Startup using blockchain to prevent copyright theft by AI is valued over $2 billion after fresh funding
Generative AI models require huge amounts of training data to enable their systems to produce advanced outputs. But the data that goes into them is often from sources where copyright restrictions are in place.
Cfoto | Future Publishing | Getty Images
San-Francisco-based startup Story said Wednesday that it raised $80 million of funding for a blockchain designed to prevent artificial intelligence makers like OpenAI from taking creators’ intellectual property without permission.
The round values the two-year-old company at $2.25 billion, sources familiar with the matter told CNBC. The sources preferred not to be named as the information has not been made public.
Story said that it raised the funds in a Series B round — typically the third major round of funding in a private startup’s growth journey after seed and Series A — led by Andreessen Horowitz, which is also known as a16z.
Crypto-focused venture capital firm Polychain and Brevan Howard, the investment fund of British billionaire hedge fund manager Alan Howard, also invested.
Building an ‘IP legoland’
A blockchain is a distributed database that maintains an immutable record of activity. It is the technology that underpins cryptocurrencies, such as bitcoin and ether.
Story acts as a blockchain network that allows creators to prove they made a piece of content and are the intellectual property owners by storing their IP on the platform.
The firm’s tech works to protect individuals and entities’ IP by embedding terms associated with it, such as licensing fees and royalty-sharing arrangements, into smart contracts.
Smart contracts are digital contracts stored on a blockchain that automatically execute once a certain set of terms are met.
This makes copyright holders’ IP “programmable,” SY Lee, Story’s co-founder and CEO, explained to CNBC, as it sets up rules for how their content can be used and the price to pay for reproducing or remixing their works.
The benefit of this, Lee said, is that it effectively cuts out the middlemen typically involved in disputes over copyright theft in the media landscape.
“Now it’s turned from IP into IP Lego,” Lee told CNBC. “Now, you don’t need to go through lawyers. You don’t need to go through the agents. You don’t need to do this very lengthy business development negotiation. You just embed your licensing, royalty-sharing terms into small contracts.”
Story makes money by charging a network fee for any action that takes place on its network.
One example of a firm using Story is Ablo, an AI tool that allows users to make their own tailored items of fashion using designs from household brands including French designer clothing firm Balmain and Italian luxury fashion house Dolce and Gabbana.
Brands are compensated for their use of fashion designers’ IP through various respective licensing and revenue-sharing agreements.
Fighting AI copyright theft
Story is now trying to tackle a timely problem with its tech — theft of copyrighted media on the internet by powerful generative AI models like OpenAI’s ChatGPT.
These models, which power many AI chatbots that are increasingly being used as an alternative to search, require huge amounts of training data to enable their systems to produce advanced and informative answers to user queries.
But the data that goes into fueling these AI models is often from sources where there’s copyright restrictions in place.
The New York Times last year hit Microsoft and OpenAI with a copyright lawsuit seeking damages over abuse of the newspaper’s intellectual property.
In the suit, the Times included several examples of instances where GPT-4 produced altered versions of material originally published by the newspaper.
Big tech companies like Microsoft, which has invested $13 billion into OpenAI and is reportedly entitled to a 49% stake in the firm, are “essentially stealing your IP for training purposes and actually capturing all the upside,” Lee said.
In a motion to dismiss part of the Times’ suit in March, Microsoft said that such claims were “unsubstantiated,” and that the lawsuit presented a false narrative of “doomsday futurology.”
Content used to train these models, Microsoft’s lawyers argued, “does not supplant the market for the works, it teaches the models language.”
Microsoft was not immediately available for comment when contacted by CNBC about Lee’s comments.
Good IP is needed to train such AI models, Story’s Lee told CNBC, but he added that AI firms stand to lose long-term if they don’t adequately compensate the publishers and creators they’re sourcing those vast troves of IP data from.
“You need great IP going into AI to have a sustainable growth in AI. Without great human-created data, AI models are not going to be able to train themselves and improve themselves,” Lee said.
Not many startups are designing tech designed specifically to combat IP theft by AI.
One project from the University of Chicago, called Glaze, offers a free app for artists to combat the theft of their IP by AI tools with technology that makes subtle changes to artworks designed to disrupt AI models’ ability to read data on the works of art and mimic the style of the artwork and its artist.
Story, which was founded in 2022, plans to use the fresh cash to build out its IP network infrastructure and onboard more developer partners. The company already has over 200 developers using its platform to enable content creation using programmable IP.
Lee added: “There’s a huge, amazing digital renaissance making everyone a creator or a studio, but at the same time, if no one’s actually compensating and actually getting the IP monetized right, it’s a suicidal action for AI in the long term.”
Technology
Cognition to buy AI startup Windsurf days after Google poached CEO in $2.4 billion licensing deal
In this photo illustration, a man seen holding a smartphone with the logo of US artificial intelligence company Cognition AI Inc. in front of website.
Timon Schneider | SOPA Images | Sipa USA | AP
Artificial intelligence startup Cognition announced it’s acquiring Windsurf, the AI coding company that lost its CEO and several other senior employees to Google just days earlier.
Cognition said on Monday that it will purchase Windsurf’s intellectual property, product, trademark, brand and talent, but didn’t disclose terms of the deal. It’s the latest development in an AI talent war, as companies like Meta, Google and OpenAI fiercely compete for top engineers and researchers.
OpenAI had been in talks to acquire Windsurf for about $3 billion in April, but the deal fell apart, and Google said on Friday that it hired Windsurf’s co-founder and CEO Varun Mohan. Google is paying $2.4 billion in licensing fees and for compensation, as CNBC previously reported.
“Every new employee of Cognition will be treated the same way as existing employees: with transparency, fairness, and deep respect for their abilities and value,” Cognition CEO Scott Wu wrote in a memo to employees on Monday. “After today, our efforts will be as a united and aligned team. There’s only one boat and we’re all in it together.”
Cognition didn’t immediately respond to CNBC’s request for comment. Windsurf directed CNBC to Cognition.
Cognition is best known for its AI coding agent named Devin, which is designed to help engineers build software faster. As of March, the startup had raised hundreds of millions of dollars at a valuation of close to $4 billion, according to a report from Bloomberg.
Both companies are backed by Peter Thiel’s Founders Fund. Other investors in Windsurf include Greenoaks, Kleiner Perkins and General Catalyst.
“I’m overwhelmed with excitement and optimism, but most of all, gratitude,” Jeff Wang, the interim CEO of Windsurf, wrote in a post on X on Monday. “Trying times reveal character, and I couldn’t be prouder of how every single person at Windsurf showed up these last three days for each other and for our users.”
Wu said that the acquisition ensures all Windsurf employees are “treated with respect and well taken care of in this transaction.” All employees will participate financially in the deal, have vesting cliffs waived for their work to date and receive fully accelerated vesting for their, according to the memo.
“There’s never been a more exciting time to build,” Wu wrote.
WATCH: Google snatches Windsurf CEO after OpenAI deal dissolves
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