Hyundai’s flagship SUV is going electric. According to sources, Hyundai is developing an electric Santa Fe and a new EV pickup truck for the US, but there’s more to it. Here’s what to expect from Hyundai’s new EVs.
Hyundai Santa Fe is finally going electric but as an EREV
The Santa Fe is Hyundai’s second-best-selling SUV in the US. Hyundai has sold over 65,600 Santa Fe models through July, more than double the IONIQ 5 (22,144) and 6 (7,690) combined.
Although Hyundai is expected to launch an electric Sante Fe, it may not be what you imagine. On Tuesday, industry sources revealed (via KED Global) Hyundai is developing a next-gen powertrain for extended-range electric vehicles (EREVs).
The system includes a fuel-based power unit to extend an electric vehicle’s range. An electric generator charges the vehicle’s battery, enabling longer ranges.
Hyundai recently established a new “xEV System” development team in Korea. Sources familiar with the matter said Yang Heui-won, Hyundai Motor Group’s R&D chief, will head the project.
The first models, Hyundai’s Santa Fe and the Genesis GV70 are expected to receive the tech in the next two to three years.
After that, electric Hyundai and Kia pickup trucks will also gain EREV drivetrains. They are expected to begin rolling out in 2028 or 2029. The sources claim the new EV pickups will have over 330 miles (530 km) driving range.
Conquering the US market with pickups and SUVs
Hyundai aims to “conquer” the massive US pickup truck market, according to a report from Naver last week.
The report claimed Hyundai completed a teardown of the Tesla Cybertruck last month as it prepared to take on the US market. A Ford F-150 Lightning was also spotted with Korean test plates near Hyundai’s facility last month.
According to S&P Global Mobility registration data, Tesla’s Cybertruck was the fifth top-selling EV in the US in May. Ford’s F-150 Lightning was number 10.
Hyundai sells the Santa Cruz pickup, but sales are down 10% this year. Last year, the Santa Cruz ranked 12 in US pickup sales, with 36,675 models handed over.
With 2.86 million units sold in the US last year, pickup sales nearly doubled that of large sedans with 1.56 million.
Hyundai wants to compete with Ford’s F-series, the Chevy Silverado, and Ram for a piece of the US pickup market.
Meanwhile, Hyundai Motor, including Kia and Genesis, accounted for 10% of the US EV market through July. Hyundai is the second top-selling EV brand ahead of Ford (7.4%) and GM (6.3%) as it looks to close the gap with Tesla (49.7%).
Electrek’s Take
Hyundai is investing heavily in the US market. Its massive $7.6B Metaplant in GA is opening its doors later this year.
Electric cars produced at the facility are expected to qualify for the $7,500 EV tax credit as Hyundai looks to outpace US rivals.
It is interesting to see the report claim that Hyundai is developing EREVs because of concerns over EV range and charging infrastructure. According to the Department of Energy and EPA, Hyundai already has eight of the top ten most energy-efficient EVs in the US this year.
Since EREVs still have internal combustion engines, the tech will be phased out as 100% EV powertrains and batteries progress.
Will EREVs help or hurt Hyundai in the US? Let us know your thoughts in the comments.
Leading electric vehicle analyst, author, and industry thought leaders Loren McDonald and Bill Ferro stop by Quick Charge to discuss EV Adoption’s acquisition by Paren, the “crisis” of EV charging reliability, and the real state of the EV market.
Depending on who you listen, EVs are either driving brands to record growth and are about cross that critical 10% of the overall market nationwide, or the future is bleak, the market is down, and EVs just aren’t selling. What’s really going on? Loren and Bill (probably) have some answers.
Today’s episode is sponsored by BLUETTI, a leading provider of portable power stations, solar generators, and energy storage systems. For a limited time, save up to 52% during BLUETTI’s exclusive Black Friday sale, now through November 28, and be sure to use promo code BLUETTI5OFF for 5% off all power stations site wide. Click here to learn more.
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Chevy EV owners in Texas who have Reliant as their electric utility can now charge for free at night with renewable energy.
Over 150 Chevrolet dealerships across Texas are now offering the Reliant Free Charge Nights plan to new EV buyers. With Free Charge Nights, customers can offset their charging costs by receiving credits for electricity used between 11 pm and 6 am. The plan is powered entirely by renewable energy, thanks to the purchase of renewable energy certificates (RECs).
Rasesh Patel, president of NRG Consumer, says the plan is about making power personal: “We’re excited to help Chevrolet EV drivers offset the cost of charging their vehicle all while having access to a renewable electricity plan.”
This collaboration aims to make EV adoption more appealing by making charging cheaper and greener. GM Energy’s chief revenue officer, Aseem Kapur, emphasized that partnerships like this help build the ecosystem needed to support an all-electric future: “The Reliant Free Charge Nights plan is a great example of how an automaker and an energy company can work together to make EV adoption an easy decision.”
Existing Reliant customers can also sign up for the Free Charge Nights plan. To get started, Chevrolet EV owners need to designate their vehicle on the GM Energy Smart Charging Portal before enrolling in the plan.
Reliant Energy, a subsidiary of NRG Energy, serves over 1.5 million customers in Texas, making it one of the largest electricity providers in the state.
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Texas is about to get a major power boost – a new AI-powered virtual power plant (VPP) delivering capacity equivalent to 200,000 homes during peak demand.
NRG Energy is teaming up with Renew Home to bring nearly 1 gigawatt (GW) of capacity to the Texas grid by 2035, aiming to make it more resilient while helping residents save on energy costs.
The new VPP will rely on hundreds of thousands of smart thermostats and other connected home devices, making use of AI technology provided by Google Cloud. These devices, like Vivint and Nest smart thermostats, will be offered to eligible customers at no cost. By automating HVAC adjustments, they help shift energy use to when electricity is cheaper, cleaner, and less strained.
NRG and Renew Home have big plans for the VPP. Starting in spring 2025, the companies plan to roll out the program across Texas, installing these smart thermostats in homes served by NRG’s retail electricity providers. Eventually, they plan to add home battery storage and EVs to expand the power plant’s capabilities.
Texas has faced record-breaking energy demands, with peak usage hitting 85 GW in 2023. As the state’s population grows and extreme weather becomes more frequent, VPPs like this one could play a key role in stabilizing the grid. VPPs aggregate a lot of small-scale energy resources, from smart thermostats to home batteries, and use them to help balance supply and demand during times of high stress on the grid.
This nearly 1 GW VPP will be one of the largest of its kind in Texas. NRG’s president of consumer operations, Rasesh Patel, calls it a “pivotal step” for improving customer experience while making Texas’ energy infrastructure more sustainable and resilient.
In addition to Renew Home, NRG is working with Google Cloud to maximize the power plant’s effectiveness. Google Cloud’s AI and analytics tools will help predict weather conditions, forecast renewable generation, and optimize energy usage, all of which will help make energy management smoother for both customers and the grid.
Ben Brown, CEO of Renew Home, said:
NRG’s commitment to creating a more resilient and sustainable energy future while also making electricity bills more affordable makes them an ideal partner for co-developing this unique VPP program.
This initiative raises the bar for future-proofing our electricity infrastructure and delivering cost savings to customers.
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