In the Gwelfor Community Centre in Holyhead, it’s bingo night. Dabbers in hand, players are poised to win.
But there’s another competition brewing here.
Anglesey– and the constituency of Ynys Mon – is one of the most hotly contested seats in Wales.
The Conservatives are desperate to keep hold of it after their narrow win in 2019, but it’s a three-way split, with Plaid Cymru and Labour both vying for victory. All are in with a chance of winning.
In fact, there are double the number of parties running this time, eight in total, compared to the last election.
But every politician in this remote part of Wales has a battle on their hands to convince disillusioned voters.
Image: Bingo caller Margaret Pratchett says politicians in Westminster don’t care about the plight of people in North Wales.
“Just because we’re out in the middle of nowhere, doesn’t mean to say we’re absolutely forgotten,” bingo caller Margaret Pratchett tells me.
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I ask whether she thinks politicians in Westminster care about North Wales.
“No. Not one little bit. They’ve got no idea what we need around here. We need work. We need doctors. We need care assistants. All things like that.”
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Image: Since Brexit there has been a 14% drop-off in trade at Holyhead
Trade ‘drop off’
Holyhead is a busy working port.
Five times closer to Dublin than London, it is a major freight route between Britain and Ireland.
But since Brexit, trade remains 14% lower – and that impact trickles down to the smallest of businesses.
At the Boathouse B&B, owners Claudia and Chris have seen footfall decline. From port workers to tourists, they’re having to work harder to fill rooms.
“I think trade overall has gone down, but you can see that with the number of people, the number of freights, everything going through the port that has dramatically dropped off,” Claudia says.
The couple say they’ll vote Plaid Cymru – but Claudia isn’t happy with any of the choices: “It’s more a tactical vote. If you’ve got to pick a rotten tomato, you’re going to pick the least rotten.”
Image: Ynys Mon is one Welsh constituency where it is all to play for.
Mix of opinions
In Breakwater Country Park, 30 or so mums are busy painting, singing and reading with their babies and toddlers.
There’s a mix of opinions here on who to vote for.
“I will vote Plaid Cymru because they’ve got Wales’s priority in mind, I think. And I think the Conservatives haven’t done much for Wales in the last couple of years,” one mum tells me.
Another – happy with the PM’s performance.
“I saw what Rishi Sunak had to say and I supported everything he said to be honest. I think the Conservatives have done a good job since they’ve been in power and I think they deserve a chance to continue,” she said.
Image: Ffion Edwards remains undecided about whom she is going to vote for
While some are decided, the majority are not.
Mum of two Ffion Edwards says she’s been approached by all the big parties.
“Yes. From Labour, Conservative, Plaid Cymru – they’ve each been knocking at the door trying to gain our support,” she tells me.
“I’m still very undecided, so – I will be voting for sure, but I’m just not sure which party to vote for at the moment. I’m feeling a little bit nervous. It’s difficult to anticipate what’s going to happen and how that’s going to affect us locally and nationally.”
Image: The Menai Suspension Bridge
‘Despondency’
Like everywhere in this election, jobs and the economy are often front and centre.
Plans to build a new nuclear power station on the north coast of Anglesey would bring thousands of jobs, but it’ll be decades before it’s powering the lights across the Menai Strait.
Image: Oyster farmer Shuan Krijnen says he is experiencing unprecedented levels of despondency
On the south of the island and fresh from the riverbank is Shaun Krijnen – who for decades has farmed oysters in Anglesey.
They’re shipped to London’s finest restaurants, but he’s not happy about the capital’s political offering.
“I’ve been voting in every election since I was 18. I’m 53 now. I don’t think I’ve felt a level of despondency for an election as I have at the moment,” he said.
“Anglesey’s been Labour. Then it’s been Conservative but it’s also, I would say, one of Plaid’s heartlands really. But for me, I don’t even know…I might make up my decision when I see the names on the ballot paper.”
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While polls show the general election result may be a foregone conclusion, in battleground constituencies like Ynys Mon, there is all to play for.
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Only a quarter of British adults think Sir Keir Starmer will win the next general election, as the party’s climbdown over welfare cuts affects its standing with the public.
A fresh poll by Ipsos, shared with Sky News, also found 63% do not feel confident the government is running the country competently, similar to levels scored by previous Conservative administrations under Boris Johnson and Rishi Sunak in July 2022 and February 2023, respectively.
The survey of 1,080 adults aged 18-75 across Great Britain was conducted online between 27 and 30 June 2025, when Labour began making the first of its concessions, suggesting the party’s turmoil over its own benefits overhaul is partly to blame.
The prime minister was forced into an embarrassing climbdown on Tuesday night over his plans to slash welfare spending, after it became apparent he was in danger of losing the vote owing to a rebellion among his own MPs.
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2:21
Govt makes last-minute concession on welfare bill
The bill that was put to MPs for a vote was so watered down that the most controversial element – to tighten the eligibility criteria for personal independence payments (PIP) – was put on hold, pending a review into the assessment process by minister Stephen Timms that is due to report back in the autumn.
The government was forced into a U-turn after Labour MPs signalled publicly and privately that the previous concession made at the weekend to protect existing claimants from the new rules would not be enough.
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While the bill passed its first parliamentary hurdle last night, with a majority of 75, 49 Labour MPs still voted against it – the largest rebellion in a prime minister’s first year in office since 47 MPs voted against Tony Blair’s Lone Parent benefit in 1997, according to Professor Phil Cowley from Queen Mary University.
It left MPs to vote on only one element of the original plan – the cut to Universal Credit (UC) sickness benefits for new claimants from £97 a week to £50 from 2026/7.
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2:21
Govt makes last-minute concession on welfare bill
An amendment brought by Labour MP Rachael Maskell, which aimed to prevent the bill progressing to the next stage, was defeated but 44 Labour MPs voted for it.
The incident has raised questions about Sir Keir’s authority just a year after the general election delivered him the first Labour landslide victory in decades.
And on Wednesday, Downing Street insisted Rachel Reeves, the chancellor, was “not going anywhere” after her tearful appearance in the House of Commons during prime minister’s questions sparked speculation about her political future.
The Ipsos poll also found that two-thirds of British adults are not confident Labour has the right plans to change the way the benefits system works in the UK, including nearly half of 2024 Labour voters.
Keiran Pedley, director of UK Politics at Ipsos, said: “Labour rows over welfare reform haven’t just harmed the public’s view on whether they can make the right changes in that policy area, they are raising wider questions about their ability to govern too.
“The public is starting to doubt Labour’s ability to govern competently and seriously at the same levels they did with Boris Johnson and Rishi Sunak’s governments. Labour will hope that this government doesn’t end up going the same way.”
Image: Chancellor of the Exchequer Rachel Reeves (right) crying as Prime Minister Sir Keir Starmer speaks. Pic: Commons/UK Parliament/PA
It is hard to know for sure right now what was going on behind the scenes, the reasons – predictable or otherwise – why she appeared to be emotional, but it was noticeable and it was difficult to watch.
Her spokesperson says it was a personal matter that they will not be getting into.
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Even Kemi Badenoch, not usually the most nimble PMQs performer, singled her out. “She looks absolutely miserable,” she said.
Anyone wondering if Kemi Badenoch can kick a dog when it’s down has their answer today.
The Tory leader asked the PM if he could guarantee his chancellor’s future: he could not. “She has delivered, and we are grateful for it,” Sir Keir said, almost sounding like he was speaking in the past tense.
Image: Rachel Reeves looked visibly upset behind Keir Starmer at PMQs. Pic PA
It is important to say: Rachel Reeves’s face during one PMQs session is not enough to tell us everything, or even anything, we need to know.
But given the government has just faced its most bruising week yet, it was hard not to speculate. The prime minister’s spokesperson has said since PMQs that the chancellor has not offered her resignation and is not going anywhere.
But Rachel Reeves has surely seen an omen of the impossible decisions ahead.
How will she plug the estimated £5.5bn hole left by the welfare climbdown in the nation’s finances? Will she need to tweak her iron clad fiscal rules? Will she come back for more tax rises? What message does all of this send to the markets?
If a picture tells us a thousand words, Rachel Reeves’s face will surely be blazoned on the front pages tomorrow as a warning that no U-turn goes unpunished.