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Figma CEO on failed Adobe deal, startup landscape, big redesign with AI

As design firm Figma rolls out its first major AI upgrade for its platform, CEO and co-founder Dylan Field is taking no chances with customers amid steep AI adoption and demand curves and consumer hype. Figma is paying the cost of the AI upgrade for now instead of attempting to charge customers.

“We’re gonna eat the cost for 2024, because we don’t know how people are going to use the features yet. We don’t know how many of you will care, we don’t know how good they get,” Field said in an interview with CNBC’s Deirdre Bosa on Thursday speaking from the company’s Config conference. “Watch what the usage is in the beta, see what the costs are, and then you can go from there in terms of figuring out where pricing should be.” 

Figma’s UI3 redesign, released in limited beta on June 26 with a waitlist for additional users, includes a new toolbox called “Figma AI.”

Roughly six months after antitrust scrutiny forced Adobe to call off its acquisition of Figma, the redesign that widely integrates AI functionality is another competitive wedge in a battle with Adobe and the other highly valued design startup, Canva, which has been moving more into the enterprise market, with a valuation around $25 million.

Canva ranked No. 6 on this year’s CNBC Disruptor 50 list, while Figma ranked No. 26.

The fast growth of Figma’s all-in-one product design functions accessed over a browser has become competitive with Adobe’s lineup. This core innovation by Figma, akin to how Google Docs are shared and revised, takes the place of designers working in silos on desktop apps while struggling to keep track of various file versions. Canva, known for its easy-to-use software tools, continues to scale up, going after business accounts, integrating AI, and competing more aggressively with Adobe.

In a blog post this week, Figma stressed a focus on technology that meets user needs what users need, rather than tossing out trendy ideas, including AI implementations, like chat box functions. “There’s a risk of these features feeling tacked on and distracting from what matters,” a group of top executives at the company wrote.

“What we care about is making sure we’re not just sprinkling AI fairy dust on top but rather really baking AI functionality into the product in order to make a designer’s life better,” Field told CNBC. 

More coverage of the 2024 CNBC Disruptor 50

“It definitely feels like a race to me,” Field said, referencing the AI model industry, whose customers include web companies rapidly adopting AI features. Adoption of the most consumer-desired AI features to beat out similar companies for market share may also be a race, he said. Figma is feeling the AI heat.

“It’s all about, as an individual company, how do we build for our audience, which is people making products,” Field said. 

In June, Adobe shares surged the most since the Covid bull market of 2020 after better-than-expected financial results and the integration of AI into its product, Firefly, and its Enterprise business platform.

“The only thing constant is change,” Field told CNBC. As the large language models from Amazon and Microsoft-backed OpenAI, among others including Meta, get faster, “prices are decreasing,” he added.  

Figma’s UI3 incorporates various generative AI features to streamline and standardize creative processes from page and app ideation through execution. Typing in directives for a page can generate aesthetics and prompt design ideas. It also streamlined design for Figjam, its original AI-powered workspace that generates agendas and allows for web design teamwork. A new product called “Figma Slides” is a potential competitor to Google Slides and Canva. Figma’s design tools are embedded in enterprise offerings from companies including Google and Oracle.  

The AI competition is another step on the path to a potential IPO for Figma after the thwarted Adobe deal. In May, Figma announced a tender offer to allow current and former employees to sell shares at a $12.5 billion valuation, with the valuation up 25% from a 2021 fundraising but well below Adobe’s $20 billion acquisition offer. Canva also recently completed a transaction to allow early employees and investors to cash out at a $26 billion valuation — well below its peak private value of $40 billion. Like Figma, it’s also a highly anticipated IPO candidate.

“Either it’s M&A or IPO and we tried one of those, so you can probably guess as to the one that will be in our future,” Field said. 

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The New York Times sues Perplexity, alleging copyright infringement

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The New York Times sues Perplexity, alleging copyright infringement

Davide Bonaldo | Lightrocket | Getty Images

The New York Times on Friday filed a lawsuit against Perplexity, alleging the artificial intelligence startup has illegally copied and distributed its copyrighted content.

The suit, filed in the Southern District of New York, accuses Perplexity of unlawfully scraping The Times’ stories, videos, podcasts and other content to formulate responses to user queries. The startup also generates outputs that are “identical or substantially similar to” The Times’ content, according to the complaint.

“While we believe in the ethical and responsible use and development of AI, we firmly object to Perplexity’s unlicensed use of our content to develop and promote their products,” Graham James, a spokesperson for The Times, said in a statement. “We will continue to work to hold companies accountable that refuse to recognize the value of our work.”

Perplexity did not immediately respond to CNBC’s request for comment.

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Founded in 2022, Perplexity is best known for its AI-powered search engine that gives users simple answers to questions. The startup has raised more than $1.5 billion in funding from investors including IVP, New Enterprise Associates and Nvidia, according to PitchBook.

The lawsuit from The Times on Friday serves as the latest example of how media companies and publishers are working to protect their intellectual property during the AI boom.

The Times is already involved in another ongoing copyright suit against Microsoft and OpenAI, which alleges the companies improperly used The Times’ content to train their AI models. That suit was filed in the Southern District of New York in 2023.

In September, AI startup Anthropic agreed to pay $1.5 billion to settle a class action lawsuit with a group of authors who claimed that the company had illegally downloaded their books and others from pirated databases.

That settlement makes up the largest publicly reported copyright recovery.

WATCH: Amazon sends Perplexity cease-and-desist over AI browser agents making purchases

Amazon sends Perplexity cease-and-desist over AI browser agents making purchases

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HPE stock sinks 9% on revenue miss and weak server numbers

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HPE stock sinks 9% on revenue miss and weak server numbers

Antonio Neri, President and CEO of Hewlett Packard Enterprise.

Anjali Sundaram | CNBC

Hewlett Packard Enterprise shares fell 5% Friday after the company reported fourth-quarter revenue that missed analyst expectations.

The company reported earnings after the bell on Thursday, posting revenue of $9.68 billion, which was up 14% over the year prior but fell short of the $9.94 billion in revenue expected by analysts polled by LSEG.

Revenue for HPE’s server segment came in at $4.46 billion, down 5% from the $4.68 billion a year ago. The fourth-quarter number missed StreetAccount analyst expectations of $4.58 billion.

CFO Marie Myers addressed the shortfall on the analyst call Thursday, attributing it to the timing of artificial intelligence service shipments and lower-than-expected government spending.

“Despite these headwinds, we were encouraged by robust server order growth across both traditional server and AI offerings, with demand significantly outpacing revenue in this period,” she said.

Server revenue declined 10% from the third quarter.

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HPE beat earnings expectations with adjusted earnings of 62 cents per share, coming in above the 58 cents per share expected by LSEG.

The company expects fiscal 2026 first-quarter revenue in the range of $9 billion to $9.4 billion, which was short of the $9.87 billion expected by FactSet analysts.

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Netflix to buy Warner Bros. Discovery, Ulta earnings, Meta’s rebound and more in Morning Squawk

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Netflix to buy Warner Bros. Discovery, Ulta earnings, Meta's rebound and more in Morning Squawk

The Warner Bros. studios water tower stands next to a U.S. flag in Burbank, California, U.S. Nov. 18, 2025.

Mike Blake | Reuters

This is CNBC’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox.

Here are five key things investors need to know to start the trading day:

1. And the winner is…

Breaking news this morning: Netflix said it reached a deal to purchase Warner Bros. Discovery’s film and streaming assets, ending the sale process that has been the talk of tinsel town.

Here are the details:

  • Under the deal, Netflix will acquire WBD’s film studio and HBO Max streaming service. Discovery will continue with its spin out of its TV network business that houses brands such as TNT and CNN.
  • Netflix will pay $27.75 per WBD share in the cash-and-stock deal, equating to a total enterprise value of more than $82 billion.
  • The streaming giant’s acquisition is slated to close after the separation with Discovery, which is expected to happen in the third quarter of 2026.
  • Paramount Skydance and NBCUniversal parent Comcast also bid for all or some of WBD’s assets in the sale process, which officially began in October.
  • CNBC reported yesterday that Paramount attorneys sent a letter to WBD CEO David Zaslav questioning the “fairness and adequacy” of the sale procedures.

Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant.

2. That’s so meta

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., wears a pair of Meta Ray-Ban Display AI glasses during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 17, 2025.

David Paul Morris | Bloomberg | Getty Images

Meta Platforms rebounded more than 3% yesterday, pulling the Facebook parent into positive territory for the week. The stock’s jump helped the S&P 500 and Nasdaq Composite eke out gains in Thursday’s session. Follow live markets updates here.

Meta’s rally came after Bloomberg reported that CEO Mark Zuckerberg is planning to make cuts to the company’s metaverse unit. The report said executives have considered cutting as much as 30% of the division’s budget, and that the cuts could include job losses that would likely impact Meta’s virtual reality unit. Stephanie Link, Hightower Advisors’ chief investment strategist, told CNBC that the move would be par for the course for Zuckerberg.

3. Full beat

Shoppers line up outside of Ulta Beauty before the 6am opening on Black Friday.

Aimee Dilger | LightRocket | Getty Images

Ulta Beauty doesn’t appear to be feeling the same slowdown that other consumer brands are reporting. The retailer beat Wall Street’s expectations on both lines for the third quarter, sending shares up more than 6% in extended trading.

Ulta raised its full-year profit and sales guidance for the second quarter in a row, saying it expects higher comparable store sales growth than previously penciled in. As CNBC’s Melissa Repko points out, Ulta is benefitting from consumers’ continued interest in beauty products — even as they pull back on other spending.

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4. Pulte’s problem

William Pulte, director of the Federal Housing Finance Agency (FHFA) nominee for US President Donald Trump, during a Senate Banking, Housing, and Urban Affairs Committee confirmation hearing in Washington, DC, US, on Thursday, Feb. 27, 2025.

Al Drago | Bloomberg | Getty Images

The Government Accountability Office is investigating Federal Housing Finance Authority Director Bill Pulte, the congressional watchdog said yesterday.

Senate Democrats last month called for the GAO to probe Pulte, asking the agency to determine whether Pulte and FHFA employees “misused federal authority and resources” to accuse President Donald Trump’s enemies of mortgage fraud. Pulte has criminally referred several Democrats to the Department of Justice, including New York Attorney General Letitia James, Sen. Adam Schiff and Rep. Eric Swalwell.

A GAO spokesperson said the organization isn’t ready to offer a timeline for the process. An FHFA spokesman declined CNBC’s request for comment.

5. Race to the top

Tesla Cybertrucks in front of the company’s store in Colma, California, US, on Monday, Nov. 10, 2025.

David Paul Morris | Bloomberg | Getty Images

Tesla made up ground in Consumer Reports’ closely watched ranking of auto brands release yesterday. The electric vehicle maker landed at No. 10 for 2026, up from the 18th spot last year.

Tesla’s rise was driven by an increase in reliability, Jake Fisher, Consumer Reports’ senior director of auto testing, told CNBC’s Michael Wayland. Notably, Tesla’s Cybertruck was the brand’s only model with a below-average score.

Subaru took the top spot for 2026, followed by BMW and Porsche. See the full list here.

The Daily Dividend

Here are some stories we recommend making time for this weekend.

CNBC’s Julia Boorstin, Lillian Rizzo, Alex Sherman, David Faber, Sara Salinas, Sarah Whitten, Melissa Repko, Chris Eudaily, Dan Mangan and Michael Wayland contributed to this report. Josephine Rozzelle edited this edition.

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