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This week the party leaders made their final pleas to voters. The Labour and Lib Dem leaders visited some of their most ambitious targets so far, while the prime minister took a scattergun approach, fighting for votes in even some of the safest of Tory seats.

Watch their journeys this week in our animated map below.

This campaign is being fought on new electoral boundaries, with many constituencies undergoing significant changes since 2019.

For the purposes of this analysis, we use notional results based on calculations by Colin Rallings and Michael Thrasher, honorary professors at the University of Exeter, which estimate the 2019 election seat results if they had taken place on the new constituency boundaries.

Crunch time

We’re fast approaching election day. In their closing gambits, the Conservatives have been trying to claw back straying voters and convince undecided ones, while Labour have endeavoured to stick to the script and avoid any missteps.

The Conservatives are fending off a potential Labour landslide and are fighting on multiple fronts, while both leaders are wary of losing votes to smaller parties or apathy where people believe the result is already a foregone conclusion.

The big picture

It’s been a long five weeks for the Tories, whose campaign has been mired with several high-profile embarrassments: from Sunak’s D-Day gaffe to the growing sleaze scandal surrounding insider betting allegations at Westminster.

This hasn’t helped their attempt to narrow the polls, and the campaign has remained deep in defensive territory throughout. The prime minister has visited seats with an average 25% Conservative majority.

Nearly 9 in 10 (88%) of Sunak’s 51 constituency visits have been to seats his party is defending. Fourteen of those are places where the Conservatives’ closest rivals are the Lib Dems, and the remaining 34 in places where Labour is the strongest challenger.

In contrast, 84% of Starmer’s 44 constituency visits have been to seats Labour are targeting. All but four of them have been places the Tories are defending.

Labour’s challenge has been to generate enthusiasm for a Starmer government. On average, the target seats he has visited need a 10.5 point vote swing to become Labour gains – just above the figure that Tony Blair achieved in 1997.

Labour must achieve higher than this – a record swing of 12 percentage points from the Conservatives – to secure a majority, however, and Starmer has been visiting seats that require a vote swing as high as 18 points.

The Labour leader has mostly steered clear of the primarily Conservative vs Lib Dem battlegrounds in the south, but has ventured to parts of the South East that only Blair has previously managed to conquer.

Lib Dem leader Sir Ed Davey has seemingly been having the most fun on the campaign trail, with a series of attention-grabbing stunts including photo ops on rollercoasters and dips in the Thames.

All but one of his 40 campaign visits have been to seats the Lib Dems are targeting, including one Labour-held and one SNP-held seat, with the rest of his time spent targeting Conservative-held seats.

How does the ground battle match the digital one?


Tom Cheshire

Tom Cheshire

Online campaign correspondent

@chesh

Looking at data from Who Targets Me, Sky’s partner for our Online Campaign Team, we’ve now got a pretty full picture of how the main two parties have using political advertising on social media.

The Conservatives have consistently trailed Labour both in terms of spend and in the number of adverts posted (you’d expect those to correlate).

But there doesn’t seem to be any coherence to the current campaign – not even a strategy of retrenchment, as Tom King from Who Targets Me notes: “it appears there is no directive, and every seat is sorting itself out.”

Labour has maintained its blanket coverage. And the tone of its adverts is very different.

They tend to focus on Labour and its central message: 22 per cent of all of the more than 5,500 adverts they’ve put up have contained the message “Change”.

The Conservatives have been a lot more negative. 83 per cent of their adverts mention Labour – and only 1 per cent mention their own leader Rishi Sunak. It’s definitely a rearguard action.

Hiding in plain sight

One theme that has been shared across the two main parties’ campaigns is their reluctance to send their leaders to the public or large crowds.

Rishi Sunak has been to see small crowds at many business locations, and the micro-management of his audiences was revealed early in the campaign when at one event it transpired that supposed members of the public were Conservative councillors.

Sir Keir Starmer has played on his football links, visiting two stadiums including Northampton Town this week, but has likewise mostly stuck to closely managed events.

Read more:
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One leader who hasn’t been afraid of crowds is Reform’s Nigel Farage. Starting his campaign on a pub bench in Clacton, this week he had something of a homecoming in Newton Abbot where 1,500 spectators came to see him speak on Monday. The town was the location of UKIP’s headquarters in their heyday.

Sir Ed Davey, the Liberal Democrat leader, has also had a much more public-facing campaign in his various campaign stunts.

The Greens are the only ones to have really made use of celebrity endorsement. This week they won the vocal support of two Hughs – chef Fearnley-Whittingstall and actor Grant.

Upping the ante

The types of seats the Labour and Lib Dem leaders have visited have been markedly different this week.

Sir Keir Starmer has been to increasingly more ambitious targets, visiting Leicestershire North West this week which requires an 18-point swing for Labour to gain, the highest on his trail so far.

That’s also been the trend for Sir Ed Davey. In the final week of campaigning, he’s visited seats where the Liberal Democrats need a swing of 17 points on average to gain, up from 12 points in the previous week.

The prime minister has been less consistent. Indicative of the broad coalition of voters that Johnson built and Sunak has to defend, his visits have spanned from the most marginal defences to what should be the safest of majorities.

Popular places

Over the last 37 days, the three English main party leaders have made 135 visits to 119 unique constituencies. That’s more than 18% of the UK’s seats covered by Sunak, Starmer and Davey.

The seats with the most visits, at three apiece, are Redcar in the North East, Wimbledon in London, and Sunak’s own constituency Richmond & Northallerton in Yorkshire.

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Redcar, visited twice by Sunak and once by Starmer, is a Conservative defence where the Conservative minister candidate is looking vulnerable to Labour.

Davey has his sights set on the highly marginal seat of Wimbledon in London, which the Lib Dems have never won before. He’s visited twice, while Sunak has been to the Conservative defence once on the campaign trail.

And the prime minister has visited his own constituency three times, most recently this week. He defends a 46.9% majority but some MRP polls say there’s a chance he’ll lose it.


Dr Hannah Bunting is a Sky News elections analyst and co-director of The Elections Centre at the University of Exeter.


The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.

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How Prevent is tackling young extremism 20 years after the 7/7 bombings

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How Prevent is tackling young extremism 20 years after the 7/7 bombings

Radicalised nine-year-olds, teenagers mixing incel culture with extreme right ideologies and a Muslim who idolises Hitler – this is just some of the casework of those tasked with deradicalising young extremists in the UK.

Monday will mark 20 years since the 7/7 attacks on the London transport network when four suicide bombers killed 52 people and injured 770 others.

A year later the government set up its deradicalisation programme Prevent as part of its counter-terrorism strategy.

Sky News has spoken to two leading intervention providers (IPs) at Prevent who both say their work is getting ever more complex and the referrals younger.

The Metropolitan Police’s Prevent co-ordinator, Detective Superintendent Jane Corrigan, has also told Sky News it is “tragic” that when it comes to terrorism, “one in five of all our arrests is a child under 17”.

She believes parents should talk to their children about what they are reading and seeing online.

“Parents instinctively know when something doesn’t feel right when their child is becoming withdrawn or isolated – not wanting to engage,” she says.

More on Prevent

People worried that someone they know has thoughts that could lead to terrorism can refer them to Prevent.

File pic: iStock
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File pic: iStock

‘A pic-n-mix of ideologies’

Home Office figures show 11-year-olds are the largest age group to get referred.

Concerning cases are passed on to IPs such as Nigel Bromage who told Sky News: “Often there will be a pic-n-mix of ideologies.

“From my own examples and experience, we are aware of people looking at the incel culture and mixing that with some far-right elements.”

Jason Farrell with Nigel Bromage
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Sky’s Jason Farrell with intervention provider Nigel Bromage, who was exposed to extremism when he was a child

Incels, meaning “involuntary celibates” are men who have been unable to have a relationship with women despite wanting one and become misogynistic and hateful as a result.

Like many IPs, Mr Bromage from Birmingham comes from an extremist background himself, having once been a regional organiser for the proscribed Neo-Nazi group Combat 18.

For him too, it began as a child.

“It all started with someone giving me a leaflet outside my school gates,” Mr Bromage says.

“It told me a horrific story about a mum getting killed by an IRA bomb explosion – and at the end of the leaflet there was a call to action which said: ‘If you think it’s wrong then do something about it’.”

He developed a hatred for Irish republican terrorism which morphed into general racism and national socialism.

“At the very end I thought I was going to go to prison, or I would end up being hurt or even killed because of my political beliefs,” he says.

Nigel Bromage
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Mr Bromage says his youngest case involved a nine-year-old

Boy, 9, groomed by his brother

Mr Bromage reveals his youngest case was a nine-year-old who had been groomed by his brother.

“He was being shown pro-Nazi video games, and his older brother was saying ‘when I go to prison or I get in trouble – they you’re the next generation – you’re the one who needs to continue the fight’,” he says.

“Really, he had no interest in the racist games – he just wanted to impress his brother and be loved by his brother.”

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Every year, nearly 300 children who are 10 or younger are referred to Prevent.

Home Office figures show that over the last six years 50% of referrals were children under the age of 18.

Eleven-year-olds alone make up a third of total referrals, averaging just over 2,000 a year, with the figure rising even higher in the most recent stats.

Another IP, Abdul Ahad, specialises in Islamic extremism.

He says the catalyst for radicalisation often comes from events aboard.

Ten years ago, it was Syria, more recently Gaza.

“It is often a misplaced desire to do something effective – to matter, to make a difference. It gives them purpose, camaraderie and belonging as well – you feel part of something bigger than you,” he says.

The wreckage of a double-decker bus after the blast at Tavistock Square. Pic: PA
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Fifty-two people were killed on 7 July 2005 when four suicide bombers blew up three London Underground trains and a bus. Pic: PA

Clients want someone to ‘hear them’

Some of his clients “don’t fit into any particular box”.

“I’m working with a guy at the minute, he’s a young Muslim but he idolises Hitler and he’s written a manifesto,” he says.

“When you break it down, some people don’t know where they fit in, but they want to fit in somewhere.”

Mr Ahad says the young individual mostly admires Hitler’s “strength” rather than his ideologies and that he was drawn to darker characters in history.

Often his clients are very isolated and just want someone to “hear them”, he adds.

Read more:
What is Prevent – and why is it controversial?
PM warns of new kind of terror threat

Abdul Ahad
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Intervention provider Abdul Ahad specialises in Islamic extremism

Mr Ahad is also an imam who preaches at the Al-Azar Mosque in South Shields, a well-regarded centre for community cohesion and outreach.

He uses his understanding of the Islamic faith in his Prevent sessions to help guide his referrals away from extreme interpretations of the Koran by offering “understanding and context”.

He says: “We quote the correct religious texts – we explain their responsibility as a Muslim living in the UK and we re-direct their energies into something more constructive.”

Common theme of mental health issues

Mental health problems are a common theme among those referred to Prevent including depression and autism.

A recent inquest into the death of autistic teenager Rhianan Rudd found she took her own life after being radicalised by two white supremacists.

Her mother was critical of Prevent, as well as the police and MI5 after she had referred her daughter to the deradicalisation programme and Rhianan was subsequently charged with terrorism offences.

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Last month a coroner found some failings in the processes around protecting Rhianan, but none of them attributable to Rhianan taking her own life.

Det Supt Corrigan says a referral doesn’t mean individuals end up being arrested or on an MI5 watchlist.

She says: “You’re not reporting a crime, but you are seeking support. I would say the earlier you can come in and talk to us about the concerns you have the better. Prevent is just that – it is a pre-criminal space.

“It’s tragic when you see the number of young people being arrested for very serious charges. Just look at terrorism – one in five of all our arrests is a child under the age of 17. We need to think about how we respond to that.”

Prevent has been criticised for failures such as when Southport killer Axel Rudakabana failed to be recognised as needing intervention despite three referrals, or when MP David Amiss’ killer Ali Harbi Ali went through the programme and killed anyway.

Axel Rudakubana. Pic: Merseyside police
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Axel Rudakubana failed to be recognised as needing intervention despite three referrals. Pic: Merseyside police

It’s harder to quantify its successes.

Mr Ahad says he understands why the failures hit the headlines, but he believes the programme is saving lives.

He says: “I think the vast majority of people get radicalised online because they are sitting in their room reading all this content without any context or scholarly input. They see one version of events and they get so far down the rabbit hole they can’t pull themselves out.

“I really wish Prevent was around when I was a young, lost 15-year-old because there was nothing around then. It’s about listening to people engaging with them and offering them a way of getting out of that extremism.”

File pic: iStock
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File pic: iStock

‘Radicalisation can happen in days to weeks’

Det Supt Corrigan says: “I’ve sat with parents whose children have gone on to commit the most horrendous crimes and they all spotted something.

“Now, with hindsight, they wished they had done something or acted early. That’s why we created this programme, because radicalisation can happen in days to weeks.”

Twenty years on from 7/7 the shape of the terrorist threat has shifted, the thoughts behind it harder to categorise, but it is no less dangerous.

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Diogo Jota: Liverpool players join mourners as Premier League star and his brother Andre Silva buried in Portugal

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Diogo Jota: Liverpool players join mourners as Premier League star and his brother Andre Silva buried in Portugal

Liverpool players past and present have joined the family and friends of Diogo Jota and his brother Andre Silva for their funeral in Portugal.

A service was held in the Igreja Matriz de Gondomar church in their hometown of Gondomar near Porto in northern Portugal on Saturday morning.

Mourners lined the streets and some in the crowd clapped as the brothers’ coffins were carried into the church.

The funeral – in pictures


Liverpool's captain Virgil van Dijk arrives on the day of the funeral ceremony of Liverpool's Portuguese soccer player Diogo Jota and his b
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Liverpool’s captain Virgil van Dijk. Pic: Reuters

Liverpool's Ryan Gravenberch and Cody Gakpo (right) arrive at the funeral of Diogo Jota and Andre Silva
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Liverpool’s Ryan Gravenberch and Cody Gakpo (right) arrive at the funeral of Diogo Jota and Andre Silva. Pic: PA

Jota, 28, leaves behind his wife of only 11 days, Rute Cardoso, and three young children.

His younger brother, 25, was an attacking midfielder for Penafiel in the second tier of Portuguese football.

Liverpool manager Arne Slot, captain Virgil Van Dijk and teammates including Andy Robertson, Conor Bradley, Ryan Gravenberch, Cody Gakpo, Curtis Jones, Darwin Nunez and Joe Gomez were seen at the service.

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Former teammates Jordan Henderson, James Milner and Fabinho were also there.

Van Dijk carried a red wreath with Jota’s number 20, while Robertson had a wreath featuring number 30, Silva’s number at Penafiel.

Diogo Jota funeral
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Manchester United and Portugal player Bruno Fernandes. Pic: PA


Liverpool's captain Virgil van Dijk and Liverpool's player Andrew Robertson arrive on the day of the funeral ceremony of Liverpool's Portug
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Liverpool’s captain Virgil van Dijk and Liverpool’s player Andrew Robertson. Pic: Reuters

Some of Jota’s teammates in the Portuguese national side also attended, including Bruno Fernandes, of Manchester United, Ruben Dias and Bernardo Silva, of Manchester City, Joao Felix and Renato Veiga, of Chelsea, Nelson Semedo, from Wolves, Joao Moutinho and Rui Patricio.

Ruben Neves was one of the pallbearers after flying in from Florida where he played for Al Hilal in the Club World Cup quarter-final on Friday night.

‘More than a friend’

In a post published on Instagram before the service, he told Jota he had been “more than a friend, we’re family, and we won’t stop being that way just because you’ve decided to sign a contract a little further away from us!”

Jota’s fellow Liverpool midfielder, Alexis Mac Allister, said on Instagram: “I can’t believe it. I’ll always remember your smiles, your anger, your intelligence, your camaraderie, and everything that made you a person. It hurts so much; we’ll miss you. Rest in peace, dear Diogo.”

Porto FC president Andre Villas-Boas and Portugal national team manager Roberto Martinez were also in attendance.

‘With us forever’

Speaking after the ceremony, Martinez said the period since their deaths had been “really, really sad days, as you can imagine, but today we showed we are a large, close family.

“Their spirit will be with us forever.”

The service was private, but the words spoken by the Bishop of Porto, Manuel Linda, were broadcast to those standing outside the church.

He told Jota’s children, who were not at the service, that he was praying for them specifically, as well as their mother and grandparents.

“There are no words, but there are feelings,” he said, adding: “We also suffer a lot and we are with you emotionally.”

The brothers died after a Lamborghini they were travelling in burst into flames following a suspected tyre blowout in the early hours of Thursday morning.

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No other vehicles are said to have been involved in the incident.

Liverpool have delayed the return of their players for pre-season following Jota’s death and players past and present paid tribute to him and his brother on social media.

Flowers have been left outside Anfield, where flags have been lowered to half-mast and all club shops, museums and tours have been closed until Monday.

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Rachel Reeves hints at tax rises in autumn budget after welfare bill U-turn

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Rachel Reeves hints at tax rises in autumn budget after welfare bill U-turn

Rachel Reeves has hinted that taxes are likely to be raised this autumn after a major U-turn on the government’s controversial welfare bill.

Sir Keir Starmer’s Universal Credit and Personal Independent Payment Bill passed through the House of Commons on Tuesday after multiple concessions and threats of a major rebellion.

MPs ended up voting for only one part of the plan: a cut to universal credit (UC) sickness benefits for new claimants from £97 a week to £50 from 2026/7.

Initially aimed at saving £5.5bn, it now leaves the government with an estimated £5.5bn black hole – close to breaching Ms Reeves’s fiscal rules set out last year.

Read more:
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Success or failure: One year of Keir in nine charts

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Rachel Reeves’s fiscal dilemma

In an interview with The Guardian, the chancellor did not rule out tax rises later in the year, saying there were “costs” to watering down the welfare bill.

“I’m not going to [rule out tax rises], because it would be irresponsible for a chancellor to do that,” Ms Reeves told the outlet.

More on Rachel Reeves

“We took the decisions last year to draw a line under unfunded commitments and economic mismanagement.

“So we’ll never have to do something like that again. But there are costs to what happened.”

Meanwhile, The Times reported that, ahead of the Commons vote on the welfare bill, Ms Reeves told cabinet ministers the decision to offer concessions would mean taxes would have to be raised.

The outlet reported that the chancellor said the tax rises would be smaller than those announced in the 2024 budget, but that she is expected to have to raise tens of billions more.

It comes after Ms Reeves said she was “totally” up to continuing as chancellor after appearing tearful at Prime Minister’s Questions.

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Why was the chancellor crying at PMQs?

Criticising Sir Keir for the U-turns on benefit reform during PMQs, Conservative leader Kemi Badenoch said the chancellor looked “absolutely miserable”, and questioned whether she would remain in post until the next election.

Sir Keir did not explicitly say that she would, and Ms Badenoch interjected to say: “How awful for the chancellor that he couldn’t confirm that she would stay in place.”

In her first comments after the incident, Ms Reeves said she was having a “tough day” before adding: “People saw I was upset, but that was yesterday.

“Today’s a new day and I’m just cracking on with the job.”

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Reeves is ‘totally’ up for the job

Sir Keir also told Sky News’ political editor Beth Rigby on Thursday that he “didn’t appreciate” that Ms Reeves was crying in the Commons.

“In PMQs, it is bang, bang, bang,” he said. “That’s what it was yesterday.

“And therefore, I was probably the last to appreciate anything else going on in the chamber, and that’s just a straightforward human explanation, common sense explanation.”

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