Ford (F) announced major changes to its upcoming EV plans, including two new pickups. Ford’s first affordable EV based on its new platform will be an electric pickup followed by its next-gen “Project T3.” Meanwhile, Ford is leaning more into hybrids. Instead of the planned all-electric three-row SUV, Ford plans to launch a new family of hybrids.
Shaking up electric vehicle roadmap plans
“We are committed to innovating in America, creating jobs and delivering incredible new electric and hybrid vehicles,” Ford CEO Jim Farley said on Wednesday.
Ford is adjusting its vehicle roadmap to include a broader range of electrified options, with a focus on hybrid tech.
The move comes as Ford looks to cut costs and expand in markets where it believes it has a competitive advantage, such as software and commercial vehicles.
“We’re committed to creating long-term value by building a competitive and profitable business,” Ford’s CFO, John Lawler, explained.
The first of Ford’s next-gen EVs will be a new digitally advanced commercial electric van. Ford’s new EV van will be assembled at Ford’s Ohio Assembly Plant starting in 2026.
In 2027, Ford will launch a new electric truck, the first on its upcoming low-cost platform. Ford’s skunkworks team in California is leading its next-gen vehicle development while “bending the cost curve on electric vehicles.”
Ford’s affordable EV platform will spawn a new pickup
Ford’s affordable EV pickup is designed for “customers who want more for their money” including longer range, more useability and utility.
The team is using a systems integration approach to slash costs and improve efficiency. Ford said the strategy “will go deeper into the supply chain and benchmark cost against the best competitors in the world.”
“We recruited the most technically skilled and creative professionals from inside and outside Ford to drive a radical change in how we develop an electric vehicle,” Farley said on Wednesday.
Ford has recruited talent from all over the industry, including many former Tesla, Rivian, Lucid, and Apple employees over the past several months.
The affordable EV pickup will be followed by Ford’s next-gen electric truck, “Project T3.” Ford said the electric pickup will build on its century-long heritage of truck leadership, including the F-150 Lightning.
Retiming EV launches
Ford will launch the new EV pickup in the second half of 2027, two years later than initially expected.
After taking in feedback from Lightning customers, Ford claims the new truck will “offer features and experiences never seen on any Ford truck.” This will include bi-directional charging and improved aerodynamics. The EV pickup will still be built at Ford’s BlueOval City EV Center in Tennessee.
Ford said the delay will enable it to take advantage of lower-cost battery tech and other cost breakthroughs.
After delaying its planned three-row electric SUV in April, the project is now being canceled. It was postponed until 2026 earlier this year, but now Ford says it will focus on a new family of electrified three-row SUVs, which will include hybrid tech. Ford is also planning to launch hybrid options for its next-gen F-Siereis Super Duty pickups.
Ford also announced it has realigned EV battery sourcing to cut costs and improve capital efficiency. “If you are not competitive on battery cost, you are not competitive,” Farley explained.
Ford is moving Mach-E production to Holland to qualify for IRA benefits. Meanwhile, Ford will begin producing cells at BlueOval City in Tennessee in late 2025, while LFP battery production is on track for 2026 in Michigan.
In the first half of 2025, Ford will give an update on its electrification, tech, profitability, and capital requirements.
The changes come after Ford’s electric vehicle losses reached $2.5 billion through the first half of 2024.
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Leading electric vehicle analyst, author, and industry thought leaders Loren McDonald and Bill Ferro stop by Quick Charge to discuss EV Adoption’s acquisition by Paren, the “crisis” of EV charging reliability, and the real state of the EV market.
Depending on who you listen, EVs are either driving brands to record growth and are about cross that critical 10% of the overall market nationwide, or the future is bleak, the market is down, and EVs just aren’t selling. What’s really going on? Loren and Bill (probably) have some answers.
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Chevy EV owners in Texas who have Reliant as their electric utility can now charge for free at night with renewable energy.
Over 150 Chevrolet dealerships across Texas are now offering the Reliant Free Charge Nights plan to new EV buyers. With Free Charge Nights, customers can offset their charging costs by receiving credits for electricity used between 11 pm and 6 am. The plan is powered entirely by renewable energy, thanks to the purchase of renewable energy certificates (RECs).
Rasesh Patel, president of NRG Consumer, says the plan is about making power personal: “We’re excited to help Chevrolet EV drivers offset the cost of charging their vehicle all while having access to a renewable electricity plan.”
This collaboration aims to make EV adoption more appealing by making charging cheaper and greener. GM Energy’s chief revenue officer, Aseem Kapur, emphasized that partnerships like this help build the ecosystem needed to support an all-electric future: “The Reliant Free Charge Nights plan is a great example of how an automaker and an energy company can work together to make EV adoption an easy decision.”
Existing Reliant customers can also sign up for the Free Charge Nights plan. To get started, Chevrolet EV owners need to designate their vehicle on the GM Energy Smart Charging Portal before enrolling in the plan.
Reliant Energy, a subsidiary of NRG Energy, serves over 1.5 million customers in Texas, making it one of the largest electricity providers in the state.
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Texas is about to get a major power boost – a new AI-powered virtual power plant (VPP) delivering capacity equivalent to 200,000 homes during peak demand.
NRG Energy is teaming up with Renew Home to bring nearly 1 gigawatt (GW) of capacity to the Texas grid by 2035, aiming to make it more resilient while helping residents save on energy costs.
The new VPP will rely on hundreds of thousands of smart thermostats and other connected home devices, making use of AI technology provided by Google Cloud. These devices, like Vivint and Nest smart thermostats, will be offered to eligible customers at no cost. By automating HVAC adjustments, they help shift energy use to when electricity is cheaper, cleaner, and less strained.
NRG and Renew Home have big plans for the VPP. Starting in spring 2025, the companies plan to roll out the program across Texas, installing these smart thermostats in homes served by NRG’s retail electricity providers. Eventually, they plan to add home battery storage and EVs to expand the power plant’s capabilities.
Texas has faced record-breaking energy demands, with peak usage hitting 85 GW in 2023. As the state’s population grows and extreme weather becomes more frequent, VPPs like this one could play a key role in stabilizing the grid. VPPs aggregate a lot of small-scale energy resources, from smart thermostats to home batteries, and use them to help balance supply and demand during times of high stress on the grid.
This nearly 1 GW VPP will be one of the largest of its kind in Texas. NRG’s president of consumer operations, Rasesh Patel, calls it a “pivotal step” for improving customer experience while making Texas’ energy infrastructure more sustainable and resilient.
In addition to Renew Home, NRG is working with Google Cloud to maximize the power plant’s effectiveness. Google Cloud’s AI and analytics tools will help predict weather conditions, forecast renewable generation, and optimize energy usage, all of which will help make energy management smoother for both customers and the grid.
Ben Brown, CEO of Renew Home, said:
NRG’s commitment to creating a more resilient and sustainable energy future while also making electricity bills more affordable makes them an ideal partner for co-developing this unique VPP program.
This initiative raises the bar for future-proofing our electricity infrastructure and delivering cost savings to customers.
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