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An Amazon delivery drone is on display at Amazon’s BOS27 Robotics Innovation Hub in Westborough, Massachusetts, on Nov. 10, 2022.

Joseph Prezioso | AFP | Getty Images

On a recent weekday morning, John Case heard a familiar buzzing outside his quiet suburban home in College Station, Texas. He recognized it immediately as one of Amazon‘s Prime Air drones, whizzing by on its delivery route to unload small packages of batteries, vitamins and dog treats.

“It sounds like a giant hive of bees,” Case, a semi-retired orthodontist, said in an interview. “You know it’s coming because it’s pretty loud.” 

Case has lived in College Station for the past 40 years. The drones are a common sight when he and his wife go on their regular walks around the neighborhood. Nurses, police officers and firefighters who work the nightshift talk about it disrupting their sleep during the day, Case said.

Noise complaints are just the latest challenge for Amazon’s drone program that’s been struggling to get off the ground since the company started testing deliveries in 2022. A mix of regulatory hurdles, missed deadlines and layoffs last year, coinciding with widespread cost-cutting efforts by CEO Andy Jassy, has halted progress of the ambitious service, which was conceived of by Amazon founder Jeff Bezos more than a decade ago.

College Station, located about 100 miles northwest of Houston, has been the main testing ground for Prime Air, as Amazon tries to show it can ferry packages by unmanned aircraft to residents’ homes in under an hour. Lockeford, California, south of Sacramento, was supposed to be another test market, but Amazon shuttered its operation there in April. The company is seeking approval from regulators to start deliveries in Tolleson, Arizona, west of Phoenix.

As Amazon prepares to scale up Prime Air and expand it to more areas, it’s encountering another reason why that won’t be so easy. In a July letter to the Federal Aviation Administration, College Station Mayor John Nichols wrote that residents in his city, home to Texas A&M University, have grown tired of the drones loudly buzzing near their homes.

“Since locating in College Station, residents in neighborhoods adjacent to Prime Air’s facility have expressed concern to the City Council regarding drone noise levels, particularly during take-off and landing, as well as in some delivery operations,” Nichols wrote.

Nichols’ letter followed a proposal from Amazon to the FAA to allow the company to increase deliveries to 469 flights per day, up from its current level of 200 flights per day. Amazon is asking for the ability to operate between 7 a.m. and 10 p.m., rather than being limited to daylight hours as the program is today, and to expand its delivery area to up to 174 square miles surrounding the company’s drone port, up from its current operating range of 44 square miles.

Amazon's new delivery drone will start flying packages this year

A month before Amazon’s request to the FAA, residents appealed to local legislators to intervene in the company’s expansion plans. At a city council meeting in June, Ralph Thomas Moore, whose neighborhood is “less than 500 feet away from the launch pad,” played a recording of a chainsaw to illustrate the noise level of the drones.

If Amazon gets its wish, there would be up to 940 combined takeoffs and landings, all so the drones can deliver one package at a time, weighing no more than five pounds, Moore said at the meeting.

“This is what Amazon is asking the FAA to approve,” he said. “This is a huge invasion of our personal space and has significant impact on everyone in the neighborhood.”

Bryan Woods, College Station’s city manager, said at the meeting that city officials ran tests of a Prime Air drone and found it had noise levels between 47 and 61 decibels. According to the Occupational Safety and Health Administration, chainsaws are typically measured at 125 decibels and heavy equipment at 95 to 110 decibels.

Prime Air is part of Amazon’s effort to find a quicker, more cost-effective solution for the so-called last mile, or the part of the delivery that gets the package from the warehouse to the customer’s doorstep. Proponents say drone delivery can potentially offset the cost of maintaining a fleet of delivery drivers, while cutting down on the need for gas-guzzling delivery vans. That’s assuming Amazon can ever turn it into a service for the masses.

In May, Amazon notched a key milestone when the FAA said it would allow the company to fly its delivery drones over longer distances and without staffers on the ground observing each flight. Amazon heralded the announcement and said it “lays the foundation” for the service to reach new markets. 

Sam Stephenson, an Amazon spokesperson, told CNBC in a statement, “We appreciate the community of College Station and take local feedback into account wherever possible when making operational decisions for Prime Air. We’re proud of the thousands of deliveries we’ve made and the hundreds of customers we deliver to.”

‘Fantastic technology, wrong location’

Amina Alikhan likened the drones to “a fly coming by your ear over and over and you can’t make it stop.”

“It is waking us up and disrupting our ability to enjoy both our outdoor and even our indoor spaces,” said Alikhan, an internal medicine doctor who lives with her husband in a neighborhood a few hundred feet from Amazon’s drone airport in College Station.

Case said his neighbors have complained that the sound of the drones makes it hard to enjoy working in the yard or sitting on the patio. Sometimes it’s loud enough to be heard inside. Case said he wrote a letter to the College Station mayor and city council about the matter.

When the city agreed to be a test market for Amazon, “I think nobody really knew how noisy and annoying it was going to be” Case said.

Others said the drones fly alarmingly low. One resident, who serves as the head of a local homeowners association, said Amazon told those in the neighborhood that the drones would fly 400 feet or higher while in operation.

But the drones fly over residential properties at 100 feet or less, which can make it uncomfortable to even lounge by the pool, said the person, who asked not to be named to preserve her privacy.

Amazon unveiled its latest delivery drone at the re:MARS conference in Las Vegas on June 5, 2019.

Amazon

The current iteration of Amazon’s delivery drone typically cruises at an altitude of 160 to 180 feet, according to data submitted by the company to the FAA.

Amazon has said it plans to introduce a smaller, quieter drone, called the MK30, which is expected to start running in College Station and Phoenix once the company receives approval from the FAA.

Stephenson said the MK30 is “designed to reduce the drone’s perceived noise by almost half.” It will also fly at a higher cruising altitude of between 180 to 377 feet above ground level, except when descending to drop a package, according to the FAA.

But many residents wanted Amazon to go a step further and get out of their neighborhoods altogether. As concerns grew louder, leaders from Prime Air held a Zoom meeting on July 24 with College Station residents.

Matt McCardle, head of regulatory affairs and strategy for Prime Air, said at the meeting that the company would not renew its lease in College Station and move elsewhere by October 2025, according to a recording obtained by CNBC.

Amazon’s Stephenson confirmed that the company is “considering a variety of potential paths forward,” including the possibility of an alternate drone site.

The company has also agreed to reduce the number of flights per hour, said Bob Yancy, a College Station City Council member. He plans to propose that Amazon move its drone port to the site of a former Macy’s store that’s now owned by the city and located in a nearby shopping mall.

In April, Amazon said it plans to integrate Prime Air into its same-day delivery network, instead of building standalone drone facilities. That’s what the company is aiming to do in the Phoenix area, where its launchpad is expected to be on the same site as an Amazon warehouse known as SAZ2. A couple hundred feet from the facility is a major neighborhood called Roosevelt Park.

Yancy said at the meeting that he still likes the program, and appreciates that he’s been able to have toothbrushes, cookies and bottles of aspirin delivered to his house within an hour.

He wants Prime Air to stay in College Station. But for it to work, he said, Amazon will have to make its drones less noisy or get them far away from residents.

“I think the headline on the program is — fantastic technology, wrong location,” Yancy said.

WATCH: A decade in, Amazon’s made 100 drone deliveries.

Amazon drones make 100th delivery, lagging far behind Alphabet's Wing and Walmart partner Zipline

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Ether and related stocks gain amid the latest crypto craze: Tokenization

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Ether and related stocks gain amid the latest crypto craze: Tokenization

A representation of cryptocurrency Ethereum is placed on a PC motherboard in this illustration taken on June 16, 2023.

Dado Ruvic | Reuters

Stocks tied to the price of ether, better known as ETH, were higher on Wednesday, reflecting renewed enthusiasm for the crypto asset amid a surge of interest in stablecoins and tokenization.

BitMine Immersion Technologies, a bitcoin miner that announced plans this week to make ETH its primary treasury reserve asset, jumped about 20%. It’s gained more than 1,000% since the announcement. Betting platform SharpLink Gaming, which has also initiated an ETH treasury strategy, added more than 11%. Bit Digital, which last week exited bitcoin mining to focus on its ETH treasury and staking plans, jumped more than 6%.

“We’re finally at the point where real use cases are emerging, and stablecoins have been the first version of that at scale but they’re going to open the door to a much bigger story around tokenizing other assets and using digital assets in new ways,” Devin Ryan, head of financial technology research at Citizens.

On Tuesday, as bitcoin ETFs snapped a 15-day streak of inflows, ether ETFs saw $40 million in inflows led by BlackRock’s iShares Ethereum Trust. ETH ETFs came back to life in June after much concern that they were becoming zombie funds.

The price of the coin itself was last higher by 5%, according to Coin Metrics, though it’s still down 24% this year.

Ethereum has been struggling with an identity crisis fueled by uncertainty about the network’s value proposition, weaker revenue since its last big technical upgrade and increasing competition from Solana. Market volatility, driven by geopolitical uncertainty this year, has not helped.

The Ethereum network’s smart contracts capability makes it a prominent platform for the tokenization of traditional assets, which includes U.S. dollar-pegged stablecoins. Fundstrat’s Tom Lee this week called Ethereum “the backbone and architecture” of stablecoins. Both Tether (USDT) and Circle‘s USD Coin (USDC) are issued on the network.

Fundstrat's Tom Lee on being named chairman of BitMine Immersion Technologies

BlackRock’s tokenized money market fund (known as BUIDL, which stands for USD Institutional Digital Liquidity Fund) also launched on Ethereum last year before expanding to other blockchain networks.

Tokenization is the process of issuing digital representations on a blockchain network of publicly traded securities, real world assets or any other form of value. Holders of tokenized assets don’t have outright ownership of the assets themselves.

The latest wave of interest in ETH-related assets follows an announcement by Robinhood this week that it will enable trading of tokenized U.S. stocks and ETFs across Europe, after a groundswell of interest in stablecoins throughout June following Circle’s IPO and the Senate passage of its proposed stablecoin bill, the GENIUS Act.

Ether, which turns 10 years old at the end of July, is sitting about 75% off its all-time high.

Don’t miss these cryptocurrency insights from CNBC Pro:

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China’s Honor launches new challenge to Samsung with thin foldable smartphone and a big battery

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China's Honor launches new challenge to Samsung with thin foldable smartphone and a big battery

Honor launched the Honor Magic V5 on Wednesday July 2, as it looks to challenge Samsung in the foldable space.

Honor

Honor on Wednesday touted the slimness and battery capacity of its newly launched thin foldable phone, as it lays down a fresh challenge to market leader Samsung.

The Honor Magic V5 goes will initially go on sale in China, but the Chinese tech firm will likely bring the device to international markets later this year.

The company, which spun off from Chinese tech giant Huawei in 2020, is looking to stand out from rivals with key features of the Magic V5, like artificial intelligence, battery and size.

Honor said the Magic V5 is 8.8 mm to 9mm when folded, depending on the color choice. The phone’s predecessor, the Magic V3 — Honor skipped the Magic V4 name — was 9.2 mm when folded. Honor said the Magic V5 weighs 217 grams to 222 grams, again, depending on the color model. The previous version was 226 grams.

In China, Honor will launch a special 1 terabyte storage size version of the Magic V5, which it says will have a battery capacity of more than 6000 milliampere-hour — among the highest for foldable phones.

Honor has tried hard to tout these features, as competition in foldables ramps up, even as these types of devices have a very small share of the overall smartphone market.

Honor vs. Samsung

Foldables represented less than 2% of the overall smartphone market in 2024, according to International Data Corporation. Samsung was the biggest player with 34% market share followed by Huawei with just under 24%, IDC added. Honor took the fourth spot with a nearly 11% share.

Honor is looking to get a head start on Samsung, which has its own foldable launch next week on July 9.

Francisco Jeronimo, a vice president at the International Data Corporation, said the Magic V5 is a strong offering from Honor.

“This is the dream foldable smartphone that any user who is interested in this category will think of,” Jeronimo told CNBC, pointing to features such as the battery.

“This phone continues to push the bar forward, and it will challenge Samsung as they are about to launch their seventh generation of foldable phones,” he added.

The thinness of a foldable phone has become a battleground for smartphone makers to appeal to consumers who want the large screen size the device has to offer without extra weight.

At its event next week, Samsung is expected to release a foldable that is thinner than its predecessor and could come close to challenging Honor’s offering by way of size, analysts said. If that happens, then Honor will be facing more competition, especially against Samsung, which has a bigger global footprint.

“The biggest challenge for Honor is the brand equity and distribution reach vs Samsung, where the Korean vendor has the edge,” Neil Shah, co-founder of Counterpoint Research, told CNBC.

Honor’s push into international markets beyond China is still fairly young, with the company looking to build up its brand.

“Further, if Samsung catches up with a thinner form-factor in upcoming iterations, as it has been the real pioneer in foldables with its vertical integration expertise from displays to batteries, the differentiating factor might narrow for Honor,” Shah added.

Vertical integration refers to when a company owns several parts of a product’s supply chain. Samsung has a display and battery business which provides the components for its foldables.

Honor talks up AI

Smartphone players, including Honor, have also looked to stand out via the AI features available on their device.

In March, Honor pledged a $10 billion investment in AI over the next five years, with part of that going toward the development of next-generation agents that are seen as more advanced personal assistants.

Honor said its AI assistant Yoyo can interact with other AI models, such as those created by DeepSeek and Alibaba in China, to create presentation decks.

The company also flagged its AI agent can hail a taxi ride across multiple apps in China, automatically accepting the quickest ride to arrive? and cancelling the rest.

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AI virtual personality YouTubers, or ‘VTubers,’ are earning millions

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AI virtual personality YouTubers, or ‘VTubers,’ are earning millions

One of the most popular gaming YouTubers is named Bloo, and has bright blue wavy hair and dark blue eyes. But he isn’t a human — he’s a fully virtual personality powered by artificial intelligence.

“I’m here to keep my millions of viewers worldwide entertained and coming back for more,” said Bloo in an interview with CNBC. “I’m all about good vibes and engaging content. I’m built by humans, but boosted by AI.”

Bloo is a virtual YouTuber, or VTuber, who has built a massive following of 2.5 million subscribers and more than 700 million views through videos of him playing popular games like Grand Theft Auto, Roblox and Minecraft. VTubers first gained traction in Japan in the 2010s. Now, advances in AI are making it easier than ever to create VTubers, fueling a new wave of virtual creators on YouTube.

The virtual character – whose bright colors and 3D physique look like something out of a Pixar film or the video game Fortnite – was created by Jordi van den Bussche, a long time YouTuber also known as kwebbelkop. Van den Bussche created Bloo after finding himself unable to keep up with the demands of content creation. The work no longer matched the output.

“Turns out, the flaw in this equation is the human, so we need to somehow remove the human,” said van den Bussche, a 29-year old from Amsterdam, in an interview. “The only logical way was to replace the human with either a photorealistic person or a cartoon. The VTuber was the only option, and that’s where Bloo came from.”

Jordi Van Den Bussche, YouTuber known as Kwebbelkop.

Courtesy: Jordi Van Den Bussche

Bloo has already generated more than seven figures in revenue, according to van den Bussche. Many VTubers like Bloo are “puppeteered,” meaning a human controls the character’s voice and movements in real time using motion capture or face-tracking technology. Everything else, from video thumbnails to voice dubbing in other languages, is handled by AI technology from ElevenLabs, OpenAI’s ChatGPT, Google’s Gemini and Anthropic’s Claude. Van den Bussche’s long-term goal is for Bloo’s entire personality and content creation process to be run by AI.

Van den Bussche has already tested fully AI-generated videos on Bloo’s channel, but says the results have not yet been promising. The content doesn’t perform as well because the AI still lacks the intuition and creative instincts of a human, he said. 

“When AI can do it better, faster or cheaper than humans, that’s when we’ll start using it permanently,” van den Bussche said.

The technology might not be far away.

Startup Hedra offers a product that uses AI technology to generate videos that are up to five minutes long. It raised $32 million in a funding round in May led by Andreessen Horowitz’s Infrastructure fund.

Hedra’s product, Character-3, allows users to create AI-generated characters for videos and can add dialogue and other characteristics. CEO Michael Lingelbach told CNBC Hedra is working on a product that will allow users to create self-sustaining, fully-automated characters.

Hedra’s product Character-3 allows users to make figures powered by AI that can be animated in real-time.

Hedra

“We’re doing a lot of research accelerating models like Character-3 to real time, and that’s going to be a really good fit for VTubers,” Lingelbach said. 

Character-3’s technology is already being used by a growing number of creators who are experimenting with new formats, and many of their projects are going viral. One of those is comedian Jon Lajoie’s Talking Baby Podcast, which features a hyper-realistic animated baby talking into a microphone. Another is Milla Sofia, a virtual singer and artist whose AI-generated music videos attract thousands of views. 

Talking Baby Podcast

Source: Instagram | Talking Baby Podcast

These creators are using Character-3 to produce content that stands out on social media, helping them reach wide audiences without the cost and complexity of traditional production.

AI-generated video is a rapidly evolving technology that is reshaping how content is made and shared online, making it easier than ever to produce high-quality video without cameras, actors or editing software. In May, Google announced Veo 3, a tool that creates AI-generated videos with audio.

Google said it uses a subset of YouTube content to train Veo 3, CNBC reported in June. While many creators said they were unaware of the training, experts said it has the potential to create an intellectual property crisis on the platform.

Faceless AI YouTubers

Creators are increasingly finding profitable ways to capitalize on the generative AI technology ushered in by the launch of OpenAI’s ChatGPT in late 2022.

One growing trend is the rise of faceless AI channels. These are run by creators who use these tools to produce videos with artificially generated images and voiceover that can sometimes earn thousands of dollars a month without them ever appearing on camera.

“My goal is to scale up to 50 channels, though it’s getting harder because of how YouTube handles new channels and trust scores,” said GoldenHand, a Spain-based creator who declined to share his real name.

Working with a small team, GoldenHand said he publishes up to 80 videos per day across his network of channels. Some maintain a steady few thousand views per video while others might suddenly go viral and rack up millions of views, mostly to an audience of those over the age of 65.

GoldenHand said his content is audio-driven storytelling. He describes his YouTube videos as audiobooks that are paired with AI-generated images and subtitles. Everything after the initial idea is created entirely by AI.

He recently launched a new platform, TubeChef, which gives creators access to his system to automatically generate faceless AI videos starting at $18 a month.

“People think using AI means you’re less creative, but I feel more creative than ever,” he said. “Coming up with 60 to 80 viral video ideas a day is no joke. The ideation is where all the effort goes now.”

AI Slop

As AI-generated content becomes more common online, concerns about its impact are growing. Some users worry about the spread of misinformation, especially as it becomes easier to generate convincing but entirely AI-fabricated videos.

“Even if the content is informative and someone might find it entertaining or useful, I feel we are moving into a time where … you do not have a way to understand what is human made and what is not,” said Henry Ajder, founder of Latent Space Advisory, which helps business navigate the AI landscape.

Others are frustrated by the sheer volume of low-effort, AI content flooding their feeds. This kind of material is often referred to as “AI slop,” low-quality, randomly generated content made using artificial intelligence. 

Google DeepMind Veo 3.

Courtesy: Google DeepMind

“The age of slop is inevitable,” said Ajder, who is also an AI policy advisor at Meta, which owns Facebook and Instagram. “I’m not sure what we do about it.”

While it’s not new, the surge in this type of content has led to growing criticism from users who say it’s harder to find meaningful or original material, particularly on apps like TikTok, YouTube and Instagram.

“I am actually so tired of AI slop,” said one user on X. “AI images are everywhere now. There is no creativity and no effort in anything relating to art, video, or writing when using AI. It’s disappointing.”

However, the creators of this AI content tell CNBC that it comes down to supply and demand. As the AI-generated content continues to get clicks, there’s no reason to stop creating more of it, said Noah Morris, a creator with 18 faceless YouTube channels.

Some argue that AI videos still have inherent artistic value, and though it’s become much easier to create, slop-like content has always existed on the internet, Lingelbach said.

“There’s never been a barrier to people making uninteresting content,” he said. “Now there’s just more opportunity to create different kinds of uninteresting content, but also more kinds of really interesting content too.”

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