part of a broader “transformation of its European business.” Starting July 1, 2024, Ford will have four directors in Cologne, down from nine.
Ford Explorer EV production in Cologne (Source: Ford)
Ford downsized EU leadership amid struggles
The downsizing “simplifies” its management structure, according to Kieran Cahill, Chairman of the Supervisory Board of Ford-Werke GmbH. Cahill explained the move “gives us more speed of action” as Ford looks to turn around its European business.
According to German auto news outlet Automobilwoche, Ford’s EU leadership changes come as the automaker struggles to stay afloat.
Ford electric Explorer (Source: Ford)
The report claims the new electric Explorer must drive sales. Otherwise, “Ford could completely abandon its car business in Europe in the medium term.”
With roughly 98% of profits coming from the US, Ford is moving cautiously in the EU. Its second EV based on Volkswagen’s MEB platform is expected to be revealed shortly. Ford plans to begin production on its second MEB-based EV, following the Explorer, later this year.
Ford Mustang Mach-E (Source: Ford)
In the US, Ford was the second best-selling EV brand (excluding combined Hyundai and Kia sales) through the first five months of 2024. The Mustang Mach-E is the third top-selling electric car behind Tesla’s Model Y and Model 3.
Meanwhile, the F-150 Lightning is still America’s best-selling electric pickup. However, Tesla Cybertruck sales are climbing while new EV trucks are hitting the market.
If you’re in the market for a new EV, now may be the perfect time to start shopping at some of the lowest prices yet. You can use our links to find deals on Ford’s electric vehicles at a dealer near you.
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As “extreme” weather events become more commonplace, the demand for reliable and portable energy continues to rise. In response to that growing demand for dependable off-grid power, Volvo has developed the new PU500 Battery Energy Storage System (BESS) designed to take electrical power when it’s needed most.
Designed to be deployable in a number of environments at a moment’s notice, the Volvo Energy PU500 BESS is equipped with approximately 500 kWh of usable battery capacity (up to 540 kWh total). More than enough juice, in other words, to power a remote construction site, disaster response effort, or even a music festival – anything that needs access to reliable electricity beyond a grid connection.
That’s great, but what sets the PU500 apart from other battery storage solutions is its integrated 240 kW DC fast charger.
“With an integrated CCS2 charger, the PU500 is designed to work with all brands of electric equipment, trucks, and passenger cars,” says Niklas Thulin, Head of BESS Product Offer at Volvo Energy. “This ensures that no matter what type of electric vehicle or machinery you rely on, the PU500 can provide the power you need, making it a truly flexible solution for any grid constrained site or location.”
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The integrated charger in the PU500 has the impressive ability to charge a heavy equipment asset (be that an electric semi truck or something like a wheel loader) in under two hours. Its on-board capacity allows to fully recharge up to 3 electric HD trucks or 20 electric cars per day, making it an incredibly versatile disaster response asset.
In a bold bid to combat the crippling air pollution crisis in its capital, Delhi, Indian lawmakers have begun high-level discussions about a plan to phase out gas and diesel combustion vehicles by 2035 – a move that could cause a seismic shift in the global EV space and provide a cleaner, greener future for India’s capital.
Long considered one of the world’s most polluted capital cities, Indian capital Delhi is taking drastic steps to cut back pollution with a gas and diesel engine ban coming soon – but they want results faster than that. As such, Delhi is starting with a city-wide ban on refueling vehicles more than 15 years old, and it went into effect earlier this week. (!)
“We are installing gadgets at petrol pumps which will identify vehicles older than 15 years, and no fuel will be provided to them,” said Delhi Environment Minister Manjinder Singh Sirsa … but they’re not stopping there. “Additionally, we will intensify scrutiny of heavy vehicles entering Delhi to ensure they meet prescribed environmental standards before being allowed entry.”
The Economic Times is reporting that discussions are underway to pass laws requiring that all future bus purchases will be required to be electric or “clean fuel” (read: CNG or hydrogen) by the end of this year, with a gas/diesel ban on “three-wheelers and light goods vehicles,” (commercial tuk-tuks and delivery mopeds) potentially coming 2026 to 2027 and a similar ban privately owned and operated cars and bikes coming “between 2030 and 2035.”
Electrek’s Take
Xpeng EV with Turing AI and Bulletproof battery; via XPeng.
Last week, Parker Hannifin launched what they’re calling the industry’s first certified Mobile Electrification Technology Center to train mobile equipment technicians make the transition from conventional diesel engines to modern electric motors.
The electrification of mobile equipment is opening new doors for construction and engineering companies working in indoor, environmentally sensitive, or noise-regulated urban environments – but it also poses a new set of challenges that, while they mirror some of the challenges internal combustion faced a century ago, aren’t yet fully solved. These go beyond just getting energy to the equipment assets’ batteries, and include the integration of hydraulic implements, electronic controls, and the myriad of upfit accessories that have been developed over the last five decades to operate on 12V power.
At the same time, manufacturers and dealers have to ensure the safety of their technicians, which includes providing comprehensive training on the intricacies of high-voltage electric vehicle repair and maintenance – and that’s where Parker’s new mobile equipment training program comes in, helping to accelerate the shift to EVs.
“We are excited to partner with these outstanding distributors at a higher level. Their commitment to designing innovative mobile electrification systems aligns perfectly with our vision to empower machine manufacturers in reducing their environmental footprint while enhancing operational efficiency,” explains Mark Schoessler, VP of sales for Parker’s Motion Systems Group. “Their expertise in designing mobile electrification systems and their capability to deliver integrated solutions will help to maximize the impact of Parker’s expanding METC network.”
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The manufacturing equipment experts at Nott Company were among the first to go through the Parker Hannifin training program, certifying their technicians on Parker’s electric motors, drives, coolers, controllers and control systems.
“We are proud to be recognized for our unwavering dedication to advancing mobile electrification technologies and delivering cutting-edge solutions,” says Nott CEO, Markus Rauchhaus. “This milestone would not have been possible without our incredible partners, customers and the team at Nott Company.”
In addition to Nott, two other North American distributors (Depatie Fluid Power in Portage, Michigan, and Hydradyne in Fort Worth, Texas) have completed the Parker certification.
Electrek’s Take
T7X all-electric track loader at CES 2022; via Doosan Bobcat.
With the rise of electric equipment assets like Bobcat’s T7X compact track loader and E10e electric excavator that eliminate traditional hydraulics and rely on high-voltage battery systems, specialized electrical systems training is becoming increasingly important. Seasoned, steady hands with decades of diesel and hydraulic systems experience are obsolete, and they’ll need to learn new skills to stay relevant.
Certification programs like Parker’s are working to bridge that skills gap, equipping technicians with the skills to maximize performance while mitigating risks associated with high-voltage systems. Here’s hoping more of these start popping up sooner than later.