Startup using blockchain to prevent copyright theft by AI is valued over $2 billion after fresh funding
Generative AI models require huge amounts of training data to enable their systems to produce advanced outputs. But the data that goes into them is often from sources where copyright restrictions are in place.
Cfoto | Future Publishing | Getty Images
San-Francisco-based startup Story said Wednesday that it raised $80 million of funding for a blockchain designed to prevent artificial intelligence makers like OpenAI from taking creators’ intellectual property without permission.
The round values the two-year-old company at $2.25 billion, sources familiar with the matter told CNBC. The sources preferred not to be named as the information has not been made public.
Story said that it raised the funds in a Series B round — typically the third major round of funding in a private startup’s growth journey after seed and Series A — led by Andreessen Horowitz, which is also known as a16z.
Crypto-focused venture capital firm Polychain and Brevan Howard, the investment fund of British billionaire hedge fund manager Alan Howard, also invested.
Building an ‘IP legoland’
A blockchain is a distributed database that maintains an immutable record of activity. It is the technology that underpins cryptocurrencies, such as bitcoin and ether.
Story acts as a blockchain network that allows creators to prove they made a piece of content and are the intellectual property owners by storing their IP on the platform.
The firm’s tech works to protect individuals and entities’ IP by embedding terms associated with it, such as licensing fees and royalty-sharing arrangements, into smart contracts.
Smart contracts are digital contracts stored on a blockchain that automatically execute once a certain set of terms are met.
This makes copyright holders’ IP “programmable,” SY Lee, Story’s co-founder and CEO, explained to CNBC, as it sets up rules for how their content can be used and the price to pay for reproducing or remixing their works.
The benefit of this, Lee said, is that it effectively cuts out the middlemen typically involved in disputes over copyright theft in the media landscape.
“Now it’s turned from IP into IP Lego,” Lee told CNBC. “Now, you don’t need to go through lawyers. You don’t need to go through the agents. You don’t need to do this very lengthy business development negotiation. You just embed your licensing, royalty-sharing terms into small contracts.”
Story makes money by charging a network fee for any action that takes place on its network.
One example of a firm using Story is Ablo, an AI tool that allows users to make their own tailored items of fashion using designs from household brands including French designer clothing firm Balmain and Italian luxury fashion house Dolce and Gabbana.
Brands are compensated for their use of fashion designers’ IP through various respective licensing and revenue-sharing agreements.
Fighting AI copyright theft
Story is now trying to tackle a timely problem with its tech — theft of copyrighted media on the internet by powerful generative AI models like OpenAI’s ChatGPT.
These models, which power many AI chatbots that are increasingly being used as an alternative to search, require huge amounts of training data to enable their systems to produce advanced and informative answers to user queries.
But the data that goes into fueling these AI models is often from sources where there’s copyright restrictions in place.
The New York Times last year hit Microsoft and OpenAI with a copyright lawsuit seeking damages over abuse of the newspaper’s intellectual property.
In the suit, the Times included several examples of instances where GPT-4 produced altered versions of material originally published by the newspaper.
Big tech companies like Microsoft, which has invested $13 billion into OpenAI and is reportedly entitled to a 49% stake in the firm, are “essentially stealing your IP for training purposes and actually capturing all the upside,” Lee said.
In a motion to dismiss part of the Times’ suit in March, Microsoft said that such claims were “unsubstantiated,” and that the lawsuit presented a false narrative of “doomsday futurology.”
Content used to train these models, Microsoft’s lawyers argued, “does not supplant the market for the works, it teaches the models language.”
Microsoft was not immediately available for comment when contacted by CNBC about Lee’s comments.
Good IP is needed to train such AI models, Story’s Lee told CNBC, but he added that AI firms stand to lose long-term if they don’t adequately compensate the publishers and creators they’re sourcing those vast troves of IP data from.
“You need great IP going into AI to have a sustainable growth in AI. Without great human-created data, AI models are not going to be able to train themselves and improve themselves,” Lee said.
Not many startups are designing tech designed specifically to combat IP theft by AI.
One project from the University of Chicago, called Glaze, offers a free app for artists to combat the theft of their IP by AI tools with technology that makes subtle changes to artworks designed to disrupt AI models’ ability to read data on the works of art and mimic the style of the artwork and its artist.
Story, which was founded in 2022, plans to use the fresh cash to build out its IP network infrastructure and onboard more developer partners. The company already has over 200 developers using its platform to enable content creation using programmable IP.
Lee added: “There’s a huge, amazing digital renaissance making everyone a creator or a studio, but at the same time, if no one’s actually compensating and actually getting the IP monetized right, it’s a suicidal action for AI in the long term.”
OpenAI CEO Sam Altman speaks to members of the media as he arrives at a lodge for the Allen & Co. Sun Valley Conference on July 8, 2025 in Sun Valley, Idaho.
Kevin Dietsch | Getty Images News | Getty Images
OpenAI said Wednesday that it expects to use Google’s cloud infrastructure for its popular ChatGPT artificial intelligence assistant.
The reach for additional capacity aligns with OpenAI’s desire for more computing power to meet heavy demand after initially relying exclusively on Microsoft for cloud capacity. The two companies’ relations have evolved since then, with Microsoft naming OpenAI as a competitor last year.
Both companies sell AI tools for developers and offer subscriptions to companies.
OpenAI has added Google to a list of suppliers, specifying that ChatGPT and its application programming interface will use the Google Cloud Platform, as well as Microsoft, CoreWeave and Oracle.
The announcement amounts to a win for Google, whose cloud unit is younger and smaller than Amazon‘s and Microsoft‘s. Google also has cloud business with Anthropic, which was established by former OpenAI executives.
The Google infrastructure will run in the U.S., Japan, the Netherlands, Norway and the United Kingdom.
Last year, Oracle announced that it was partnering with Microsoft and OpenAl “to extend the Microsoft Azure Al platform to Oracle Cloud Infrastructure” to give OpenAI additional computing power. In March, OpenAI committed to a cloud agreement with CoreWeave in a five-year deal worth nearly $12 billion.
Microsoft said in January that it had agreed to move to a model of providing the right of first refusal anytime OpenAI needs more computing resources, rather than being its exclusive vendor across the board. Microsoft continues to hold the exclusive on OpenAI’s programming interfaces.
Sam Altman, OpenAI’s co-founder and CEO, said in April that the startup, which draws on Nvidia graphics processing units to power its large language models, was facing capacity constraints.
“if anyone has GPU capacity in 100k chunks we can get asap please call!” he wrote in an X post at the time.
Reuters reported in June that OpenAI was planning to bring on cloud capacity from Google.
WATCH: ChatGPT’s growth has been unassailed and looks set to continue: Altimeter’s Apoorv Agrawal
Technology
Tesla’s change in bylaws to limit shareholder lawsuits slammed by New York state officials
Elon Musk interviews on CNBC from the Tesla Headquarters in Texas.
CNBC
In May, Tesla changed its corporate bylaws in a way that would require investors to own 3% of the stock, today worth about $30 billion, in order to file a derivative lawsuit against the company for breach of fiduciary duties. Authorities in New York State are now asking Tesla to delete the bylaw entirely.
Overseers of the New York State Common Retirement Fund, which owns about 0.1% of Tesla’s shares, submitted a formal proxy proposal and letter to the company on July 11, and shared it with CNBC on Wednesday. They say that Elon Musk’s automaker engaged in a “bait-and-switch” to convince shareholders to approve an incorporation move from Delaware to Texas in June 2024.
Musk made the move after a judge in Delaware voided the $56 billion pay package that the CEO, also the world’s richest person, was granted by Tesla in 2018, the largest compensation plan in public company history. In getting shareholders to approve the change in its state of incorporation, Tesla said that stakeholders’ rights “are substantially equivalent” under the laws of Delaware and Texas.
On May 14, almost a year after Tesla’s move, Texas changed its law to allow corporations in the state to require 3% ownership before being able to carry forth a shareholder derivative suit.
“The very next day, Tesla’s board amended the Company’s bylaws to the maximum allowable 3% ownership threshold, effectively insulating the Company’s directors and officers from accountability to shareholders,” the New York letter says. The letter was signed by Gianna McCarthy, a director of corporate governance with the retirement fund, on behalf of the fund and New York State Comptroller Thomas DiNapoli.
Only three institutions currently own at least 3% of Tesla’s outstanding shares.
Tesla didn’t immediately respond to a request for comment.
The New York fund overseers wrote that derivative actions are “the last resort for shareholders to enforce their rights” when company directors or officers violate their fiduciary obligations, and called Tesla’s decision on the matter “egregious.”
In an email to CNBC, DiNapoli said Tesla “deceived shareholders” in assuring them that their rights would remain the same in Texas.
“These actions violate basic tenets of good corporate governance and must be reversed,” he wrote.
WATCH: What to know about the renewed executive churn under Elon Musk
Technology
Peter Thiel just bought a big stake in Tom Lee’s ether company and the shares are surging
Peter Thiel, president and founder of Clarium Capital Management LLC, holds hundred dollars bills as he speaks during the Bitcoin 2022 conference in Miami, Florida, U.S., on Thursday, April 7, 2022.
Eva Marie Uzcategui | Bloomberg | Getty Images
Bitmine (BMNR) 1-month
The current wave of interest in Ethereum and related assets follows an announcement by Robinhood that it will enable trading of tokenized U.S. stocks and ETFs across Europe, and a groundswell of interest in stablecoins throughout June following Circle’s wildly successful IPO and ongoing progress in Congress on the Senate’s proposed stablecoin bill, the GENIUS Act.
The price of ether itself also continued its rally, up more than 4% Wednesday. The coin has doubled in price in the past three months.
Thiel is a venture capitalist and hedge fund manager best known as a cofounder of both PayPal and Palantir and an early investor in Facebook. Founders Fund was an investor in Tagomi, the crypto brokerage acquired by Coinbase in 2020, and Polymarket, the prediction market built on Ethereum.
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